Running a start-up is challenging, particularly when you are generating a brand-new product or service that has never been created before. Not only do you need to generate interest, but you also need to fund the upcoming project. In this article, we will be looking into how Smeetz is setting the standard when it comes to making the perfect start-up business.
The Humble Beginnings Of The Swiss Start-up
As a swiss start-up in 2017, co-founders Alexandre Martin and Morgan Siffert began to create the perfect business for those that love adventure. With the chance to book a number of experiences all in one place as well as allowing businesses to market events as well as allows users to book their own experiences. Whether it is sports classes, yoga or art performances the software can provide hosts as well as customers with all the information that they need. But as a start-up business creating this technology has seen them creating something new for a niche market.
A Social Media Platform For Events
As the first social media platform of this kind, Smeetz has a lot to prove, however they are also in a unique position. With a number of other companies offering a service similar, but also entirely different, there is a niche market that has been found to create the perfect position for this unique and dedicated bunch of people. In 2020, the company have begun to turn their attention to an AI-driven pricing model that allows them to offer a discount automatically depending on a number of factors such as demand, sales and the weather. This AI technology, therefore, encourages people to make the most out of the process and order beforehand putting them up to their different software providers like Amatic, providing their users with new and exciting technology. This is a simple yet effective solution to help drive sales and ensure that companies listing on this platform see the best return of investment.
The Recent Round Of Funding
With this new development in Ai Technology comes the challenge of funds as technology such as this often comes with a cost. However, Smeetz has very little to worry about at this time as they are leading the way when it comes to crowdfunding. With a total of €660K led by a number of businesses as well as the Swiss ICT investor club, this has seen them gain enough to reach their first goal set. Whilst this is promising for the business, there is still a way to go before the development of the project is completed. However, this is looking promising over time as this is the funds that are needed for the business to begin to expand into their chosen field with innovative technology that will benefit both clientele as well as customers that use the website for bookings.
What Can We Expect FromSmeetz In The Future?
The future of this business looks promising. With the major goal to reach more businesses such as nightclubs and festivals for event listings, this business is going big in the hopes of using this technology on a much wider scale. In addition to just focusing on the swiss market, the eventual goal is to expand into the Swiss-German market as well as the rest of Europe in the near future. Though this may be a way off, one of the major goals for the company is to become the leading provider of marketing and sales software for leisure activities by offering a number of services such as smart pricing to audiences as well as advanced sales forecasts.
With this in mind, this is a start-up that is pioneering change for start-up businesses as well as providing new and exciting ways for businesses to market their event to their target audience as well as manage bookings effectively.
