In today’s tech-oriented, digital world, a range of different digital skills is highly in demand. UNESCO defines digital skills as one’s “ability to use digital devices, communication applications, and networks to access and manage information.” This pertains to anything from the use of social media to more advanced skills, such as cloud computing. A number of these skills are valued by recruiters. Therefore, if you’re looking for a job, here is a list of the top five digital skills that are sought-after by companies in 2022.
1. Social media marketing skills
When it comes to marketing, gone are the days when companies relied on television and flyers for promotion. Nowadays, marketing campaigns take place online for the most part. A staggering number of people spend a vast amount of time on social media, particularly Instagram, TikTok, and Facebook. Thus, it comes as no surprise that that’s the place where many companies concentrate their campaigns. That’s why social media marketing managers are in-demand. It may sound easy, but special skills are necessary to run social media marketing campaigns. This involves top-notch writing and communication skills, creativity, and a knack for marketing. If you don’t possess the essential social marketing skills, you can find courses where you’d be able to acquire them, which would potentially lead to a fruitful, fulfilling career.
2. Skills in digital design
Upon hearing about a company, the first thing many people do is look it up on the internet and visit the company website. A professional-looking website can give more credibility to the company in the eyes of the clients. That’s why the way the website is designed is of great importance. Digital designers can help optimize the website’s look with their expert knowledge in areas such as color theory, as well as the ability to use tools like Adobe InDesign, Photoshop, and Illustrator. They may also create pictures for social media posts. Companies are constantly on the lookout for individuals skilled in different areas of digital design, which means that mastering this skill can make for a lucrative career path.
3. Cloud computing skills
Cloud computing has been a trending topic in the IT industry for quite a while, and it doesn’t seem as though it is going anywhere. Cloud computing is a technology whose main purpose is to keep and manage data on remote servers via the internet. The use of the cloud is widespread, as people no longer need to overload their hard drives owing to this handy piece of tech. If you’re tech-savvy, acquiring skills by enrolling in a course related to the cloud could do wonders for your career. Keep in mind that you need some background knowledge in certain areas of IT, such as programming, machine learning, and data management. If you have some kind of IT background, you can find apprenticeships in NSW that would allow you to further improve your programming skills while earning a salary. There are also apprenticeships in other areas of expertise besides IT that you could try out for.
4. Skills in cybersecurity
Digitization of companies is continually on the rise. The more digitized companies become, the more susceptible they are to cybercrime. That’s why many recruiters are scouting for individuals who are skilled in cybersecurity, so that they can help keep their computer systems safe and defend them from cyberattacks. Cybercriminals keep finding new, creative ways to bypass the security of the systems they’re trying to hack. That is why those skilled in cybersecurity also need to be able to adapt, as well as be up-to-date with new technologies so as to be one step ahead of the hackers. Companies hold this skill in high regard because the consequences of their computers getting hacked can be disastrous. Not only could the cybercriminals steal their money, but they could get ahold of confidential information as well.
5. Digital project management skills
In a nutshell, a digital project manager is responsible for overseeing digital projects, such as a social media marketing campaign, in order to make sure that deadlines are met and that everything is running smoothly. In order to be able to manage digital projects, a digital project manager needs to have extensive background knowledge in a number of areas. Some of the core skills required for the successful managing of digital projects include communication, copywriting and editing skills, the understanding of how to use project management tools, the knowledge of search engine optimization (SEO), marketing, the ability to build rapport, and so on.
To sum up, since many companies are going through a digital transformation, they are searching to hire candidates who possess certain digital skills. Therefore, if you aren’t already skilled enough in some of these areas, but are interested to learn, you could enroll in some courses. This could help you get some of the highly sought-after jobs and allow you to develop your professional skills.
