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How LiteTravel Funded Their Kickstarter Campaign in 10 Minutes by Putting Their Customers First



When we travel we tend to focus on where we want to go, how are we going to get there and where we are going to stay. 

That is until we have to get ready for that trip and the massive headache of trying to fit everything we want to take into our luggage.

That’s where LiteTravel comes in. Founded by a group of passionate travelers fed up with all the stress of preparing for a well deserved vacation, LiteTravel strives to create and deliver real solutions that allow you to travel as light, organised and mess-free as possible.

And they have an interesting take on how to do that: crowdfunding. The visionary minds behind LiteTravel chose crowdfunding because they strongly believe in being 100% transparent and accountable for what they promise and deliver.

A key factor in their production flow is the feedback they receive from their backers. Thanks to this unique feature of crowdfunding, LiteTravel can better customise their products to reflect their customers’ needs and wants before the production actually starts.

Customer feedback is the key to constant improvement

This is exactly how the Qubix 2 packing cubes came into being. Back in 2018 they launched the first Qubix campaign, which was a resounding success, gathering the support of over 5,000 backers. 

After they shipped over 30,000 cubes to 10,000 happy customers, people started suggesting new features and improvements. 

So, the team at LiteTravel took all of that amazing feedback, added some of their own ideas and created Qubix 2 – a better and improved version of their flagship packing cubes. 

And as a testament to how happy their customers are with the high-quality products and customer-service they provide, the Qubix 2 campaign was fully funded in only 35 minutes. This is the stuff that crowdfunding dreams are made of!

An authentic brand offers solutions that really work

What LiteTravel does great is understand that building a brand is all about providing their customers with authentic solutions that answer their most pressing needs. That in order to build a long lasting brand and provide real value to your customers, you need to listen to them.

A perfect example of that is their brand new product: SMOL – the 6 in1 all-weather reversible jacket that packs small. They listened to what people really needed and wanted in a jacket and created something that never existed before. 

And their followers loved that so much that their campaign was fully funded in record time ( just 10 minutes) and became one of Kickstarter’s top 10 best active projects.

In a world where most businesses see their customers only as dollar signs, it is refreshing to see a new face like LiteTravel putting their customers first and keeping true to their values and ideals.
If you want to check out LiteTravel and see all their travel solutions click here.


Best Advice to Detect Viruses on Your Mac



Best Advice to Detect Viruses on Your Mac

Computer viruses have been there for many years now. And they have caused all sorts of damage to our computers since then: system failure, data loss, data leakage, lagging, annoying advertisements, and whatnot.

So an often asked question is – does a Mac really need an antivirus, or can it protect itself? We think that it definitely needs additional protection. Statistics say that there was a 400 percent growth in threats on Mac devices from the year 2018 to 2019, and there were found an average of 11 threats per Mac device. 

If you want to answer the question of how to find trojan virus in my computer and detect all kinds of other viruses on your Mac to protect your computer and your data, then check out these tips below.

Why You Need to Scan Your Mac for Viruses Regularly 

Scanning your Mac occasionally is very important because there are many more threats than viruses. A Mac could be attacked by anything: adware, malware, malicious files, spyware, trojans, and many others. 

Earlier, people were used to thinking that the main target for creating all sorts of viruses will always be Windows users because there are simply more of them. But the times have changed, more and more people choose to use Mac for various reasons; therefore the number of virus attacks is growing as well.

It is a good thing that most of our confidential and personal data is stored in the cloud, so it is less possible to lose it. But Mac users shouldn’t feel too comfortable about it because this just makes a Mac user a more interesting target. Also, possibly a more vulnerable target – if a person thinks a Mac can defend itself and does not worry about data loss because he keeps everything in the cloud, he will be more than easy to attack.

Checking for Malware on Your Mac

Best Advice to Detect Viruses on Your Mac

Most people think that if they have an antivirus on their computer, everything is scanned and done for them automatically. But the truth is that it is better to initiate the scan more often than to wait for your antivirus to figure it out itself. The recommended frequency is at least once a week. Surely, it also depends on how often you use your computer.

A clever way to start checking your Mac for malware is by analyzing the apps that you have installed on your computer to determine which ones you do not remember installing yourself. 

To do so, go to the Applications folder, which you can easily locate in the Finder, scroll through the list of apps, find the ones that you did not install willingly, delete them, and do not forget to empty the Trash Bin. 

Checking Your Browser for Malware

Your browser is another often place where hijackers and adware extensions like to hide. For example, one of the popular viruses like this blocks your Google search, and you can try to enter your search either in the address bar or go directly to Google, but each time you will be redirected to another site’s search results that are often incompetent and not as effective.

