Connect with us

Tips for Your Business

The Art of Crafting a Perfect Business Name



Naming your company is something you have to pay special attention to when starting your business. A great brand name should be memorable, evoke emotions, and accurately reflect the company’s value proposition.

To get the best brand name, it is essential that you devote your creativity and carefully consider the process of choosing a name.

That said, here are some tips for how to name a brand.

Here’s How to Craft a Perfect Business Name

1.    Align Your Name With Your Value Proposition

Before choosing a name, it is important to consider your value proposition and the message you want to convey. Think about how your brand name will reflect your product or services and what emotions you want it to evoke in your target audience.

For example, the brand name “Apple” was chosen because the founders wanted to convey their message of simplicity and elegance.

2.    Consider Metaphors, Visual Imagery, and Emotions

Metaphors, visual imagery, and emotions are powerful tools for creating a memorable brand identity. Consider using metaphors or puns to make your brand name stand out from the competition.

A solid example is Evernote. The brand did an excellent job of connecting its logo—an elephant—with its brand name. By using the metaphor of an elephant, the brand was able to tell their user that they can help them organize and never forget a thing. 

3.    Brainstorming Names

Brainstorming names is an important step in the process of creating a brand identity. Consider using alliterations, visual imagery, and emotions to create a name that is memorable and evokes the right feelings.

Uber, named after the German word “über,” which means “above,” clearly communicates the idea that Uber is a leader in its niche and it stands out from the competition.

4.    Brainstorming as Many Ideas as Possible

Generating a list of potential names is an essential step in the process of choosing a brand name. Consider crowdsourcing or using a name generator to craft creative name ideas. Also, ask your friends, family, and colleagues for ideas, and be open to their suggestions.

5.    Validate Your Names With Trademark Research

Once you have a list of names, it is important to validate them with trademark research. Make sure that your name is not already taken or too similar to someone else’s. If it is, you may receive a cease and desist letter from the company or individual that owns the trademark. In addition, make sure to check and verify that the name you want to use has a ‘.com’ domain name. 

6.    Use Audience Testing Before Making Your Final Decision

Once you’ve narrowed down your list of names, it is important to use audience testing before making your final decision. Be careful what questions you ask—you want to know which names draw attention, inspire action, and best align with your brand ideas.

Top Ten Brands and Their Names

Here is a simple breakdown of the top ten startup brand names and why they work:

  1. Uber: Named after the German word “über,” which means “above,” this name conveys the idea that Uber is the best in its class.
  2. Airbnb: This name combines the words “air” and a “bnb,” a shortened form of bed and breakfast, to create memorable visual imagery of a home away from home.
  3. Slack: This name reflects the idea of being “slack” or taking things easy while working.
  4. Dropbox: This name was chosen to evoke the feeling of dropping files into a virtual “dropbox.”
  5. Amazon: This name does an excellent job of communicating abundance and evoking feelings of an “endless” selection of products.
  6. Etsy: This name was chosen because it evokes the feeling of a handmade marketplace.
  7. Lyft: This name was chosen to communicate the company’s desire to provide quick lifts to people.
  8. PayPal: This name was chosen to elicit the feeling of sending money “instantly” and “securely.”
  9. Instagram: This name works because it quickly positions the app with instant “photographs” or “grams.”
  10. Twitter: Just like the tweeting sounds little birds make, this name was chosen to evoke the feeling of “tweeting” short messages.


Identifying the right name for your brand is a critical step you cannot afford to neglect when you start building your business. So, ensure you align your name with your value proposition, consider metaphors, visual imagery, and emotions, brainstorm as many ideas as possible and validate your names with trademark research. Finally, use audience testing before making your final decision.

Grant Polachek, the head of branding at, is at the helm of a 3X Inc. 5000 company that is revolutionizing the naming industry. As the world's leading crowdsource naming platform, Squadhelp has built an impressive portfolio of helping Fortune 500 organizations and early-stage ventures find the best name that connects their business and products to their target audience. We’ve analyzed more than a million names and prepared a list of the leading brand names any business can use on the internet.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Tips for Your Business

Protecting Your Business from Currency Fluctuations



Protecting Your Business from Currency Fluctuations

If you trade internationally spanning several different currencies, this article might provide you with food for thought.

