Whether you run a small business or a big one, at some point you are going to need the services of a business lawyer. Some businesses need to hire an attorney in the very beginning, while for others, it can take several years before they feel the need to hire an attorney. Hiring a business lawyer is something that should not be taken lightly. You need to make sure that you are hiring the right man for the job so you can run your business smoothly. A smart businessman always stays in touch with a skilled business attorney so that they can immediately hire them in the hour of need. In this article, I have mentioned a few questions that you need to ask a business lawyer before hiring them. Let’s have a look:
How Much You Charge?
It is always better to get the most important question out of the way in the beginning. Small business owners and startups do not have enough funding to hire expensive lawyers. That is why it is important that you ask the lawyer how much they will be charging in the very beginning. If the price seems high to you, then you can try and negotiate, and if that is not the case, you should move on to another lawyer. It is also important for you to be aware of the average rates, so you don’t pay too much to someone or have unrealistic expectations. Asking about the fee, in the beginning, is the right thing to do because you don’t want to waste time vetting an attorney that is out of your price range.
How Much Do They Know About Your Business?
The first and one of the most important questions you need to ask a business lawyer is how much do they know about your business. If a lawyer has good knowledge about your business, then it is highly likely that they will make a strong case for you. If the lawyer is not aware of the nature of your business, then you will just be wasting money. For example, if you are a small software company and the lawyer you have hired is not much familiar with software licensing, then you will just be wasting money on him.
What Kinds of Clients Do They Work With?
The clientele of a business lawyer also speaks volumes about him. When you are hiring an attorney, ask them what kinds of clients they usually work with. Do they work with small businesses regularly, or most of their clients are big companies. This will tell you about the experience of the lawyer and will give you an idea about their fee as well. A lawyer who works with big companies may be expensive, but he will also have better skills and contacts. Big companies are dealing on the legal side more than small businesses, which means that the lawyer will have a lot of hands-on experience as well. If their clients are mostly small businesses, then it’s not a bad thing either. This means that the lawyers know how to handle small businesses legally or in the courtroom.
What Are their Specialties?
It is highly recommended that instead of hiring a general business lawyer, you hire someone who is a specialized person in that field. If the lawyer you are considering does a bit of everything, then you should look for another option. For example, if you are having tax problems, then you should look for a lawyer who only deals with business taxes and nothing else. Similarly, if you are looking for corporate governance, you must hire a lawyer who provides corporate secretarial services.
5 Things to Consider Before Hiring a B2B Call Centre Services
The ultimate objective of every business is to generate maximum ROI. Every company is going the extra mile with its strategies to improve profitability. Therefore, outsourcing comes in a game. Many businesses decide to outsource because of two main reasons: to reduce cost & to focus on core activities, planning, and goals.
Nowadays, businesses, regardless of their size and structure, are outsourcing answering services to attain maximum benefits attached to it. If you’re thinking of increasing the reach of your business, improve customer care services, enhance traffic, and ramp up sales, then it is the right time to hire a powerful B2B call center service.
Follow the below-mentioned tips before choosing a service provider for your business:
#1: Understand Core Business Products/Services
Before you begin your search to outsource call center services, you first answer, “what do you offer?” It means that you need to evaluate the core products or services offered by your business. It is an extremely important step when hiring a B2B call center service. Nowadays, many call center providers are working to support different companies. They are specialized enough to resolve customer queries and handle outbound services. It is recommended that you check on your core business activities, goals, and objectives to match with B2B call center vendor’s functionalities and performance.
#2: No Language Barrier
If you deliver products or provide services across the globe, then you must know that your business holds a diversified customer base. Surely, customers belong to different regions, and they speak different languages. Hence, when you’re hiring a B2B call center service, you must ensure that customer service agents can speak and understand multiple languages. For instance, if your business is located in the USA, but you’ve customers in China, Japan, India, and Pakistan. Then, you’re required to choose a customer care firm with a supporting staff that can fluently speak Chinese, Japanese, Hindi, and Urdu. It is best to hire a provider with a multilingual scale to efficiently fulfill your business needs.
#3: Think Through Call Centre Infrastructure
In today’s highly competitive environment, the infrastructure of an organization matters a lot. Although your business has an excellent infrastructure, it is equally imperative to hire a B2B call center service with reliable infrastructure. A good infrastructure entails numerous things. For instance, the provider owns a staff that can handle inbound and outbound calls in the shortest time possible. The providing company is equipped with highly advanced technologies and tools to handle customers’ calls efficiently. Thus, it is suggested that you pick a vendor with a capable infrastructure. To make sure that you can check reviews, interview agents, consider rating or feedback, etc.
#4: Ensure High Security
Holding on to your business security is vital, and it is required that you pick a B2B customer support provider who can maintain the high security of your business’s data. A vendor directly deals with customers/end consumers. So when hiring a B2B call center service, you should ensure that it can protect customer’s personal information. Because customers are a source of business revenue. It is observed that a business has to suffer serious financial losses in case business data/information is leaked, hacked, or stolen. Therefore, you must choose a call center partner who is providing data security, threat detection tools, and a firewall.
