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Blockchain Company VeChain Is Targeting The Multi-billion Dollar Chinese Pet Food Traceability Market



Blockchain Company VeChain Is Targeting The Multi-billion Dollar Chinese Pet Food Traceability Market

Against the overall market downturn from the global pandemic, China’s pet food industry bucked the trend with notable growth. It was valued at USD 1.082 billion in 2020, and it is projected to reach USD 1.4749 billion in 2026. Despite the surging expansion, the pet food market in China is not mature enough.

Without unified industry standards, in particular food quality standards, low-quality and counterfeiting pet foods are still prevalent in the market. The choices of pet foods in the Chinese market have become a tug-of-war between pet owners, brands, press news and social media. This opens up an opportunity for problem solvers. Blockchain technology enables accurate traceability of ingredients, allowing pet food manufacturers to solve biosecurity problems and quickly bring health concerns about pet food safety under control.

VeChain Technology Confirms Transparency By Traceability

Through immutable provenance technology, blockchain provides proof of pet food ingredient claims and quality by essentially telling a brand’s story in a trustless manner that is unable to be replicated by any other solution in the market.

VeChain, the world’s leading public blockchain provider aims to revolutionize pet food traceability, safety and marketing by providing multiple layers of benefits through its full services across the entire lifecycle of the supply chain, including:

Proof Of Origin: Uploading the source of pet food and import certificate on the blockchain to ensure the integrity of the product and presenting it to the customers through digital marketing, making product claims like “imported salmon” and “American original” far more convincing than before.

Proof Of Ingredients: Blockchain can validate the usage of high-quality ingredients in products. For example, companies focusing on healthy and organic foods can show off their ingredients used and manufacturing process in a transparent manner. It can also prove the manufacturer’s quality claims, such as sustainability efforts and membership of AAFCO.

Traceability Of Entire Value Chain: Blockchain connects the supply chain and traces the source of each ingredient, behavior of the people involved during the entire process, and more. As a result, blockchain can not only increase efficiency of a company’s internal supply chain, but also potentially prevent damages to a company’s reputation during recalls, as increased traceability data enable companies and authorities to quickly track and trace problematic batches of products, significantly increasing consumer trust and safety.

New Marketing Tool In Chinese Market: Data On the Blockchain

In a growing market like China, there is both a regulatory push and consumer interest in knowing more about the pet food manufacturing process, including the ingredients used and whether they were imported. Data stored on the blockchain provides another marketing pitch.

With blockchain technology, pet owners can trust ingredient listings are accurate because pet food recipes and the ingredients used have been stored on the blockchain. The company that is able to provide the actual content or weights of individual ingredients will be establishing a higher degree of goodwill and reputation by proving that their products are truly nutritionally balanced, safe, and environmentally conscious for their pets.

Already, VeChain has engaged with multiple companies in the pet food industry, and many of them have expressed interest in blockchain technology to solve the aforementioned problems and pain points.

By leveraging the data visualization module of  VeChain ToolChainTM, business owners can easily access the benefits of blockchain and implement blockchain in a lead time as short as a few days or weeks. The market-ready product is able to be integrated in established SCM and CRM systems, and can efficiently improve the efficiency, traceability, and transparency of supply chains while lowering costs and giving individual users greater control. It is a win-win solution for the entire industry for both manufacturers and consumers.

About VeChain

Launched in 2015, VeChain Technology is a global leading enterprise-friendly blockchain company which aims to connect blockchain technology to the real world by providing enterprises with blockchain-enabled solutions suited to their business needs. It offers VeChain ToolChainTM, a low-code blockchain-based SaaS platform that allows enterprise clients to rapidly build and drive digital transformation on a global scale, enabling the evolution of a trust-free and a distributed ecosystem. VeChain Technology is a pioneer of real-world blockchain applications, with international offices in China, Singapore, Luxembourg, Japan, France, Italy and the United States. With strong independent development capabilities, combined with the professional compliance guidance of our strategic partners, PwC and DNV, VeChain has established partnerships with many leading enterprises in various industries, including Walmart China, Bayer China, BMW Group, BYD Auto, PICC, Shanghai Gas, LVMH, D.I.G, ASI Group etc.


5 Ways for Employing Blockchain to Transform Business



Employing Blockchain to Transform Business

These days, company executives, top managers, and tech enthusiasts frequently use the term “blockchain” in their conversations. In addition, the blockchain is constantly brought up whenever smart factories, emerging business trends, or company digital transformation are discussed. Contact the IT Support Escanaba team to learn more about blockchain technology.