As a business owner, it’s important to be aware of the potential impact that currency fluctuations can have on your bottom line. Currency fluctuations can be caused by uncertainty and volatility in the global market and can make it difficult to plan and budget for the future. In this article, we’ll explore why currency rates fluctuate as well as some strategies for protecting your business from currency fluctuations.

Understanding exchange rates

Currency rates, also known as exchange rates, are determined by the foreign exchange (forex) market. The forex market is the world’s largest and most liquid financial market. It has an average daily trading volume of over $6 trillion.

The forex market is decentralized, which means that it is not controlled by any one central authority. Instead, currency rates are determined by supply and demand in the market. When a currency is in high demand, its value will rise, and when a currency is in low demand, its value will fall.

Several factors can influence the demand for a particular currency, including:

Economic conditions

Economic conditions, such as interest rates, inflation, and GDP growth, can affect the demand for a particular currency. As an example, if a country has a strong economy and a stable political environment, investors are more likely to invest in that country’s currency, which can drive up its value.

Political events

Political events, such as elections or changes in government policy, can also affect the demand for a particular currency. For example, if a country is experiencing political instability, investors may be less likely to invest in that country’s currency, which can drive down its value.


Speculation is also a major factor that can influence currency rates. Speculators buy and sell currencies based on their expectations of future market conditions. Banks, financial institutions and retail forex traders all engage in speculation in the forex market. This speculation often has a limited impact on the market but can make a large impact if the market conditions are correct.

Central bank intervention

Central banks also play a role in setting currency rates by buying and selling currencies in the market to stabilize their own economy’s exchange rate or to achieve other monetary policy goals.

How to protect your business

Hedging Strategies

One of the most effective ways to protect your business from currency fluctuations is to use hedging strategies. Hedging is a way to reduce the risk of currency fluctuations by locking in a specific exchange rate for a future transaction. There are several hedging strategies that businesses can use, including forward contracts, options, and currency swaps.

Forward contracts

A forward contract is a type of derivative that allows a business to lock in an exchange rate for a future transaction. For example, if a business knows that it will need to pay for goods in six months’ time, it can enter into a forward contract to lock in the exchange rate for that transaction today.


Options are another type of derivative that can be used to hedge against currency fluctuations. Options give a business the right, but not the obligation, to buy or sell a currency at a specific exchange rate. This can provide a business with a degree of flexibility and can help to limit its exposure to currency fluctuations.

Currency swaps

Currency swaps are a type of derivative that involve exchanging the cash flows of one currency for the cash flows of another currency. This can be useful for businesses that have a regular need to convert one currency to another.


Most banks can provide you access to the financial instruments described above. Their fees for doing so can, however, be cumbersome for smaller companies. A good alternative can be to open an account with a retail forex brokerage firm. They will provide you access to the forex market. It is best to choose a forex brokerage firm that is regulated by a trusted regulator, and that provides access to tools that you can use to hedge your currency risk.

It is usually best to choose an ECN or STP broker. Regular forex brokers only allow you to trade within their own ecosystem. They will be the counterpart to all transactions. ECN and STP forex brokers connect traders with multiple liquidity providers. This allows you to get better rates when looking to hedge against currency fluctuations. Another benefit is that ECN and STP brokers don’t have any stake in the outcome of your trades and, therefore, only strive to give you, the customer, the best experience possible.

With that said, using the services your bank provides can often be easier and more convenient than opening a dedicated forex brokerage account. But doing so will often give you access to more financial instruments and lower transaction fees. If you do not want to spend the time to learn how to get the most out of your forex brokerage account then you are likely best off using the services your bank provides you with.


Another strategy for protecting your business from currency fluctuations is to diversify your operations. By diversifying your business operations, you can reduce your exposure to any one particular currency or market. For example, if you’re a business that exports goods, you could consider diversifying your customer base by selling to multiple countries or regions.

Diversifying your revenue streams

Another way to diversify is by generating revenue from multiple streams. This can help to reduce the impact of currency fluctuations on any one particular revenue stream. For example, if you’re a business that relies heavily on exporting goods, you could consider diversifying your revenue streams by offering services or products that can be sold domestically.

