Sunny Leone to be the new face of

New Ambassador perfect fit for ‘dare to be different’ business model of India’s first online jewellery marketplace

Mumbai, April 18, 2017:, India’s first and the world’s largest online marketplace for jewellery announced Bollywood Actor Sunny Leone as its new brand ambassador and unveiled its new TVC. Launched in 2015, now has an average of 10,000 unique daily visitors and offers more than 50 brands and over a million designs and choices to the consumer to buy jewellery including Fine Diamond Jewellery, Bridal Jewellery, Gold Jewellery, Gold & Silver Bullion and Coins, Accessories and International Branded Watches.’s latest TVC, featuring its new brand ambassador Sunny Leone and directed by the Bollywood Celebrity Director Siddharth Anand, focuses on the myriad advantages that the online jewellery marketplace brand offers for jewellery consumers in India at large. Contrasting, in a simple but effective manner, the limitations that shoppers faced when buying jewellery at a conventional retail store with the convenience of online shopping, the TVC shows an initially disappointed Sunny Leone, eventually realising that it is best to buy jewellery from the online marketplace

It’s a very simple campaign with a clear-cut message. Sunny Leone said about the film “In the casual-glam film, I’m searching for jewellery that looks great on me; not necessarily a special occasion shopping, but the type that any woman needs today for everyday wear. I know what I want, and I finally find it on and that too at a great price. The tag line of the film is apt. Ask More. Get More. Save More.

More than 50 top jewellery and accessory brands of India including most of the leading names among India’s top jewellery brands are already present on These include diamond jewellery brands such as Nakshatra, Gili, Asmi, Nirvana, etc and gold jewellery brands like Maya Gold, Shuddhi and others. It also has unique offerings like jewellery crafted with the new age precious metal Lumineux Uno that is an amalgamation of gold, silver, palladium and platinum.

Commenting on the success of and the new Brand Ambassador, Saurav Bhattacharya, President, says, “Today’s millennial online jewellery shopper is difficult to please because her standards are high, she is willing to explore more and continue the search till she finds just what she wants. is the answer to this need of a multi-brand and multi-category jewellery market place with over a million pieces of jewellery for the consumers to choose from and has revolutionized the way jewellery is bought online. Our platform straddles across categories of solitaires, diamond jewellery, gold jewellery, coins, religious figurines and international branded watches and so there is more than enough choice for every consumer and for her every need sate”.

He adds, “’s new brand campaign that features a TVC with Bollywood Actress Sunny Leone, the right fit for the platform as she is multifaceted with many different aspects to her persona, in a sense, she is ‘fearless’, willing to do something new and succeed in it too”. Commenting on the future plans, Mr. Bhattacharya says, “Currently in its pilot stage, aims to provide consumers with an omnipresence ‘brick and click’ option. People can buy their branded jewellery online and go to the offline outlet of the brand to inspect and verify their purchase. 

They can choose the offline store location where the product should be delivered and then confirm their purchase after satisfying themselves completely”.

Sunny Leone who is recognised as one of the most searched personalities on the internet, apart from her Bollywood fame says, “I am very happy to be associated with catering to the jewellery shopping needs of every modern women. Anytime shopping, with assured quality, wider choice and great savings – that’s exactly what we need. I love the jewellery that has to offer. So many brands I can find something for my every need. Asmi gives me jewellery that is trendy and right for work; Gili is classy daily wear for casual social occasions, and Nakshatra is truly Devine, for those very special occasions.”

Kaushik Mukherjee, CEO, said, “ has been going from strength to strength in the online jewellery E-commerce space that offers rapid growth opportunities. The need is to keep pace with technological developments and constantly evolving consumer tastes. firmly believes in the need to rewrite conventions, and constantly improvise, make changes and adapt. And it is what our new brand ambassador Sunny Leone as a star embodies.”

About is India’s first and the World’s largest online jewellery marketplace with 1 million pieces and more than 50 brands. It offers the largest range of brands and the largest depth of designs and choices to the consumer in Fine Diamond Jewellery, Bridal Jewellery, Gold Jewellery, Gold & Silver Coins, Lumineux Uno bullion and jewellery, Accessories and  Watches.

  • 360 Product View – A unique feature, which enables site visitor to view certain products from all possible angles so that visitors get unparalleled rich experience when compared to offline buying experience
  • Auction – Visitors are able to bid for certain products on daily basis & win awesome jewellery products at throwaway prices
  • Gift Packaging – Customer can get  the purchased product gift wrapped along with personalized messaging for their loved ones with state of the art packaging which will make gifting a wow experience both for the sender & receiver
  • Group Gifting – Customer can create a group and split the purchase amount for a common friend or relative on wedding, birthday or so. This enables users to buy the one “the” gift for their loved on which they can’t buy individually due to budget constraints.
  • Payment Mode – Multiple options like -COD, Online Transactions (Net banking, Debit & Credit Cards), International Cards (Paypal), Online Wallet (PayuMoney) etc. all are available for customers to choose from as per their choice.
  • Pay as per convenience option
  • Customize your piece


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