#5: Prefer Best Geographical Location
Even though the geographical location of a B2B call center vendor is a small factor to consider, it is impactful in the longer run. Choose a service provider that is placed in the best geographical location. It means the place should be free from any political or social unrest, the chances of natural calamity over there are minimal, the overall security is not an issue, and the government policies of that country encourage the BPO industry. Your business is in a pretty viable position when you check all these factors of the list before finalizing a deal with a provider.
5 Marketing Tips for Small Businesses
According to the Small Business Administration, Small Businesses were responsible for creating over 60% of the net new jobs since 1993 in the United States. However, with the advent of the Internet and the large scale adoption of various technologies by the masses, various aspects of running a business have changed. Be it Finance or Marketing, the way things were done ten or even five years back, are no longer applicable now. In this post ‘5 Marketing Tips for Small Businesses‘, we will understand the five most important contemporary marketing trends and how businesses can use these marketing strategies for getting better results.
5 Marketing Tips for Small Businesses
Use the power of Email Marketing
What is Email Marketing?
Email Marketing involves sending emails to a group of people, hoping that they will buy a product or service from your current offerings or they will buy products or services from you when you launch them in the future.
Email Marketing is still one of the best ways to reach out to your prospective clients. By landing in their Inbox, you have a chance to grab more attention as email ids are considered as private information and when you have access to someone’s email address you have a chance to give a more personal feel to your marketing campaign.
However, you have to be very cautious in your email marketing campaigns as you don’t want to abuse it by sending too many emails.
You should also try to add a personal touch to your emails and should not be promotional at the beginning itself. Try to add some value to your email subscribers by giving them tips that might genuinely interest them.
If you are into a product-based business, at the beginning of your email, let your readers know all about what’s happening around your product. Similarly, if you are into a service-based business, you can let your readers know about the latest problem areas in your area of business and then gently let them know how your offerings might help them solve their problems.
Email marketing is one of the oldest marketing techniques and looking at the current trends, this will remain as one of the most effective marketing technique in the foreseeable future too.
Focus on your Website’s SEO
What is SEO (Search Engine Optimization)?
Simply put, Search Engine Optimization is the act of optimizing your business’ online presence so that when someone searches for a keyword related to your business, your business name appears in the search result, preferably on the top.
SEO should be one of the most important aspects of your marketing strategy. No matter how good your product or service is, if it does not appear in search results, it is no good. You might be the best Interior Designer in Los Angeles, but if your business name does not appear in the search result for the keyword ‘Best Interior Designer in Los Angeles’ or ‘Top Interior Designer in Los Angeles’, probably you are losing out on a lot of business.
SEO involves long term dedication and constant work. You have to constantly work on the various aspects of SEO.
For example, you have to regularly look out for keywords that are performing good for your business type and then you need to produce timely content for those keywords.
You also need to update your old content from time to time. While sharing important Marketing tips for small businesses, Marketing Guru Rachel R. Noall in her article revealed some valuable SEO statistics too. For example, 75% of consumers never scroll past page 1 on Google! That should ring some alarm bells if you are not already focusing on your SEO.
Leverage the reach of Social Media Marketing
What is Social Media Marketing?
Social Media Marketing is the process of finding your targeted customers on popular social media marketing platforms including Facebook, Instagram, LinkedIn among others. Your marketing campaign on these platforms can be promotional i.e you pay to these platforms so that your post’s chances of appearing on the walls of your prospective clients increases with the assistance of algorithms of these platforms or it could be non- promotional where you expect your prospective clients see your posts. For non- promotional campaigns, there are various groups that you can join and promote your business without being too pushy.
Social Media Marketing can be a very effective weapon in your Social Media Marketing arsenal. Platforms like Facebook, Instagram, and LinkedIn provide the option of targeted promotion of your content. In traditional marketing campaigns, it is hard to achieve this level of targeting.
According to Statista,” As of January 2020, it was found that ten percent of global active Facebook users were women between the ages of 18 and 24 years, and male users between the ages of 25 and 34 years constituted the biggest demographic group of Facebook users.”
If you are a manufacturer of men’s grooming products, you would probably want your advertisement to be displayed to men of a particular age group in a particular location. Being a small business owner, you would want to spend your advertising budget wisely and social Media platforms allow you to achieve this level of targeting and that too at a nominal cost.
Become a sponsor for Local Events
By participating in local events, you increase your business contacts. That’s good but instead of just participating, try to sponsor one or two events and in return advertise your company by placing your banners at strategic locations. Small businesses thrive on local clients. Local events can be business conferences, charity events, school functions, etc. You should aim at building contacts and letting people know through your banners that you mean business.
