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Tips for Startups

Keeping Your Employees Happy as A Basic Tool for Success



keeping employees happy

Some employers falsely assume that looking at their employees like they are no more than numbers helps their management abilities and thus increases productivity. However, a recent study found that a happy employees tend to be 12 percent more productive, while those unhappy ones sometimes let their productivity drop by a staggering 10 percent. How is that for numbers?

Additionally, there is an interesting saying that most people don’t leave their jobs, but their managers. Now imagine one of your star employees, a person you sent on seminars, conventions and put most of your hopes in, poached because they felt like you didn’t appreciate them as much as they deserve.

Luckily, both of these things can be avoided by doing just two things. Making sure your workplace is a pleasant environment to work in and finding ways to personally show appreciation to every valuable member of your team. Here are few tips on how to get there.

Be Consistent

Ok first things first, most guides advise against fraternizing with your employees and they are right 99 percent of the time. This would sometimes be the cause of stories that you are biased towards some members of your team, which is bound to cause a no small amount of jealousy and even in-office animosity. Needless to say, this is the last thing you need. Furthermore, it would be outright strange and discouraging if you were friendly and assertive one day, then cold and professional the next. In order for your employees to trust you (and trust is the foundation of any relationship) you need to be consistent. Just keep in mind one more thing, professional doesn’t necessarily mean cold or authoritarian.

Money is Not Everything

Let us be perfectly clear about one thing – your employees are for the most part in there for the paycheck, but this is not the only thing they care about. Sometimes, those ambitious ones will be more concerned with their prospects of vertical movement within the company structure and you need to make this possible. Sure, in smaller companies there may not be enough room for such a thing, but then in order to boost moral you will have to make some. In rare cases, this even means making some lateral movements that subjectively feel like a hierarchical step up.

Demonstrate Appreciation

In some cases, your employees won’t be looking for a material endorsement, but only your affirmation that they are indeed doing a good job. Sometimes, this doesn’t have to be more than a verbal expression of gratitude, but there are definitely some better ways to pull this off. For example, you can write them a thank you note and follow it up with a free lunch, gift card or a fruit basket. On the other hand, you could also commend them in front of the entire office, but be advised that such a thing could potentially backfire. This is basically for the same reason why ‘employee of the month’ tradition should be abolished- it makes it appear like you are putting certain employees on a pedestal, while neglecting others.

Be Their Safety Net

No, the customer is not always right and by keeping up with this outdated business stigma, you will only estrange your employees from their management. Of course, everyone makes mistakes, but when your employees are unjustly accused, it is your duty to step up in their defense even if that means losing a client. This way, you can rest assured your employees know they can always rely on you, which is bound to make them more comfortable in the workplace. Moreover, this ensures that when there is a serious problem, they don’t hesitate to inform you about it. This last part is a problem that the most authoritarian of bosses sometimes face.

Keep the Place Neat

Finally, we need to discuss the issue of the office and the way in which its state could positively influence the mood and work morale of your employees. First of all, having proper workstations is an absolute must. However, keeping your office neat is another thing to keep an eye out for. You see, there are numerous studies showing that people function better in neat than in messy environment. This is why, you should either get someone to clean your premises full-time or simply outsource this task to the chosen amongst the most competent of commercial cleaning companies in your area.

Invest in a Breakroom

Another investment that could benefit your business is making an incredible breakroom, which means something like equipping it with a pinball machine or a Ping-Pong table. Imagine a scenario where you were to invest in a new piece of hardware. Everyone would be convinced that you are doing that only to boost your productivity and therefore your profits. On the other hand, when you decide to invest in a breakroom, you are sending a clear signal to your employees that this is something you are doing for them exclusively. One more thing, in case where not all of your employees take break at the same time, this will prevent those on a break from distracting those who are still working

In Conclusion

As you can see, most of these tips are completely inexpensive and simple to introduce and uphold. However, if you are still reluctant to consider them, perhaps it is a time you started looking at them as an investment. Just keep that stat of 12 percent increased productivity (that we mentioned in the introduction) in mind. This is what you get for undertaking all these steps successfully. Not to mention the personal satisfaction of becoming someone’s favorite boss, without even breaking a sweat. It simply doesn’t get any better.

Aside from the primary area of interest and expertise in business consulting, Ian could be tagged also as a passionate sports fan, nature, and photography enthusiast, always trying to keep up to date with tech innovations and development.

