Content and PPC have always been an important part of digital marketing. Consequently, it is only natural that using PPC in combination with a good content strategy can help you boost marketing. Here’s how to boost your marketing with content and PPC.
#1 Get Traffic with PPC Ads
First of all, you need to use PPC ads to get more quick traffic. Pay-per-click ads are a powerful way to get started when your website is newly created or hasn’t been getting a lot of traffic for a while. The traffic you get from PPC ads can help you boost the performance of your content which will, in turn, allow you to get better results with your content marketing campaigns.
For example, you can create a series of articles on your website on covering various topics you think your audience would be interested in. Then, you can launch a PPC campaign with a variety of ads for each article. Not only will this attract traffic to your website, but it will also show you which topics are more interesting to your audience and which ones you should focus on more.
#2 Launch Remarketing and Retargeting Campaigns
Another thing you should do is launch remarketing and retargeting campaigns. To put it simply, both remarketing and retargeting are techniques used to advertise to the same person more than once. Remarketing is usually done via email while retargeting is used with web traffic. Remarketing is often used as an umbrella term with retargeting being a subset of remarketing.
PPC can be especially useful for retargeting while content delivered via email such as newsletters can be used for remarketing. Remarketing and retargeting can help you make your campaigns more personalized and targeted. They can also help you increase the effectiveness of your campaigns and help you better understand your audience.
#3 Promote Content with Facebook Ads
Facebook Ads can be considered a type of PPC ads but for social media. In fact, Facebook Ads can be displayed both on Facebook and on Instagram (all the Instagram ad campaigns have to be launched from Facebook and you don’t need an Instagram account). Like your regular PPC campaigns, Facebook Ads can be used to promote your content too. Moreover, you can promote content both from your website and from your social media profiles.
As Anne Holliday from the writing services reviews site Writing Judge says, “Facebook Ads give you a lot of control over your campaigns. You also get valuable insights about your audience that you can then use in your future ad campaigns.”
#4 Create Effective Landing Pages
Landing pages may not be on your priority list, but they definitely should be once you start working with content and PPC. Basically, landing pages are dedicated pages created specifically for your campaigns that feature a single product or allow the visitor to make a single action such as subscribe to your newsletter, fill out a customer survey, get a free coupon or gift card, and so on.
Landing pages can be used in your pay-per-click campaigns when you don’t want to send your audience to your site or your social media – and instead send them directly to the page that lets them perform the action you want them to make. Besides, content marketing is always involved here because you need to create actionable content for your landing pages for them to work the way you want them to.
#5 Improve Brand Awareness with PPC Ads
Unsurprisingly, PPC ads can be used to improve your brand awareness. If you create the right content and direct traffic to it with the help of such ads, you will be able to launch successful pay-per-click campaigns. Brand awareness is important if you want to get more exposure and build a good reputation for your company.
For instance, you could create an article or two explaining what your business is and what you have to offer. Then, with the help of PPC ads, you can direct traffic to the articles. Just remember that you need to be offering something valuable to your audience. Alternatively, you can simply launch regular PPC campaigns which will still be great for improving brand awareness.
#6 Find the Right Tools for Content and PPC
The tools you are using can make a huge difference. If you are using the right tools for PPC and content, you will be able to perform necessary tasks faster, create high-quality content and materials, and streamline all your processes. Grammar and spelling checkers for text, editing software for images and videos, graphic design programs for ads, etc. – all of these are a must for boosting your marketing with content and PPC.
#7 Use PPC Keyword Data to Get Insights
Contrary to popular belief, the data you collect with your PPC campaigns shouldn’t only be used for future PPC campaigns – it can also be used for your other marketing efforts, including content marketing. PPC keyword data can be particularly useful and can get you valuable insights about your audience down to the personal preferences of various segments.
#8 Write Powerful CTAs and Headlines
CTAs (calls to action) and headlines are an integral part of any marketing campaign because they are meant to encourage action in your audience. All your pieces of content need to have good headlines and CTAs while your PPC ads might have to use one of the two or both depending on the format of your advertisements.
#9 Think About the Mobile Experience
Last but not least, you need to think about the mobile experience of your audience. PPC campaigns are often designed for desktop users which means you will probably need to create a separate mobile-friendly version for each of them. Or you could just accept that fewer people will see your ads (Google searches display just one ad at the top). Content marketing also needs to take into account mobile-friendliness because the mobile version of your site will definitely look different from the desktop version.
Final Thoughts
To sum up, using content and PPC to their fullest is a great way to boost your marketing and improve your advertising campaigns. Use the tips in this article and you will be able to improve your digital strategy and maximize results.
