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5 Small Business Tips from Marketing Veterans

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Business Tips from Marketing Veterans

As a business, you’re never really selling a product – what you’re selling is an idea. This means that when asking the question of what you need to do in order to make it in the business world, you might want to direct this question to the expert idea sellers – the marketing veterans. Here are the five tips that they had to offer, which are meant to guarantee your success in the business world and help your business expand more reliably and quickly than you would have expected.

1.      Get the most out of your social media

The biggest mistake that a lot of people make when it comes to social media marketing is the fact that they limit their use only to the most basic of functions. Instead of just sharing your content and publishing things, what you can also use it for is to monitor the landscape for social media mentions, respond to customers in the comment section and even create meaningful one-on-one relations through DM. Still, in order to do this right, you need to fully commit to the task at hand and learn as much as you can about it. If you have no time, knowledge, or will to do so, it might be for the best to hire some help.

2.      Content marketing humanizes your business

The first idea that a lot of people have when it comes to the very idea of a business is an entity that’s there’s to sell them a product/service. A customer may often feel like a number or even see themselves as completely unimportant and irrelevant. It’s up to your content marketing to persuade them otherwise. Offer them something of value. Give them advice, educate them or entertain them. Most importantly, do this for free. This way, you’ll get to show your business as a much more caring (even humane) entity.

3.      Different steals the spotlight

When it comes to the way in which you do things, it’s not even that important that your business does everything better. Sometimes, it’s enough just that you’re different enough to steal the spotlight. For instance, instead of going for digital marketing only, you can opt for old-school marketing and try out various promotional materials. You can even play around and try out different things in a short time-span. With agencies that specialize in fast printing, you can pitch an idea and have the material printed the very same day.

4.      Guerilla marketing is the best of both worlds

The next thing you need to hear is the fact that street art or the so-called guerilla marketing definitely gives you the best of both worlds. From the real-world marketing perspective, it’s bound to drive some attention your way. As for the digital footprint, interesting examples of street art are quite shareable. This means that people will not only take photos of your street art but also post it online for everyone to see and even tag/hashtag you, thus driving traffic your way. Some of these ideas are incredibly low-cost.

5.      Don’t focus on yourself

The last thing you need to keep in mind is the fact that people are, by nature, egocentric. This means that they’re primarily interested in what they want to hear, not what you are interested in. So, when telling the story of your business and forming the narrative, make sure that you use an average customer as the protagonist. In this whole story, your business is merely an agent (a tool) that they use in order to resolve the problem that they have or get what they need.

Conclusion

In the end, what you need to understand is the fact that when running a small business, you can’t hope to outcompete others in the industry by relying on anything other than your own ingenuity. The above-listed five tips can allow you to do just that. Start small, try to draw some attention and establish a relationship. From there, you can take whatever direction you want.

 

Carolin Petterson is a Business Lady/Content Marketer and contributor for number of high-class business and marketing websites.

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Marketing

The Importance of Branding for your Business

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Importance of Branding for your Business

In order to understand what branding is, try to answer the following two questions.

When you are out there trying to figure out the best Laptop for you, what brand name comes to your mind?

Along with the brand name, are you also able to visualize the logo associated with the brand?

If yes, you are probably brand aware and the company or companies that come to your mind first are those who have successfully created brand awareness.

In simple terms, branding is what makes people search for particular products. It allows companies to reach inside the minds of their prospective customers.

                         Why is branding important for your business?

  • Branding helps you prepare for long term business

Branding helps people understand the core philosophy of your business and therefore, in the long run, helps people identify with your products or services better. When you invest in branding, you invest in the future of your company. When all your hard work that you put in your business starts paying off, your brand gets even stronger and futureproof.

  • Branding helps communicate better

A good brand always communicates a story better and if your branding strategy is in place, you can communicate the core philosophy of your business with your customers in the way you desire. Branding strategists need to understand that the purpose of branding & marketing is to not just make people aware of the brand but also teach them what a particular brand stands for.

  • Branding helps your prospective customers recognise your business better

A good brand is one that evokes emotions in the hearts of those who see that brand’s logo or text. One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly see and recognize. According to Tyler, the founder of Green Cardinal Design, logo for a particular brand should be simple enough to be memorable, but powerful enough to give the desired impression of your company.

  • Branding helps bring referral business.

Branding promotes Word of Mouth marketing and in turn brings your genuine customers. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember.

  • Branding helps advertising process easier.

