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7 Most Effective Marketing Strategies for Small Businesses

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marketing strategy

If you’ve just started running your own small business or you’ve been in one for some time, you probably constantly think about various ways to attract more customers. There are many marketing tricks you can use in order to do that. You just need to decide which would be most suitable for your type of business. In this article, we offer a list of ten most effective strategies for small businesses that will help you run your business smoothly.

# 1 Make Clear Plans

The first and most important step in any business is setting a clear goal and organizing your budget. Ask yourself what you truly want to achieve; what your ultimate goal is. Do you need to think about brand awareness or how to extend your reach? Whatever you decide, make sure you manage your budget carefully and constantly keep track of your money. Also, think about what your needs are at the moment and which objectives you can set aside for now. Prioritizing your goals is the key of success.

# 2 Use SEO Tactics

Search Engine Optimization is used by majority of marketers who want to reach a higher place on Google, Yahoo or other search engines. In this way, they are able to increase visits to their websites and attract more customers. Keyword research is one of the easiest ways you can use to increase traffic. Keyword tools that you can utilize include Wordstream’s Free Keyword Tool, KWFinder and Google’s Keyword Planner. If you’ve just started working on your marketing strategy, best start with long-tail keywords, as they are more specific and much less competitive. Identify a list of keywords that you think will attract relevant visitors to your website and include them in body content, headings, title tags and image file names, so that search engines can recognize the relevance of your content.

# 3 Online Marketing Magic

If you want to boost your business online and get positive results, you’ll have to invest some money in display, search and social ads. Pay to play, as they say. In order to earn money, learn how to strategically spend some first. Hire a professional if necessary to help you with Facebook Ads or AdWords, as this sort of work can be quite tricky if you don’t have relevant experience.

# 4 Pick the Right Social Media

If you spend hours trying to keep your business present on all social platforms like Facebook, Instagram, Pinterest, LinkedIn, Twitter and Google+, perhaps it’s time you consider a different tactic. It might be more effective to stick to one channel your customers follow most regularly and invest more time and energy there. By analyzing your current social media presence you can find out where the highest customer engagement is. The best tip you’ll ever get proves to be true in this field, too – less is more.

# 5 Turn the Creative Energy into a Blog

Publishing a blog on a regular basis can be truly effective. It can help you promote your business by telling potential customers all about your expertize and providing them with useful guidance and tips. Apart from that, you can always use blog to announce projects you take part in and awards you’ve received. Blogging can be fun, but also time-consuming. Make sure you always stick to quality over quantity and that you’re being consistent – one blog per week sounds perfect!

# 6 Email Marketing

Email marketing has proved to be an incredibly effective way of promoting your small business and attract larger number of potential customers. The subscribers to your email list are people who intentionally want to hear from you on a regular basis, so you need to pay special attention to what, when and why you send. Include sending a weekly or bi-weekly newsletter with interesting, creative and relevant content. Personalize your emails by using customers’ first names and using friendly, yet professional tone. Writing a good subject line that will invoke recipient’s curiosity is of extreme importance. However, be careful not to use spam trigger words any spam filter of high quality would recognize. You want each of your messages to end up in the recipient’s inbox, not spam folder. Also, make sure your emails are mobile-friendly, as nowadays majority of people check their emails on their mobile devices.

# 7 Stand Out from the Crowd

Don’t hesitate to be original, creative and unique. Your audience will appreciate your effort to stand out and be different. If nothing else, this is what makes a marketing strategy great and successful – its uniqueness, freshness and originality. Write an attractive “About Us” page to state your mission and tell everybody why you’re best at what you do.

Next to all the strategies mentioned above, no matter how truly great they are, don’t forget that connecting with real people offline can also be extremely effective. Perhaps in the era of digital technology, we tend to forget that one and amazing “word of mouth” tactic. There’s still nothing more powerful than that.

A writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends.

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Tips for Startups

Choosing The Best Tech Service Providers: For Start-up Companies

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Choosing The Best Tech Service Providers

As a business owner, you should carefully choose your IT service provider since it could be one of your most significant business decisions. Your technology partner should be a close advisor on the IT services you need now and in the future.

Moreover, your technology partner should be one that understands your business and industry. So how do you choose the best technology service provider from the hundreds of IT services companies on the market?

Let’s find out.

●     Available Services and Solutions

The first way to get the best IT business is to understand the IT solutions and services since it can help narrow down your options. Every company has its preferences and needs in correlation to its industry.

Therefore you should identify and layout your preferred tech providers based on your needs. When looking for an IT company, it is not only about which service provider has the most services available.

You shouldn’t pick because they offer multiple or several services. Instead, it would be best if you considered the levels of tech support that your company would need, such as an entire managed IT support system, break or fix service, or pay-as-you-go tech support.

