- Key hires include a Chief Growth Officer, Chief People Officer, VP & Head of Business, Indonesia, EVP Marketing and EVP Product Marketing
- Hires comes off recent US$40M fundraise
New AI-powered eCommerce solution provider, Graas, today announced the appointment of five senior key hires in the region as part of Graas’ strategy of accelerated growth in Southeast Asia and India. Combined, the appointment of these senior industry veterans brings decades of regional experience into Graas. This comes closely after the first close of Graas’ Series A, raising over US$40M to launch the category- defining technology solution “Growth-as-a-Service”.
With eCommerce growing at an exponential rate in the region, Graas has appointed veterans in this space to helm its growth, including Nathalie Pellegrini, Chief Growth Officer – who will be primarily responsible for developing new relationships with brands and agency partners, optimising business models and processes. Her previous role was Chief Performance Officer at Mindshare Asia Pacific, and has had stints at iFlix and Blis Global before that.
Other key hires include Ujjwal Sarao as Chief People Officer. In this role, Sarao will oversee Global People Strategy and key talent management solutions; Graas currently has over 350 employees across 7 countries. Her past HR leadership roles include companies like Aegis Media, Dentsu and Publicis.
Trisnia Anchali Kardia has joined as VP, Head of Business for Graas in Indonesia. She was previously the Chief Commercial Officer of LINE Indonesia, and prior to that had stints at Zomato Indonesia, and Telkomsel Digital Advertising. With her extensive experience in the media and the digital industry in Indonesia, Kardia will focus on growing the business in one of Graas’ key markets.
Rika Ninomiya, who was Chief Business Officer at SELLinALL (now acquired by Graas) has been appointed as EVP Product Marketing. Ninomiya will be responsible for product-market fit for Graas’ predictive engine and continue to deal with key strategic initiatives across Asia.
Lastly, Sathya Ramaganapathy has been appointed as EVP Marketing. She was previously VP Marketing at Shoptimize (now acquired by Graas). A veteran in B2B Product Marketing and SaaS Product Management, Ramaganapathy will spearhead Graas’ brand as well as global marketing and communications strategy.
“eCommerce as a percentage of overall retail continues to grow and India and SE Asia lead the way globally. Graas stands for Growth-as-Service, and we act as in-house data scientists, something previously inaccessible to most. With the addition of experienced veterans to our team, we are doubling down on our commitment to brands both big and small across the region” said Prem Bhatia, Co-Founder & CEO of Graas.
Following closely after Graas’ fundraise and acquisitions, Graas continues to accelerate its growth through a fast go-to-market strategy in the region.
Founded in 2022, Graas is a “Growth-as-a-Service” technology solution provider using predictive AI to turbo-charge growth for eCommerce businesses. Graas integrates traditional data silos and applies a machine-learning AI engine, acting as an in-house data scientist to predict trends and give real-time insights and actionable recommendations for brands.
The platform can also turn insights into action by seamlessly executing these recommendations across marketplace store fronts, brand.coms, social and conversational commerce, performance marketing, inventory management, warehousing and last mile logistics – all of which impacts a brand’s bottom line profitability.
Graas is co-founded by serial entrepreneurs and martech veterans, Ashwin Puri and Prem Bhatia. Graas is backed by several high profile investors, including Galaxy (Kejora-led SPV), Performa (multi- billion European Asset Manager-led SPV), Integra Partners, Yuj Ventures (Xander Group), AJ Capital and angel investors from across SEA and India. Graas operates under the holding company Solv Pte Ltd and was established following the full acquisition of Southeast Asia’s marketplace specialist, SELLinALL and India’s D2C and data specialist, Shoptimize Inc in 2022. For more information please visit: www.graas.ai
Appendix – Bios
Nathalie Pellegrini, Chief Growth Officer
Nathalie is a performance marketing professional with over 16 years of experience in the ad and martech industries. Her previous role was Chief Performance Officer at Mindshare Asia Pacific, where she oversaw all digital, performance marketing, e-commerce and data driven audience strategies. In addition to this, she was responsible for leading a number of top strategic regional clients. Prior to Mindshare, she led iflix’s global digital efforts to maximise new customer acquisitions and go to market strategies across 30 countries.