For a majority of Small Businesses, local business means everything and local events give an excellent opportunity to promote your business.
Build an awesome Lead Magnet
What is a Lead Magnet?
A lead magnet is what marketers or businesses offer to their prospective clients for free in return for their contact information so that they can be converted in to buyers later on. You might have visited several websites where you see pop ups asking you if you are interested in downloading a Free E-Book. You just have to enter your email address and you are done. You get the free E-Book as promised in your inbox. While you definitely got your free E-Book, the marketer or the business owner just got your email address which can be later used for marketing campaigns and if you liked the free content, you are likely to pay if the same business comes with an E-Book but has a price tag on it.
Therefore, it is important that you have an awesome lead magnet. What you are offering for free should in no way be low in quality and should genuinely add value to your prospective clients. Even if the client does not buy anything from you, the experience that you provided might turn him or her into a client in distant future too.
In order to build an effective lead magnet, focus on the problems of your clients. Try to provide some free solutions to their problems through e-books or videos and focus on genuinely solving their problems. This way, you will build trust with your prospective clients.
How Should You Take Advantage of the Internet for Your Business?
As a business owner at this time and age, you need to utilize all the available tools at your disposal to ensure your business’s success. Before the technological advances we have now, business owners had to rely on word-of-mouth, paper flyers, and ads. The internet has taken the business sector to a whole other level which has exceeded the expectations and predictions of anyone. There are so many advantages that using the internet offers businesses no matter what kind of products or services they offer, that it can be hard to pinpoint the best benefits out there. Luckily, in the following lines, we are providing you with the best benefits the internet has to offer to businesses.
The internet’s main goal is a connection between people all over the world. Having a presence on the internet for your business makes it possible to make it a national or even global business instead of just a local one. Getting people from all over the world to know what your business is and buy products or services from you will ensure that you stay successful for a very long time. Instead of spending decades trying to get your business to the next level, now using the internet, you can reach anyone interested in what you are offering across countries.
The internet can help you spread awareness about what you as a business offer to potential customers and clients. Having a website enables people to understand what kind of services they are getting, and they will be more likely to pick you over competitors that are vague and not as informative as you are.
Fast Response Time
The internet does not have time off. It works 24/7. This means that your business can be receiving new work, in the form of products being ordered online or inquiries about services all day and night. Of course, people can easily get the service or product they want from a shop near them, but there are restrictions on time since shops are not open for the whole day. You can also respond to questions and complaints remotely even if you aren’t in the office as long as you have internet access wherever you are.
Easier Access to Target Audience
The internet has made it easier to gain access to the people you are trying to reach with your products and services. Using search engine optimization, you can ensure that you become the first option in search results for anyone looking for certain keywords that are relevant to your business. You can achieve search engine optimization by using a strategy called backlinking. However, you need to be smart about it. According to experts from SEOjet, people often mistakenly buy links that have little chance to rank in a search engine. To have better access to your target audience, you have to build brand trust for your site.
Increased Customer Base
The most advantageous aspect when you have an online presence for your business is an increase in the number of customers. Sometimes, people feel more comfortable buying what they need off the internet, or they simply do not have the time to go looking for what they want at various stores near them. By using the internet, you are broadening your customer base to include all types of people.
As mentioned above, the internet has made it easier for people around the world to know what your business does and increases your customer base. What you might not realize is that the internet has also made advertising your services much easier than ever before. Not so long ago, people mainly used word-of-mouth and referrals to get any customers. Now you can advertise on various platforms, including other websites, search engines, and even social media apps and pages. Above all, you can do this without using printer papers and other resources that are wasteful; meaning you are gaining a better customer base and being environmentally friendly.
Enhanced Customer Services
Having a website will give you a way to keep track of customer reviews and comments on what your business offers, which will enable you to know whether you need to improve services or you are on the right track. You can also make it easier for customers to order and pay for their orders through your website which will ensure efficiency and a higher work rate.
All the benefits above lead to this one. More customers mean more sales for your company. This will bring in even more revenue than you used to. So, if your business is new, you can easily get back the capital and investments that you poured into it very quickly while still making a profit.
Because the internet has made it possible for many services to be automated, your business will have a way higher productivity than ever. The internet has also made it possible for you to have employees working remotely from their homes, which is bound to increase their productivity and creativity.
Access to Marketing Data and Analytics
The internet is full of studies and data that can aid you in your journey towards success. You can learn all about business development and marketing to ensure that you are caught up with the latest marketing strategies and techniques.
More businesses nowadays are becoming more internet-based. In fact, there are lots of businesses that have converted to being only internet-based, mainly those are businesses that offer services or products that can be shipped or delivered.
These are just eleven of the many advantages of having an online presence brings to your business. The more interaction and presence you have on the internet, the more successful your business is going to grow. If you want to start using the internet for your business but are unsure where to start, you can simply create a website and then seek help to design it in a way that is helpful to manage and for customers to use.
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