DataBlockChain, a revolutionary data platform aims to democratize Big Data and level the data playing field by providing the most comprehensive and cost-effective marketing data solution to all businesses and individuals. DataBlockChain aims to disrupt the way that companies and individuals gather premium data.
The central promise of Big Data is that it provides a new way to gain insights into the challenges businesses face every day. In the past, collecting and interpreting vast quantities of data was not feasible because the technologies that automate that process did not yet exist – plus, organizations did not generate much born-digital data in the first place, because the computer systems they used were much smaller.
Taking example from the health industry, if you want to find out if a patient is at higher risk than average of substance addiction, Big Data can help you do that. Going forward, data collection through devices like smartphones and wearables will be able to help doctors understand their patients at an even deeper level, according to analysts – which means saving money and delivering better care.
Why data is important for companies and individuals?
Generally, most organizations have several goals for adopting big data projects. While the primary goal for most organizations is to enhance customer experience, other goals include cost reduction, better targeted marketing and making existing processes more efficient. In recent times, data breaches have also made enhanced security an important goal that big data projects seek to incorporate. Analyzing the data helps in many ways. it helps in
- Trying to decide whether there is true value in big data or not
- Evaluating the size of the market opportunity
- Developing new services and products that will utilize big data
- Already utilizing big data solutionsRepositioning existing services and products to utilize big data, or
- Already utilizing big data solutions.
Current issues surrounding the data industry?
The key to both acquiring new customers and retaining your current customers is possessing the critical data that can help you market to prospects with the highest propensity to use your products and services and help identify your current customers’ needs, ensuring their long-term loyalty. The data industry today is both complicated and highly fragmented, offering a confusing number of choices to businesses desperately in need of this critical information. The existing data marketing ecosystem of data / list owners, managers and brokers is inefficient and often ineffective, costing businesses unnecessary time and money. For example, the issues surrounding the Communication, media and entertainment industry are:
- Collecting, analyzing, and utilizing consumer insights
- Leveraging mobile and social media content
- Understanding patterns of real-time, media content usage.
How DataBlockChain solves this problem?
DataBlockChain.io provides a robust interface between the users and the data sources. They merge their own proprietary data with many of the world’s largest databases ranging from government data, industry specific data, voting records, business to business data, property data, credit bureau data, etc. to create a comprehensive variety of data sets valuable to individuals and businesses looking to both attract and retain clients.
DataBlockChain also creates a single- point solution that will eliminate the need for multiple data vendors and layers of list managers and brokers that create inefficiency in the marketplace. The backend systems ensures full confidence in data quality for the end user as well as transactional finality for the data providers.
The team at DataBlockChain remove the middlemen in the data industry that tend to drive prices up and cause inefficiencies. This opens up an untapped market of potential clients on a global stage.
The market for advertising is constantly reaching new heights, with the market reaching $591 billion in 2017 itself and $209 billion of it dedicated to digital advertising, the need for accurate data is only growing. Data is the backbone of the marketing boom, and DataBlockChain.io has the capability to be a game changer.
The team at DataBlockChain comprises top-notch data industry executives, seasoned leaders and engineers with decades of experience working in the data and technology industries.
You can be in any industry, there’s a good chance that embracing data-based operations is the key to innovating and staying relevant in the Big Data age. DataBlockChain by Merging Big Data, Artificial Intelligence and Blockchain Technology can help solve the problem.