My name is Veronica and I am a writer, blogger and legal assistant for the Law Offices of David Offen. In my few years working for David, a Philadelphia bankruptcy lawyer, we’ve turned his small law firm into one of the top-ranking bankruptcy law firms in the greater Philadelphia area. How did we accomplish this? We have seen our small business grow and flourish through a careful and calculated development of our web presence.
This success is not the result of magic or luck. Instead, we have utilized the effects of applied tech and consumer psychology to improve our rankings in Google and dramatically increase traffic to our site. This article will discuss the inexpensive tools we have used to multiply the traffic to our website and convert visitors into clients.
Google Search Console and Google Analytics
You don’t need expensive software to decipher what’s ailing your web presence. Being the giant data conglomerate that holds a monopoly on search engine data, Google offers these resources to monitor your business’s online presence. Every day people are not very aware of these tools, and though many small business owners may have heard of them, they might not grasp just how vital these tools are for developing a start-up’s web presence early on.
Google Search Console
Essentially, Google Search Console provides you with data regarding how easy or difficult it is to find your site and navigate through it. This tool will help you improve your sitemap and structure, optimizing how crawlable it is for Googlebot, the all-powerful search engine crawler that possesses the power to make or break your site! You’ll be notified of any broken links or problematic site architecture, which will improve your rankings. Search Console is also helpful in telling you precisely what people are searching for when they find your site.
The easier it is for Googlebot to find, crawl through, and gather relevant data from your site, the higher up in the rankings it will appear to potential clients.
Google Analytics
Another essential tool we use all the time is Google Analytics. If Google Search Console was for helping you learn about potential issues with your site’s architecture, then Google Analytics is there to help you learn about the who, what, when, from where, and how much. This tool gathers vital information about who is clicking through to your site, where they are located, when they are searching, how long they are staying, what they are searching on, and much more. Google Analytics is critically vital for identifying, targeting, and converting potential clients.
These two inexpensive tools work in tandem to help you optimize your web presence and stake a claim on the digital territory in your business’ niche. We have used these tools to make a better, stronger, and more logically structured website and tailor specific web copy and content aimed at converting the people visiting our site into clients.
Learn Basic SEO
Think of Google Search Console and Google Analytics as the tools you’d use to plant a garden. Of course, they are essential, but a garden needs seeds also. In this analogy, the seeds are well-written, SEO-optimized web copy and site content.
You can track the real-time phrases potential clients are using to search for services and create content and web copy with optimized SEO keywords so that Google knows to grab your “3D Printing in Cherry Hill, NJ,” location page over your competitors when prospective clients in Cherry Hill NJ use that query in Google.
An Investment in Knowledge is an Investment in Your Start-Up
Take the time and educate yourself on the basics of this field. Consider it an essential investment in your business’ potential. Of course, there are many affordable SEO tools that can help you strategize and develop a plan to grow your online presence, and these can be useful if you don’t have all the time in the world to create an SEO strategy.
Many SEO software companies offer free versions of their tools, but these are designed to get you to bite on a paid subscription. We use Ahrefs as our go-to SEO tool. They are considered one of the best tools in the industry and have an avid community of users who are happy to share tips and strategies.
Take Your Web Presence to the Next Level
The importance of a well-curated and robust web presence has been beaten into our heads by every tech blog, business magazine, and marketing editorial to grace our computer screens. Though the message may be tiresome, the truth is that not developing your web presence as a new small business or start-up is a sure way to miss out on the crucial leads needed to get your business off the ground and past the much-sought-after 5-year milestone.
Our law firm struggled to attract a steady flow of clients before totally revamping our web presence, and, since we have, our daily lead rate is through the roof. If you haven’t given your web presence much thought, there is no better time than the present to get started!
I hope this article helps your start-up thrive!