●     In-House or Outsourced IT Support

Your business or company will grow and operate seamlessly depending on the tech support you will use. A competitive IT service provider would ask and respect your choice between both parties.

Outsourced and in-house IT support services have several differences from one another. This is why you should pick the correct one for your business.

Like the name, outsourced IT support is ideal for companies that cannot support the additional associated costs of having IT experts residing in their company. Outsourced IT service providers are usually called Managed Service Providers (MSPs).

You may ask, what is a managed service provider and do you need one? Well, a managed service provider (MSP) is a third-party company capable of remotely managing your end-user systems and information technology infrastructure.

Small and medium-sized businesses (SMBs), startups, government, and nonprofit agencies usually hire MSPs to perform defined day-to-day IT problems and management services.

On the other hand, as the name implies, in-house IT support is composed of IT experts who will work inside your companies and be assigned to your company’s IT department.

●     Experience and Alignment of Your Industry

You should ensure that your preferred or chosen IT service provider provides tech-related assistance to your company. Ensure that they do not have insufficient experience, expertise, or knowledge about your industry since it could be a massive risk to your company’s operation.

It would be bad to make the mistake of hiring inexperienced service providers in your industry. They would do more harm than good though they might have an impressive overall review or rating as a service provider.

●     Reactive Support/Proactive Maintenance

Quality support should not end with solving a problem. A good tech service provider would be proactive in monitoring systems to ensure issues are stopped before they start.

When they monitor and practice conditions maintenance, your tech service provider would be able to keep minor problems from becoming large and affecting your business productivity.

It would be best if you had a proactive tech service provider, but your business might also need a reactive tool to handle your day-to-day IT problems such as network connectivity, phone issues, printer problems, cloud issues, and computer problems.

●     Budget Planning 

As a startup or a small company, you should consider your budget before choosing a tech service provider. Though all budgets are not equal, this does not mean that you should skimp on quality for cost. Instead, a good tech service provider would help you identify and budget for services to help your business succeed.

●     Efficient Communication Channels

Lastly, ensure that you choose a tech service provider capable of establishing good communication platforms accessible to both parties. You have the right to know what happens behind the scenes as their client and also get involved in monitoring your tech systems.

You can efficiently handle this by establishing a communication channel that is convenient and favorable for both parties.

Final Words

Excellent companies are differentiated from bad ones by the integration of IT support. In the current era, you must manage your business data process and information in an organized, efficient, and smooth way.

Moreover, you can achieve this by collaborating with a tech service provider. When searching for the best tech service provider to solve your business needs, the above guide will help you with that.

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Tips for Startups

Best Sustainability Tips For Construction Startups

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Sustainability Tips For Construction Startups

The construction industry has immense opportunities, making it one of the top choices for startup entrepreneurs. The demand for new projects is high, and renovation and upgrade projects also keep contractors busy. The domain promises massive profit margins and long-term revenue growth. But startups have to face several challenges such as competition, complexity, and regulations.

Moreover, the growing public awareness of the environmental impact of the industry makes sustainability a necessity. Not surprisingly, going green is one of the key goals for businesses operating in this segment. But most entrepreneurs struggle to find ways to bring eco-friendliness to construction processes and projects. We have the best sustainability tips a startup can follow.

Lower impact on surrounding areas

Most projects require excavation as an integral element of the construction of buildings, bridges, and roads. It can have a far-reaching impact on the surrounding area, leading to soil erosion and the clearing of green belts. But you can do your bit by retaining as much of the soil and vegetation as possible. Trees, shrubs, and grass prevent soil erosion and flooding, so preserving them can make your business green. Apply mulch or geotextile materials to prevent additional soil loss. You can install graveled or padded areas along the entrance and exit points. These points act as a buffer and keep the mud, soil, and sediments from reaching public roads.

Source local materials

With growing globalization, construction companies and designers can access a greater variety of materials from far and wide. The idea is alluring as it can enhance the aesthetics and add novelty to your projects. But it may not be the best thing to do from a sustainability perspective. Transferring construction materials over long distances entails the use of more energy and resources. Sourcing locally takes you a step ahead with an environmentally-friendly approach. It cuts down the carbon footprint of your business by lowering fuel consumption for transportation. Moreover, it is a way to support local suppliers and providers.

Choose eco-friendly materials

Another measure that takes your construction startup an extra mile with sustainability is the use of eco-friendly construction materials. Ensure that the materials you use are non-toxic and made using sustainable practices. For example, switching to low-VOC paints is a good idea. You can use cement blended with calcium carbonate instead of the standard variant. The use of CaCO3 reduces the carbon emission from cement plants significantly, so you can pick the material in an effort to go eco-friendly. Using non-toxic materials has additional benefits as it limits respiratory issues for workers and residents. It boosts your reputation as an employer and business alike.

