Consumer’s purchase patterns have evolved. Aligned with this, the marketing landscape has also altered. Even with tried and tested marketing methods that continue to generate positive results, marketers should still be on the lookout for the latest trends that may help with streamlining current marketing practices.
A look into the future
With technology in a constant evolutionary cycle, marketers should keep their ears to the ground and be kept abreast with the “latest and greatest”. In this fast-paced world, marketers who want their products or services to be top-of-mind should also keep their eyes peeled for what the modern world has to offer.
With the advent of automation, artificial intelligence, and other future-ready marketing tools, marketers have no reason to be left behind. These instruments are being made available to make marketing efforts more focused and efficient – both on time and resources.
Marketing campaign tips
Employ a Customer Experience Management (CEM) strategy.
Focusing on the customer’s requirements is a fundamental marketing strategy. Understanding their wants and needs, and crafting a specific customer experience to address those needs are key to increasing brand loyalty and conversion.
Currently, more and more businesses are realizing the importance of CEM to track, oversee, and organize all interactions in order to focus on the needs of the customers. Additionally, the software for collecting and analyzing customer feedback can complement a CEM solution.
CEM software benefits the company by improving customer service, raising customer retention, and increasing conversion rates. As a result, an overall customer lifetime value is extended.
Personalize your approach.
Personalization improves your chance of success by utilizing a more targeted marketing strategy. This tailor-fitting approach doesn’t stop at using first names, however. Crafting a more specific message to a particular audience increases the effectiveness of your campaign that translates to better Return on Investment (ROI).
Automate to innovate.
With marketing automation features, you can amplify your content and increase the reply rate for outreach and follow-up emails by up to 250%. This stretches your influencer reach and have a better chance of conversion.
Automating your email follow-ups also reduces your spend by five to 30 times in acquiring a new customer and offering them upsells.
There are also other ways to useautomated marketing to your advantage:
- Systematic collection of data. Are you still stuck on manually collecting data? While there is wisdom in having a personal hand in attending to some tasks, making use of technology to collect and analyze data can be a wise move.
- Save up to 6 hours of social media management time by automating your social media posts and ads. This will also ensure that your profiles are updated and maintain fresh content.
- Automated tools to set client appointments or meetings save up to 80% on scheduling and workforce management.
- Nurture leads by automating well-timed emails and offers to see an increase of up to 10% or higher in revenue.
- Increase your average order size by 360% or more when you use one-click upsells in offering your products to the relevant audience.
Time to save
Studies say that the way to go is to employ modern technological methods in acquiring and maintaining customers. 75% of marketers have been found to agree that automation increases revenue while 75% of businesses using automated marketing techniques enjoy ROI in less than a year.
Competition is becoming more cutthroat by the minute. The time and money you save goes a long way in crafting a more effective and efficient marketing strategy. Repetitive tasks such as emails, offers, social media, and other website activities is better off being automated to give you more time and resources to focus on more important tasks.
It is noteworthy, however, that no matter how beneficial all the future-ready marketing tools you employ are, you still need a real, live person whom your customers can talk to and interact with.
Tomi Saikkonen is the Vice President of Liana Technologies, Middle East. Just like youTomi is fascinated by the possibilities of digital marketing and technology. He actively seeks out ways to help businesses and organizations across industries to improve their digital marketing ROI.
Product Marketing in 2024: 5 Steps to Guarantee Success
Marketing is an ever-evolving industry, and company directors who do not understand that will get left in the dust in 2024.
Marketing strategies and tactics are the only way to set your product or service apart from your competition.
In an increasingly demanding world, consumers and customers want more – for less. That is the nature of consumerism, and the only way to give your business the upper hand is to embrace the notion of selling.
To guarantee the success of a new product or service entering the market in 2024, you need to think creatively and prioritize intuitive strategies. Follow these five simple steps below for the most effective rollout strategy:
- Create Hype
There is something uniquely magical about a product launch that employs a hype-generating element.
Getting consumers and customers excited about your product long before they even know what it is, is such a powerful moment for any marketing team.
Timing is everything with this specific tactic, so thoroughly research your market before launching your concept.
- Customer-Generated Content
In the modern world, trust is not given freely.
So many product launches are over-promised and grossly under-deliver, leaving customers disappointed and even feeling scammed.
By implementing a strategy of using customer-generated content in your marketing plan, you can show the world (and potential customers) that your product is worth their time and money, generating new leads.
- Offer Exemplary Service
With the world literally at your customer’s fingertips, there is a good chance that they have seen and heard it all by now.
There are likely multiple products or services already on the market that are similar to yours – your job is to set yours apart from the rest.
An effective way to do that is to offer an exemplary customer experience for all new and existing customers. Product marketing is only roughly 50% product; the rest is experience-based.
To learn more about product marketing, click here.
