Blogger outreach is expanding its horizons and most blog owners use it to get their brand on top profile. Finding the correct influencers though a tricky job, once mastered gets you quick visibility. The followers of the other blogger are interested in what you have to say and that translates to sales and brand growth. Here we share with you 3 biggest blogger outreach challenges you might have to face and how you can overcome them.
Millions of companies and brands are creating content every single day. In the midst of so much clutter finding your space and getting to release a post that is different from others is tricky indeed. Also,the use of keyword is crucial too. Any forced attempt to include them is pretty bad to look at and puts a dent in your google rankings as well.
In order to stay on top find out your own keywords and create your content according to the same. Share the content created on your social media platforms and request your followers to do so further too. This is going to get a lot of attention to your brand. Blogger outreach services not only help you to find out the correct influencers to associate with but help in creating content that is unique. SEOOutreachers formulates content for you that is valuable to each type of customer and would be accepted by any blogger.
Writing long and detailed 2000- word posts
While you may opt for any word count for your blogs the truth is that 2000 words blogs get better reach and ranking from Google. In those words, you address all the issues and solutions so the reader does not have to go back to Google for any sort of assistance. However, when you start creating such content a lot of it is fluffy stuff with nothing major to offer.
Instead, you have to add all the subtopics and ideas that are going to solve the problem the reader is facing. Each part of the content should have something insightful and intriguing that the reader should feel satisfied after reading it. You could use online. tools and place your target keywords to find what all the sub-topics can be included in the blog. Check on Google for the top-ranking post and see what its outline is like so that you can take inspiration from it.
Ensuring traffic coming to the content
You have got your blog created but is it useful? Not exactly until you get people to read it. When your blog is on a different blogger’s website you get the advantage of his followers showing interest in it. But, that may just not be sufficient to get you the exposure you need for your brand. You have to reach out to your customers in other ways too. It is these extra efforts that provide you fruitful results in the long run.
On social media, you may use your profile to share the content created. You may also ask the blogger to share it on his own platforms. The more people get to have a look at your content the higher are the chances of your blogger outreach being successful.
Blogger Outreach, when done correctly, can give your brand wide exposure. However, there are a lot of challenges in between before you finally ace the tricks of implementing the correct strategies. SEOOutreachers can plan a successful blogger outreach campaign for you and show you the perfect strategies required to achieve that level of precision. Once you get the idea of moving ahead with the campaign the avenues of growth are many and success pursues you soon enough.
In this Interview, Jason Boyd Shares Valuable Insights into the Changing Landscape of the Digital Marketing World
Jason Boyd is the Founder & Director of Evolve Digital, a firm that specializes in SEO & Digital marketing services. We recently interviewed Jason to know more about his company and to understand the latest trends in the Digital Marketing world.
Jason, Thank you for talking with us. Kindly describe your journey as an Entrepreneur so far.
I started in the digital marketing industry way back in 1998 when I had a landscaping business, and I wanted to learn how to advertise on the internet. Back then, search engine marketing was mainly based around AltaVista and also some of the online directories. So, I did that as an addition to my landscaping business.
Then in the mid-2000s, I transitioned into purely doing SEO work for myself and for other clients. I gave up my landscaping business and worked for a combination of agencies and on some private projects.
In 2010, I started my own search engine marketing business and had all my own clients at that point. Then in 2018, I rebranded that business to Evolve Digital Agency and expanded my range of services to include paid advertising and Facebook advertising.
Covid 19 has taught us that if you are not online, you are literally out of business. As a leading SEO & Digital Marketing agency, what has been your experience during this ongoing pandemic?
COVID-19 has taught me that there has been a clear shift in the attitudes of many businesses towards their online presence. Businesses that traditionally relied upon non-digital marketing services have realized that to survive, they now need to have an online presence. Most businesses cannot get by without an online presence these days.
Having said that, there’s no doubt that this pandemic has reduced the income of many businesses, and so these businesses are now very cautious about where they spend their money and who they spend their money with. They’re now looking for genuine companies that give a positive return on investment and are much more cautious at choosing which supplier to use.
