In the business world, brand recognition can be your savior, and it can be your downfall. It all depends on how much time and effort you are willing to invest into building a brand image through the smart use of interior office design.
Your employees, customers, business partners, and prospective clients will develop a certain relationship with your brand in the first few seconds they step into your office space. These are just some of the factors to consider when designing your office.
Your work environment needs to be conducive to productivity and creativity, and it needs to portray an image of success. Here is how your office design affects your image and how you can use it to your advantage.
Traditional or modern design approach?
What is the overall goal of your brand image? Are you trying to portray a trustworthy business based on quality and impeccable service? Well, so is everyone else. While these should be some of the main constituents of your brand, in the modern world you need to take it a step further in order to rise above the competition.
You need to create uniqueness, you need to be creative and innovative, and you need to move people. The way you do that is by transitioning from a traditional cubicle-and-occasional-flower-pot office design into a modern office environment imbued with vibrancy and charm.
Give your office space some personality and flair, introduce eco-friendly solutions across the board, leisure sections, bring in some modern furniture and allow your employees to move around freely in order to let creativity flow and make amazing ideas come to life. In turn, your team members will love coming to work, and your clients will appreciate you thinking outside of the proverbial box.
Common areas and productivity rooms
Speaking of a modern design approach, introducing common areas into your office layout is one of the best ways to inspire mutual trust among employees, allow your clients and customers to witness the productive hub at work, and allow a sense of freedom to permeate the setting.
Moreover, you want to reinforce the positive feeling your brand emanates by allowing comfort to reign supreme. This means purging all the clutter in the office, introducing comfortable furniture, and letting plenty of natural light penetrate the setting for maximum positivity and performance.
The design of your conference room
When it comes down to portraying an image of trust and success to your clients and partners, the design of your conference room is of the utmost importance. This is the place where long-term deals will be struck, partnerships made, and innovative ideas put into motion.
Therefore, the conference room needs to be an oasis of productivity, comfort, and positivity. Not only should it feature comfortable furniture and a round desk to encourage collaboration, but it should also feature noise-canceling acoustic panels on the walls for peace and focus, as well as greenery in the corners. Complement the setting with inspirational wall art and you have yourself a winning conference room.
Adequate branding throughout the office
Your office space needs to proudly wear the colors of your flag, it needs to represent what your brand is all about. But you mustn’t overdo it. In the case of creating an inspirational brand image, less is more, especially when designing your office.
So instead of going for a massive logo and slogan in the lobby, go for a minimalistic approach, strategically placing your brand visuals around the office space. This can be in the form of framed pictures on the walls, on coffee mugs or vases, you can even make 3D logos and place them on shelves or give them away as collectibles. The office is your playground.
The best of both worlds
Finally, you want to combine the professional image of your corporate identity with powerful undertones depicting charm, creativity, and uniqueness. In a world cluttered with numerous competitors indistinguishable from one another, you want to give your clients something they can connect with.
Therefore, while sticking with a professional and excellently trained staff, you want to make it all seem laid-back and easy. Let everyone see people enjoying themselves at work, having the freedom to achieve great things and have a relaxing cup of coffee at the same time. You can achieve this by maintaining a modern, vibrant workplace. Let your office space tell your story.
In the modern world, office design can mean the difference between landing another client and constantly getting cut off by the competition. Use the five steps above to elevate your brand image, and pave the road to long-term business success.
7 Amazing Tips for Setting up Office Supplies at Home
Working from home can be a challenging task as there are always other things occupying your mind and time. The trend of work from home is increasing because of Covid-19. It is best to set up a proper workplace in your home to stay productive and motivated.
You can conquer more goals if you sit at a desk rather than working comfortably from your bed. Here are some tips that can help you maintain a perfect workplace in your home.
Choose a Proper Workspace:
The most important step in creating a home office is to select the right room where you can carry out your duties. You can turn your basement space or guest room into your office.
Making your workspace in the bedroom or living room can also be an option. Ensure that your room is separated from the rest of the house by a door to keep distractions away.
Work in a Comfortable Space:
Arrange the furniture in your home office in a way that provides a comfortable position for your body. If you sit in the wrong position for an extended period, it can negatively affect your spine health and cause muscle aches.
The chair should be placed in a way that lets your feet rest firmly on the floor. Place your keyboard on the desk that allows your forearm to rest parallel to the desk. For your eye health, make sure to keep the computer screen at the eye level or a little below.
Source of Natural Light:
Make sure to have enough light coming towards your room. You can set up your office in a room with a window and pull the curtains away. Sunlight gives you a source of vitamin D, which strengthens your bones.
Moreover, natural light can help boost productivity and quality of life. You can keep plants in the room to add more freshness. Other than natural light, keep some task lightings and small lamps to avoid overstraining your eyes.
Set Up Your Office Equipment:
Your home office should have all the necessary items for your work to run smoothly. If your job requires you to travel, then you can purchase a laptop. When you have less workspace, you can opt for a Wi-Fi printer that comes without a cable.
To work efficiently, your home office should have a computer system, printer, scanner, modem, digital camera, etc. When you are supposed to handle confidential documents, you can get a paper shredder to keep them from getting into the wrong person’s hands.
Keep Stocked Up On Office Supplies:
It is essential to have office supplies at all times to avoid delaying your work. It is always better to be overstocked. You do not want to end up running out of paper or ink just before your deadline.
