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Tips for Startups

Why Startups Fail At Payroll… And Why It’s Their Downfall

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Why Startups Fail At Payroll

The primary reason why so many startups fail at processing payroll is because entrepreneurs aren’t payroll experts.

People create startups because they have a vision they want to make real in the world. Rarely does this vision have room for a practical and accurate payroll function.

20% of small business fail in their first year. The number one reason?

Payroll.

They say cash is king and with startups, this is the First Commandment. Access to capital is essential to keeping your head above water and being able to grow. At the centre of any successful business, large or small, is a successful and efficient payroll function.

From paying staff to raising invoices from suppliers to paying taxes, good payroll allows your money to work for you allowing your startup to thrive.

So, if you don’t want to end up as just another failed startup statistic, it’s important to get your house in order.

Get the right skills

Recognizing your limits is what makes the difference between a startup succeeding or failing.

Startups need to shore up their weaknesses in payroll and HR.Whether that’s through hiring a professional, seeking out software or reaching out to a dedicated third party.

While your operation is small, you may not be making your money work its hardest. Effective management of payroll can ease cash flow problems and ensure long-term viability.

Having someone on your staff who doesn’t just know how to “do the books” and process the payroll, but has knowledge of your tax obligations as a business frees up time for others to focus on running the business.

The Directors of most startups end up being jacks of all trades, managing payroll, HR, marketing and sales all at once.

According to a study, multitasking decreases productivity by 40%.With so many payroll regulations and tax laws, you want to minimize the margin for error as much as possible.Improper filing and payroll entry omissions will result in tax audits, which penalize companies with hefty fines.

But if you want your startup to be a force to be reckoned with, you don’t need jacks of all trade, you need masters.

Lessons to Learn: Trolls

In 1965, Thomas Dam, the Danish woodworker, fisherman and creator of the Troll Doll lost the rights to his own designs due to a copyright error.

In 1962, he began selling  his dolls in the U.S. through his company Dam Things Establishment. But no one at his company had the skills to understand the nuances of the U.S. copyright laws.

So when his company tried to copyright the Troll in 1965, the design was deemed to be in the public domain in the U.S., making the copyright invalid and the design free for all to use.

Prioritize employee retention

As an employee, choosing to move from an established business to a startup comes with certain risks. Is there room for progression? Will there be opportunities for personal growth? Does the startup have an infrastructure for employment that I have come to expect?

Startups offer exciting opportunities for top talent to explore new ventures. But, if you want to retain the masters of the craft, that you need for your business to thrive, you need to make sure that their basic employment expectations are met.

Employee retention begins with onboarding and is reinforced with accurate payroll. The cost of employee turnover is huge. Some recent estimates putting the price at $45,000 to $150,000 to replace an employee.

When you hire a few more employees, you might not be able to keep them if you can’t reliably and accurately pay them on time.

In the U.S. 82 million employees have experienced paycheck errors. Of those, 49% will start job hunting if they experience just two payroll errors.

Organizations with a strong onboarding process have an 82% higher new hire retention rate. The most effective onboarding programs take advantage of technology, emphasize assimilation and foster new-hire socializing.

Advanced HR tools provide on-demand training that goes beyond traditional “classroom” learning. They also provide proactive structures for learning, so employees and managers can track and record internal training success.

Combining technology with a dedicated mentor or coaching program helps further development and increase new starter assimilation into your business culture.

Assimilation means that your new hire has bought into your company culture.They feel welcome, wanted and part of something that matters. This is further emphasized through the use of social networking during the onboarding process.

Lessons to Learn: The Father of Silicon Valley

William Shockley is best known as the “Father of Silicon Valley.” But thanks to poor management all of his staff went further than he did.

Shockley, along with John Bardeen and Walter Brattain were awarded a Nobel Prize in Physics in 1956. Their research into semiconductors led to the creation of the transistor. The invention of the transistor is how you are able to read this article on a computer.

Shockley was also, by all accounts, the worst manager in modern history. Among his many lacking qualities as a manager, he deeply distrusted his workers.

He had a habit of publicly berating his staff. He would even hook them up to lie detectors to determine whether any of them were sharing secrets with his competitors.

Of the eight highly trained and inventive individuals hired by Shockley to market semiconductors, all of them quit. Those men went on to found 65 companies in Silicon Valley, including giants such as Intel.

Thanks to his inability to retain his staff, Shockley missed out on the potential patents, money and success that his staff went on to achieve.

Structure for growth

Successful startups grow fast. Real fast. Even if its unsustainable, fast growth is what startup investors want to see. From distribution to sales and HR, your internal structure needs to be flexible and scalable.

Growth leads to more growth, but if you can’t support that growth, you’ll start to run into trouble and you may end up a few squares back from Square One.

In order to manage successful sudden growth, your back office functions need to be scalable. Make sure you have internal structures and tools that allow for expansive growth, and that your outsourced providers can scale with you.

Lessons to Learn: Borders

Borders went from being a local bookstore to a global giant. But were unable to sustain growth when it mattered the most.

