New Data From Adjust Shows Record In-App Revenue Months For Fintech, E-commerce and Gaming in 2021
Adjust’s Mobile App Trends Report shows iOS 14.5+ industry-wide opt-in rates hit 25%, and 30% for gaming
Adjust, a global mobile marketing analytics platform, today released its annual Mobile app trends report, showing that mobile app growth continued to accelerate globally in 2021. After a year of industry changes and pandemic shake-ups, the app ecosystem saw growth in installs and sessions industrywide, with the fintech, e-commerce and gaming verticals emerging as standouts and seeing their highest in-app revenue months on record in 2021, according to Adjust data.
The rollout of Apple’s iOS 14.5 and AppTrackingTransparency (ATT) framework in April 2021 pushed the mobile marketing industry to reassess the way it handles user privacy and tracking. Although early predictions hypothesized industry-wide opt-in rates as low as 5%, Adjust data shows that this figure is actually approximately 25% (having grown from 16% in May 2021), and gaming has hit 30%.
The global report — based on Adjust’s top 2,000 apps and its total dataset of apps tracked — analyzes long-term trends in installs, sessions, time spent in-app, retention, re-attribution rates, and more across the globe. These insights enable developers and marketers to better understand their audience and the state of the app economy.
“Despite the challenges of the past year, the mobile app ecosystem has continued to thrive, demonstrating how robust and adaptable the app marketing industry is,” said Simon “Bobby” Dussart, CEO of Adjust. “In order to meet users where they are, it’s imperative for marketers and UA teams to lean into data-driven strategies to improve retention, and continue to find, attribute, and measure new and existing audiences.”
Additional key takeaways from the report include:
- Fintech app installs and sessions are increasing globally by 34% and 53% YoY, respectively.
- Stock trading and crypto apps made up 7% and 2% of all fintech app installs, respectively, but accounted for 17% and 6% of sessions. Crypto apps also had the longest average session length in 2021 at over 15 minutes.
- Regionally, North America came out on top for installs with a 69% YoY increase in 2021, followed by LATAM (62%), APAC (29%), and EMEA (16%).
- In-app revenue for fintech apps steadily and consistently trended upward from January 2020 through December 2021, with March 2021 the highest performing month.
- Mobile e-commerce is stronger than ever with e-commerce app installs growing by 12% YoY in 2021, and November ranking as the top performing month at 20% above the yearly average.
- The two most notable markets for growth were EMEA and LATAM, which saw 18% and 14% YoY growth, respectively.
- May 2021 was the biggest year ever tracked by Adjust for e-commerce in-app revenue, which posted a 46% YoY increase in 2021 globally.
- Marketplace apps saw significantly better retention rates than the rest of the e-commerce vertical, with Day 1 at 27% and Day 30 at 10%, versus 19% and 7% in 2020.
- Hyper-casual is here to stay, making up the highest share of gaming installs (27%), while action games account for the largest proportion of sessions (30%).
- Global gaming installs in 2021 increased by 32% YoY, maintaining pandemic-fueled growth from 2020, with H2 outperforming H1 by a further 12%.
- The growth in installs was consistent across multiple key regions in 2021. LATAM and EMEA saw the highest results, followed by APAC and North America.
- January 2021 accounted for the highest global in-app revenue month ever recorded by Adjust.
- Session lengths, sessions per user per day, and time spent in-app all increased in 2021.
Dussart noted that while 2022 will continue to pose challenges, it will be a year of opportunity, with the need and want for apps more pronounced than ever. “Apps not only provide outstanding, globally leading entertainment formats and convenient ways to complete tasks and enhance our daily lives; they solve problems and empower users in markets all around the world,” he said.
For additional findings, download the full report here.
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support.
In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a leading marketing platform providing developers with a powerful, integrated set of solutions to grow their mobile apps.
Bitpanda Technology Solutions now available to financial institutions via Visa's Fintech Partner Connect programme
- Austrian fintech unicorn Bitpanda has partnered with Visa, a world leader in digital payments, to empower crypto trading and custody services for banks and FinTechs.
