~ Brand accelerates quick commerce growth with expanded online presence~
CAVA Athleisure, the stylish and adaptable start-up athleisure wear brand founded by sisters Ria & Shreya Mittal has partnered with Zepto, India’s leading quick commerce platform to make athleisure as accessible as everyday essentials. With this partnership, CAVA and Zepto aim to redefine the athleisure shopping experience, making it faster and more convenient than ever before.
Designed to adapt to the modern active lifestyle, CAVA offers comfortable, trendy clothing that allows you to move, stretch and take on the day and everything that comes with it. The breathable, comfortable and stylish pieces are buttery smooth and soft, and feel like second skin whether you’re lounging at home or powering through a busy day.
This partnership further solidifies CAVA Athleisure’s impressive growth trajectory. The brand doubled its valuation to Rs. 120 crores in six months, following a round of seed-funding led by Spring Marketing Capital in June 2024. This accelerated growth empowers CAVA to execute its strategic expansion plans, which include a significant push into retail and offline channels in 2025. CAVA is also set to introduce a new men’s activewear line and introduce trademarked fabrics developed through extensive research and development over the years.
Shreya Mittal, Co-founder at CAVA, commented ” Athleisure has become an integral part of our daily lives, effortlessly bridging the gap between fitness and active workdays. We are incredibly excited to partner with Zepto, delivering our fashion-forward and functional athleisure on-demand, whenever consumers require it. This collaboration streamlines the shopping experience, merging the convenience of everyday essential purchases with the rapid delivery of premium athleisure wear.”
By leveraging Zepto’s robust delivery network, CAVA’s eliminates friction in the consumer’s shopping journey, enabling them to act on their fitness goals instantly, whether it is a last-minute gym session or an impromptu activity. This partnership empowers consumers to seamlessly incorporate healthier habits into their daily routines, reinforcing the notion that fitness extends beyond structured workouts.
About CAVA: Founded by sisters Ria and Shreya Mittal, CAVA Athleisure is designed for young adults aged 18-35 who seek the perfect blend of style, comfort, and performance. Their diverse product line includes trendy skorts, built-in tanks, leggings, Supima polos, shorts, sports bras, and more, along with world class production facilities. The company has a strong foot hold in the garment export market for 25 years and works with several high-end brands. CAVA focuses on responsible manufacturing to minimize its environmental impact. The brand designs adaptive athleisure that moves with you, combining function and fashion so you never have to compromise on comfort or style.
CAVA’s mission is to inspire confidence, champion resilience, and empower individuals to take on every challenge – whether at the gym, work, or in everyday life.
