The Ecommerce leader will now be able to offer further resources to brands and launch a new product: Emotive Attribution

LOS ANGELES, May 19, 2023 — Emotive.io, the leading all-in-one growth platform for eCommerce brands, is excited to announce its recent acquisition of Bloom Digital, a renowned marketing agency specializing in SMS marketing, email marketing, and paid advertising. This strategic acquisition strengthens Emotive.io’s position as a comprehensive solution for eCommerce growth and enables the launch of a new product, Emotive Attribution, aimed at helping merchants optimize their marketing spend across all channels using a first-party pixel.

Founded in 2020 by Danielle Hixenbaugh, Bloom Digital Agency has quickly gained recognition for its customer-centric approach and results-driven strategies. As an anti-agency marketing agency, Bloom Digital puts people first and focuses on finding tailored solutions that align with clients’ goals, delivering tangible and profitable results.

“Our agency’s mission was always to revolutionize e-commerce marketing with top-notch strategies, reporting, and performance,” said Danielle, owner of Bloom. “Emotive’s goal is to be the ultimate solution for DTC brands looking to expand and scale. By joining forces, we’re poised to become the all-in-one tool that e-commerce business owners have been longing for.”

Emotive.io, originally founded in 2018 as an SMS platform for eCommerce brands, has recently expanded its offerings with two new product lines for 2023. Emotive Attribution is a groundbreaking addition to the platform, providing marketers with a comprehensive view of all marketing channel performance (Meta, Google, Snap, TikTok, SMS, Email, Pinterest, affiliate, and many more)  in one centralized location. Leveraging a first-party pixel, attribution model comparisons, and conversion journey insights, Emotive Attribution equips merchants with robust tracking capabilities in the post iOS16 world, enabling them to optimize their marketing spend and drive better results using first-party data.

Furthermore, with the acquisition of Bloom, Emotive.io also introduces Emotive Services, an extension of the agency’s expertise in SMS, email, and advertising revenue growth for eCommerce brands. Since its launch in Q4 of 2022, Emotive Services has rapidly grown into a 7-figure business line for Emotive.io, further expanding the platform’s capabilities and providing merchants with a dedicated partner to drive revenue growth across multiple marketing channels.

“We are thrilled to welcome Bloom Digital to Emotive and launch Emotive Attribution as part of our all-in-one growth platform for eCommerce brands,” said Brian Zatulove, CEO of Emotive.io. “This strategic acquisition and product expansion will enable us to provide even more comprehensive and effective solutions for eCommerce merchants, helping them grow throughout the entire funnel.”

With the acquisition of Bloom Digital and the launch of Emotive Attribution and Emotive Services, Emotive.io solidifies its position as the go-to partner for eCommerce brands seeking to elevate their marketing efforts and achieve outstanding results.

Emotive Services and Emotive Attribution are available now. To learn more about the platform, or to request a demo, visit https://emotive.io/

About Emotive.io:

Emotive.io is an all-in-one growth platform for eCommerce brands, providing innovative solutions for SMS marketing, email marketing, advertising, and attribution. With its user-friendly platform and data-driven approach, Emotive.io helps eCommerce merchants optimize their marketing strategies, drive revenue growth, and build lasting customer relationships. For more information, visit www.emotive.io.

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SOURCE Emotive.io

BlueAlly Technology Solutions, a Source Capital portfolio company, has announced its acquisition of Corporate Armor, a leading supplier of technology, security, and infrastructure products. This strategic move enhances the scope of services and product offerings for clients, while strengthening BlueAlly’s market position.

The acquisition of Corporate Armor, founded in 2011, adds an experienced team and vast selection of security, wireless, and data storage products to the BlueAlly offering. Corporate Armor’s dedication to providing best-in-class products to IT departments and service providers nationally, combined with their team’s expertise in data center, network, and cloud security, makes it a valuable addition to the BlueAlly Technology Solutions family.

The CEO of BlueAlly Technology Solutions, George Barkley, expressed his confidence in the Corporate Armor team, stating, “By integrating Corporate Armor into BlueAlly, we add substantial ecommerce and client service experience to our existing competence. This acquisition furthers our commitment to the strategy of re-inventing the Value-Added Reseller model. By innovating and bringing the best minds in the industry together, we have created something even better for clients—tangible value.”

CEO and President of Corporate Armor, Luke Walling, also shared his enthusiasm, saying, “We are excited to join forces with BlueAlly as we share a common vision. Together we look forward to creating and delivering solutions that delight our clients. As a unified team, we are now bigger, better and faster than we would be apart.”

As BlueAlly Technology Solutions and Corporate Armor move forward together, they will continue to focus on providing superior quality products, expert consultation, and excellent client service. The integration of Corporate Armor into BlueAlly Technology Solutions’ existing portfolio will offer clients even greater value and a more comprehensive range of IT solutions to meet their ever-evolving needs.