- Discount Codes
When launching a new product or service, your main goal should be to generate brand awareness. Do not expect much at first, particularly if you are a new brand.
To entice customers into making a purchase, offer discount codes to new buyers or coupon codes for repeat business. These costs should all get built into your product pricing models so you never run the risk of losing profit.
- Embrace Multi-Platform Marketing
A few decades ago, product marketing strategies involved three main platforms: television, radio, and print media. If you had something to sell, all you needed to do was buy the proportionate ad space for your product.
Life is not so simple anymore, and there are multiple platforms where a company can advertise a new product or service – but it will take a bit more work from the marketing team.
Find your customers online, and advertise where they are commonly found – on social media platforms. Adopt a multi-platform marketing strategy and you will likely hit the bull’s eye.
Product marketing is far from rocket science, but it is a science. The science behind the psychology of marketing is an awe-inspiring one – and when it is right, and works better than you could ever have imagined, that feeling never gets old.
Generating New Leads: 3 Strategies A Company and Its Marketing Team Should Implement
Cast your mind back to the last purchase you made. Did you see an advertisement and then decide to buy? Or did you research the business/product and then make your purchase? Either way, over 51% of sales professionals admitted that lead generation was one of the most challenging aspects of their jobs.
However, new ways to generate leads are being discovered daily, and popular techniques used by marketing teams today might not be used in a year or so. Therefore, your team must constantly devise and trial new ways to generate leads so that you can evolve your strategy.
From using webchat software to asking satisfied consumers for testimonials, you can use many ways to update your practices. To help you, we’ve outlined several strategies your company and marketing team should implement below.
Implement A Live Receptionist Service
Between providing personalized customer experiences, gathering customer data, and juggling many more day-to-day tasks, receptionists often have a lot on their plate. So much so, that more and more businesses are turning to an external live receptionist service to help balance the workload.
These live receptionists can answer calls straight away, and help keep your leads intact. With certain live receptionist services, you will be able to set up your own preferences, allowing you to receive immediate notifications if you so wished.
For more information about a live receptionist service, consider visiting providers’ websites like Signpost. Using their live receptionist service, your business can delight customers with local receptionists, answer queries, and much more. Visit their website or contact them directly for more information today.
Create A Social Media Presence
With over 302.25 million American users on social media, in today’s digital age, businesses need to have an excellent social media presence to market their products/services, engage with consumers, post-marketing campaigns, and much more. Due to this, social media can be a valuable tool for generating leads and one that your marketing team should take advantage of.
You can do this by engaging with the right focus groups, connecting with like-minded professionals, creating engaging content, creating polls that customers can engage with, commenting on third-party posts, and much more – all of which can tempt leads to engage with your posts and potentially make a purchase.
Ask Repeat Customers For Testimonials
Another way that your company and marketing team can generate leads is directly from your loyal customers themselves. Collectively Google, Facebook, TripAdvisor, and Yelp are home to 88% of all customer reviews, and due to this, it is easier than ever for customers to research companies and their products/services.
Therefore, it would be a wasted opportunity for businesses not to use their customers as a lead generation technique by asking them to leave testimonials. Whether it’s a written review or a short clip of them talking about your products/services – don’t hesitate to ask your loyal customers for testimonials. You can publish these on your social media pages and company website, as these will resonate with your prospects and turn leads into prospective customers.
Top 12 Benefits of White Label Marketing
Company growth can be tricky, but it’s one of the problems business owners typically enjoy. Still, being overwhelmed by growing clients can create management problems and become a strain on your current crew.
While you can hire more employees, you’ll also have to hire more management, which can significantly reduce your profit. Moreover, if you can’t sustain your company’s growth, you’ll have to fire some of the staff, damaging morale. Also, retaining top talent can be challenging.
Luckily, you can outsource some of the work to a white-label agency to help you overcome challenges associated with business growth. In addition, you will be able to fill crucial work and technical holes and provide your clients with more services.
Keep reading for other benefits you can get if you partner with a white-label agency.
What Is White-Label Marketing?
White-label marketing is a type of marketing where a company uses another business’ marketing services under its name. In other words, the marketing company makes marketing content under the name of the company that hired it. For instance, a company that specializes in SEO can use white-label marketing to reach a marketing crew that can offer content writing and graphic design.
That said, white-label marketing can include different parts of a marketing campaign. The company can decide to use it for its entire marketing plan or just for one or more services, including SEO, social media, website design, email marketing, digital marketing advertisements, etc.
How Does White-Label Marketing Work?
If a company offers marketing services and has many clients that need various specialized services, it can outsource some of the work instead of hiring more employees for each service.
In that case, the company can offer many different services under its own name while another company handles the tasks.
What Are the Benefits of White-Label Marketing?
White-label marketing offers numerous benefits, including reduced costs and access to advanced tools. That’s especially true for full-service marketing companies.