What are some of the leading SEO trends one should watch out for?
One of the SEO trends that we should watch out for, is that Google and other search engines are heading down a path of offering very localized results. And, that’s not just in the Maps listing, that’s also in the organic listings. So, if you are a business that’s based in a particular suburb and your services are primarily in that suburb, this will be beneficial to you. If you’re a business that services a large range of suburbs or a whole city, or even a larger area, it can be a harder task to get traction in this larger range of suburbs.
Another trend is that Google is investing heavily in identifying the owner of a business or the author of the website content. They want to give results that have some authority to them, and so they are now looking at the person or the business who has written that content to make sure that that person is qualified to give the advice they’re giving. This is a positive step from Google and will mean that we have results that you can rely upon. It means for a business owner, it’s important to show your skills and your authority and tie that to the information or the website your own.
If for a particular keyword, your business is not appearing on the first page of the search result, chances are, no one is visiting your website. What are some of the factors that affect search engine results?
To get to the first page of Google, there’s two main areas of SEO that will help you. These are onsite and offsite.
Onsite is the work you do on your website, and that’s about ensuring your website follows Google’s best practice. This includes things like correct page titles and URLs, and ensuring your content is structured in a way that fits what Google is looking for.
Offsite is about having other websites mention your business and link to your business website. This is an ongoing thing and something that a good SEO company will specialize in.
In your view, which works better, Facebook Marketing or Search Marketing or a combination of both. In your opinion, are these marketing strategies underutilized?
The better option ofFacebook marketing or search engine marketing largely depends on the current position of your business. To simplify things, I believe Facebook is best used for branding and remarketing, not direct traffic. I believe that search engine marketing is best if you don’t have a lot of traffic and you need to get that traffic.
So, if you currently have a small amount of website traffic, then your best approach is search marketing. If you already have traffic, or once you get that traffic, then you can look at Facebook for increasing that traffic, or increasing your conversion rate.
What suggestions would you give to small businesses who do not have big marketing budget but want to spend something in their marketing campaigns? What should they focus on?
If your business does not have a big marketing budget, they should focus on small gains in Google’s organic, non-paid results. This is often highly relevant traffic that you don’t need to be constantly paying for.
As a business, you should establish what are your non-competitive search terms. These are things that people will type into Google to find your product or service. Once you’ve established what those are, and you find some that you are not competing against other large businesses, then target your website efforts towards those search terms. This will give you an initial traffic boost that you can then use to fund further marketing efforts.
As an expert in this field, what is the future of SEO?
The future of SEO is about providing the search engines with useful, well-presented content. This will always be a winning strategy. Once you have written the content or provided the content on your website, then it’s about proving that you’re an authority in your field. This is so the search engine will trust you and present your website at the top of the results instead of your competitors.
An Interview with Kunal Shah, Founder of Rank My Business
Rank My Business is a Melbourne and Mumbai based start-up that provides Digital Marketing services to its clients. Having more than 60 employees, this startup entered the Indian market in 2019 and quickly grabbed deals with some of the leading brands in the lifestyle, hospitality, E-commerce, technology, & healthcare sectors.
Kunal, Thank you for talking with us. How and when did you come up with the idea of Rank My Business?
We started off as a primarily mobile app developing company, which is reflected in the name of our parent company, Appsbizz Group of Companies. Over time, we realized the need gap for a specialist digital agency that helps businesses get more out of digital, by increasing their online visibility and reach in an affordable way.
We knew that the search engine results page was going to become a tough, yet precious digital terrain to conquer over the next few years, and this is how the idea of Rank My Business was born. Our agency offers effective, tried, and tested digital solutions for all types of clients, from startups to mid-sized businesses and above.
Tell us more about your entrepreneurial journey
I would say that creativity and out-of-the-box thinking has always been my forte. But I didn’t start off as an entrepreneur. After completing my Masters in IT from Melbourne, I spent some years working in a corporate setup there, which gave me a good sense of how the Australian market works.