- Bitpanda Technology Solutions, Bitpanda’s Software-as-a-Service solution, empowers banks, brokers, fintechs and online platforms to rapidly offer trading and investment services for asset classes such as Crypto, Stocks/ETFs, Precious metals & Commodities to their end customers.
- Beyond this partnership Bitpanda Technology Solutions will now start their expansion outside Europe.
VIENNA, March 23, 2023 — In partnership with Austrian fintech unicorn Bitpanda, Visa’s partners will gain the opportunity to access Bitpanda’s comprehensive investment infrastructure solutions. This enables financial institutions, banks and fintechs to rapidly offer trading and investment services for asset classes such as Crypto, Stocks/ETFs, Precious metals & Commodities to their end customers. Next to this partnership Bitpanda Technology Solutions will begin expanding their investment infrastructure outside of Europe.
Due to increasing user demand many banks & FinTechs from around the globe have started to work on their crypto use-cases, which range from offering investing to retail customers, private banking High Net Worth individuals even to corporates for their treasury activities. This rise in focus can be seen in the string of collaborations recently launched by Bitpanda, which include the largest challenger bank in Continental Europe, N26. Driven by market competition, Bitpanda expects adoption to continue to grow exponentially in the years forward as, in parallel, regulatory bodies are providing clearer frameworks for banks to safely engage with the industry.
LUKAS ENZERSDORFER-KONRAD, CEO of Bitpanda Technology Solutions, says:
“As the demand for cryptocurrencies continues to rise, banks must take proactive steps to meet the changing needs of their customers. Bitpanda Technology’s SaaS solution provides financial institutions around the world with the infrastructure they need to deploy the most scalable and secure way to build all relevant crypto use cases. We are thrilled to partner with Visa and to be able to offer our solution to their outstanding networks of financial institutions around the world.”
Ute König-Stemmler, Central Europe Head of Business Development Visa, comments: “We are excited to welcome Bitpanda to Visa´s Fintech Partner Connect Program. The partnership will assist banks to integrate an asset trading platform for crypto and other assets within their banking app.”
How Bitpanda Technology Solutions is bringing crypto to the financial service industry
Bitpanda, already well known for providing digital trading services to several European banks including European Neobank N26, announced the expansion of its B2B offer with the launch of Bitpanda Technology Solutions earlier this year. By being part of Visa’s Fintech Partner Connect program their clients can connect with digital-first, next-generation solutions and open up new possibilities. The unicorn already provides over 20 million European customers access to crypto trading via its infrastructure, Partners can build their own user experiences on an ISO 27001 certified and battle-proofed infrastructure.
Additionally, Bitpanda’s infrastructure is set up as a modular system to enable our partners to pick and choose from our features such as savings plans, asset-to-asset swaps, crypto staking, fractionalised Stocks, full blockchain service, and many more via one simple API integration. Custody for cryptocurrencies is provided by Bitpanda Custody, an institutional grade custody provider regulated by the FCA.
Bitpanda is offering its services on a global level, enabling Banks and FinTechs from around the world to build a crypto trading offering in less than three months. This, combined with Bitpanda’s more than 8 years in the investing and crypto industry, makes it a unique product that can educate and empower financial institutions to offer tailor-made crypto trading and investment experiences.
Current partners include German digital bank N26, French money app Lydia, UK fintech Plum and Italian open banking provider Fabrick, among others.
Bitpanda simplifies wealth creation. Founded in 2014 in Vienna, Austria by Eric Demuth, Paul Klanschek and Christian Trummer, Bitpanda exists to help people trust themselves enough to build financial freedom for their future. The user-friendly, trade-everything platform empowers both first-time investors and seasoned experts to invest in the cryptocurrencies, crypto indices, stocks, precious metals and commodities they want — 24/7. With more than 700 team members and steadily approaching 4 million customers, the company is one of Europe’s most successful fintechs.