Monitoring the Market

It’s important to stay informed about currency fluctuations and to monitor the market on a regular basis. This will help you to understand the potential impact that currency fluctuations could have on your business and to make more informed decisions about hedging and diversification strategies.


Currency fluctuations can have a significant impact on businesses, making it difficult to plan and budget for the future. To protect your business from currency fluctuations you can use hedging strategies and diversify your operations. You should also stay informed about the fluctuations in the currency market so you can minimize their impact on your business. By implementing these strategies, you can reduce your exposure to currency fluctuations and take control of your business’s financial future.

Continue Reading

Tips for Your Business

Elevate Your Business With These Proven Tactics



Growing your business doesn’t have to be a struggle. Discover how you can go beyond the basics and boost your success with tested tactics.

Growing your business can be grueling without proper guidance and resources. A report found that nearly 50% of small businesses fail within the first five years. The same study found that only 25% thrive or achieve steady growth in their 15th year.  The reasons behind these dismal data vary, but the underlying cause is usually poor planning, mismanagement, and ineffective marketing strategies.

Don’t let your company become another statistic. You can go beyond the basics and start to generate sustainable growth and elevate your business with these proven tactics.

  1. Adopt the latest software

The entire business process can be complex, from handling employees and clients to developing marketing strategies and tracking finances. These tasks can become overwhelming and time-consuming, decreasing productivity and causing a lackluster return. This is especially true for plumbing service companies, as they must keep detailed records of each job to manage their workflow successfully.

Adopting the latest software with specialized customer management, communication tracking, and financial data organization can be a game-changer. You can use plumbers CRM software or any modern tech solution to streamline multiple operations. This technology drastically reduces the time required to complete tasks and ensures accuracy. For example, it can pull up customer data, staff scheduling, customize quotes and invoices, and generate reports in a few clicks.

Having the latest software at your disposal can improve your business’s efficiency and profitability. Just choose a software that best fits your needs to maximize its benefits.

  • Tap into online marketing

Aside from the basics, such as creating a website, you should take advantage of digital marketing platforms. With over 5 billion active internet users (approximately 63.1% of the worldwide population), you can tap into this vast pool of potential customers. This makes the online space the primary venue for businesses to connect with their target audience.

Invest in well-planned digital marketing campaigns to reach a broader market and establish a positive brand image. This includes:

  • Setting up social media pages
  • Utilizing SEO practices
  • Creating content marketing campaigns
  • Building email marketing methods
  • Using pay-per-click ads

These are just a few digital marketing strategies you can use to grow your customer base, generate more leads, and, eventually, increase profits. There’s nothing better than having a solid online presence that puts your brand in front of the right people.

  • Establish partnership

Partnering with other companies can open a wealth of opportunities for your business. This approach is most beneficial for startups and small and mid-size enterprises (SMEs), as they need to build their reputation, get more exposure to prospects, and expand their customer base. You can create a symbiotic relationship that can help both parties in the long run through collaboration and cooperation.

Whether you partner with a complementary business, an established company, or a service provider, there are plenty of advantages. You can gain resources, such as:

  • Capital or funds
  • Expertise and fresh perspective
  • Market access
  • Innovative technology

All these factors can support your business’s growth and help it become more competitive. For instance, you can collaborate with a software provider to get the latest tools required to manage your business operations and customers more effectively. Or perhaps, you can partner with a construction company if you’re a plumbing service to be the go-to plumber for their projects. This is just one of the many possibilities you can explore.

The right partnerships should provide mutual benefits that can contribute to your business growth. Identify and select partners that align with your goals, complement your services, and foster a sense of trust. This way, you can enjoy the benefits of collaboration and move your business forward.

  • Pay attention to customer service

No matter how much you invest in marketing, nothing beats superior customer service. Today’s consumers are more discerning than ever before and won’t hesitate to take their business elsewhere if they experience unsatisfactory service. According to a survey, 8 in 10 customers will switch brands due to bad customer service. You can expect a decrease in your bottom line if you don’t give your customers the attention they deserve. After all, they’re the primary source of your income and why your business exists.