Ujjwal Sarao, Chief People Officer
With over 20 years of experience in people management, Ujjwal brings a strategic focus on being an in-house strategic business partner working with leadership roles across Asia Pacific focussing on team & organisational effectiveness, executing and scaling strategy, service delivery and measurement. Her experience has largely focused on building capability to support & deliver a transformation agenda. Her past HR leadership roles have covered companies such as Aegis Media, Dentsu and Publicis.
Trisnia Anchali Kardia, VP, Head of Business Indonesia
As the Head of Business Indonesia, Anchali will be looking to leverage her 16 years of experience within both the media and the digital industry to help accelerate Graas’ growth in Indonesia. Her experience has largely been focused on sales, marketing, business development, and strategy. Prior to her current role, she was the Chief Commercial Officer of LINE Indonesia, where she headed business, product, marketing, operation, and monetization for B2B and B2C. Her other stints include head of sales at Zomato Indonesia, part of the pioneer team in Telkomsel Digital Advertising, and head of sales at Living Social.
Rika Ninomiya, EVP Product Marketing
Rika has over 10 years of experience in the eCommerce tech space, ranging from roles in advertising, digital marketing, client management, partnerships and acquisitions. Prior to her role at Graas, Rika was Chief of Business at SELLinALL (now a Graas company), scaling the eCommerce enabler from USD 100 to USD 100,000 GMV a day. Outside of her corporate role, Rika also founded a Lifestyle Discovery Platform that includes a Loyalty Programme in Australia.
Sathya Ramaganapathy, EVP Marketing
Sathya brings over 20 years of experience in marketing, with leadership roles in the B2B Product Marketing, Sales and Account Management, SaaS Product Management, and Delivery. Her previous role was VP Marketing at Shoptimize (now a Graas company), and prior to that she was VP and Head of Corporate Business at Jigsaw Academy (a Manipal Group company). In addition to her corporate role, she is a published author and blogger.
CropX Acquires Tule, Further Expands in California with New Solutions for Specialty Crops and Drip Irrigation
NAPA, Calif., Jan. 31, 2023 — CropX Technologies, a global leader in digital solutions for agronomic farm management, today announced its acquisition of Tule Technologies, a precision irrigation company based in California. This acquisition brings new data capture technologies to the CropX Agronomic Farm Management System and expands its market in California drip-irrigated specialty crops.
The CropX system offers its users real-time mobile and desktop insights and advice on irrigation, disease control, nutrient management and more, based on above-ground crop sensing data and below-ground soil monitoring. Tule brings a complementary new mode of data collection from above the plant canopy that precisely determines crop water use, which will enhance CropX’s artificial intelligence predictions, recommendations, and automations, and add to its solutions for drip-irrigated specialty crops such as tree-nuts and vineyards.
Effective immediately, all Tule employees will join CropX, adding expansive on-farm and client service expertise in the specialty crop and drip irrigation space, as well as technology talent to CropX’s growing global team.
“We are excited to welcome Tule to CropX, expanding our offerings to our customers to solve agronomic problems. With Tule’s canopy data incorporated into the CropX system, CropX is adding a new and powerful dimension to the world’s most complete precision irrigation solution,” said Tomer Tzach, CEO of CropX Technologies.
“At Tule, we’ve admired CropX for their agronomic expertise, engineering excellence, and global ambition,” said Dr. Tom Shapland, CEO of Tule Technologies. “We couldn’t be more thrilled to join the CropX team.”
The acquisition comes at a time of increasing demand for precise watering technologies in agriculture. “The farming industry is at the frontlines of global challenges to balance food security with water and other natural resources,” said Dr. John Gates, Senior Vice President and Global Head of Product at CropX. “We are committed to helping our customers manage water confidently and efficiently with technology. Tule’s unique tech and vast experience with California vineyards and orchards are a perfect fit.”