Tom & Louis Borders founded a small bookstore in 1971, while still at college. Over the years, the business was a modest success, until it began global expansion in 1997.

But their international dreams were dashed by a lack of internal growth structure, which led to mounting debt.

At a time when ebooks were the direction to invest, Borders was unable to pivot. The finances went into freefall and Borders was forced to closed all of its retail locations in 2011.

The business went into liquidation, its assets in the hands of competitors, such as Barnes & Noble and Kobo.

People say that startups need to focus on what they’re best at: “building their business”. But that’s not what they’re best at. Entrepreneurs have a single driving focus towards their vision. They excel at one thing and sometimes that results in something that transforms the world.

But for every successful startup, there are a hundred that failed because they didn’t get the right skills, keep their best talent or weren’t prepared for growth.

Don’t become another startup statistic. Get your payroll in order.

The article was produced for Times of Startups by Gary Webb, Marketing and Communications Director at FMP Global. With over 25 years experience working with household names such as National Express, Halifax Bank of Scotland (HBOS) and Camelot (The National Lottery) Gary has huge market expertise across the outsourced services sector.

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Tips for Startups

Why Your Startup Needs Digital Media

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Startup Needs Digital Media

In today’s rapidly evolving, technology-driven business landscape, digital media has become indispensible for startups striving to carve out a robust online footprint, engage with their intended audience, and stimulate growth. Whether it’s via social media, websites, blogs, or online advertising, digital media bestows upon startups a multitude of advantages capable of profoundly influencing their achievements. In this blog post, we’ll explore the reasons why digital media is imperative for your startup in the current competitive environment.

1. Wider Reach and Visibility:

Digital media allows startups to reach a global audience like never before. With the internet as your platform, your business can be accessible to potential customers from around the world 24/7. This extensive reach can help you expand your customer base and increase brand visibility.

2. Cost-Effective Marketing:

Conventional advertising approaches, like print ads or TV commercials, often pose budgetary challenges for startups with constrained financial resources. Digital media provides affordable marketing alternatives, such as email campaigns and social media marketing. These avenues enable precise targeting of specific demographics, optimizing the effectiveness of your marketing investments.

3. Audience Targeting:

One of the foremost benefits of digital media lies in its capacity for precise audience targeting. By harnessing data-driven analytics and tools, companies like Join the Dots can tailor your messaging and content to align with distinct demographics, interests, and behaviors. This guarantees that your startup’s message reaches precisely the individuals it intends to at the opportune moment.

4. Instant Feedback and Engagement:

Digital media facilitates real-time engagement with your audience. You can interact with customers quickly through social media comments, respond to inquiries via email or live chat, and receive immediate feedback on your products or services. This direct interaction builds customer trust and helps you refine your offerings based on customer input.

5. Brand Building and Credibility:

Having a strong online presence through a well-designed website, active social media profiles, and informative blog content enhances your startup’s credibility and trustworthiness. A professional online presence demonstrates that you are a serious player in your industry, which can attract customers and potential investors.

6. Data-Driven Decision-Making:

Digital media offers invaluable data and analytics tools for monitoring the efficacy of your marketing endeavors. You can gauge metrics like website traffic, click-through rates, conversion rates, and beyond. This approach empowers you to make well-informed decisions, fine-tune your strategies, and allocate resources efficiently.

7. Content Marketing and Thought Leadership:

Through digital media, startups can establish themselves as thought leaders in their industry by creating and sharing informative and valuable content. Blog posts, whitepapers, webinars, and podcasts allow you to showcase your expertise, educate your audience, and build trust over time.

8. Scalability and Flexibility:

Digital media strategies are highly scalable and adaptable. As your startup grows, you can expand your online presence and marketing efforts accordingly. Whether you’re a small team or a rapidly expanding enterprise, digital media allows you to adjust your strategies to meet your evolving needs.

Conclusion

Digital media stands as a fundamental element of success for startups in the contemporary business landscape. Its capacity to reach a broad audience, cost-effectiveness, precision in targeting, and data-driven insights render it an indispensable asset for growth. By embracing digital media and harnessing its benefits, startups can establish a solid foundation for enduring success and confidently navigate the competitive terrain. Whether you belong to the tech startup realm or a traditional brick-and-mortar business, the integration of digital media into your strategy is imperative in today’s digitally-driven world.

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Tips for Startups

Best Product Packaging Strategies For Startups

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Product Packaging Strategies

Hey entrepreneurs, launching a startup can be a lot of work! You stress about funds, operations, and team building. And while you prioritize product development, packaging may take a back seat, right? But did you know that it drives the buying decision for 72% of Americans? That’s surprising, but true.

And it also means that product packaging is one of the ways to stand out and grab customers’ attention in a cutthroat world. That’s a good reason to go the extra mile to nail a strategy. So, if you’re wondering how to make your package pop without breaking the bank, we’ve got some killer tips for your startup.

Here is what you need to know to win an incredible unboxing experience for your customers.