For more information about the acquisition and how it will benefit customers, please visit BlueAlly.com or contact Jonathan Berger, BlueAlly CMO.

About BlueAlly Technology Solutions:

BlueAlly Technology Solutions, headquartered in Cary, NC, has been delivering comprehensive IT solutions to businesses of all sizes, government entities, educational institutions, and regulated industries nationwide since 1999. The company is focused on security governance & compliance, cloud & infrastructure, and application & automation, and offers consulting and managed services in these solution categories.

About Corporate Armor:

Corporate Armor is a leading supplier of technology, security, and infrastructure products, offering one of the largest curated selections online. With a focus on superior quality, expert consultation, and exceptional client service, Corporate Armor delivers a white-glove experience, removing pain and complexity, and serving the needs of organizations across all industries.

About Source Capital:

Source Capital is a private equity firm that invests in mature, middle-market companies across a range of industries. Source Capital’s investment strategy targets growing companies with greater than $2 million in EBITDA seeking a growth-oriented partner. Source Capital was founded in 2002 and has offices in Atlanta and San Francisco.

65% of U.S. parents believe their children face barriers to ideal pathways after graduation

MONTREAL, Feb. 27, 2023 – Paper™, the leading Educational Support System (ESS), today announced that it has acquired MajorClarity, a best-in-class Career & College Readiness (CCR) tool. Together, the companies will offer a comprehensive CCR platform that will support all students, regardless of their preferred path after high school

Today, most high schools and CCR programs are focused primarily on college preparation, despite the U.S. Bureau of Labor Statistics reporting that in 2021, only 61% of high school graduates enrolled in college—a 20-year low for college enrollment.

These reports indicate that a growing number of high school graduates are enrolling in Career and Technical Education (CTE) or trade schools, enlisting in the military, or going directly into the workforce. However, these students have fewer career readiness tools at their disposal than their counterparts who plan on attending college.

According to a Gallup report, nearly half (45%) of U.S. parents want more non-college paths for their high school students. About two-thirds of parents (65%) say their student faces barriers to their ideal pathway post-graduation. Those barriers included “a lack of finances, information or availability, as well as more systemic challenges, including the preparation provided by their child’s school.”

“85% of the jobs that will be needed in 2030 didn’t exist in 2018,” said Philip Cutler, Paper co-founder and CEO. “It is critical that we develop better ways to connect students to career opportunities that meet their personalized interests, strengths, and ambitions.”

Unfortunately, most districts don’t have the resources to provide meaningful academic planning for all students, and school counselors often struggle to support non-college pathways. MajorClarity by Paper provides the necessary support for all students, regardless of their path after graduation. The new combined CCR platform includes customized academic pathways, career exploration tools, workforce micro-credentialing, a resume builder, and a cover letter review tool. For students attending college, there is a college essay review tool, a college application management, and a scholarship search.

“Career exploration not only gives purpose and meaning to academics—it’s also the key to building the professional skills every student needs, regardless of their career goals,” said Joe Besterling, CEO of MajorClarity by Paper. ” And in a world with rising student debt and changing workforce needs, rethinking career readiness is more imperative than ever.”

“Paper and MajorClarity are both companies focused on academic success for all students. Bringing career readiness and academic support together in one place means students have the tools to discover the “why” behind their education—then get the learning support they need to accomplish their goals,” Belstering added.

The launch of MajorClarity by Paper is a part of the company’s rapidly expanding Educational Support System. Earlier this month, Paper announced a new suite of learning tools that includes products addressing math skills, literacy, after-school programming, and college and career readiness. Those offerings, plus on-demand virtual tutoring and writing review, are currently available to over three million students nationwide.

“Recent trends highlight the decreasing number of students attending two- or four-year colleges. This creates a two-fold challenge for educators. We need to better support students who elect alternative paths after graduation while also increasing the number of students who continue their academic journey through post-secondary education,” Cutler concluded.

Mission-driven educators founded Paper to help all students reach their full potential and gain confidence in life. Paper provides an unlimited, on-demand Educational Support System (ESS) that includes 1:1 virtual tutoring; a Review Center for writing assignments; MajorClairty College & Career Support; Paper Missions, a gamified math skills tool; and PaperLive, a streaming service featuring interactive after-school programming. Paper’s highly qualified educators provide an instructional framework emphasizing inquiry-based learning to empower students to pursue lifelong learning and prepare for college and career success. Paper’s multilingual academic support is available in English, Spanish, French, and Mandarin. Paper supports over three million students at over 300 unique school districts in more than 40 U.S. states and Canada. Paper employs more than 2000 educators and tutors nationwide. Learn more or request a demo at paper.co.

SOURCE Paper