This is the fourth acquisition CropX has made since 2020 and the second US-based company. CropX acquired Nebraska-based CropMetrics in the first quarter (Q1) of 2020, New Zealand-based Regen in Q4 of 2020, and Netherlands-based Dacom Farm Intelligence in Q3 2021, in each case adding expertise, technologies, customers, data and expanding markets.
About CropX Technologies
CropX Technologies is one of the fastest growing providers of agribusiness farm management solutions in the world, deployed in over 60 countries and across all arable continents. The CropX Agronomic Farm Management System synthesizes data from the earth and sky to offer advanced soil and crop intelligence and a suite of digital decision support and planning tools, all on an easy-to-use app capable of tracking multiple farms and fields. CropX is backed by the world’s leading agribusinesses and VCs, who recognize that CropX’s precision-ag technologies set new standards for best practices in environmental sustainability and farm productivity. Learn more at www.cropx.com.
About Tule Technologies
Founded in 2014 with backing from Y-Combinator and others, Tule (pronounced “too-lee”) combines proprietary technology, agronomic expertise, and cutting-edge artificial intelligence to provide farmers with irrigation decision support solutions. Their unique in-field sensor, developed at the University of California, Davis, is the only commercially available device for measuring Actual Evapotranspiration (i.e., the water use of a farm field). The company’s customers include the winemakers who tend to coastal California’s most prized vineyards to the agronomists who farm thousands of acres of tree crops in California’s inland valleys.
View original content to download multimedia:https://www.prnewswire.com/news-releases/cropx-acquires-tule-further-expands-in-california-with-new-solutions-for-specialty-crops-and-drip-irrigation-301734600.html
ClimeCo Acquires 3GreenTree To Enrich Ecosystems Around the World
To enhance the sustainable management of nature and deliver environmental, social, and economic benefits, ClimeCo is excited to announce the acquisition of 3GreenTree Ecosystem Service Ltd. (3GreenTree). ClimeCo, a global sustainability advisor with a harmony of industrial and nature-based carbon solutions that meet the diverse needs of their clients’ climate programs, believes that resilient systems depend on locally derived and market-based solutions.
“We are delighted to add the depth and breadth of experience that 3GreenTree brings to ClimeCo,” says Erika Schiller, ClimeCo’s Senior Vice President of Project Development. “Our Project Development Team has been working with 3GreenTree on many opportunities to build carbon models, assess and manage risk, and deliver better turn-key projects. They are integral to ClimeCo’s growth and investment in carbon removals.”
Since 2008, 3GreenTree has developed environmental credits from forest carbon removal projects, generating maximum value and putting markets to work on the path to net-zero emissions. They’ve established an unparalleled reputation for excellence and quality service regarding emission reduction targets, project development, and natural resource analysis and modeling.
“With ClimeCo’s talent and resources and 3GreenTree’s leading-edge carbon expertise, we can now develop turn-key projects in new and important ecosystems,” says Clive Welham, ClimeCo’s new VP of Nature-Based Solutions (formerly 3GreenTree’s Managing Director). “Repositories of vast stores of Blue Carbon, such as mangroves, sea grasses, and title wetlands, are badly degraded or completely lost. Together, we will enhance our removal project efforts by contributing to climate change mitigation, water and food security, water pollution abatement, improved human health, biodiversity loss, and reduced disaster risk.”
ClimeCo is excited about the opportunities to capitalize on developments in the nature-based solutions space and is inspired to generate results that benefit people, the environment, and the climate.
ClimeCo is a respected global advisor, transaction facilitator, trader, and developer of environmental commodity market products and related solutions. We specialize in voluntary carbon, regulated carbon, renewable energy credits, plastics credits, and regional criteria pollutant trading programs. Complementing these programs is a team of professionals skilled in providing sustainability program management solutions and developing and financing of GHG abatement and mitigation systems.
For more information or to discuss how ClimeCo can drive value for your organization, contact us through our website climeco.com. Follow us on LinkedIn, Facebook, Instagram, and Twitter using our handle, @ClimeCo.