Content and PPC have always been an important part of digital marketing. Consequently, it is only natural that using PPC in combination with a good content strategy can help you boost marketing. Here’s how to boost your marketing with content and PPC.
#1 Get Traffic with PPC Ads
First of all, you need to use PPC ads to get more quick traffic. Pay-per-click ads are a powerful way to get started when your website is newly created or hasn’t been getting a lot of traffic for a while. The traffic you get from PPC ads can help you boost the performance of your content which will, in turn, allow you to get better results with your content marketing campaigns.
For example, you can create a series of articles on your website on covering various topics you think your audience would be interested in. Then, you can launch a PPC campaign with a variety of ads for each article. Not only will this attract traffic to your website, but it will also show you which topics are more interesting to your audience and which ones you should focus on more.
#2 Launch Remarketing and Retargeting Campaigns
Another thing you should do is launch remarketing and retargeting campaigns. To put it simply, both remarketing and retargeting are techniques used to advertise to the same person more than once. Remarketing is usually done via email while retargeting is used with web traffic. Remarketing is often used as an umbrella term with retargeting being a subset of remarketing.
PPC can be especially useful for retargeting while content delivered via email such as newsletters can be used for remarketing. Remarketing and retargeting can help you make your campaigns more personalized and targeted. They can also help you increase the effectiveness of your campaigns and help you better understand your audience.
#3 Promote Content with Facebook Ads
Facebook Ads can be considered a type of PPC ads but for social media. In fact, Facebook Ads can be displayed both on Facebook and on Instagram (all the Instagram ad campaigns have to be launched from Facebook and you don’t need an Instagram account). Like your regular PPC campaigns, Facebook Ads can be used to promote your content too. Moreover, you can promote content both from your website and from your social media profiles.
As Anne Holliday from the writing services reviews site Writing Judge says, “Facebook Ads give you a lot of control over your campaigns. You also get valuable insights about your audience that you can then use in your future ad campaigns.”
#4 Create Effective Landing Pages
Landing pages may not be on your priority list, but they definitely should be once you start working with content and PPC. Basically, landing pages are dedicated pages created specifically for your campaigns that feature a single product or allow the visitor to make a single action such as subscribe to your newsletter, fill out a customer survey, get a free coupon or gift card, and so on.
Landing pages can be used in your pay-per-click campaigns when you don’t want to send your audience to your site or your social media – and instead send them directly to the page that lets them perform the action you want them to make. Besides, content marketing is always involved here because you need to create actionable content for your landing pages for them to work the way you want them to.
#5 Improve Brand Awareness with PPC Ads
Unsurprisingly, PPC ads can be used to improve your brand awareness. If you create the right content and direct traffic to it with the help of such ads, you will be able to launch successful pay-per-click campaigns. Brand awareness is important if you want to get more exposure and build a good reputation for your company.
For instance, you could create an article or two explaining what your business is and what you have to offer. Then, with the help of PPC ads, you can direct traffic to the articles. Just remember that you need to be offering something valuable to your audience. Alternatively, you can simply launch regular PPC campaigns which will still be great for improving brand awareness.
#6 Find the Right Tools for Content and PPC
The tools you are using can make a huge difference. If you are using the right tools for PPC and content, you will be able to perform necessary tasks faster, create high-quality content and materials, and streamline all your processes. Grammar and spelling checkers for text, editing software for images and videos, graphic design programs for ads, etc. – all of these are a must for boosting your marketing with content and PPC.
#7 Use PPC Keyword Data to Get Insights
Contrary to popular belief, the data you collect with your PPC campaigns shouldn’t only be used for future PPC campaigns – it can also be used for your other marketing efforts, including content marketing. PPC keyword data can be particularly useful and can get you valuable insights about your audience down to the personal preferences of various segments.
#8 Write Powerful CTAs and Headlines
CTAs (calls to action) and headlines are an integral part of any marketing campaign because they are meant to encourage action in your audience. All your pieces of content need to have good headlines and CTAs while your PPC ads might have to use one of the two or both depending on the format of your advertisements.
#9 Think About the Mobile Experience
Last but not least, you need to think about the mobile experience of your audience. PPC campaigns are often designed for desktop users which means you will probably need to create a separate mobile-friendly version for each of them. Or you could just accept that fewer people will see your ads (Google searches display just one ad at the top). Content marketing also needs to take into account mobile-friendliness because the mobile version of your site will definitely look different from the desktop version.
Final Thoughts
To sum up, using content and PPC to their fullest is a great way to boost your marketing and improve your advertising campaigns. Use the tips in this article and you will be able to improve your digital strategy and maximize results.