If your brand is well defined, your advertising and marketing process gets easier. Once you know what kind of company you are or are not going to be, have that story in place and targeted what emotions your customers should feel when working with you, it’s only natural, then, that your marketing and advertising efforts will tighten up dramatically.

  • Branding helps build trust

People are more likely to purchase from a business that appears polished and legitimate and appear committed towards providing the goods and services as promised.

In your overall branding strategy, you naturally focus on making your brand appear trustworthy which helps immensely in the long run. You might have heard people buying only a particular brand of electric cable or only a particular brand of mobile phone. This is simply because these companies have successfully created an element of trust in the minds of its customers.

  • Branding helps hire good talent

Once your brand is well established, hiring good talent is going to be a major concern. However, if you have invested in the branding process, good talent will automatically be attracted towards your company.

Conclusion

Branding process starts at the very first moment you start working for your company. Apart from the actual product or service, it is one of the most important factors that will determine how successful your business will be. It is therefore really important to focus on the branding process of your company from the beginning itself.

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Mobile vehicle LED billboard is growing to be a popular OOH media

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Mobile vehicle LED billboard

In recent years, there are many successful mobile LED billboard cases in many cities. The vehicle mounted LED display market has shown unprecedented vitality. Especially in the outdoor advertising display and vehicle LED display, the market develops fast than expected.

Why mobile LED screen so popular?

Advertising as a way to provide information that related to product or services. While the traditional OOOH media advertising market gradually weakens, there is an urgent need for a new way of advertising to recover the market.

Vehicle mobile advertising has strong liquidity and large advertising audience advantage. Gradually more and more enterprises has adopted this new digital Out-of-home media(DOOH). Bus and taxi are not only the typical public transportation, but also large digital advertising carrier in the city at every day. A large number of passengers will be transported through the streets.

For a large and medium-sized city, the number of buses and taxis is usually more than 10000 sets. With its wide coverage, long running time, and crowded places, this kind of mobile digital advertising market is still very considerable. Now it is easy to understand why the vehicle mounted LED screen is booming rapidly.

Types of vehicle mounted LED screen

In the family of mobile LED screen, the vehicle LED display can be divided into Bus LED screen, taxi LED advertising screen, truck mounted LED screen, trailer LED display and so on.

  • Bus LED screen.

As one of the oldest mobile LED screen, bus LED displays are mainly used to display road signs on buses, mostly in single and double colors. Now many factories have invented small full color LED screen at rear side of buses to play advertising while driving on street routines.

  • Taxi LED screen.

Like bus LED screen, the taxi LED advertising screen is mostly installed on the top or rear window of the taxi. The mounted screen is used to scroll the text advertising information. Now there is also new technology to install projector at rear side of taxi window and control the advertising program by cellphone or 4G remote control.

  • Truck LED screen.

The truck LED large screen is refitted into led full-color display with the truck body, which can display the advertising information in high definition and enrich the video content. At present, LED screen truck manufacturer has launched a series of on-board screens on the market, including P8 / P6 /P5/P4, etc.

Mobile LED billboard truck mainly composed of truck body frame, LED display screen, generator and other supporting media equipment. It has high-definition, bright, full-color and waterproof LED screen. The advertising effect is greatly enhanced. It has obvious advantages in some specific promoting places and has achieved good OOH advertising market reaction.

  • Trailer LED screen.

Mobile LED screen trailer is a little different from other vehicle LED screens. It has no engine to make the trailer mounted LED screen to move. You have to use a pickup or SUV to drag this trailer screen to the place you want. Though trailer LED screen is not as convenient as other vehicle LED displays, mobile LED billboard trailer has large applications in many industries.

Applications of mobile vehicle LED display

At the beginning of the birth of mobile LED screen, it was mainly used for the display of bus and taxi service information and advertising content. Nowadays mobile vehicle LED display can be widely used to display commercial advertisements, broadcast news, weather report, film and television information, stock market, sports information, site introduction, service introduction and so on.

Conclusion

As a new kind of advertising media, vehicle LED screen can store a lot of text, picture and video information. You can control the digital LED display through the built-in microprocessor, and realize the timing display function. It gets rid of the shackles of the traditional display screen “cable”, and has the characteristics of mobile digital advertising LED display. It is highly praised by the advertising industry and will continue growing in next following years.

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Affiliate Marketing

Amazon vs Clickbank: Which is Better for Marketers?

