You’ve Got a Business Website. Now What? Learn the 5 most important things to do after creating a website for your business.
It’s impossible to start a small business without hearing or reading at least something about the importance of having your own website. Today, customers expect to be able to find you easily online, regardless of whether or not you are making e-commerce sales. And a website is the easiest way for them to discover vital information about your brand such as pricing, contact details, and location. But, with so many hundreds of thousands of businesses now online, many business owners quickly learn that a website alone simply isn’t going to make the cut when it comes to effectively promoting and marketing their brand in the digital world. So, you’ve got the website, what’s next?
#1. Regular Content:
The higher your website ranks in search engine results, the better for your brand. Websites that rank highly are more likely to enjoy a higher number of visitors, in addition to increased customer trust. Posting new content on a regular basis is one of the main things that search engine algorithms look for. Regular, updated content that provides value to your readers or viewers, paired with a responsive, fast-loading and secure website, is a sure recipe for success. A business blog is one of the best ways to achieve this. Post articles, infographics, and even videos to help your customers better get to know your brand and share your expertise with them. In addition, each new piece of content that you post will also create a new page on your site, helping it – and your online presence – to expand.
#2. Social Media:
Having a website is great, and essential, but where are you linking to it from? How will customers who might not be searching for a particular product or service stumble across your brand and be interested in what they see? The answer that you’re looking for is social media. Millions of people log into social networking sites such as Facebook, Twitter, Instagram, LinkedIn,and Snapchat on a daily basis, so be sure that your brand is tapping into the popularity of social media when it comes to reaching out. Just like having a website, having a social presence alone isn’t enough – you need to be dedicated to regularly updating it with interesting posts and keeping the information current. You should learn to use social media to your advantage.
#3. Customer Reviews:
A simple way to get your brand talked about more online is to encourage your customers to leave a review of their experience with you. Not only does this help other potential customers to place their trust in your business, but it also creates more pages online dedicated to your company, expanding your online presence. In addition, reviews can be one of the best methods of engaging with your customers. You can use them to track the things that you’re doing well, along with any suggestions for improvements. Bear in mind that every business is going to get negative reviews from time to time. How you respond to these, however, can help you earn even more trust from your customers and even provide you with new ideas for making the customer experience a better one.
#4. Guest Posting:
Guest posting is one of the longest-standing digital marketing strategies out there. Whilst it was once used to get as many keywords as possible into an article and post it almost anywhere online, guest posting today means providing readers with useful, valuable information posted on a relevant, high-authority blog or website. Successful guest posting means reaching out to bloggers and site owners and pitching your ideas for posts to them. Bear in mind that you are unlikely to be accepted by the first blogger that you post to, and it’s usually necessary to come up with different guest post ideas that are tailored to the various sites that you are pitching for. Blogger outreach can be a very time-consuming task, so it may be worth delegating this task to professional digital marketing solutions. Not only will this free up your time for working on other important business processes, but it’s also helpful to ensure that you’re working with the best selection of bloggers and website owners in your niche.
Last but not least, don’t fall into the trap of making your website and then leaving it there for the next ten years. It sounds illogical, but you would be surprised at the number of business owners who haven’t updated their website for far too long. Web design and SEO trends are constantly changing and evolving, so for your business to enjoy success, it’s essential that you stay on top of the game and ensure that your site moves forward. It’s well worth dedicating some time to researching the latest updates to web design and SEO to keep your website current. If you don’t have the time to do this, then you may want to look into the services of a digital marketing company. According to the experts at Digiconomy Ltd , a company which has over 10 years of experience in SEO services, “Most of the businesses fail to update their content on a regular basis. This negatively impacts their SEO thereby impacting their business. They fail to realise that by not updating their website on a regular basis, they are handing over their business to their competitors who have adopted sound SEO practices”.
Getting your website is the first step to boosting your online presence but a lot needs to be done in order to be on top of the game.