Reuse building material

It is easy to use the principles of reducing, reusing, and recycling in construction projects, so you are in a better place to embrace eco-consciousness. Whether constructing a new building or renovating an existing space, you have to deal with waste materials such as concrete, wooden planks, and steel trusses. The last thing you should do is dump the waste into the nearest landfill. Opt for an eco-friendly approach by recycling the waste material. You can look for a crushing facility to turn the waste into dry aggregate and reuse it in other construction projects. Besides taking your startup a step ahead with sustainability, reusing these recycled materials entails massive savings in the long run.

Revamp your processes

Revamping your processes is another way to achieve the goal of eco-friendliness for your business. Start early because it is more efficient and cost-effective than changing the course somewhere down the line. Consider establishing a vendor network that provides you with eco-friendly materials. Hire people with experience in sustainable construction and invest in sustainability training programs for your existing team. Build eco-consciousness into your company culture rather than trying to force the mindset into the existing business processes. Also, you can consider standardizing processes as it helps in wrapping up projects more quickly and efficiently. Moreover, it reduces mistakes and eliminates waste from projects. Using equipment efficiently and avoiding wastage of energy are other crucial aspects of revamping the processes.

Sustainability in the construction industry is an achievable goal, provided you are willing to take the right approach. Even startups can go eco-friendly from the early stages because the initiative does not require immense effort and investment. You only need to make wise choices and think of better ways of doing things. Starting early gets you in a vantage position as you can build a sustainable business with a good reputation in the long run. Follow these tips to move one step ahead with the goa.

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Tips for Startups

Startup Owner’s Tips To Build Defense Against False Accusations

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false accusation

The road to entrepreneurship is not easy, and you have to deal with multiple roadblocks along the way. Think beyond the financial and operational challenges of establishing a startup because you may encounter unexpected impediments. False allegations of assault and molestation may stand in your way as rivals and opponents try to pull you down. Even your employees may have wrong motives to accuse you of a crime you have not committed.

 As a startup owner, you must take the risk seriously and have a plan to deal with such situations even before you come across them. Awareness and preparation get you in a better place to resolve such severe allegations, save your reputation, and protect your business in the long run. Here are a few tips you can rely on to build your defense against false allegations.

Maintain a calm stance

A false allegation can take you by surprise, and it is easy to lose your cool and react wrongly in such a situation. But you may end up helping the accuser by acting impulsively or showing aggression. Moreover, you may even give a police statement that can hurt your defense later if you behave irrationally. Maintaining your composure should be a priority, no matter how grave the situation appears. A calm stance lets you think clearly, and work on a viable plan to address the situation.

Try to understand the accuser’s motives

It is crucial to understand the accuser’s motives for bringing up the false allegations against you. Are they working for a competitor who wants to harm your reputation or pull down your startup? Do they want to exploit you for an unlawful favor as an employee? Is personal jealousy the reason for the accusation? Consider the possibilities, but steer clear of confronting the accuser directly. You must act carefully to stay on the right side of the law.

Hire a specialist attorney

Assuming that the court will believe your innocence because you are not guilty can land you in a fix. You must do your bit to prove facts. The first step after the accusation should be to hire a specialist legal professional. Connect with a sex crime defense lawyer with relevant expertise and experience. Remember not to give any statements to the police until you meet your lawyer. You have the right to remain silent, so use it because anything you say can incriminate you.

Gather evidence to prove your innocence

Your lawyer will require evidence to prove your innocence and build a robust defense. Share the smallest details and every piece of evidence you can possibly find with your lawyer. These could be emails, messages, pictures, or video footage proving that you have nothing to do with the allegation. At times, employees accuse bosses due to misunderstandings. Find witnesses to clarify the facts with their testimonies. Narrate the entire chain of events to the lawyer to help them present your side of the story in court to get you a clean chit.

Seek support from your team

As an entrepreneur facing a false accusation, you may have to go the extra mile to salvage your reputation and credibility. The best way to do it is by seeking support from your startup team during the crisis. Knowing that you have your employees at your back gives you the strength and confidence to deal with the implications. You can rely on them to hold the fort and keep the business running while you work on your defense plan.

Look after your mental health

Another factor that needs your attention during tough times is your mental well-being. Entrepreneurs have a stressful life, and a false accusation can make things only worse. Take self-care measures to safeguard your mental health by doing away with stress. Eat a healthy diet, exercise daily, and connect with your loved ones. Your family can play a crucial role in tough times. Consider seeing a therapist if things seem too hard to handle. Never lose grip because it can get things out of control.

Being falsely accused of a sex crime as a startup owner is the worst you can face. But there are ways to clear your name and save your reputation, provided you have a robust defense plan. A sex crime defense specialist can be your savior, so get one on board as soon as possible. Your business and reputation are precious, so do not leave them to chance even if you are innocent. Build your defense to come out clean, and focus on your venture again.

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