Understanding the Blockchain

The blockchain is a comprehensive technology that unites data from many platforms and hardware to build a digital ledger and allows independent parties worldwide to share data through the network. In other words, it is a global network disseminated to users globally and made up of blocks of data and transactions. Depending on how the blockchain is being used, the data blocks can include any information or data.

Each time someone wants to make a transaction, they need to enter the details of the transaction (the sender, the recipient, and the amount being transferred) into the blockchain. Once this information is entered, it’s automatically verified by network nodes and added to the blockchain. This way, everyone can be sure that the transaction has occurred as intended and was done so transparently and securely.

The reason why blockchain is so important is that it allows for trustless transactions. This means there’s no need for third-party verification or confirmation – everything is handled directly by the network itself. This makes it possible for people to conduct transactions without having to worry about chargebacks or fraudulent activities. 

In short, blockchain technology could revolutionize how we do business online and even bring about new ways of managing our finances. So far, it has proved to be highly reliable and secure, making it an ideal platform for various applications across a number of industries.

The Ways Blockchain Enhances the Current Business Model

Smart Contracts

Smart contracts are a type of contract that uses blockchain technology to create trust and transparency between parties. They make it possible for parties to carry out transactions without third-party verification or intermediaries. This is because all the contract details are stored on a public ledger, allowing everyone to see it and be sure that it has been executed as agreed.

Smart contracts have many advantages over traditional arrangements, including increased security and efficiency. For example, they can reduce costs and time delays associated with contract negotiations, and they can also prevent disputes from arising between parties. They can even help businesses automate business processes by making them more efficient and automatic.

Though some challenges still need to be addressed before smart contracts become mainstream in the business world, their potential is already huge to transform your business.

Supply Chain Management

Blockchain is a distributed database that allows for secure, tamper-proof transactions between parties. It has been specifically designed for the supply chain industry, where it can manage transactions and track goods from source to end user.

One of the enormous benefits of using Blockchain in the supply chain is its ability to reduce costs and time delays. For example, when a supplier needs to ship goods to a customer, they can use Blockchain to create a record of that transaction and track it through the supply chain. This means there’s no need to rely on third-party tracking systems or databases, which can be slow and unreliable. 

Moreover, Blockchain also makes it possible to automate tedious tasks and track errors. This helps businesses avoid costly mistakes and potential frauds, which can have severe consequences for their business. In short, Blockchain is revolutionizing the way SMEs operate their supply chains by making processes more efficient and secure.

Effective Marketing Campaigns

In the past, many marketing campaigns have relied on old-fashioned methods like print ads and television commercials. These days, those days are long gone.

Thanks to the power of blockchain technology, marketing campaigns can now be designed much more effectively. With blockchain, businesses can create a tamper-proof record of all transactions between them and their customers. This allows for more accurate tracking and measurement of customer behavior, which can then be used to improve future marketing campaigns. 

Furthermore, it’s also possible to use blockchain technology to create a fully automated loyalty program that rewards customers for their loyalty over time. This will encourage them to continue using your product or service even when times are tough – making your business model much more sustainable in the long run.

Payment Convenience

Ease of payment is one of the most important factors when choosing a payment method. It allows people to quickly and securely transfer funds between themselves without any hassles.

Blockchain technology can help with this by providing a secure and transparent mechanism for transferring money. This is because blockchain networks are decentralized, meaning that there’s no third party involved in the transaction. This eliminates the risk of fraud and makes it much harder for anyone to steal or interfere with your money.

Another advantage of using blockchain technology for ease of payment is that it allows you to make instant transfers without waiting for long periods. This is because the transactions are recorded on a public ledger, which means everyone can track what’s happening at all times. In addition, this means you won’t have to worry about losing or stealing money, making it an ideal choice for online payments and other digital transactions.

Robust Security

There’s no doubt that business is constantly under siege from cyber-attacks. 

Blockchain technology is one of the most effective ways to protect your business against these attacks. Not only does blockchain help to secure your data, but it also creates a tamper-proof record of all transactions. This makes it virtually impossible for anyone to tamper with or delete information without being noticed.

Furthermore, blockchain also allows for peer-to-peer communication between different parties involved in a transaction, which helps to ensure that everyone is aware of what’s happening and doesn’t make any mistakes. In short, blockchain has proven to be an incredibly effective way to protect your business against cyber-attacks and other malicious activities.


