Now that you have decided to start your own IPTV business and have done all the hard work in bringing different blocks of this business like IPTV Panel or Middleware, Streams or Source, a decent Website which can be termed as Front store, Billing System, Android or iOS App for your end users in place, you should immediately start focusing on the business aspect of things.
You should not think about expanding your IPTV business after your business starts growing but you should have a strategy prepared from the word go. This is important because you don’t want to be caught unprepared when the moment comes. Therefore, if you are starting your IPTV business you should simultaneously think about expanding it and that is possible through bringing as many resellers on board as possible. However, it is easier said than done. Finding an IPTV reseller might not be that easy mainly because
- Many people are still not aware about how easy it is to become a reseller.
- They are simply afraid of the the “tech sounding” phrases involved in this business.
However, by following few basic steps one would be able to find resellers and would be able to expand IPTV business quicker than others. Moreover, it should be appealing to the resellers before entering into business. For example, Mywifi TV reseller has the USP of providing reseller services at one of the most competitive prices. You can know more about their reseller programme here.
So, in this article, let us address the most fundamental question any IPTV service provider encounters, how to bring more sellers onboard. Though, there is no hard and fast rule for bringing more resellers on board, one can take some essential measures to keep the fundamentals right.
Promote Promote Promote!
If you want to expand your IPTV business through resellers, the last client for you should be resellers. What this means is that you should start promoting not just about how awesome your services are but also about how awesome it is to become your reseller and how you can make awesome money by becoming a reseller of your services. Not just that but, you should also promote about how good your reselling programme is compared to other IPTV service providers. This can be done via proper promotion. You can use traditional form of promotion i.e. advertising it through media publications and also adopt the latest form of marketing via social media platforms and Google adwords.
Be as descriptive as you can on your website
Do not leave anything for speculation. Be as descriptive about your IPTV reselling programme. Mention all the details like how many devices will be supported, whether the service will be compatible with Android or iOS or both. For example, MyWifi TV reseller programme offers its services at USD 650 for fifty months. Other details like SD, HD, & 1080p support , 2 device support, iOS and Android compatibility etc are clearly mentioned. This helps buyer to make an informed decision. If you give your clients time for speculation, they will ultimately move to different service providers.
Make sure to provide awesome customer support
As Warren Buffet said, “No one remembers the price one pays to a seller few years hence, but everyone remembers a bad experience, if any”. This goes with every business that you can think of. However, providing awesome customer support becomes very important in this business because many resellers think that they are going ahead in an unchratered territory. If they have all your support, both technical and otherwise, the reseller will become your loyal client.
If your budget allows, give your resellers discounts every now and then
You can consider this as another way of promotion. In order to have more resellers on board, one can think of giving discount to anyone who joins your reseller programme within, say, 2 months. This might lead to more resellers onboard. In any business, economy of scale can give tremendous result. Why not try this in IPTV reselling? More the number of resellers, more your profit margin.
Though no one can guarantee an overnight increase in numbers, by applying these principles, in time, one will definitely witness the increase in the number of IPTV resellers in his/her portfolio.