Connect with us

Artificial Intelligence

Utilization of Artificial Intelligence As A Service to increase customer experience and strengthen security

Published

on

Artificial Intelligence As A Service

Artificial intelligence as a service (AIaaS) emerges as an excellent tool to solve existing issues from various sectors such as healthcare, education, and defense. Technology firms, startups, and leading companies have launched their innovative solutions to improve the overall productivity of organizations and enhance customer experience. Different issues have been identified and AI-driven solutions have been developed. Among all the solutions, improving customer experience remains the priority.

Market players integrated their service platform with AI-based services to ensure seamless operations and enhance the overall experience. In addition, AI-assisted conversational assistants have been deployed to handle the surge in the volume of queries in the healthcare and educational sectors. One of the most essential uses of AI-based services is related to maintaining national security. AI-based facial recognition apps have been developed and deployed to identify citizens during difficult situations such as war.

The implementation of AIaaS will increase in the coming years as companies try to develop innovative solutions to solve existing issues. According to the report published by Allied Market Research, the global artificial intelligence as a service market is expected to reach $77.04 billion by 2025. Following are some of the trends and activities taking place across the world.

Market players have been acquiring the services of AIaaS providers to improve the capabilities of their platforms. Newgen Software integrated Microsoft Azure Applied AI services for enabling automation and intelligent document processing. Under this integration, Newgen will implement automation solutions such as Azure Form Recognizer for gaining AI/ML-driven automation. The company integrated these solutions for empowering its end-to-end content management platform for its customers along with providing scalability and security benefits.

Many companies are implementing intelligent automation solutions for availing productivity gains and reshaping the workplaces with cloud and other emerging technologies. In addition, many enterprises are looking forward to digitizing content-driven processes, enhancing productivity, and improving customer services. The integration of Microsoft Azure in Newgen will enable enterprises in managing content processes in a secure and scalable manner. Moreover, enterprises can simplify the complex content management processes to achieve flexibility and reliability. The solutions built on Azure will be influential in speeding up the adoption of the cloud, modernizing applications, and improving customer experience. The integration activities of AI services will continue to enhance business processes.

Market players have been expanding their product portfolio and offering AI services to various sectors. Startups have been widening their products and providing services to the healthcare sector. Conversational AI startup Kore.ai launched a new service called HealthAssist for the healthcare sector. The startup plans to expand its services beyond standard customer service. With an experience of handling more than a billion conversations with the help of AI assistants, its new service will help the healthcare providers in testing, developing, and deploying voice-based and text-based AI assistants for customer service. This assistant will interact with patients, insurance providers, and healthcare service providers to solve their queries and direct them to human staff if required. The company gained HIPAA compliance, which implies that it has access to patient records, billing information, and others. This will reduce the tasks of human workers.

Raj Koneru, the CEO at Kore.ai highlighted that its AI assistant and technology have been adopted by a lot of healthcare providers across the world. Its new solution is focused on solving various challenges faced by healthcare providers. It will fill the gap between processes, improve access to care, and enhance customer experience. Conversational AI solutions will emerge for highly regulated, complex, and dynamic processes in the next few years.

The trend of launching new products involving AI-driven assistants continues as the requirements in various sectors emerge. Along with the healthcare sector, there is another sector that needs to solve the queries of people. It is the education sector. As new admission processes begin, there is a huge demand for help on different processes. Educational institutes have been struggling to offer support to people opting for the admission process and do not possess enough manpower to solve the queries of every student. SuperBot launched an AI-based admission helpline for enabling educational institutes to provide around-the-clock support for queries. This platform is AI-driven and powered by natural language processing platforms. It has the ability to handle nearly one million calls every day and offer support in nine regional languages in India.

The newly-launched solution will enable educational institutes in scaling up operations and eliminate the need to hire manual labor. In addition, they do not need to spend more on infrastructure expenditure. The requirement to set up call centers, expand sales departments, and hire new labor will be eliminated with the implementation of the AI-based assistant. SuperBot trained its conversational bot for more than 1,000 intents. Moreover, it directs the students to human staff if there is a need for advanced help. The company developed cutting-edge technology for providing personalized and scalable solutions to handle a surge in query volumes. New AI-driven solutions will be launched to solve different issues existing in the educational sector.

