“Enjoy the little things in life. Because one day you’ll look back and realize they were the big things.” – This is not just a great philosophy for life, but the code for 21st century entrepreneurs:
Are you thinking intricately enough?
Ryan Deiss, an Internet marketer with a $100 million+ business says “To improve your open rate, test your email headers.” Pretty common stuff right?
He tests 1,000 headers to find which works best.
Mike Harris, who has built three billion dollar companies says “Segment your market”. Something every Businessman does right?
He goes into detail to speak to and know his customers, define them, choose the right segments, and then give them exactly what they needed – Probably 100 times more detail than people do.
Richard Branson, when asked about how he chose what business to start. He said “I look for some people I can make a difference with.”
“How many?” and he says, “Well, where there’s at least a million people and a billion dollar market.”
He thinks in 100 times more detail about markets 100 times bigger than Entrepreneurs generally think.
We’re now living in a world where if you want to get 100x bigger, you need to think 100x smaller.
In the past, Founders and CEO’s didn’t need to know all the detail. Today, it’s essential you do. Do you know your customers intimately? Do you know your metrics intricately?
This isn’t micro-management. It’s micro-mastery.
You need to focus at 100x greater quality to get to 100x greater quantity.
You need to focus at 100x more care & attention to get to 100x more scale & expansion
Like a diamond, the strength of the sparkle comes from the care in the cut.
“I saw the angel in the marble and carved until I set him free.” ~ Michelangelo
During the renaissance, the great artists would delegate the broad brush strokes to their apprentices, but would always be the ones to add the final, fine detail.
This image is of Michelangelo’s David, who with one small, perfectly formed stone and fast, perfectly aimed shot brought down Goliath. Small things can lead to big results.
Accuracy comes from precision, and precision is in the detail. So enjoy the little things in life. Because one day you’ll look back and realize they were the big things.
