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Snowflake secures Dubai Electronic Security Centre certification, expanding provision of its Data Cloud in Dubai




Snowflake, the Data Cloud company, has achieved the Dubai Electronic Security Centre (DESC) certification, enabling the company to extend its services to all markets within the Emirate of Dubai, including government and semi-government organizations.

The DESC certification is crucial for cloud service providers operating in Dubai, ensuring they meet the stringent cybersecurity standards necessary to serve government entities. Snowflake engaged with an assigned independent third-party assessor to complete the certification assessment. This accreditation involves a rigorous audit and is essential for providers who must demonstrate compliance with both international standards, such as ISO/IEC 27001, ISO/IEC 27017, and ISO/IEC 27018, and local regulations outlined in the DESC Information Security Regulation (ISR).

With this certification in place and licensed by DESC, Snowflake is meeting the increased expectations of cloud service providers, and providing a framework for technical and governance measures to securely serve government entities in Dubai. The certification covers the company’s operations in the Azure UAE North region. For a full list of Snowflake regions, please refer to the Supported Cloud Regions page.

Mohamed Zouari, Regional Director at Snowflake, commented on the development, “As the Middle East rapidly advances its digital transformation and AI adoption, the need for reliable and secure cloud services is more critical than ever. Snowflake’s DESC certification not only underscores our dedication to meeting the highest standards of data security, but also positions us as a key player in supporting the region’s economic diversification and digital and AI strategies. This accelerates our growth and unlocks new business opportunities, while strengthening the cybersecurity posture of our services across the Middle East.”

This certification comes at a time when the potential for cloud computing and digital transformation in the Middle East is immense. The rapid adoption of cloud technology is supported by the governments’ increasing recognition of its benefits, and how the cloud is propelling AI adoption in the Middle East, with PWC estimating a $320 billion impact for the region.

For further information on Snowflake’s DESC certification or to inquire about security and compliance, visit the Snowflake Compliance Page.


About Snowflake
Snowflake makes enterprise AI easy, efficient, and trusted. Thousands of companies around the globe, including hundreds of the world’s largest, use Snowflake’s AI Data Cloud to share data, build applications, and power their business with AI. The era of enterprise AI is here. Learn more at (NYSE: SNOW).


H-E-B Opens Additional E-Commerce Fulfillment Center Featuring Swisslog Automation



H-E-B’s new e-commerce fulfillment center

H-E-B recently announced the opening of a new e-commerce fulfillment center in Cibolo, Texas, to support curbside and home delivery orders throughout Cibolo, New Braunfels and surrounding cities around the San Antonio area.

The 55,000-square-foot facility marks H-E-B’s eighth e-commerce fulfillment center the company has opened since 2018 and features AutoStore empowered by Swisslog and operating on synchronized intelligence from Swisslog’s SynQ software. The most recent of these facilities was opened in Plano, Texas in July 2023.

Five members of the Swisslog team attended the ribbon-cutting ceremony to mark the opening of the facility and showcase the ongoing partnership between the two companies. Swisslog continues to help H-E-B achieve their automated fulfillment goals and provide unmatched service and support to their communities.

H-E-B said the e-commerce fulfillment center further expands the retailer’s commitment to integrate innovative technologies that drive omnichannel growth and provide a more convenient and better shopping experience for Texans. The company further explained that these facilities have enabled H-E-B to grow its supply chain capacity to help improve and power the expansion of its curbside and home delivery services, which are available at more than 270 stores in Texas.

With this facility now operational, H-E-B said it plans to continue to open additional facilities across the state to help support the retailer’s expansion plans.

About Swisslog

We shape the future of intralogistics with robotic, data-driven and flexible automated solutions that achieve exceptional value for our customers. Swisslog helps forward-thinking companies optimize the performance of their warehouses and distribution centers with future-ready automation systems and software. Our integrated offering includes consulting, system design and implementation, and lifetime customer support in more than 50 countries.

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RemotePass Simplifies HR and Payroll for UAE Companies with New Direct Employee Feature



remotepass ceo

Abu Dhabi, UAE – June 5, 2024 – Leveraging its experience as a global platform offering contractor management and employer-of-record services in 150 countries, RemotePass, an HR and fintech platform, has launched ‘Direct Employee.’ This new solution empowers UAE companies, whether in free zones or the mainland, to onboard, manage, and pay their local and global employees through a single platform.

Direct Employee enables companies to instantly create compliant employment contracts, track expenses and time off, generate essential HR documents, and gain crucial insights through comprehensive analytics and reports. Additionally, the solution offers convenient approval workflows and seamless integrations with popular communication tools and finance systems like QuickBooks.