Identification of citizens and preventing misinformation are crucial factors in ensuring the security of any country. AI service providers are providing biometric apps for helping countries maintain security. ClearView AI provides facial recognition app to the Ukrainian Defense Ministry for assisting in the identification of citizens at checkpoints. Moreover, this app can be utilized for the identification of deceased people. As the war situation intensifies in Ukraine, the government has been seeking support from various governments along with AI provider companies of the world.

Hoan Ton-That, the CEO at ClearView AI, highlighted that its AI-based facial recognition system can identify people better than fingerprint biometrics. Moreover, it works even if citizens suffered facial injuries. The company executive outlined that the company developed this app for reuniting the families that have been separated during the war. The Ukrainian government will deploy the app in the near future. The company will ensure that there will be no misuse of the application and it complies with international standards such as the Geneva Convention. As technology firms strive to solve the existing problems, the effective utilization of technology during difficult times such as war will prove to be a boon for ensuring security and saving people.          

Pratik Kirve is writer, blogger, and sport enthusiast. He holds a bachelor degree in Electronics and Telecommunication Engineering and currently working as a Team Lead - Content Writing at Allied Market Research. He has avid interest in writing news articles across different verticals. When he is not following updates and trends, he spends his time reading, writing poetry, and playing football. He can be reached at pratik.kirve@alliedmarketresearch.net

Continue Reading
Advertisement

Artificial Intelligence

The Role of Artificial Intelligence in Marketing and Customer Service

Published

on

Role of Artificial Intelligence in Marketing and Customer Service

The advent of artificial intelligence (AI) has revolutionized the way businesses operate and interact with their customers. In particular, the marketing and customer service field has seen a significant shift toward incorporating AI technologies. From chatbots and virtual assistants to machine learning algorithms, AI is utilized in various ways to improve customer engagement, increase efficiency and drive sales.

One of the most prominent applications of AI in marketing and customer service is chatbots and virtual assistants. These computer programs are designed to mimic human conversation and can provide quick and accurate responses to customer inquiries 24/7. This is especially beneficial for businesses that operate globally, as chatbots can handle multiple languages and time zones. Implement chatbots in your business with the expertise of professionals at Managed IT Services Sacramento.

Read this blog on how artificial intelligence revolutionizes customer service and can be leveraged in marketing strategies to impact your customer experience journey.

What is AI in Marketing?

Artificial intelligence marketing uses AI software to automatically create, optimize, and market products using computer algorithms. AI marketing intelligence can help reduce customer service workload by automating tasks. As a result, customer service representatives can focus on providing exceptional customer experience instead of repetitive manual tasks. In addition, it can help identify customer needs and preferences. With the use of artificial intelligence, customer analytics, and machine learning, marketing teams can quickly identify customer needs and develop marketing strategies that are relevant and tailored to them.

Marketing and AI can help improve customer retention rates. By using artificial intelligence in marketing automation strategies, marketers can personalize campaigns and email content for customers based on their behavior or past interactions with the brand. This personalization helps retain customers and increase their engagement with the brand. In addition, AI marketing can help resolve customer complaints quickly and efficiently. With the use of artificial intelligence in customer data analytics and predictive modeling, a marketer’s team can analyze a customer’s data to determine potential problems and suggest possible solutions easily without having to take similar actions across many customers repeatedly.

6 Benefits of AI in Marketing and Customer Service

  1. Automated Image Recognition

Artificial intelligence (AI) has the potential to automate customer service processes and provide valuable data to help organizations improve customer experience. For example, it can identify customer profiles, track customer interactions, and predict customer needs. This information can help organizations tailor customer service interactions to meet customers’ needs better. Additionally, artificial intelligence in marketing campaigns can help companies target a specific customer demographic or build a more personalized marketing strategy.

By using artificial intelligence in marketing campaigns, companies can target a specific customer demographic or build a more personal marketing strategy. Overall, artificial intelligence has the potential to automate a range of customer service tasks and provide valuable data that helps organizations improve their customer experience.

