Today, Norwegian music producer Alan Walker launches a co-branded mask together with award-winning Swedish brand Airinum. The mask is built on Airinum’s 2nd generation technology of their global anti-pollution mask success, the Urban Air Mask.
“I’ve always wanted to use my position and strong “walkers community” to make a difference, and when I met the team at Airinum I started to realize how big of an issue polluted air really is today. I felt that the time was about right to stand up for something important as the topic of climate change and the alarming consequences that it brings with it”, says Walker, who has built his whole image around wearing a mask and continues:
“To me, it’s always been a part of my identity to wear a mask and together with Airinum I can now use that to make a bigger impact. Together we bring out a great product and at the same time spread knowledge about problems associated with poor air quality using the strength of my walker community.”
With air masks becoming the new black, hitting catwalks from Paris to Shanghai, Airinum has become famous for its innovative product design and rapid adoption amongst influencers.Winner of prestigious awards such as the American IDA Gold Design Award and Chinese Hurun Best of the Best Brand Award, the company has in a few years established themselves as the number one fashion-tech mask brand in the world.
“Even though we’re frustrated about the need for our product in the first place, we’re excited about the Alan Walker collaboration launched today, as we believe wehave a perfect product for people to use to collectively help raise awareness about this important topic.” says Fredrik Kempe, CMO & Co-founder of Airinum and continues:
“That the simple act of breathing is killing 7 million people a year and harming billions more is what made us start this company in the first place. We find this unacceptable. Together with the whole Alan Walker team we now present a campaign dedicated to raise awareness about air pollution and climate change as a whole, while at the same time provide means for immediate protection. This is something we’re all very proud of.”