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Tips for Startups

Why Your Startup Needs Digital Media



Startup Needs Digital Media

In today’s rapidly evolving, technology-driven business landscape, digital media has become indispensible for startups striving to carve out a robust online footprint, engage with their intended audience, and stimulate growth. Whether it’s via social media, websites, blogs, or online advertising, digital media bestows upon startups a multitude of advantages capable of profoundly influencing their achievements. In this blog post, we’ll explore the reasons why digital media is imperative for your startup in the current competitive environment.

1. Wider Reach and Visibility:

Digital media allows startups to reach a global audience like never before. With the internet as your platform, your business can be accessible to potential customers from around the world 24/7. This extensive reach can help you expand your customer base and increase brand visibility.

2. Cost-Effective Marketing:

Conventional advertising approaches, like print ads or TV commercials, often pose budgetary challenges for startups with constrained financial resources. Digital media provides affordable marketing alternatives, such as email campaigns and social media marketing. These avenues enable precise targeting of specific demographics, optimizing the effectiveness of your marketing investments.

3. Audience Targeting:

One of the foremost benefits of digital media lies in its capacity for precise audience targeting. By harnessing data-driven analytics and tools, companies like Join the Dots can tailor your messaging and content to align with distinct demographics, interests, and behaviors. This guarantees that your startup’s message reaches precisely the individuals it intends to at the opportune moment.

4. Instant Feedback and Engagement:

Digital media facilitates real-time engagement with your audience. You can interact with customers quickly through social media comments, respond to inquiries via email or live chat, and receive immediate feedback on your products or services. This direct interaction builds customer trust and helps you refine your offerings based on customer input.

5. Brand Building and Credibility:

Having a strong online presence through a well-designed website, active social media profiles, and informative blog content enhances your startup’s credibility and trustworthiness. A professional online presence demonstrates that you are a serious player in your industry, which can attract customers and potential investors.

6. Data-Driven Decision-Making:

Digital media offers invaluable data and analytics tools for monitoring the efficacy of your marketing endeavors. You can gauge metrics like website traffic, click-through rates, conversion rates, and beyond. This approach empowers you to make well-informed decisions, fine-tune your strategies, and allocate resources efficiently.

7. Content Marketing and Thought Leadership:

Through digital media, startups can establish themselves as thought leaders in their industry by creating and sharing informative and valuable content. Blog posts, whitepapers, webinars, and podcasts allow you to showcase your expertise, educate your audience, and build trust over time.

8. Scalability and Flexibility:

Digital media strategies are highly scalable and adaptable. As your startup grows, you can expand your online presence and marketing efforts accordingly. Whether you’re a small team or a rapidly expanding enterprise, digital media allows you to adjust your strategies to meet your evolving needs.


Digital media stands as a fundamental element of success for startups in the contemporary business landscape. Its capacity to reach a broad audience, cost-effectiveness, precision in targeting, and data-driven insights render it an indispensable asset for growth. By embracing digital media and harnessing its benefits, startups can establish a solid foundation for enduring success and confidently navigate the competitive terrain. Whether you belong to the tech startup realm or a traditional brick-and-mortar business, the integration of digital media into your strategy is imperative in today’s digitally-driven world.

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Tips for Startups

Best Product Packaging Strategies For Startups



Product Packaging Strategies

Hey entrepreneurs, launching a startup can be a lot of work! You stress about funds, operations, and team building. And while you prioritize product development, packaging may take a back seat, right? But did you know that it drives the buying decision for 72% of Americans? That’s surprising, but true.

And it also means that product packaging is one of the ways to stand out and grab customers’ attention in a cutthroat world. That’s a good reason to go the extra mile to nail a strategy. So, if you’re wondering how to make your package pop without breaking the bank, we’ve got some killer tips for your startup.

Here is what you need to know to win an incredible unboxing experience for your customers.

Know your target audience

You’ve got to know your target audience to create a successful product. And the same applies to packaging. Who are you trying to reach and sell? What are their preferences? What would they want in the product package?

By understanding your target customers, you can pick an option that speaks directly to them. For example, if your target audience is health-conscious millennials, choose a minimalist and eco-friendly one that emphasizes your product’s sustainable ingredients.

Focus on customer experience

Your product packaging is more than a pretty face. It’s also about enhancing the customer experience. Think about how you may create a memorable unboxing process.

Consider adding unique features, such as easy-open lids, tear strips, or resealable packages. By making the components easy to access, you get the benefits of brand loyalty and positive word-of-mouth.