To check if you have any of these, you need to launch the Safari browser, click on the Preferences, and take a look at the home page URL. If it is not the one you have originally set, then change it back. 

To see, if you have any extensions that you haven’t installed, click the Extensions tab and go through the list. If you see some extensions or plugins that you know nothing about, uninstall them as soon as possible.

Switching to a Private Network

Many Mac users expect the Macs to defend themselves or are used to thinking that viruses only attack people who are not being careful or do not know how to use the computer well. The truth is that hackers track your behavior, not your knowledge, so this factor does not matter, and the virus might suddenly leave you with a slow computer that will decrease your productivity.
There are so many people who use public wi-fi nowadays, and some do not realize how dangerous that could be. If you happen to use public wi-fi often, it is recommended to get a Virtual Private Network that encrypts your connection.

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Artificial Intelligence

3 ways how leaders can adapt to the changing landscape by AI





Today, Artificial Intelligence (AI) is everywhere. It is breaking boundaries and pushing the limits across every industry. It is changing the world around us and significantly impacting our professional lives.

AI is drastically transforming business functions — manufacturing, logistics, finance, operations, customer support, etc. — and is opening doors for new jobs. It is also broadly reforming all business stakeholders’ job roles — including frontline executives, C-suite executives, vendors, suppliers, distributors, and customers.

When technology has such massive potential, how can companies remain oblivious to it?

We are going through the Industrial Revolution 4.0 that will transform the way we work forever. Many scientists and business gurus predict that this revolution will have a more significant impact than the internet revolution of the ’90s.

If you look closely, then you will realize that what they say is true. The following points illustrate the differences in a tabular form.

Internet RevolutionAI Revolution
1. Encouraged human-to-human collaboration.1. Is encouraging machine-to-human collaboration
2. Video conferencing, emails, and social media are the three best examples of the Internet revolution.2. Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR) will revolutionize human-to-human collaboration forever.
3. Allows managers to send and receive timely notifications and alerts.3. Allows managers to analyze reports and enables them to base their strategies on data.
4. Allows managers to allot tasks to their team members.4. Allows managers to monitor the performance of their employees and provide corrective action.
5. Allows the support team to provide help to customers via phone, email, and call.5. Allows the support team to install chatbots that gather essential customer information and provide answers to trivial questions.
6. Allows employees to work from remote workstations and serve customers from geographically distant places.6. Allows the company to install Robotic Process Automation (RPA) that performs functions quickly without human intervention.
7. Gave rise to new jobs such as data entry, form filling, payroll management, etc.7. Is automatizing trivial jobs. AI is thousand times efficient and a million times faster than humans. It also eliminates human errors.
8. Collates business-centric information in a single repository and provides access to all business stakeholders.8. Not only collates information but also finds out patterns, structures, and errors in data.

The above table lists 8 reasons for how AI is transforming businesses globally. AI will find more applications in the coming times, and leaders need to be ready to welcome them.

Let’s look at 3 ways how leaders can adapt to the changing landscape by AI:

1. Jobs are transforming at a fast pace

Every business has to comply with government regulations and has to keep the customer’s interest in mind. This gives rise to specific trivial jobs that eat up the employees’ time, such as form filling, collecting customer data, creating reports, data entry, payroll management, etc.

The Internet revolution of the early ’90s gave rise to such jobs. The economy improved by leaps and bounds as employment opportunities rose exponentially. But companies realized that humans have a downside as well. We aren’t good at maintaining records and are prone to making errors. In some cases, companies made heavy losses due to human errors. But due to the lack of any suitable alternative, they had no choice.

With the emergence of AI, companies have to bear the negative consequences no longer as it can handle trivial jobs efficiently and eliminate human errors. Realizing this advantage, companies are investing heavily in RPA and other software such as Enterprise Resource Planning (ERP) systems and Customer Relationship Management (CRM) systems. ERP systems, such as Sage 300Cloud, is helping companies manage business-critical operations like manufacturing, logistics, finance, supply chain relationships, and inventory management at the click of a button. CRM software like Sage CRM allows companies to instantly resolve customer queries, strengthen customer bonds, manage payroll management, and easily monitor employees’ performance.

As jobs’ nature is changing, managers need to keep an eye on the corporate world’s new realities. AI is revolutionizing yesteryear jobs, and companies need to be quick in transforming their functions. Even a small delay can degrade their status from leaders to laggers.

2. Conduct periodic training sessions for your employees

Training is a necessary element for all employees. It allows them to understand the changing demands of the industry and enables them to upgrade their skills. Gone are the days when a college degree guaranteed a managerial post. Today, if you don’t polish your skills, you will be shown the door.

