Best Tips for a Successful Google Ads Campaign

To run a successful Google Ads campaign, you will need an advertising budget, but you won’t necessarily have to spend a lot of money on it. With the right pay-per-click strategy and effective tools, it is possible to increase your website’s metrics effectively.

More to it, if your business cannot afford a big advertising budget, you will need an even better strategy because every dime counts. You want to make sure you invest your small budget right.

Therefore today, we will share a list of the best tips for a successful Google Ads campaign. These tips will help increase your campaign’s efficiency, even if you don’t have a big budget.

Tip #1: Choose the Best Keywords

To begin with, make sure you use the best keywords for your future ad campaign. Ensure you use both generic and narrow ones. Generic keywords will bring more traffic to your website, although it may not give you many conversions. 

At the same time, if you use both types of keywords, narrow ones won’t bring you the most traffic, but they will offer a higher number of conversions. If you find yourself having trouble choosing the best keywords for your ad campaign, you can use a specialized keyword tool for Google Ads to find the most relevant ones.

Tip #2: Be Specific About Your Goals

A very important element of a search engine marketing campaign is setting specific goals for separate ad campaigns. Your business’s purpose could be increasing brand awareness if your business is new or lacks recognition in the market. Also, the goal could be increasing traffic to your website and boosting the number of conversions. 

Just make sure that you don’t plan multiple goals for a single ad campaign because not focusing on a specific purpose will make it difficult to measure important metrics. Also, focusing on various goals at the same time will extend the term of reaching the objective.

Tip #3: Think About Your Target Audience

Before you write an ad copy and launch the ad campaign, determine who your target audience is. The target audience may differ regarding age, gender, income, geographical location, and interests.

Narrowing down your audience will help you attract your potential customers, interest them, and motivate them to take action.

Tip #4: Meet the Expectations of the Potential Customers

Your ad copy must be not only relevant but also accurate and not misleading. In other words, writing a good copy is only the first step. And a good copy is not the one that sounds good and seems intriguing, but the one that meets the expectations it creates.

Make sure that after a potential customer clicks on your ad, the person is not misled when the landing page is reached. The landing page should display the content that the ad represents. Also, the page should be functional and easy to use. If any of these factors are unfulfilled, your Quality Score may suffer because the visitors will leave your website instead of converting.

Tip #5: Do Not Forget Mobile

Even if many people are still making their purchases using the desktop version, the number of mobile shoppers is constantly growing. As we live in times when people use their smartphones a lot, people tend to do different tasks using their mobile phones, including shopping.

When you use ad extensions, do not miss out on the app extension. This one will allow your potential customers to download an app by clicking on the ad. And if your business has an app that increases engagement, it’s a good idea to promote it on Google Ads.

Tip #6: Take Advantage of Negative Keywords

If you have chosen to use the pay-per-click method, you should use negative keywords for your ad campaign. If you are using both generic and narrow ones, the generic ones may lead you to losses over unprofitable clicks. 

For example, if you are selling food supplements and you use such generic keywords as “food supplements,” you may mislead the people who search for vegan ones. So if you are not offering vegan food supplements, just exclude the word “vegan” by making it a negative keyword.

Tip #7: Keep Testing

Once you have your goals set, remember to keep testing different elements of ad campaigns. The smallest change in ad copy or keywords can affect the increase of conversions. 

Surely, a change that you will make may decrease the number of conversions too, but you’ll learn what works and what doesn’t by testing different strategies. Also, when you write an ad copy, write at least a few slightly different versions of it so you can choose the best performing one.