  1. Improved PPC Advertising

AI-enabled PPC campaigns have the potential to help a marketing department improve customer service by predicting and managing customer interactions. For example, artificial intelligence can help a marketing team identify and qualify leads automatically, send email campaigns, and conduct telephonic interviews. This technology can also automate the process of identifying and allowing potential customers.

AI-enabled PPC campaigns can monitor and analyze customer sentiment and engagement, which can help a marketing team improve its targeting strategies over time. By using artificial intelligence in PPC campaigns, a marketing team can save a lot of time and money while simultaneously improving customer experience.

  1. Chatbot-based Customer Support

Chatbots are computer programs that simulate human conversation and can provide customer support. AI-powered chatbot customer support can be customized to give a personal experience for each customer. Chatbot customer support typically involves using a chatbot to handle complaints, inquiries, and support requests. In addition, chatbots can be integrated with CRM systems to automate customer interactions. It allows businesses to quickly and efficiently analyze customer data and response patterns for insights that can help improve customer experience and satisfaction.

Chatbots are a valuable tool for customer engagement, providing a more personal experience than a chatbot powered by a CRM system alone. Some examples of chatbot-based customer support include chatbot-based email support, chatbot-based chat support, chatbot-based live chat support, and chatbot-based social media support. Chatbots have the potential to revolutionize the digital age by using artificial intelligence customer service to interact with customers naturally.

  1. Better Customer Relationships & Real-Time Personalization

Artificial intelligence (AI) has the potential to revolutionize customer service by automating tasks and personalizing the customer experience. AI can help businesses improve customer relations by automating customer service tasks like chat support, email responses, and analytics.

In addition, by using artificial intelligence, companies can personalize customer service experiences by understanding a customer’s preferences and history. This allows companies to provide more relevant and personalized services to help customers stay loyal and recommend your business to their friends. By using artificial intelligence in customer service, businesses can save valuable time and resources while providing a better customer experience. As a result, customers are more likely to remain loyal to your company and recommend it to their friends.

  1. Assisting Customers in Make Decisions

Customer service through artificial intelligence (AI) is a valuable tool to help customers make informed decisions quickly. AI can assist customers with customer service tasks, such as responding to customer queries and issuing refunds. In addition, with the help of AI, customer service agents can be freed up to focus on other tasks, such as monitoring customer satisfaction levels and adjusting services accordingly. 

AI can also provide real-time updates on product availability and inventory levels. In addition to automating customer service tasks, artificial intelligence can help employees identify customer trends and recommend better service strategies. It helps them identify customer needs and develop tailored strategies for each customer.

Finally, AI can help employees monitor customer satisfaction levels and adjust services accordingly. By using artificial intelligence in customer service, businesses can experience a significant boost in efficiency and profitability.

  1. Personalized User Experiences

Customer service is becoming a field where artificial intelligence (AI) plays a significant role. AI can help create personalized customer experiences by understanding the customer’s preferences and past behavior. As a result, it can help customers get a good experience when using a product or service and experience a higher level of satisfaction with that experience. AI can also help reduce customer service response time by automating processes. For example, it can identify customer complaints more efficiently using machine learning. This technology allows analyzing data to determine if a customer has a legitimate complaint and, thus, can prevent customer service agents from spending time on false positives.

In addition, AI can help agents detect and prevent fraudulent or unethical behavior using intelligence-based analytics tools. With this technology, customer service teams can be better equipped to identify patterns of problematic customers and take appropriate action to address their needs as quickly as possible. Lastly, AI can help improve customer service interactions by providing feedback to agents using chatbots or virtual assistants. 

Conclusion

AI (Artificial Intelligence) is becoming an increasingly important tool in marketing and customer service. For example, AI-powered chatbots and virtual assistants can provide quick and accurate responses to customer inquiries, while machine learning algorithms can analyze customer data and make personalized recommendations. Additionally, AI can be used to optimize marketing campaigns and improve targeting. However, while AI can potentially improve customer engagement and sales significantly, it is essential to consider the ethical implications of using AI in these areas and ensure that data privacy and security are protected.

Post courtesy: George Passidakis, Director of Sales and Marketing at Apex Technology Management

Continue Reading

Artificial Intelligence

How Artificial Intelligence is Impacting the Web Development Process?