Know your target audience

You’ve got to know your target audience to create a successful product. And the same applies to packaging. Who are you trying to reach and sell? What are their preferences? What would they want in the product package?

By understanding your target customers, you can pick an option that speaks directly to them. For example, if your target audience is health-conscious millennials, choose a minimalist and eco-friendly one that emphasizes your product’s sustainable ingredients.

Focus on customer experience

Your product packaging is more than a pretty face. It’s also about enhancing the customer experience. Think about how you may create a memorable unboxing process.

Consider adding unique features, such as easy-open lids, tear strips, or resealable packages. By making the components easy to access, you get the benefits of brand loyalty and positive word-of-mouth.

Consider what’s inside

That’s a no-brainer because your product determines the packaging material. Things are easy if you sell a single offering, but CBD entrepreneurs may struggle to choose different materials for different products.

For example, you will need a tincture bottle, boxes, mylar bags, cartridges, and tin containers for different items in your portfolio. Additionally, you’ll have to ensure that they are child-resistant and preserve the flavor and aroma of the components.

Be sustainable

As a startup brand, you can gain a lot by joining the sustainability bandwagon, and packaging is a good place to start. Buyers care more than ever about the environmental impact of products and brands.

So eco-friendly packaging options are surely ideal. Prioritize biodegradable materials and minimize excess packaging. It’s the best way to make your offerings pop in a market saturated with competition.

Branding is key

Remember that your packaging is a crucial part of your brand identity. So ensure that it aligns with your company’s values and messaging. It should replicate your brand’s color schemes, fonts, and imagery.

The text labels should also match your brand’s personality and tone. The idea is to remind buyers of your brand every time they see the product on the shelves.

Is packaging a big deal? Yes, it actually is when it comes to the product packaging for your startup. You’ve got to ensure it makes a great first impression and drives a buying decision. Well, there are no shortcuts to winning the packaging game. But you can try these tips to ace it!

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Tips for Startups

What Startups can learn from the Special Forces of Armies around the world

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What Startups can learn from the Special Forces

Startups and special forces of armies may seem to have very little in common. However, upon closer examination, there are several key lessons that startups can learn from these elite military units. Special forces teams are highly trained, flexible, and able to operate in rapidly changing environments. Startups, too, must be able to pivot quickly in response to market changes and evolving customer needs. In this article, we will explore several key lessons that startups can learn from special forces teams.

Lesson 1: Build a strong team

Special forces teams are composed of highly skilled and specialized individuals who work together to achieve a common goal. Similarly, startups must build a strong team of individuals with diverse skills and backgrounds who can work together to bring their products or services to market. A successful startup team should have a mix of technical, business, and creative skills to ensure that all aspects of the business are covered.

Special forces teams also place a strong emphasis on teamwork and communication. They must be able to work together seamlessly, and each member must understand their role and responsibilities within the team. Startups can learn from this by fostering a culture of collaboration and open communication within their team.

Lesson 2: Adapt quickly to changing environments

Special forces teams are often deployed in rapidly changing environments, where they must adapt quickly to new situations and changing conditions. Similarly, startups must be able to pivot quickly in response to market changes and evolving customer needs. This requires a high degree of flexibility and agility, as well as the ability to quickly assess and respond to new information.

Startups can learn from special forces teams by adopting a mindset of constant adaptation and improvement. They should be willing to experiment and iterate on their product or service, and be open to feedback from customers and other stakeholders.

Lesson 3: Embrace risk and uncertainty

Special forces teams operate in high-risk and uncertain environments, where the stakes are often very high. They must be willing to take calculated risks and make difficult decisions under pressure. Startups, too, must be willing to embrace risk and uncertainty in order to succeed. They must be willing to take chances and make bold moves, even in the face of uncertainty.

Startups can learn from special forces teams by adopting a mindset of calculated risk-taking. They should be willing to experiment and try new things, while also being mindful of potential risks and taking steps to mitigate them.

Lesson 4: Focus on the mission

Special forces teams are highly focused on achieving their mission, which is often critical to national security. Similarly, startups must be highly focused on their mission and vision, which should guide all of their decisions and actions. This requires a clear understanding of the company’s purpose and goals, as well as a strong sense of commitment to achieving them.

Startups can learn from special forces teams by adopting a mission-driven approach to their business. They should be clear about their purpose and goals, and ensure that all of their decisions and actions are aligned with these objectives.

Lesson 5: Train and prepare rigorously

Special forces teams undergo rigorous training and preparation in order to be able to perform their duties at the highest level. Similarly, startups must invest in training and preparation in order to build a strong and capable team, and to ensure that they are able to execute on their mission effectively.

Startups can learn from special forces teams by investing in training and development programs for their team members. This includes technical training, as well as leadership and management development. By investing in their team members’ skills and abilities, startups can ensure that they are well-prepared to succeed in a competitive and rapidly changing business environment.

In conclusion, startups can learn a great deal from special forces teams of armies around the world. By building a strong team, adapting quickly to changing environments, embracing risk and uncertainty, focusing on the mission, and training, Startups can achieve goals that may seem impossible at first.

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