In the cut-throat competitive world we live, it’s essential to hold training sessions for your employees and upskill them. Failing to do so will make your workforce obsolete and negatively impact the overall functioning of the company. For example, AI has made all the front desk jobs redundant. You no longer need a human to sit on the front desk and answer people’s questions. An AI can engage with thousands of callers simultaneously and provide them solutions. This helps the company to serve more customers and also save money.

But sometimes a chatbot doesn’t know what to do. In such conditions, it forwards the query to its human counterparts, who then take up the issue and provide unique solutions or recommendations.

This is where training plays a significant role. You will have to train your support service team to handle chatbots. They should have working knowledge of programming chatbots and employing troubleshooting algorithms when required. This strategy will increase the productivity of the employees and allow them to focus on issues that require human ingenuity, emotions, and intelligence, such as:

a. Brainstorming marketing strategies

b. Building target segments

c. Creating niches

d. Charting financial plan

e. Designing a Vision, Mission, and Values (VMV) statement

f. Studying competitors

3. Planning for the future

Forecasting the future requires a strong foundation on data to help the management team understand the changing business landscape. A combination of logic and creativity is essential for estimating how the industry shapes and performs in the future.

AI provides a fertile ground on which companies can build their bases. Other technologies, such as Machine Learning, Web Application, Neural Networks, Data Analytics, etc. also play a crucial role in carefully analyzing the market.

It also provides a blueprint that allows companies to allocate resources optimally and use them judiciously. The COVID-19 pandemic has displayed how useful AI and related technologies are. They have breathed new life into businesses. By integrating AI with ERP and CRM systems, companies have been able to do the following:

a. Retail stores suffered a massive loss in footfalls. AI helped them set up online portals, segregate customers based on their needs, wants, and wishlists, and thus increase demands.

b. Non-COVID patients were discouraged from visiting clinics. AI allowed doctors to provide primary healthcare to patients remotely. It also sends timely reminders regarding medicines, healthcare articles, and allows patients to arrange one-to-one sessions with doctors.

c. AI-enabled ERP systems check the inventory levels from time to time. As soon as the number of raw materials falls below the set threshold level, it automatically places orders with the vendor.

d. Since social distancing is the only way to avoid contracting the virus, the accumulation and disbursal of products in/from the warehouse have become a problem. AI-enabled ERP systems control robots that help in storing and moving products from point A to B smoothly.

e. Companies are finding difficulties in serving their customers appropriately as public transport facilities have either shut down or are not functioning at their optimum level. AI-enabled CRM systems have come as a boon. They are enabling the support team to provide top-notch services through video-conferences and calls.

f. AI-enabled CRM systems also record each customer’s specific details and suggest ways to effectively deal with them.


The AI revolution is creating ripples in the business landscape. The customers’ aspirations, stakeholder relationships, transaction procedures, and support processes will undergo a massive transformation. You cannot survive without incorporating AI and related technologies in your business blueprint in times of cut-throat competition.

Managers need to revamp their business processes and mold themselves according to the changing times. This article will enable managers to focus on the three main points — The changing nature of jobs, the importance of conducting periodic training sessions, and forecasting a good plan for the future — and help them make winning strategies for their business.

About the Author:

Nishant likes to read and write on technologies that form the bedrock of modern-day and age like Web Apps, machine learning, data science, AI, and robotics. His expertise in content marketing has helped grow countless business opportunities. Nishant works for Sage Software Solutions Pvt. Ltd., a leading provider of CRM and ERP Application to small and mid-sized businesses in India.

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Artificial Intelligence

Perspectico Launches AI-based Job preparation platform for college graduates





The spread of the novel coronavirus has interrupted how graduates were preparing to enter the job market. Uncertainty about job opportunities and disruption to regular routines has led students to a stressful job search. To provide ease to students, Perspectico, an edtech startup launches AI-Based job preparation platform for college graduates. With this launch, the startup aims to create a positive job ecosystem for 2cr college students.

Launching the AI-Based Preparation Platform, Nikhil Chainani – Founder; Perspectico commented, “With our research &development we have seen that college graduates when looking for a job becomes very confused as most of the job platforms are scattered.  Keeping this in mind, we built this common tech platform that will help not only have all the details on job opening but it will also prepare them to find their right job thus providing the right direction & guidance so that they can shine in their respective careers.”

This job preparation platform is India’s first relevant and guided job preparation tool. This will help the students with all the recommendations and evaluation which is required to get fully prepared for the job market.

The highlight of AI-based the platform is that it provides a market place for job openings across India to the college graduates on a real-time basis. In case students profile is not suitable, the AI Engine recommends the online course to improve their areas that need attention. A student can also undertake a self-evaluation test to measure competencies.  These tests include subjective, MCQ &Situational test.

In addition, students are provided with Preparation materials, in-house courses, mentorship and interview guidance.

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