Fintech Startup Stockify offers safe, curated and verified Unlisted or Pre-IPO shares to Indians and NRIs
- Stockify helps investors diversify their portfolio without the associated risks
- It offers a single-window, easy-to-use platform to analyze, buy and sell unlisted or Pre-IPO shares
Stockify, an exciting fintech start-up with offices in Bengaluru and Dubai, recently announced its brand new easy-to-use online platform to help Indians and Non-Resident Indians diversify their stock portfolio by investing in a new category of shares.
Unlisted or Pre-IPO shares are offered by early-stage investors, promoters and employees in the secondary market to raise funds in advance, in order to generate liquidity. Pre-IPO companies are those private firms that intend to list on the stock market leaderboard. Companies that have opened doors to investors, but have not yet been listed on the stock market and have not yet made an Initial Public Offering are said to have offered Unlisted or Pre-IPO shares.
Stockify makes buying and selling Unlisted or Pre-IPO shares as easy as A-B-C: Choose a company, complete your KYC to make the payment, and get your shares transferred.
“With Unlisted or Pre-IPO shares, buying early is key to maximizing profits,” said Piyush Jhunjhunwala, Co-Founder and CEO, Stockify. “These shares are always available at a cost lower than their listed peers. By investing early in a company’s Unlisted or Pre-IPO shares, investors can multiply their returns significantly once the company is officially listed on the stock exchanges.”
Rahul Khatuwala, Co-Founder, Stockify, said, “Stockify brings both sellers and buyers together for hassle-free Unlisted (Pre-IPO) share trading. These stocks can go public anytime and tend to offer a better return compared to listed firms. To put it simply, investors can enter the stock market without the anxiety of fluctuations. Unlisted shares have low liquidity as well as low volatility, leading to lower valuation but a higher return on investment.”
Investors on the Stockify platform can choose not only the companies they want to invest in, but also, depending on the firm, consult Stockify to unlock the best deal. “We recommend all our investors to connect with us to help them reach a decision,” said Jhunjhunwala, a qualified Chartered Accountant from India and a Certified Public Accountant from the United States with over 20 years of experience in leading multinationals such as PepsiCo and Reckitt Benckiser. “Our top-notch in-house analysis team does extensive research to give the best deal options to our retail public HNI investors.”
Stockify’s business mission is to partner with retail investors to find Pre-IPO stocks that have the potential to deliver multifold returns. “Previously, the Pre-IPO sector was accessible only to major investors, venture funds, hedge funds, PE funds and other specialized financial institutions,” said Khatuwala, also a qualified Chartered Accountant from India. “Now, we help our retail and HNI investors access the Pre-IPO market at an early stage and help maximize their wealth. We have a dedicated team focusing on Pre-IPO opportunities in India.”
On its website (www.stockify.net.in), Stockify offers a complete portfolio of companies currently offering unlisted shares. “As of now, we are not a registered investment advisor and we do not recommend trading of any share,” Jhunjhunwala said. “However, we list the most profitable Unlisted (Pre-IPO) shares based on our analysis and you are recommended to take advice from your financial advisors before making any decision. However, we are happy to assist on client requests.”
Stockify is a customer-oriented platform for Unlisted or Pre-IPO shares in India. Its mission is to help HNIs and NRIs access multiple unlisted shares via the Pre-IPO route and maximize investors’ wealth.
ABOUT PIYUSH JHUNJHUNWALA
Piyush Jhunjhunwala is a qualified Chartered Accountant (CA) from India and a Certified Public Accountant (CPA) from the United States. He is a seasoned finance professional with over 20 years of experience in global conglomerates such as PepsiCo Inc., Reckitt Benckiser PLC, and Coty Inc. He has rich experience in multiple geographies, including MENA, Russia, Turkey and India.
ABOUT RAHUL KHATUWALA
Rahul Khatuwala is a qualified Chartered Accountant (CA) from ICAI, India. He is the founder of Finaco.in, a fintech company that delivers services across various verticals through a network of 5000-plus CAs and finance professionals in India. Rahul is acting CFO of multiple companies operating in diversified verticals. He heads Stockify’s Indian operations and is based out of Bengaluru.