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Amazon vs Clickbank which is better

When it comes to marketing your products or becoming an affiliate marketer, getting the right platform is something that is absolutely essential. Fortunately, there are a number of different platforms which you can use to promote your – or someone else’s – products, and two of the most popular platforms include Amazon and Clickbank. Both of these platforms offer benefits and drawbacks, and understanding these will allow you to choose the platform that offers the best service for your needs.

How Does Affiliate Marketing Work?

Regardless of the platform that you choose for your affiliate marketing, the general concept of doing so will be the same. For product sellers looking to sell their products, affiliate marketing works by generating leads which in turn will hopefully result in more sales of the product. For affiliate marketers, promoting these products will result in a small commission being paid to the affiliate marketer when a customer makes a purchase as a result of their promotion of the product, generating an income passively – for affiliate marketers who get their strategy for marketing right, this can give some impressive profits for sure!

Amazon: The Pros and Cons

The most obvious affiliate marketing platform that you might want to consider getting involved with is the Amazon platform. What with Amazon being one of the biggest, if not the biggest, selling sites online, and with over 150 million members using the website on a monthly basis – far outstripping even Walmart’s online site, which sees only a ‘meagre’ 75 million users per month or so – it is easy to assume that Amazon is the best place to get involved with affiliate marketing, but is this the case? Is Amazon Affiliate a good choice of affiliate marketing platform for you to choose?

Amazon Affiliates has over 1 million members in the database and, after Adwords, it can be said that Amazon Affiliates is the second most popular online advertising platform for website owners – showing just how many people put their faith in this website when it comes to their affiliate marketing.

Benefits of Amazon Affiliate

Amazon Affiliate is, as the name would suggest, hosted by Amazon, and this makes it a great choice of affiliate marketing site to get involved with for trust and reliability purposes; furthermore, this also helps to improve the conversion rate of the platform when compared to other affiliate platforms. Furthermore, there are a huge number of products available for affiliate marketers to consider and this can potentially allow for an unlimited income stream! Signing up with Amazon Affiliates is also free.

Drawbacks of Amazon Affiliate

Amazon Affiliate is a hugely popular affiliate marketing platform and for already registered users, it can be a great choice of platform – however, new users will need to refer customers to 3 sales before their account will get fully approved and reviewed, which can be a drawback if you’ve never used the platform before. Furthermore, for new users, the commission rate can be lower than for some other affiliate platforms at just 4% ; as you progress through your career as an affiliate marketer, though, this is likely to increase as you get more referrals under your belt and prove your worth as an affiliate marketer to the team and platform.

Clickbank: The Pros and Cons

Clickbank is an alternative to Amazon Affiliates which you may wish to consider when looking at the best affiliate marketing sites. Though it might not be quite as big as Amazon – by a long shot, actually – Clickbank is still a hugely popular choice of affiliate marketing site, if it’s 6 million worldwide clients and 30,000 daily transactions are anything to go by, and it is even in the list of the top 100 internet retailers for North America. Clickbank sells both physical and digital products on its site and its reputation could make it a good choice for someone looking to get involved with Affiliate marketing.

Benefits of Clickbank

There are a number of different benefits that could make Clickbank the choice of Affiliate Marketing platform that is right for you. The site is free to sign up with and you can begin using it immediately, in comparison to Amazon Affiliates where you will need to get 3 approved sales leads before being able to fully engage with the site. Moreover, they also offer a good selection of products for affiliate marketers – although not nearly as many as Amazon Affiliate will offer – which can make the potential income through the site look good. However, the most notable benefit of choosing Clickbank is for its ridiculously generous commission rates; some products can see commissions of 50% or more on their value, making this a potentially great source of income if you can target the right products!

Drawbacks of Clickbank

There are a number of drawbacks with the Clickbank platform which might make it a less positive choice than it originally sounds. Indeed, though there are some incredible commission rates to be found on the site, you’ll need to do your research to make sure you also avoid the low-quality offers that are hosted on the platform too in order to make proper cash! Furthermore, the refund rates can be higher than for normal networks – which can mean a lot of your income may end up having to be paid back if the product is refunded – and the site only provides its users with very basic reports, too, which may make it harder for you to optimize your earning.

Final Thoughts

Both Amazon Affiliate and Clickbank offer notable pros and cons, and as an affiliate marketer, you need to know how to sort through these benefits and drawbacks to choose the platform that is right for you. Therefore, it is imperative that you do your research before deciding whether Clickbank or Amazon Affiliate marketing is the right choice for you to follow – but, it should be noted, if you get this right, there could be great profits available as a result of commission fees for your effort.

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