Through security, data analysis, and control, blockchain offers a distributed ledger solution that enhances the media supply chain and reduces copyright infringements. As more and more sectors, including healthcare, logistics, manufacturing, and IT, adopt blockchain technology to forecast and address urgent issues, the significance of the technology is growing. As a result, blockchain is a game-changing technology revolutionizing numerous business sectors and other disruptive technologies like AI, Big Data, and Cloud.

Post courtesy: DS Tech, Comprehensive Tech Support Solutions.

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Glimpse Of DAO and the Future of Decentralized Organizations



Glimpse Of DAO and the Future of Decentralized Organizations

From the beginning of human history, we have disagreed on many things, but we all agree on one, evolution. Each one of us evolves with time, and so do technology, business models, and other things around us. The start of Bitcoin and other crypto assets was to replace the traditional fiat system with digital assets. DAO is the result of the evolution of blockchain technology which aims to replace traditional organizations. 

We will explore the imagined future of Decentralized Autonomous Organizations (DAOs). But, first, let’s look into the concept of DAO.

What is DAO?

A DAO is a digital entity that operates on a decentralized architecture with no central authority. A DAO is autonomous because no central authority controls it, and it is decentralized in that its members are distributed worldwide. The usage of blockchain technology is the most significant element of a DAO.

The DAO is seeing significant traction of users because it is secure, reliable, and decentralized. People are taking assistance from the firms offering DAO development services to develop their own DAOs for several purposes. Blockchain technology is the core component in creating DAOs because it provides the decentralized architecture to run these DAOs. 

What is the Role of Blockchain in DAO?

Smart contracts run a DAO on the Ethereum blockchain. This indicates it doesn’t have centralized management and an administrative structure. Instead, decision-making authority is spread among the members of the organization. The DAO’s rules are written in its smart contracts, and they can be changed or overruled by a vote of the members.

Blockchain technology is also responsible for smart contracts’ decentralized and trustless execution. The self-executing nature of smart contracts creates a trustless ecosystem. So, users don’t need to know or trust each other to run this organization because the rules will be followed without interruption.  

Advantages of DAO

Following are the benefits of using DAOs:

  • DAOs run on decentralized nodes, which means they are not dependent on any person or group of people. That’s why they are less vulnerable to corruption and political meddling.
  • It is autonomous, which means it can function without constant human input. This enables these organizations to keep operating even if crucial personnel is lost or unavailable.
  • DAOs are transparent, meaning all decisions and actions are made public. This increases accountability and lowers the possibility of fraudulent activity.
  • They are tamper-proof, which means that once made, a decision cannot be reversed once made. 
  • DAOs keep running even if a portion of the organization shuts down for any reason. 

Blockchain experts are considering to replace traditional firms’ structures with this one to automate the whole process. Imagine what it can bring to the organizations! Autonomous organizations where interactions will be as minimum as possible. Once you understand the DAO basics and working, you will quickly identify the difference between the two. 

Why Should You Care About the Future of DAOs?

DAOs are web3’s natural economic entities. Decentralized finance (or ‘DeFi’) protocols are usually always administered by some DAO. Hundreds of builders from all over the world are eager to develop DAOs on Poko. These individuals include micro-fund managers, inventors, and entrepreneurs establishing businesses to capitalize on the expanding web3 ecosystems.

Entrepreneurs are using DAOs to fundraise globally to transfer ownership to their communities. Axie Infinity, based in Vietnam, launched a blockchain-based game that attracted communities worldwide, resulting in a multi-billion currency cap. World Economic Forum is also collaborating with Kazakhstan’s Astana International Financial Center, which has a national crypto strategy, to create the world’s first investment DAO incorporation structure.

What’s Next for this Technology?

The technology is not mature enough to implement in the organization, but this idea has something revolutionary which is here to stay.  Traditional organizations have some factors that should be automated. Many people are researching what part should be included in the DAOs and what part of the organization should be left for humans to decide. 

The DAO movement’s contentious claim is that the organization should become, at its core, independent of the humans who work to achieve its goals. This is similar to the concept of the United States Constitution, which remains sovereign over human agents, including the President, and can only be changed if the entire country comes together. 


In this area, technology has outpaced regulation. The current approach is to incorporate DAOs into a company registration framework designed for the pen-and-paper era. It is critical to creating a regulatory framework for this technology. This necessitates collaboration between technologists, regulators, and entrepreneurs from the private and public sectors. Digital entrepreneurship’s future is at stake.