CJ HDC biosol held the Opening Ceremony to Celebrate the Completion of New Bioplastic Compounding Plant
- New venture will focus on development of differentiated eco-friendly materials to become a ‘global green product hub’ for building a circular plastic economy
- New South Korean-based compounding facility has annual production capacity of 11,000 tons
CJ HDC biosol (biosol) and CJ Biomaterials, Inc., a division of South Korea-based CJ CheilJedang and a primary producer of polyhydroxyalkanoate (PHA), will work together to accelerate the development and commercialization of ecofriendly bioplastics. biosol has completed construction of a new South Korean bioplastic compounding plant in Jincheon, Chungcheongbuk-do, which has capacity to produce 11,000 tons of bioplastics annually. CJ HDC biosol, established in February 2022, is the result of the joint venture between CJ CheilJedang and HDC Hyundai EP, South Korea’s largest plastic compounding manufacturer, to create an eco-friendly material compounding business.
Compounding is a process of mixing or blending polymers and additives together to create a customized plastic solution to meet specific color, property and performance requirements. biosol’s new facility will focus on developing sustainable solutions using a variety of biopolymers, such as CJ Biomaterials’ amorphous PHA, cellulose, polylactic acid (PLA) and others. CJ Biomaterials is the leading producer of amorphous PHA, which is a softer, more rubbery version of PHA that offers fundamentally different performance characteristics than crystalline or semi-crystalline forms of PHA and is a very good modifier for other bioplastics. It has strong biodegradability and compostability properties and can contribute to marine or soil biodegradable, or home compostable products in a variety of applications.
biosol has started production at its approximately 40,000 square-foot compounding facility, which will help bolster the success of CJ CheilJedang and HDC Hyundai EP commitments to a sustainable future. The new plant will allow CJ CheilJedang to expand its business area to encompass more eco-friendly materials beyond its PHA technology, introducing a new growth engine for the company, while HDC Hyundai EP is expected to further consolidate its position as South Korea’s leading compounding business.
“Global customers are setting aggressive environmental, social and governance goals, focusing on sustainable management amid the rising trend toward carbon neutrality,” said CJ CheilJedang CEO Choi Eun Seok, at a ribbon cutting officially opening the Jincheon site. “We are committed to devoting resources to support biosol and the goals of the joint venture to become a leading eco-friendly material solutions company by providing our differentiated PHA material to combine with the cutting-edge compounding capabilities of HDC Hyundai EP.”
Chung Joong Kyu, CEO of biosol, added: “We are focused on the development of differentiated eco-friendly materials and committed to moving forward as a ‘Global Green Product Hub’ to help establish a ‘plastic circular economy.”
For information on CJ Biomaterials, visit our website at https://www.cjbio.net/en/products/cjPha.do.
About CJ BIOMATERIALS
CJ Biomaterials, a business unit of CJ BIO, is a part of CJ CheilJedang, a global lifestyle company with a vision to inspire a new life filled with health, happiness and convenience. CJ Group has organized its business portfolio into four core sectors: Food & Food Service, Bio & Pharma, Entertainment & Media, and Retail & Logistics. CJ BIO is the world’s leading supplier of fermentation-based bioproducts for animal nutrition, human nutrition, and biomaterials at its thirteen manufacturing facilities worldwide. It is the mission of CJ Biomaterials to develop meaningful solutions to the global problem of plastic waste and other sustainability challenges at scale. CJ Biomaterials has been working toward bio-based chemicals and biopolymers as part of a long-term vision to expand into technologies that can help create a more sustainable future. CJ Biomaterials is a leader in the manufacture of polyhydroxyalkanoates (PHAs) – both polymers and related chemistries. We have the core technology platforms necessary to implement PHA-based solutions at scale including bioscience, chemical engineering, materials innovation and applications development. We have the technology, expertise and capacity to make an impact with PHA in global markets and important applications, ranging from flexible and rigid packaging, 3D printing and agricultural films to coatings, personal care, and healthcare.
As a socially responsible company, CJ Biomaterials strives toward practicing carbon-neutral manufacturing operations by utilizing renewable raw materials and developing value-added coproducts to minimize environmental waste.
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