As I always was digitally inclined, I decided to start off my own agency, to help businesses through well structured and innovative ways to market their businesses online. We were a very small team initially, and this was a side gig along with my regular corporate job. I would be literally working two shifts, one at my day job, and the other, pitching to local businesses about the services we provide. This went on for a few years. Over time, I started getting more clients, and we had a larger volume of work coming in. This was when I had to make a choice, and decided that I needed to give my full time and attention to my agency, and that is how my entrepreneurial journey started off.
It has been going good so far, and I find a lot of satisfaction in creating a positive impact in our clients’ businesses, and lifestyles through our work.
The ongoing Pandemic has taught most of the traditional businesses that having an online presence is not an option any more. What are your thoughts on this?
This is so true! I have always maintained that having an effective digital presence is important, and the current pandemic has illustrated that and how. We will all agree that the internet has been one of our major support systems during these times, and the fact that we can get our essential needs and other requirements met from the safety of our homes is an indisputable fact.
While all businesses have taken a hit, we can clearly see that the companies which have had a better online presence and visibility have been able to weather this storm better. Digital first is the new normal, and even going forward, this will only become stronger. So for businesses that are yet to invest in their digital presence and marketing, this already has been a wake-up call.
Taking the last question forward, just having an online presence is not the solution. People should be able to find you online for say, certain keywords more than they can find your competitors. What are some of the ways, online businesses can achieve this?
You’ve put it really well. Yes, it isn’t enough to merely have an online presence if you are not found by your prospective customers when they are looking for you! And Search Engine Optimization, popularly known as SEO, is one of the ways businesses can achieve the desired visibility online. Put simply, this is the process that will help websites rank for specific keywords on search engine results.
Now there are 2 types of keywords – brand keywords and non brand keywords or generic keywords. Ranking of brand keywords is absolutely mandatory for all businesses; there are no two ways about it. A good branding exercise will get more people to search for your brand online, but it is also really important for your brand to be visible for generic, category centric keywords as well. This is what will ultimately bring in new visitors to your website.
SEO involves a long-term, sustained effort to outrank your digital competitors, and improve your rank, using specific tactics to improve the overall user experience and offer more value. All businesses, online and offline, should look at engaging a reputable SEO specialist agency for this purpose.
Your firm Rank My Business has helped several companies achieve their Digital Marketing Goals. Tell us more about how you take any project with your clients forward.
Our approach starts off with getting to know our clients better. We take all the relevant business details and understand their short term and long term digital goals. We then analyse their online presence against competitors in their own industry, and propose customized, ROI driven solutions.
In your view, what are some of the important SEO trends one should keenly follow?
This is a very interesting question, more so as this answer will continually change. However, what will not change is the emphasis on creating a better, more enriching user experience.
At this point of time, as a higher percentage of people access digital content and services from a smartphone, it is absolutely essential to focus on improving the mobile site experience, including the mobile site loading speed. Apart from this, it also helps to create long form content along with video content and social media content, and doing Voice Search Optimization as well for the increasing voice searches.
In your view, of all the marketing techniques including content marketing, video marketing and others, which works best? Or it has to be a combination of different techniques?
I believe that each technique has its own salient points, and can offer that little extra edge to the brand. So yes, I feel that the right combination of multiple techniques and tactics, both organic and paid, can help brands achieve their digital goals.
I would also like to state that there is no set digital formula for success, and the combination of the different techniques can best be decided only after an in-depth analysis of the company’s goals.
How has Covid-19 impacted your business?
This pandemic has not spared any business, it seems. Even digital agencies like ours have been affected, as most of our clients are experiencing a massive slowdown and some of them have even had to temporarily stop their operations since months. In times like these, just getting by becomes a challenge, let alone spending on marketing and future growth.
In the case of Rank My Business, I am proud to say that we have successfully managed to retain over 80% of our clients, and continue to help them with their digital activities. These clients understand that this is the best option for them in the given times, as everyone is now spending more time online. It is actually a good opportunity for brands who aren’t active online, to continue being active and put out engaging content that will help them stay connected with their customers and prospects.
