Want to start a creative events business in 2021? Here’s how

Though it might not seem like it, now is a great time for event planners. After a year of social distancing guidelines being enforced throughout the world, no one quite knows what to expect from the events industry as it begins to resurface. 

And that means that event planners can take advantage of this uncertainty and carve out fun new ideas and businesses, using this time to try out new things and see what sticks. 

So, what businesses will be right for you? That depends on what you’re interested in and how serious you’re willing to be. There are many creative event planning business ideas out there, and you can find your niche by thinking about what you want, what people want and what you can reasonably do. 

For example, if you are interested in cooking or baking, you could develop a food truck or catering business that serves meals in prepackaged containers. Or if you love photography, you could start up a photobooth that captures priceless party memories. 

A few other event industry business ideas that you could start up include: 

• Live-stream service for weddings and parties
• Camping excursion planner
• Picnic planner and games coordinator
• Outdoor scavenger hunt maker
• Outdoor dance floor builder 

Each event industry business requires different skills and experience levels, from being outdoorsy to being able to build and take down equipment. With so many different skills needed, there is an event business out there for everyone. 

But once you’ve decided on your business idea, it’s time to get to work. The first steps to creating a successful events business are picking a name, developing your branding and registering your business with your local government. All of these are crucial to get your business legitimized and ready to operate. And to keep track of these logistics, we’ve included an event planning startup checklist that includes everything you’ll need to do.

From there, it’s time to get ready for an event. You can drum up business by networking online or attending trade shows to advertise your offerings. Make sure you showcase your value and present yourself as professional and ready to host your first event. And once your first date is booked, you can use this events checklist to keep track of day-of logistics and needs.  

At the end of the day, the key to launching a successful events business is the motivation to make it happen. This is a great time to explore your possibilities and get ready to make your way into this fun, exciting industry.