Beauty and personal cares is one of the most rewarding industries in the world. The United States is regarded as the most valuable beauty and personal care market in the world. It is expected that the U.S market alone generates more than 90 billion dollars in revenue.
Previously, the beauty and personal care market was controlled by a few big brands and there was a little scope for new players to make a dent in the personal care space. However, things have changed in the recent past and in recent years, we have witnessed several new brands who have started from scratch without a big brand backing their venture making it big.
We recently interviewed Saejah, who is the Founder of Diamond Glam Cosmetics to know more about her venture and beauty and personal care market.
Saejah, Thank you for talking with us. Tell us more about your journey as an Entrepreneur.
I guess cosmetics and beauty products is every girl’s first love. For me, this love grew over time and it ultimately led me into founding my own brand Diamond Glam Cosmetics. However, launching a new beauty line is not easy as there is a lot of competition. Brands like L’Oréal, Unilever, Procter & Gamble Co., The Estee Lauder Companies, Shiseido Company already occupy an enormous share of the market and getting your brand noticed is not easy. Though I had my challenges, my journey as an entrepreneur has been very rewarding.
” No risk No reward”
What were the initial challenges that you faced while planning the launch of Diamond Glam Cosmetics?
I would say the most challenging thing when launching a Cosmetics line is not only trying to create the perfect product but there is a lot of competition in the beauty world. It wasn’t easy to get a website up and running. Also, coming up with your own line of products with unique features is never easy. You have to get really creative and be different.
How and when did you come up with the idea of launching a cosmetics brand ?
As I said, cosmetics and Beauty Products is my first love. Diamond Glam Cosmetics was launched in 2016 . However, I have been in the beauty industry for over 10 years. I thought it would only be good to leverage on the experience I had gathered about this industry. Moreover, I have always been passionate about makeup and it was always something I always dreamed of and before I knew, my dreams became reality.
Tell us more about your upcoming summer launch.
Our summer launch is something I am super excited about. I am bringing in a lot of new products and plan on holding a few events in Los Angeles and Las Vegas. It’s going to be really big. I am just hoping that we sail through this coronavirus crisis in time.
Do you ship your products everywhere in the states?
Diamond Glam started in Arizona and is now available worldwide, it has touched faces like Cardi B and Little kim , Amber Rose and many more with many more to come.
Any suggestions you would like to give to aspiring entrepreneurs.
My advice would be you can achieve anything you want to. You have to just really put your mind to it and go after your dreams. Work hard and Believe in yourself and even when you face challenges, find a way and make a way.
Most importantly ” never give up on your dreams”.
You can also visit Diamond Glam Cosmetics’ Instagram here.