Your home office supplies should include pens, pencils, paper, stationery, notepads, sticky notes, stapler, scissors, file folders, and printer ink cartridges.
Keep Your Office Organized:
The best way to keep your office neat and organized is to maximize storage space. Declutter the things that are not in use and manage the rest of your items.
Make space for shelves, bookcases, and filing cabinets to store all your documents and records. Having a proper storage system allows you to work efficiently.
Dedicate Your Office for Work:
It is best to avoid using your workspace for anything other than work. If you play games or do some other activity on your desk, it can limit your productivity level.
Keep extra activities away from your home office to keep yourself dedicated to your work. Avoid installing a TV or game console in your workspace. Make it your goal to get your job done first before indulging in other activities.
Preventing Employee Theft in the Workplace
Employee theft is a serious problem that unfortunately can affect businesses in any sector. Whether you’re a start up, a small business or large corporation, no one company is in the clear. Shockingly, 95% of all businesses have been impacted in some way by employee fraud.
While it may seem like larger companies would be the main target for these crimes, the opposite is actually the case. In fact, 68% of employee theft happens at businesses with 500 employees or less.
What used to be a traditional workplace has now turned into a remote environment. With so many of us working from home during these times, it can make it more difficult for employers to detect these kinds of crimes. These kinds of cases can sometimes go on for 14 months before they’re ever detected.
So how can employers know what signs to look for in order to prevent these crimes from happening at their business?
Check out the visual guide created by JW Surety Bonds that highlights the different types of employee theft, red flags to look out for and what preventative actions employers can take to prevent these crimes from happening at their workplace.
Unique Design Ideas For A New Startup Company
Startups have become increasingly popular in the last few years because they allow the average person to pursue their passions and make a name for themselves. A lot of work needs to go into starting a startup on all fronts, though. The fact that there are so many of them right now only means that your startup needs to be more unique. As well as standing out from the competitors, a unique design is also important because it can give some extra motivation to your employees. The environment we work in greatly affects how well and how quickly we’re doing our jobs.
1. Structure open space concepts
The open space concept is rather modern and popular with startups due to its many benefits for motivation and productivity. Still, this doesn’t mean open space should lack structure. To make the startup more unique and give it something special, organize the space into sections.
You can easily do this with rugs and carpets. If you want to take things a step further, you can make each zone have its own theme and style. As well as structure, this makes for a wonderful visual impact that’s bound to impress both employees and customers.
2. Don’t forget about the plants
Plants could be wonderful additions to any startup. No matter how hip and modern you are, you can’t deny that there’s a certain appeal to a vintage type room with a lot of plants in it. Not only do plants open up the space, but they also create fresh oxygen, thus improving the cognitive function of your employees.
As well as that, plants come in many shapes and sizes allowing you to decorate with them to a degree you feel comfortable with. You could just add desk plants to the startup and make sure the window panes aren’t empty, or you could go all out and create a tropical theme.
3. Colour is important
The colour or colours you use could tell a really elaborate story about your startup if you know how to use them correctly. Combining more colours lets you be more creative with the design as you have more chance to come up with interesting patterns that no one has seen anywhere else before. Forget about the boring white office walls we’re all so used to, and let yourself create something amazing out of your startup with colour.
One good way to start is to use the beige or white colour for a base. Then, start adding other, more vibrant colours to the mix. Use them as accentual colours and create patterns you think are stunning. For example, you could do wonders with the right shade of yellow and red. As well as making sure the colours go well with each other, you should pay attention to what they mean and how they affect moods. In the example above, yellow would inspire feelings of joy and happiness while red would stand for passion.
4. Make something old new again
Instead of finding a new and modern office building, why not choose something old? Not only will an older building cost less to rent, but it will also provide a much more unique experience to the employees and customers alike. Of course, this doesn’t mean you should leave the building decorated as it is. Instead, think of some creative building refurbishment ideas. Combining the old with the new will give the building a very distinct look.
Don’t be afraid to mix the styles you’re decorating in, either. For example, you could go for the industrial design which makes old buildings just pop. By opting to refurbish the building, you have complete creative freedom over the look of it. Thinking out of the box is encouraged in these situations. On top of all that, you’ll be showing everyone hat something old can be amazing again with just a little hard work and creativity.
5. Ask for personal touches
If you want your startup to have a heart and a soul, definitely ask the employees for some personal touches. Not only will this bring the team together, but it will also make the startup truly yours and theirs. The person who draws really well could paint a mural, another one can focus on the décor of the kitchen, someone else could bring interesting wall art to the startup, and someone could try decorating with plants.
Complete creative freedom is encouraged, as it will make the startup truly stand out from anything anyone’s ever seen before. When you have a lot of different people working together, combining those differences is the only way to create something amazing. If you want to go a step further, you could always leave a part of the startup for your customers to decorate. This might improve your relationship with them and make them see you as something more than just a regular startup.
As you can see, there are a lot of things you need to pay attention to when it comes to designing your startup in a unique way. Even though the process may take a lot of creativity, effort, and time, it will surely be worth it. In the end, you’ll end up with something truly amazing. Your employees and customers are bound to be impressed with your design, too. We’re confident the unique design you come up with will be the stepping stone to your success.
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