To keep them engaged, here’s what you can do:

  • Be prompt with your response.
  • Listen to your customers and acknowledge their concerns.
  • Make sure to resolve their issues professionally.
  • Provide helpful feedback and advice.
  • Be patient and polite.
  • Be available on various communication channels.

Delivering excellent customer experience can foster relationships with your clients and attract more prospects. It also strengthens your brand, drives customer loyalty, and results in repeat patronage.

Customers appreciate when businesses treat them respectfully and quickly cater to their needs. So, invest time and effort in your customer service initiatives, ensuring that your customers stay happy and satisfied. This will maintain a high customer retention rate and get more referrals.


Elevating your business is no easy feat, but with careful planning and execution, you can make it. Arm yourself with these proven tactics to boost your company’s growth and climb to higher heights of success. Stay focused and consistent in your effort, and you’ll reap the fruits of your labor in no time.

Continue Reading

Tips for Your Business

6 Creative Ways to Use Social Media and Collaborations to Grow Your Influencer Blogger Following this Year



Social media is one of the most powerful tools for brands. It’s also incredibly effective to grow your following, even if you don’t have any sales yet. In this guide, we’ll go over some simple tactics that will help you get started with building an audience on social media and how those audiences can be used to grow your business faster than ever before!

Scavenger Hunts.

A scavenger hunt is a great way to build your influencer following. The idea behind this method is that you will ask people on Twitter or Instagram to follow your account and then give them clues about what they need to do for them to win a prize. This type of promotion can be done using hashtags, such as #scavengerhunt or #giveaway. It’s also important to ensure the reward is valuable enough so people won’t give up after getting one clue!

The best part about scavenger hunts? You don’t have to organize anything yourself fully; instead, post your clues on social media platforms and let the community help out where it makes sense (like adding more ideas). And remember: always use an appropriate hashtag when promoting these kinds of contests!

Giveaway Mania.

Giveaways are an effective way to get people to follow you. They can also be a great way to build your following and make some extra money from the giveaway itself.

You can run giveaways on social media or through your website. The key is that it’s all about creating an amazing experience for the winner and creating value for everyone else who enters the giveaway!


#FollowFriday is a great way to get your name out there and build relationships with other influencers. It’s a fantastic opportunity to recommend users worth following and participate in this fascinating discussion on Twitter. Plus, you can use it as a chance to grow your own following!

Start a photo challenge.

Create a hashtag and start the challenge! First, ask your followers to participate, then share their photos on social media. Be creative with the hashtag; you could use it to help promote other people’s work or have fun with it!

When people see others sharing their photos under the same hashtag, they’ll naturally be interested in seeing what they can create themselves—which will result in greater engagement throughout the process (and maybe even some new followers).

A Day in the Life… of your brand.

If you want to create more engagement with your followers, one of the easiest ways is to share a day in their life. Showcase the things they do every day as part of their routine and how they use their favorite products.

For example, let’s say you have an influencer who has a dog named Zoey. She posts photos of her dog playing with toys on Instagram and YouTube videos showing off her favorite toys (usually handmade ones). This would be an opportunity for you to showcase some of those same products or services she uses daily, so viewers get a better sense of why this brand appeals so much!

Another option would be sharing an entire week’s worth of content from someone else’s account rather than just one individual post—this way, there’ll be more variety which can help boost engagement levels even further.”

Social Media collaboration swaps

Collaboration swaps are an excellent way to build your following and stay on trend with your content. By swapping content, product reviews, and even services with other influencers in your niche, you can quickly expand your network and find new ways to monetize your blog. When working with bloggers, be sure to check out their blog before agreeing to a swap to ensure that their content aligns with your brand and current trends.

Wrapping Up

The key to growing your influencer/blogger following is being creative and not being afraid of experimenting. Find the right combination of content types to attract your target audience and consistently share that content via social media. The most important thing is to keep an open mind about where your creativity will take you and what kind of results you can expect—in other words: don’t limit yourself!

Continue Reading


Subscribe to our Free Newsletter

Get Business and Marketing Insights from Experts, only onTimes of Startups!

Your Information will never be shared with any third party