How to
How to Boost Your B2B eCommerce
Over the last few years, eCommerce has taken the world by storm and one segment that’s particularly on the rise is B2B. While certain companies have had to pivot their operations to remain relevant in a changing and unpredictable landscape, others have taken the chance to create viable business avenues.
If you’re running a B2B eCommerce, you might be looking for ways to accelerate your growth and meet your business goals. Below we offer you some tips on how to boost your B2B eCommerce and stand apart from the competition.
Be visible
An important factor for the success of your B2B eCommerce is that it should be easy for your potential customers to find you. A large part of today’s marketing is about SEO or search engine optimization.
By optimizing your website for SEO, you can make it visible on search engines for queries related to your B2B eCommerce. If you focus on search engine optimization and getting a higher ranking on Google, it will be much easier for your customers to find you. Most clicks occur on the first page of Google results, so you need to be there if you are trying to get organic traffic.
That’s why you should optimize product texts, titles, body text, internal linking, and ALT text (descriptions of images). SEO is an effective method for achieving success and increasing brand awareness among your potential customers.
Consider e-quotes
Quoting is a complex and time-consuming component of sales that must be done properly if you want it to be a success. This is a prerequisite if you want to acquire new business and if you make mistakes, it can result in missed opportunities.
This is where e-quotes can help. E-quotes are also known as draft carts, which better describe their operations. A quote management system can facilitate the entry of quotes and it can be a stand-alone platform or linked with the seller’s eCommerce shop.
By using a draft cart that the customer or the seller creates in response to an RFQ (quote request), the seller values an order. Afterward, the quote management platform informs the buyer through email when the quote is ready and the buyer logs in to view it.
Automate processes
In this day and age, regardless of the business you run, you should take advantage of technology. This means automating as much as you possibly can, especially when it comes to sales. It takes a lot of effort to close a deal and sales representatives must work hard to understand what customers want.
As the list of potential customers and clients expands, you might get overwhelmed with never-ending emails, meetings, and phone calls. Managing all of this manually becomes impossible. So, you should consider using software and tools to automate manual and time-consuming daily operations. This will free up your employees and allow them to work on more important initiatives, like cultivating customer relationships and attracting new prospects.
In addition, you should also consider automating your social media marketing efforts. And while being present on all social media channels can be beneficial for your B2B business, you definitely can’t miss out on being present on LinkedIn. So, by implementing a B2B sales automation tool, for example, you can create a comprehensive sales funnel on LinkedIn and easily process leads. Using this type of software can also increase the number of invites you can send, find emails, auto-follow, and like people and the content they share.
Provide the right information
Running a B2B business can be much more complex than running B2C. As a result, an important part of B2B eCommerce is to be as clear and informative as possible when it comes to the description of the products. Do not be afraid of long product texts.
By optimizing your eCommerce with clear images, descriptive and detailed product texts, and in some cases Youtube videos that show how the product works, you ensure that the customer doesn’t misunderstand the product’s function. With informative texts and images on your eCommerce website and social media channels, you reduce the risk of losing a customer.
Show that you’re ready to help your customers with whatever they need, build a solid reputation, and success will be guaranteed.
Measure and track
To improve your B2B operations, monitor data and see how your website traffic behaves, how many opens and click-throughs your emails get, and whether your social media strategy is effective. Open a business account for your social media profiles so you can get access to the metrics.
When you measure and track your data, you’ll be able to obtain key insights and plan out future campaigns.
Final thoughts
When looking to boost your B2B eCommerce, invest in simplifying the buying process for customers. Also, by optimizing your website for SEO, you’ll increase the chance of drawing more organic traffic and increasing your conversions. by providing informative texts and additions in your eCommerce but also monitoring everything, you’ll reduce the risk of misunderstandings and scale your B2B eCommerce business.