Fintech Startup PayTabs introduces SwitchOn®, the next generation payment solutions suite
PayTabs’ SwitchOn® platform offers unrivaled capabilities, value, and flexibility to established financial institutions, fintech’s and merchants in the MENA region
PayTabs – MENA’s award-winning payment processing powerhouse, made a jump start last year in its pursuit to pioneer next generation payments, by announcing the launch of its new home owned, globally validated unified payments and transaction processing platform, PayTabs SwitchOn®.
After multiple launches with clients across the region, the payment card industry (PCI) certified solution, includes a Switching and Authorization System, a Card and Wallet Management System, and the Unified API Gateway.
PayTabs SwitchOn® is now available for local deployment, at a fraction of the cost. With its own IP and built upon deep use case expertise, the flexible and compelling solution aims to empower innovation in the region by enabling flexible payment orchestration at scale.
As a Fintech enabler for the region, PayTabs’ mission is to simplify and yet orchestrate a unified payments experience and value for key players in MENA and beyond. Fintechs will find it particularly suitable to comply with local in-country regulations.
Established Financial Institutions and fintechs’ specific needs are met via the modular and hybrid deployment modes available.
PayTabs SwitchOn® architecture is designed to ensure a unique payment orchestration capability allowing clients from multiple industries and scale to maximise the benefits they get while in conjunction with the legacy systems.
From the Card and Wallet Management System to the Unified APM Gateway and passing by the various value-added modules, clients can select what best fits their needs. PayTabs’ experts will ensure the right deployment mode is provided, either it is a Hosted Managed Service, On-Premises, or Hybrid. PayTabs also provides custom fit white-label solutions.
PayTabs SwitchOn® solution for omni channel payments and its deployment modes provide answers and checks all the boxes to the growing demand for solutions that are compliant with the data localization directives and regulations for each country of operation. Which enables brands and large corporations across countries and regions to manage their payment complexities with a 360-degree view, reducing dependencies with third parties and thus streamlining the speed to market.
Commenting on the launch of PayTabs SwitchOn®, Johnson S Sasikumar, Group Head of Strategy, PayTabs said: “In the post covid era of emerging payments, this is good news for the region. By orchestrating a groundbreaking technology and as the next generation payment system architects, we have elevated our payment processing capabilities. With PayTabs SwitchOn® we are now able to deliver a 360-degree payment experience in a few weeks, at a fraction of the cost.”
Taff Morris, PayTabs VP- Divisional Head of SaaS added: “SwitchOn is the power behind PayTabs next generation payment processing solutions.”
PayTabs is an award winning, payments solutions powerhouse founded by Saudi entrepreneur Abdulaziz Al Jouf in 2014.
PayTabs processes transactions in multiple currencies and markets, safely and securely. Using API plugins, PayTabs facilitates seamless B2B e-commerce solutions for small and medium enterprises across industries, to ‘plug and play’ payment features on to their websites. PayTabs prides itself on offering e-invoicing services enabling businesses to enjoy digital invoicing, pay by QR code or secure social media payment links.
Originally backed by Saudi Aramco’s “Waed” and later by private Saudi investment, over the years, PayTabs has in-built and exported a full stack of game changing solutions. These include mobile applications, hospitality, governmental, education, airline, travel, transport, and biller solutions, to interlink the multi-billion-dollar enterprise market chain in the MENA region.
In 2021, PayTabs launched “PT Touch”, the ﬁrst SoftPOS solution in MENA to transform smart phones into merchant POS terminals. Last month, PayTabs launched its own social commerce platform, ‘Paymes’ to ease payments for micro merchants.
A proven game changer in the global payments space, PayTabs has dedicated offices in the UAE and KSA and presence in other locales including Egypt. The company is an equal opportunities employer with a diverse and multi-cultural team from over twenty nationalities.
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