Pay per click marketing is one of the most effective forms of marketing. Almost 97% of total Google revenue comes for PPC marketing. It is very important for companies to focus on PPC. Like any other task, it is important to get experts from the relevant field to carry out PPC management for you. You can either hire a team that is experienced in the field or you can hire services of many different PPC agencies in the market. It is one of those unconventional marketing techniques or guerilla marketing techniques that top marketers are adopting in their strategies. Before hiring a PPC agency there are certain things that you should ask yourself.
1. Is It Worth It
The first question you should ask yourself should be related to the effectiveness of the work done by a PPC agency. You should ask yourself if hiring a PPC agency worth it. It should be kept in mind that well respected PPC agencies are a great investment and you shouldn’t worry about investing in such companies.
2. How Much Experience Does The Agency Have
It is very important to know about the background of the PPC agency you plan on hiring. You should ask the representative of the agency regarding the background of their company. It is very important to hire an agency that has been in the market for some time now.
3. What Are The Reviews in The Market
Knowing the number of years the agency has been in business isn’t enough. Observing organic reviews by customers for the respective agency is also important. You should look for online reviews regarding the agency. This will help you get an idea about the capabilities of the firm and the quality of their service.
4. Would The PPC Agency Resonate With Your Organizational Culture
If you are planning on hiring a PPC agency you should carefully study the company first. If there is a clash of cultures between your company and the PPC agency then this partnership wouldn’t work. The PPC Agency employees are going to regularly work with your marketing staff so it is compulsory for the cultures to resonate with each other.
5. Does You Agency Have Access To Important Insights
PPC agencies that have been in the market for some time can develop useful contacts with people in Google and other similar companies. You should try to find out if the PPC agency you are planning on hiring has important contacts in their list. Having these contacts can let you have access to important and useful insights for your advertisements that are not available to everyone.
6. Does The PPC Agency Have The Right Tools To Cater To Your Marketing Needs
In addition to having skilled and experienced staff, you should also try to know if the agency has the right tools to cater to your marketing needs. If your planned PPC agency does not have the right tools to carry out Pay per Click Marketing then you are only wasting your money.
7. Can They Offer Something Different
Another question you should ask yourself before hiring a certain PPC agency is regarding the uniqueness of the agency. You should ask yourself about the unique points that make your selected agency better than other agencies in the market. Comparison of different companies is important as it lets you select the best company out of the lot.
8. Would An External Agency Have The Same Emotional Connection To Your Company As An In-house PPC Marketing Team
Usually, the answer to this question would be a big NO. People who have worked in your company for years would like your company to success more than anything. They would take the company’s success as their own success. On the other hand, an external PPC agency only works for money and does not have any specific loyalties towards your company.
Conclusion
In order to select the best PPC agency for your business, you should ask as many questions as you like. It is a form of investment and it is your right to know if you are investing in a great concept. At the end of the day if you want to choose an agency then choose the one that ticks all the boxes for you.