Published

on

Artificial Intelligence is Impacting the Web Development

Web Development is performed by professional web developers. Their development for a website makes it a fast and highly working website for its clients. A good website is capable of fulfilling all the customer requirements related to searching for the product required by customers to handle all their queries.

Artificial Intelligence is a term used for techniques that allow machines to copy human intelligence. It is capable of doing tasks based on the information it collects. Artificial Intelligence is used for website development and it is critical for a successful website. AI is been used by most organizations. The developers of websites have cutthroat competition for providing customers with personalized experiences by using AI technology. This technology is applied to several services and is used in our daily activities from purchasing products to searching for things on websites.

Website developers add AI using chatbots which provides valuable customer experience. Chatbots provide a real conversation like human beings by solving their queries and providing solutions to take necessary action. Businesses have adopted this web technology for their business success for making useful customer interaction, and for handling customer queries.

Uses/Importance of Artificial Intelligence

    1. Artificial Intelligence used in SEO for Ranking websites

    Website Ranking can have top results with the use of Artificial intelligence in it. The use of Artificial intelligence in websites is the need of the day. Google’s algorithm has also been changed with the use of AI. Through AI customers are getting their search results based on their previous purchase history which helps them to do things faster. AI is used by the business to simplify tough procedures, make website speed faster, helping in identifying trending content.

    2. AI helps in Product Recommendations

    Growing trends of online shopping by customers, companies use Artificial intelligence to provide clients with recommendations for the product they may require. This is done by analyzing customers’ trends and requirements based on their past preferences. The analysis is done from the customer searches, different clicks, cart details, and final purchases of the entire customer pool. AI provides customers with what they need at a faster speed. Also through other customer review and their purchase pattern recommendation are given to new consumers.

    3. Customer Behavior Prediction through AI

    With AI in business, companies are better able to analyze customer behavior through their past activities monitoring. It provides knowledge about customers’ opinions about the product by taking online ratings or getting a review for the product. Along with this, AI helps provide customers with better support if having any product-related problems. Through Chatbots company gives customer support regarding any issue related to products, services, coupons, COD, card payment, etc.

    4. Website development at a faster pace by use of AI

    A web development company that uses AI can develop a web application at a much faster pace and with great ease. With AI things are automated and it enables web developers to do coding efficiently. The time taken for web development is reduced due to automation. AI is a machine learning that works based on past predictions and case analyses. Without Artificial intelligence, web development would have taken months of doing everything manually.

    5. Artificially Intelligent has improved UX

    User interaction with companies is important for maintaining business goodwill and reputation. Chatbots are used to address any user query. AI has been integrated into our daily life, and we are getting a lot of benefits from this development. Artificial intelligence has an impact on our daily working style, and behavior, and also how we do business, and how product designing is done. Assistance is provided by Artificial intelligence to web developers and web designers to perform their work in a better way by guiding them in each area. Chatbots are an example of Artificial intelligent user experience i.e. UX. These chatbots give solutions to client’s queries in a much faster way than humans. This technology is also used by many healthcare organizations to respond to patients’ queries.

    6. Artificial Intelligence helps make better Voice Conversations

    The launch of voice assistants like Google Home, Alexa, and Siri voice searches have taken its form. People often feel reluctant of typing long messages or queries. For such clients, voice-based conversation is a great advantage, as clients can make their queries through voice commands. As per the analysis, it is noted that most of the population is interested in voice-based searches and has the hassle of typing a few words for their queries. Virtual assistant makes research faster. This feature can be added to the website through Artificial intelligence which will empower clients for voice conversations as the way Google Assistant supports clients.

    7. Artificial Intelligence better knows how to build a custom-made web design

    Custom-made web development can be said to design websites without searching for different designs, as it is well understood by artificial intelligence while performing so. Making web development is well understood by Artificial intelligence and it is helping many businesses in doing it by understanding clients’ varying requirements. As per need settings are implemented according to demand by the business and their customer, filtered according to price, and color preference. Through AI clients are getting results for what they search for and recommendations as per their previous purchase pattern.