Consider what’s inside

That’s a no-brainer because your product determines the packaging material. Things are easy if you sell a single offering, but CBD entrepreneurs may struggle to choose different materials for different products.

For example, you will need a tincture bottle, boxes, mylar bags, cartridges, and tin containers for different items in your portfolio. Additionally, you’ll have to ensure that they are child-resistant and preserve the flavor and aroma of the components.

Be sustainable

As a startup brand, you can gain a lot by joining the sustainability bandwagon, and packaging is a good place to start. Buyers care more than ever about the environmental impact of products and brands.

So eco-friendly packaging options are surely ideal. Prioritize biodegradable materials and minimize excess packaging. It’s the best way to make your offerings pop in a market saturated with competition.

Branding is key

Remember that your packaging is a crucial part of your brand identity. So ensure that it aligns with your company’s values and messaging. It should replicate your brand’s color schemes, fonts, and imagery.

The text labels should also match your brand’s personality and tone. The idea is to remind buyers of your brand every time they see the product on the shelves.

Is packaging a big deal? Yes, it actually is when it comes to the product packaging for your startup. You’ve got to ensure it makes a great first impression and drives a buying decision. Well, there are no shortcuts to winning the packaging game. But you can try these tips to ace it!

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Tips for Startups

What Startups can learn from the Special Forces of Armies around the world



What Startups can learn from the Special Forces

Startups and special forces of armies may seem to have very little in common. However, upon closer examination, there are several key lessons that startups can learn from these elite military units. Special forces teams are highly trained, flexible, and able to operate in rapidly changing environments. Startups, too, must be able to pivot quickly in response to market changes and evolving customer needs. In this article, we will explore several key lessons that startups can learn from special forces teams.

Lesson 1: Build a strong team

Special forces teams are composed of highly skilled and specialized individuals who work together to achieve a common goal. Similarly, startups must build a strong team of individuals with diverse skills and backgrounds who can work together to bring their products or services to market. A successful startup team should have a mix of technical, business, and creative skills to ensure that all aspects of the business are covered.

Special forces teams also place a strong emphasis on teamwork and communication. They must be able to work together seamlessly, and each member must understand their role and responsibilities within the team. Startups can learn from this by fostering a culture of collaboration and open communication within their team.

Lesson 2: Adapt quickly to changing environments

Special forces teams are often deployed in rapidly changing environments, where they must adapt quickly to new situations and changing conditions. Similarly, startups must be able to pivot quickly in response to market changes and evolving customer needs. This requires a high degree of flexibility and agility, as well as the ability to quickly assess and respond to new information.

Startups can learn from special forces teams by adopting a mindset of constant adaptation and improvement. They should be willing to experiment and iterate on their product or service, and be open to feedback from customers and other stakeholders.

Lesson 3: Embrace risk and uncertainty

Special forces teams operate in high-risk and uncertain environments, where the stakes are often very high. They must be willing to take calculated risks and make difficult decisions under pressure. Startups, too, must be willing to embrace risk and uncertainty in order to succeed. They must be willing to take chances and make bold moves, even in the face of uncertainty.

Startups can learn from special forces teams by adopting a mindset of calculated risk-taking. They should be willing to experiment and try new things, while also being mindful of potential risks and taking steps to mitigate them.

Lesson 4: Focus on the mission

Special forces teams are highly focused on achieving their mission, which is often critical to national security. Similarly, startups must be highly focused on their mission and vision, which should guide all of their decisions and actions. This requires a clear understanding of the company’s purpose and goals, as well as a strong sense of commitment to achieving them.

Startups can learn from special forces teams by adopting a mission-driven approach to their business. They should be clear about their purpose and goals, and ensure that all of their decisions and actions are aligned with these objectives.

Lesson 5: Train and prepare rigorously

Special forces teams undergo rigorous training and preparation in order to be able to perform their duties at the highest level. Similarly, startups must invest in training and preparation in order to build a strong and capable team, and to ensure that they are able to execute on their mission effectively.

Startups can learn from special forces teams by investing in training and development programs for their team members. This includes technical training, as well as leadership and management development. By investing in their team members’ skills and abilities, startups can ensure that they are well-prepared to succeed in a competitive and rapidly changing business environment.

In conclusion, startups can learn a great deal from special forces teams of armies around the world. By building a strong team, adapting quickly to changing environments, embracing risk and uncertainty, focusing on the mission, and training, Startups can achieve goals that may seem impossible at first.

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