Lastly, for our readers who want to have a better online presence, what suggestions would you give?
As I shared earlier in this interview, one of the keys to digital success is having a balanced strategy for all digital channels, and be consistent in your efforts. Focus on improving you online user experience and look for ways to offer more value, wherever you can.
India still doesn’t give SEO the importance it deserves
We have all contributed, and been witness to the exponential rise of internet usage in India. The advent of the smart phone and affordable internet access has radically transformed the digital landscape in the country, and has spurred new behaviours in all areas of life. From being a space to look for information, to connecting with others via social media, to digital payments and making purchases for everything from a pin to a plane (well, almost), ordering food and online learning as well, Indians from all walks of life have taken to digital and how! It isn’t surprising then to see that digital marketing has also grown at an equally fast pace, and has become a regular part of most marketing plans today.
Digital Marketing in India today sees a YoY growth of 30-35% on an average.
With companies getting the desired results from digital, digital budget allocations are no more considered optional. However a point to note here is that for most companies, digital primarily revolves around maintaining a website, and paid marketing efforts. We see many companies investing heavily in building snazzy responsive websites, mobile apps and social media communities, then promoting these through paid search, display and social media. Paid efforts no doubt give quicker results, and agencies often push these to demonstrate the performance of their digital services. This also looks good in year-end reviews, no doubt! But in all of this, SEO, a crucial aspect in digital marketing, often gets sidelined or put on the backburner.
Understanding SEO, the underdog in digital marketing
SEO, an acronym for Search Engine Marketing, is a process by which you can optimize your webpages for better organic visibility on search engines, for a specific set of keywords. What this will do is that it allows your webpages to rank higher on search results for your industry / work, and this will allow your business to be seen by many prospects. A higher visibility on search will translate to a higher number of visitors to your website, a higher number of leads and eventually, more business. And all of this will continue to grow over time, so you can enjoy incrementally more unpaid traffic without having to rely on paid marketing efforts.
With all these advantages, it is only natural to wonder why SEO hasn’t gained its time under the sun as much as other tactics have.
Here is why SEO is not as popular with Indian digital marketers
Despite the host of benefits that SEO can offer, there is a small catch, and I wouldn’t even call it a catch.
- With SEO, you need to go slow and steady
SEO is a time-consuming, technical process that takes time to start showing results. This could vary from a few months to over a year, depending on your category and objectives. And in this era of instant gratification, both consumers and marketers look for quicker results from everything they do. Organizations and marketers often end up losing patience in the slow but sure process of SEO, and are sold on the promise of instantaneous results that the paid marketing approach offers.
But once you start seeing results, there is no doubting the efficacy of this strategy.
- It is not as glamorous as the other stars of digital marketing
There is an industry joke that refers to SEO as a behind-the-scenes performer that pales in comparison to the paid marketing stars on the digital stage. Most brand managers focus on the communication and the UI when it comes to their owned digital assets. It wouldn’t be an exaggeration to say that almost 90% of their attention and efforts are in creating really good digital assets, and SEO is then left to the IT teams or agencies. In the ideal process, marketers need to collaborate with their digital agency to create a robust SEO strategy with a long term view.
In conclusion, you cannot afford to ignore SEO if you are looking for long term growth.
SEO is important for the exact same reasons that a website is important. While a website serves as your online presence, it will not be very helpful if your prospective consumers don’t know who you are or how to find you. Optimizing for search can help solve this problem, and can play an important role in brand building online.
This is not to say that SEO will only benefit online businesses. There are numerous examples and case studies of erstwhile and heritage brands using SEO to drive higher offline footfalls and sales. And these again, are just one Google search away.
Web search, then becomes the most valuable marketing channel that you can use for generating quality leads at a low investment. Not ranking high on search results for your category is akin to losing out prospective business to your competitors. SEO can also offer continuous, incremental growth over a period of time, and an ROI that is way higher than paid marketing.
So if you are a business owner or marketer who is invested in the long term growth of your company, you know what to do.
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