Here are 12 other reasons to consider using white-label marketing.
1. Position Yourself as a Full-Service Agency
One-stop agencies can more easily attract and retain clients but may experience some blockages along the way as not many companies can afford to hire a broad team of specialists like developers, SEO specialists, content writers, graphic designers, etc.
However, using white-label marketing enables you to position your business as a full-service company that offers various specialized services like Google Ads, SEO, copywriting, website design, social media, etc.
2. More Time to Spend on Other Projects
With white-label marketing, you can spend more time on other business projects. For example, an outside agency may focus on developing new design products, ultimately saving you the time you can use to focus on what your business is best at. Ultimately, this will result in satisfied employees and clients and quality work.
3. Avoid Unreliable Freelancers
If you tried to work with freelancers to offer additional services, you likely discovered they can be unreliable. Even if you find a trustworthy freelancer, they may move to other opportunities. On the other hand, white-label partnerships will likely develop into long-term relationships that boost both businesses.
While high-quality white-label partners can be more expensive than freelancers, they ensure deadlines are met, projects are completed to high standards, and communication is responsive. Moreover, you can check their trustworthiness through their reviews, previous clients, case studies, and testimonials.
4. Reduced Expenses
By using a white-label marketing services provider, you can avoid several costs associated with maintaining in-house specialists, including salaries, benefits, and training costs. Moreover, you can reduce your overhead expenses by using another company’s technology and expertise.
5. Leverage the Power of Social Media
Social media is an effective marketing tool as it allows you to build brand awareness, boost engagements, run campaigns, educate consumers, and increase conversions. Still, scheduling social media posts won’t get you more active followers or a return on investment (ROI).
While social listening can help you measure brand sentiments and attract social conversations and brand mentions on significant platforms, social monitoring experts aren’t easily found, and social listening tools can get pretty pricey.
Fortunately, white-label companies have access to expensive tools and knowledgeable resources that allow you to leverage social media to reach your goals. Apart from that, it can save you both time and money you would otherwise spend on researching, buying tools, training, and hiring.
6. Evaluate Your Social Media Strategy and Campaigns
A white-label marketing agency will provide valuable consultations on social media strategies and campaigns and help you improve them to suit your client’s needs.
Let’s say your crew has developed effective messaging to support your campaign and beautiful graphics to engage the audience. In this case, your white-label partner will suggest the right language, tone, or imagery to boost your campaign’s effect. Moreover, they can guide you on the right hashtags and story angles to boost your visibility.
7. Keep Up with Algorithm Changes
Social media platforms frequently change their algorithms to improve user experience. However, this often translates to reduced organic visibility. Fortunately, skilled white-label partners can develop strategies based on the algorithm changes by boosting the organic content with paid advertising.
White-label companies have professionals who will examine algorithm changes and tweak their strategies to suit the new algorithm. And while they’re at it, you can focus on what you’re doing best.
8. Access Advanced Tools
Financing different tools and software to power your agency can get expensive. But when you work with a white-label company, you can access advanced tools like keyword research tools and backlinking software at no additional cost other than what you pay your white-label partner.
Besides having access to tools like SEMrush and Ahrefs, they may also use tools like Canca and Adobe Photoshop, which can help you complete different tasks you couldn’t have done otherwise.
9. Effective Content Marketing
Effective content marketing revolves around new content that provides value. When reselling white-label content, the curation and promotion teams ensure high-quality, timely delivery, and outstanding marketing. And once the content is ready, you, the white-label firm, and the client will promote it to reach your goals because you’ve all worked on it.
10. Boost Client Retention
With a white-label marketing services provider delivering services, you can focus on client relationships and act as a full-service marketing agency, helping them achieve their marketing goals. In other words, you won’t have to reject a client’s request if you don’t have in-house abilities. This way, you can promote brand loyalty.
11. Attract More Clients
Naturally, the more marketing services you can offer, the more clients you can attract. That’s especially true if you have a reputation for offering quality services. And with more spare time, you can work on your pitches and focus more on bringing new clients, rather than handling everyday service tasks.
12. Access to White Label Reports
Explaining SEO audit reports can be tricky. But a white-label company has skilled professionals who understand data and know how to determine trends, which makes explaining complex reports much more manageable.
Moreover, white-label reports are rendered, so your clients don’t know it’s your white-label partner doing the work – everything is under your name. This can help you build strong client relationships and retain them.
Is White Labeling for You?
After reading this article, you know a thing or two about white-label marketing, how it works, and most importantly, the many benefits it offers, including reduced costs, better client retention, more time to focus on your core strengths, and access to white-label reports, to name a few.
That said, partnering with a white-label marketing services provider can be what your company needs to grow. That’s especially true if you’re a small business. If you’re still unsure about whether you should use white labeling or not, feel free to consult the agency of your choice, and they’ll be happy to give you all the answers.
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