Amina Bibi Rumjon is known for her expertise in contemporary marketing strategies. Apart from running her businesses, she is also a ‘Mumpreneur’ for the last 16 years, juggling 5 kids. In a recent interview, she shared some valuable insights on how the marketing space has evolved and how marketers can adjust to the ongoing changes.
Amina, Thank You for talking with us. Kindly describe your journey as an entrepreneur so far.
I started my online journey listing a few items on EbayUk, just to dip my feet really. I was so impressed with the ease of this online business model that within 2 weeks, I started creating my own products to sell and it was a success.
I then proceeded to import fashion products to sell on my own website back in 2003 when I was pregnant for my 4th child. Since then, I have expanded in several niches and my businesses flourished and grew.
One of my big success is becoming an Eagle Manager in Foreverliving and managing a team of 350 members across the world. This wonderful experience took me off my comfort zone of being a work from home mummy to a leader and public speaker.
With the vast experience acquired during the years, the next natural step was to make a move and start helping other businesses to thrive. And this is what I do now.
What were the initial challenges that you faced in your endeavor?
Regarding challenges, there have been lots and there are still. The main thing with challenges is that it helps us to grow. Well, from the beginning of my career I have had to learn to deliver to clients in a fast and professional manner at all times. There were days when I was unwell or kids were in the hospital, while enjoying the flexibility of my businesses, I also had to be there for my clients. Moreover, I had websites being hacked, eBay accounts being closed by malicious reporting from competitors. But with determination, I have always come out stronger and faced these challenges successfully
In your experience, tell us more about how marketing has changed with the advent of various social media platforms?
Social media has decidedly intertwined with human existence, sparing only a handful of the population who are unsynchronized with the development within this realm. Users from all walks of life actively use social media on day to day basis, which consequently amplifies the opportunity for marketers to establish and nurture sales relationships.
Legions of brands are choosing social media as a mainstream channel to communicate with patrons. The responsive nature of social media sustains communication from the brands, leading to the growth of ideas and understanding the diverse mindsets. Access to immense opinions, demands, and ideas could influence decision making and act as metric for market research.
Social media is an avenue where the exchange of information between two communicating sources is made seamless. The social channel has proven its efficiency in collecting, sharing, and managing information useful to the members involved. Often the benefits are mutual, for instance, a marketer values accessible prospect data within their marketing scope. While a customer benefits in finding resources that they are willing to purchase.
You have worked with several big and small businesses. Do you adopt an entirely different approach while working with a big company or the fundamentals remain the same?
Well, for me, every business big or small is treated with the same professionalism and we deliver the best service to get their social media efforts profitable at all times. We always start with a strategy and follow up with reports, meetings and tweaking to fit the company’s budget.
How challenging marketing and sales have become these days for organizations and how can they deal with the new challenges?
Nowadays most marketers are facing inevitable challenges as the online space become even more competitive with the influx of new online businesses worldwide competing with brands.
Generating traffic and leads and providing ROI are the leading challenges most marketers will face. Clearly, marketers are struggling with producing enough demand for their content. And as the years progress and competition stiffens, this will only become truer. With so many options of platforms for marketers to publish their content and even more ways to promote it, it’s hard to know where to focus your efforts.
When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content — the type of content people would pay for? And, do you know the type of content your audience actually wants?
Once you know you’re creating the type of content your audience wants, the focus shifts to promoting it in a way that makes your audience take notice. More than ever before, people are being flooded with content. Consumers don’t have to use a search engine to find answers. Instead, articles fill their news feed or buzz in their pocket via mobile notification
Any suggestions you would like to give to aspiring entrepreneurs.
As a business coach, I would love to share my experience with anyone wanting to start a new business. Even if it is just a dream, I can help you get it into reality. Business is there to stay, social media is there to stay, the online world is only getting bigger and wider day by day, if you do not take your share of online real estate now, well in a few years, there will only be regret. So just get started!
