Rise in health consciousness among consumers and surge in sports & fitness enthusiasm among female consumers have propelled the growth of women’s activewear market. s.lineworldfit is a recently launched women’s activewear brand which offers fitness wear ranging from leggings, tops, and shorts among others. Founded by Nina Jacqueline Woods, this UK based brand is located in Cambridge and London. However, the products offered by s.lineworldfit can be purchased from anywhere in the world.
Advantages offered by activewear, such as breathability, static, thermal, and chemical resistance, and quick drying, has supplemented the growth of the global activewear market.
“We wanted women to feel sexy when they work out. When a woman feels amazing in their gym gear it acts a motivator to continue on with this active lifestyle,” said Nina to Times of Startups.
Talking more about the products, Nina said that s.lineworldfit offers premium high waisted leggings with the Highest Quality Fabric and performance. With a 4-way stretch construction and flat lock seams throughout, the leggings are made from 87% nylon/13% spandex. The fabric used in the products are silky smooth, no chafe and has superior coverage and the products are no see-through. The brand also offers breathable Solid Sports Bra which is Push Up and Compression Bandage Sports Bra Top which is Shockproof and come in many beautiful colors.
“Activewear is a utility clothing generally meant for athletes, engaged in various sports and fitness activities. It helps enhance the performance of athletes, because of its various advantages such as enhanced grip, wicking function, and bi-stretchable characteristics. Our products maintain its shape, have a full range of motion and are long lasting. Moreover, they are of high quality, need little care, and they are uniquely adaptable. They will quickly become anyone’s favorite go-to workout pants.” she added.
According to recent reports, in 2018, the global women’s activewear market was valued at $125,078 million. The market is expected to reach $216.868 million by 2025.
Not just in the developed market, Women’s activewear has witnessed widespread adoption among consumers all across the globe. They are casual and comfortable apparel suitable for purposes other than gym or practice/fitness sessions too which adds to its demand value. Increase in the trend of activewear as regular or fashion wear has boosted manufacturers all around to expand their product offerings in various categories, including top, bottom, outerwear, innerwear & swimwear, and others.
Even though United Kingdom and North America dominated the global activewear market in 2018 and is expected to maintain its lead throughout the next year, the demand for activewear has seen a sharp surge in the emerging economies as well owing to the ongoing trends of pursuing a fit body and maintaining a healthy lifestyle. In 2018, United Kingdom and North America alone contributed about 53% share of the global market, owing to the increased interest in sports and fitness activities among the younger population in the region.
A significant rise in the disposable income along with growing fitness conscious population has added to the growth of the global activewear market. Moreover, growing interest in participation in physical activities is adding significantly to the demand for the sports-related products. Nevertheless, in many cases growing number of counterfeit products has led to safety & quality issues all over the world, leading to decline in brand credibility for various top brands.
Though existing players in the apparel market have rolled out their range of activewear products a long time back, brands like s.lineworldfit can expect enough market share left for them owing to the continued increase in demand for these products.