This product launch aligns with the UAE’s strategic goals to attract and retain top talent, both locally and internationally. The nation leads the Arab world in global talent competitiveness, according to the 2023 IMD World Talent Ranking, thanks to strong quality of life, high salaries, healthcare, education, and recent reforms. By addressing critical HR and payroll challenges, Direct Employee supports the UAE’s efforts to create a conducive environment for skilled professionals, enhancing the country’s attractiveness as a global hub for talent.

Kamal Reggad, CEO and Co-Founder of RemotePass, shares the inspiration behind Direct Employee: “As a UAE-based company, we have been able to identify unique challenges, which inspired the development of the Direct Employee product. Last year, we built this product specifically to support our local UAE employees and to centralize all of our HR & Payroll on RemotePass. After initially testing it with select clients earlier this year, we are now excited to make it available to all our UAE clients. We’re eager to see how this will transform the way UAE businesses manage their local & global workforce”

Existing RemotePass clients in the UAE can try Direct Employee for a free trial until September 31st, 2024, and experience the benefits firsthand.

About RemotePass:

RemotePass offers an all-in-one platform for companies to efficiently onboard, manage, pay, and retain remote contractors and employees in over 150 countries, ensuring compliance. The platform features HR tools like multi-currency expense management and time-off tracking with multi-level approval flows, along with mass payroll processing.

Additionally, remote teams get access to the RemotePass Super App, which offers financial services and benefits, including a USD Payroll card for instant payments, health insurance options, 7 payout methods, and 90+ currencies.

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Unlocking Success: How Newborn Town Dominates the MENA Social Networking Market



Newborn Town, a rising social networking company, has garnered significant attention in the Middle East and North Africa (MENA) market. Known for its innovation in live voice chat platforms and social entertainment products, this Hong Kong-based tech company has made remarkable strides. This article explores the secrets behind Newborn Town’s success in the MENA region.

MENA’s Social Media Craze Sparks Market Potential

The MENA region has become a focal point for several social media and entertainment companies, as the area’s high fertility rate and young demographic structure generate substantial demand for socialization. The statistics from OCED revealed that the average age of countries like Saudi Arabia, Türkiye, and the UAE is around 31 years, creating a vast user base for social and entertainment products. Religious restrictions have further driven young people to online social networking and entertainment, creating a significant market void.

MENA boasts the highest social media usage globally, with each person maintaining an average of 8.4 social media accounts and spending at least 3.5 hours daily on these platforms. This high level of social interaction and the users’ strong desire to flaunt their wealth present lucrative monetization opportunities for social applications.

(PRNewsfoto/Newborn Town)

Filling the Market Gap

A majority of foreign social media companies, including Newborn Town, have successfully filled this market gap by catering to the young population’s structure, high entertainment demands, keen interest in social networking, and willingness to pay. These companies have tailored their social products to meet market needs, resulting in rapid market performance improvements and demonstrating their global potential.

According to Newborn Town’s 2023 annual result, the company achieved a total revenue of approximately 3.308 billion yuan, an 18% year-over-year increase. The net profit was around 761 million yuan, a 165% year-over-year increase. Adjusted EBITDA reached 675 million yuan, up 80% year-over-year. The net profit attributable to shareholders was 513 million yuan, reflecting a 294% year-over-year increase.

Key Determinants to NBT’s Success

Innovation and localization strategies play a significant role in Newborn Town’s success. For instance, MICO, Newborn Town’s flagship social product, has its interface customized to reflect Middle Eastern cultural features, using symbols like falafel and hummus to encourage user engagement.

Additionally, Newborn Town has designed diverse paid features within its apps to meet the specific demands of Middle Eastern users. For example, TopTop allows users to chat and play Dominoes and Ludo with others in online virtual rooms, catering to their entertainment and socializing needs at once. These localized features have improved user interaction and increased customer retention.

Besides apps that combine social networking and gaming scenarios, live voice chat platforms are also viral in the MENA region. As of September 2023, eight voice chat room apps were among the top 100 global entertainment apps in terms of daily revenue.

YoHo, Newborn Town’s flagship audio-based social product, has gained immense popularity in the MENA region due to its tailored features. These features cater to some users’ unwillingness to show their faces during online social networking, providing a platform for interaction without compromising modesty.

Recognizing the “chatty” nature of MENA users, YoHo introduced the “family” function, enabling like-minded individuals to form online communities and interact more closely.

Future Prospects

Mordor Intelligence projects the Middle Eastern media and entertainment market to grow from $42.72 billion in 2024 to $66.99 billion in 2028. Undoubtedly, this trend has opened a new chapter for foreign tech companies like Newborn Town to pursue opportunities and capture market share in the MENA region.

Newborn Town’s success in the MENA region would not have been possible without its diverse and innovative product offerings. As technology evolves, Newborn Town will need to continue iterating its products to tackle future challenges and maintain its competitive edge.

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