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Acquisitions and Fundings to Strongly Impact Blockchain Supply Chain Business Activities



Blockchain Supply Chain Business Activities

The use of blockchain in the supply chain holds a key potential for improving the transparency of the supply chain and reducing administrative expenditure. Moreover, the massive demand for blockchain in the supply chain can be attributed to its ability in increasing traceability of material supply chain, authentication, and reduce losses incurred due to counterfeit items. Furthermore, blockchain enhances visibility and compliance of supply chain activities and improves the firm’s position as a leader in manufacturing activities. Earlier, blockchain technology was used for carrying out bitcoin transactions as it improved security and facilitated instant transmissions through the internet. In recent times, blockchain has played a major role in the supply chain industry with many players in the industry using the new technology to expand the reach of their supply chain activities across the globe. Integrating blockchain with IoT is projected to reduce supply chain costs, thereby increasing the penetration of blockchain technology in supply chain activities. According to the Allied Market Research report, the global blockchain supply chain market is anticipated to accrue earnings worth $9,852.91 million by 2025. 

Moreover, blockchain has added value to the supply chain space by replacing slow and time-consuming manual processes with automated ones. It has facilitated transparent and end-to-end tracking in the supply chain, thereby reducing frauds for highly valued products such as pharmaceutical medicines and diamonds. Blockchain technology has aided firms in digitizing physical goods and creating decentralized records of all business transactions related to the sale of goods. This has enabled firms in tracking supply chain activities, ranging from production to delivery of goods to end-user. Additionally, the immense use of blockchain technology in the transportation and logistics industry has brought transparency into business dealings, thereby encouraging industry players in expanding their business. Let us discuss some of the key ongoing trends observed across the global blockchain supply chain market.

Industry players are entering strategic partnerships for launching new technologies to enhance process efficiency. On August 9, 2018, Maersk and IBM Corporation declared the creation of TradeLens. It has been jointly created by Maersk and IBM Corporation for applying blockchain to the global supply chain. Reportedly, TradeLens, a result of the partnership between Maersk and IBM, is a blockchain-based shipping solution launched for promoting secured global trading activities. The strategic move is aimed at bringing together various vendors, increasing information sharing and transparency, and promoting innovation in business. 

Market players are signing contracts with a view of promoting blockchain applications in the supply chain, thereby improving the supply chain and increasing customer satisfaction through timely delivery of goods or services to customers. On June 16, 2022, SIMBA Chain, a blockchain startup firm offering cloud-based blockchain-as-a-service tools for end-users to implement decentralized apps for blockchain, announced that it signed a Small Business Innovation Research contract with the United States Air Force. The move is aimed at tokenizing the United States Air Force (USAF) supply chain budget so that it can keep track of the mobility of funds between suppliers and departments along with monitoring potential supply risks. 

Securing funding is one of the key trends witnessed in the global blockchain supply chain market as market players are seeking novel ways for expanding their business. On May 31, 2022, Vendia, a blockchain-based tool enabling businesses to share data across clouds, apps, and platforms, declared that it raised nearly $30 million through a Series B funding round led by Sorenson Capital, NewView Capital, Aspenwood Ventures, BMW Ventures, Neotribe Ventures, and Canvas Ventures. The strategic move of the firm is aimed at entering new business verticals and exploring new frontiers for business expansion. Furthermore, the funding will support new product launches of the company. 

The acquisition strategy adopted by market players has played a pivotal role in influencing the growth of their business and increasing their consumer base. The strategy is also executed by market players to reinforce and improve the product or service offerings of the firm. In February 2022, Vista Equity Partners, a global investment firm focusing on enterprise software and technology-enabled business, and Evergreen Coast Capital, an affiliate of Elliot Investment Management L.P., acquired Citrix, a U.S. cloud services provider, for $16.5 billion. Reportedly, Vista and Evergreen will merge Citrix and TIBCO Software, a firm owned by Vista Equity Partners. The strategic move is aimed at expanding the customer base through a broad range of service offerings. Moreover, the acquisition will help Vista Equity Partners and Evergreen Coast Capital improve their online services, which are driven by accelerated digital transformation.  

Industry players are deploying new tools for expanding their business reach and spurring their earnings. In May 2022, De Beers Group, a U.K.-based firm specializing in diamond mining, diamond manufacturing, and diamond trading, installed TracrTM, a distributed diamond blockchain platform, for end-to-end diamond tracing from diamond mining field to point of sale. The initiative is predicted to help De Beers Group reinforce its market position, improve customer engagement, and attract new customers while retaining existing customers. Such strategic initiatives will help increase the application of blockchain not only in supply chain activities but across diverse industries. The key business strategies adopted by market players will enhance the growth prospects of the blockchain supply chain market and contribute significantly toward market profitability within the next few years.  

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