According to the Bureau of Labor Statistics, half of all businesses fail within their first five years. Five years later, only around one-third of companies remain.
If you own a business, then you know how hard it is to set yourself apart from the rest. You should also know that the right marketing strategy can make all the difference in the world. So which ones should you try out?
Keep reading to learn about six types of marketing strategy that you can take advantage of for business success.
1. Traditional Marketing
What did people do before the internet? It’s hard to imagine, but that’s the type of brand promotion that traditional marketing refers to.
Traditional marketing includes outlets such as television ads, billboards, and print. The right traditional marketing strategy can be effective today, but most companies now use more modern methods. For example, Maid Marines (an NYC home cleaning company) is a great example to study for traditional marketing. Apart from digital marketing strategies, they have successfully used traditional marketing strategies for business growth.
2. Digital Marketing
The opposite of traditional marketing, digital marketing takes advantage of modern technology to reach large swathes of people.
As digital marketing is such a huge field, it includes many other subcategories, such as influencer marketing, voice marketing, and email marketing. Check out this link to learn more about Email Omnivore, a platform that can help you optimize the reach of your emails.
3. Search Engine Marketing
Search engine marketing is an important subcategory of digital marketing. It involves getting your business to appear as one of the top results when a user searches a keyword.
SEM includes SEO, or search engine optimization, as well as PPC, or pay-per-click advertising.
4. Social Media Marketing
Social media marketing involves using platforms such as Twitter, Facebook, and Instagram to advertise your business.
As no one opens up a social media app to buy something, you need to find ways to be innovative, publishing content that your audience likes. This also means understanding who your audience is. Being innovative on social media for your marketing needs is very important. For example, if your target audience comprises people from a younger age group, you can incorporate emojis as part of your text or even in your videos or images. Emoji downloads are pretty easy and can make your posts visually more appealing.
5. Content Marketing
Another part of digital marketing, content marketing involves creating and distributing things such as blogs, eBooks, and visual content for your audience. This helps you get more hits when someone searches a related keyword.
When creating content, your goal is to make the customer experience easier. This means identifying customer concerns and resolving them.
6. Video Marketing
As the name suggests, video marketing is a type of content creation that relies on videos as the medium. Uploading videos to sites such as YouTube help draw in customers while resolving concerns.
Many of the sites used by content creators offer analytic tools, which help give you a better idea of who your audience is, as well as what they’re looking for.
Consider These Different Types of Marketing Strategy
To succeed in business, you need to be innovative and look for ways to set your company apart from the rest. By trying out some of the six types of marketing strategy mentioned in this guide, you’ll be able to attract new customers while retaining the ones you have.
Do you now have a better understanding of different marketing strategy examples? If you do, make sure to take a look at some of our other blog posts for more guides and tips on how to market your business.