    The Way to success for companies

    Business growth increases faster with the use of Artificial intelligence technology. AI is doing several difficult tasks that would have been tedious to do for a human being. The uses of AI in business are unlimited for companies. It makes customer interaction easier via chatbots, online user experience becomes more personalized. AI is a form of machine learning and it helps in writing various programs and multiple applications to solve various company day-to-day tasks from upgrading the web to solving any user problem. The growth increases many more times with the use of AI.

    Continue Reading

    Artificial Intelligence

    Edge AI Applications Broaden Horizons for Innovations and Opportunities Across Industries

    Published

    on

    Edge AI Applications

    The high data-driven nature of IoT (Internet of Things) systems calls for the need for technologies such as edge AI (Edge computing and Artificial Intelligence). Today, businesses realize the fact that edge AI is crucial not only because it is revolutionizing industries but also because it is our ultimate future. The technology gains much attention at present as it enables processing of data at the edge, i.e. directly on the device or on the server near the device instead of the cloud, thereby reducing latency in making critical decisions, increasing the speed of processing tasks and mitigating any delayed communication with the cloud. In addition, it reduces bandwidth requirement and cost by processing it on site. Edge AI also offers high data security as it operates in a closed network, making it difficult to steal information. These, along with many others, are important reasons for businesses to incorporate edge in their applications.

    Edge AI finds applications in many areas. Current examples include Amazon’s Alexa or Apple’s Siri, smartphones with face recognition, mapping and cartography in drones, autonomous vehicles, smart speakers, drones and robots. Implementation of edge AI is also seen in various industries such as healthcare, manufacturing, transportation, retail, and more for upgrading their operations to ensure higher productivity, accuracy, efficiency, and safety. Here’s a look:

    Edge AI in Healthcare –

    Use of edge computing and AI in medicine helps promote patient care and operational efficiency. It also facilitates enhanced data security which is important for smart hospitals to carry out their tasks efficiently. Healthcare firms are able to perform medical tasks such as remote monitoring of patients, diagnostics, precise thermal screening, inventory management, and prediction of ailments.

    Edge AI in Manufacturing –

    The manufacturing industry implements edge AI to enhance and protect its processes and resources. It also seeks solutions that enhance productivity, quality, and reduce risks. For example, advanced machine vision or video analytics, an example of industrial edge AI, allows to gauge product quality with great precision. It is capable of detecting even the smallest quality deviations that almost go unnoticed with the human eye and predict machine failure to prevent bottlenecks. Thus, it helps avoid downtime and addresses problems that may lead to machine repairs and requirements.

    Edge AI in Transportation –

    With an aim to create smart cities where roads, vehicles and buildings communicate with one another, many technology companies adopt edge AI to provide smart cameras that assess traffic in real-time to identify obstructions in the road, reckless drivers and other situations.

    Edge AI in Retail –

    For long, many retail chains have been implementing customer analytics, which is based on an analysis of completed purchases, i.e. receipt data. Even if this technique helps in getting accurate results, the receipt data does not give information about how people move around the store, what they stop to watch, and the like. With the help of video analytics, retail companies can analyze anonymized data extracted from a video image and get informed about people’s purchasing behavior that can improve customer service and the overall shopping experience.

    AI application at the edge is seeing a tremendous growth and companies that are investing and embracing this technology are also growing subsequently. This infers that the market for edge AI is growing by leaps and bounds and has a promising future. A report by Allied Market Research predicts that the edge AI processor market is projected to amass $9.6 billion by 2030, registering a CAGR of 16% during the forecast period 2022-2030. The prime factors propelling the market growth are nothing but the benefits offered by Edge AI and the rise in the adoption of electronic items globally.

    In a nutshell, AI on the edge is sure to increase opportunities in the future. It is primed to enhance standards across various sectors, be those standards about safety, speed or accessibility.

    Author Bio: Sharmistha Bose has always had a keen interest in reading and writing. An engineering graduate, she forayed into the field of writing due to her love for words and the urge to do something different. Allied Market Research has given her the chance to gain knowledge about different subjects as a Specialist Content Writer. She can be reached at sharmistha.bose@alliedanalytics.com

    Continue Reading

    Trending

    Subscribe to our Free Newsletter

    Get Business and Marketing Insights from Experts, only onTimes of Startups!

    Your Information will never be shared with any third party