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Millennials Are Diverse — Here’s What That Means to Your Startup

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Millennials Are Diverse -- Here's What That Means to Your Startup

Your startup is working on appealing to millennials, but for some reason you’re seeing more work than results. It’s frustrating because of just how many millennials there are out there, and you know they could benefit from your product or service. The value is real and you’ve got some super intelligent people on your team. Yet despite all ads, website content, and social media presence, sales to millennials remain flat.

To engage a millennial audience, you must recognize the importance of diversity and inclusion to this generation. 

Why Diversity Is Important to Millennials

About 44 percent of millennials are members of a minority group, meaning this is the most diverse generation America has ever seen. Purely from a numbers perspective, it’s easy to see why a group of diverse individuals would put a premium on companies that include people of varying ethnicities, cultures, and backgrounds.

About 83 percent of people feel marketing messages are more likely to have a positive impact if they accurately represent modern society. 

Given these factors, over 91 percent of marketers say there’s still a lot of room for growth when it comes to portraying diversity in ads.

As society becomes more diverse, millennials want to see this reality reflected by brands. Millennials are a value-driven generation that believes a company’s level of social responsibility is just as important as its offering(s). Millennials have grown up in an interconnected world, and, at least in America, they were taught to believe in fairness and equal opportunity for all.

The fact that millennials are digital natives plays a big part. Through the internet, this generation gets input from people all over the place. On Facebook, you can be friends with someone whose skin color, gender identification, and culture are completely different from your own. On Instagram, you can follow and be followed by a diverse array of people; likewise on Twitter.

In a study of millennials conducted by the Atlantic Marketing Group, participants were most likely to purchase items their friends “liked” on social media (primarily Facebook, but also Twitter and YouTube — the study was released in 2013 before Instagram was huge). The influence of friends was more important than celebrity endorsements, TV commercials, and emails. This finding corresponded to other findings in literature on this subject.

In other words, social media facilitates easy connections with a diverse array of people, millennials are very active on social media, and their purchasing decisions are influenced by what their friends like.

What Your Startup Can Do about It

The value of your product or service is important, but for millennials, there are thousands of products and services to choose from. Alongside showcasing the value of your product, showcase how you value diversity.

Start a conversation

Having a conversation with people is a way to get them interested in what your brand has to offer. As an entrepreneur, you know the market and the numbers you need to hit. Harness your knowledge of your target audience to start a conversation. Through conversation, you introduce people to your brand. The numbers come later. 

The conversation can involve blog posts, social media posts, webinars, videos, and white papers. Make the topic of conversation something that minority members of your audience are interested in discussing with you and each other (e.g. If you’re a tech company, a blog post could be something like, “Why Don’t Tech Companies Pay Women As Much As Men?”).

Most importantly, think about issues that you and your team care about and are affected by, and how these issues connect to diverse audiences. Start a conversation about these issues.

Express your values 

Use your website as a place to express your values. Make it easy for users to navigate to the values page; include pictures of your team and a thorough write-up on what you value in people, non-profits, causes, and fundraisers.

The values page isn’t a place to sell anything, it’s a place to express yourself as humans. Be sure to include input from as many members of your team as possible. If your values page is compelling and real, users will stay on your website to find out what else is going on.

Values are part of branding: about 66 percent of people want brands to take a strong stand, and 58 percent want brands to handle social media controversy head-on. Don’t be afraid to voice your values on social media.

Make sure your team is diverse

If you express support for diverse cultures and ethnicities, yet you don’t hire and promote minorities, you’re being inauthentic. That’s bad for business. Your brand could receive bad press, and your conscience will feel the twinge. 

Set that aside for a moment — Forbes’ Anna Johannson reports that “companies in the top quartile of diversity are 35 percent more likely to have above-average industry returns.” Diversity is good for business, in part because it brings bright minds and new ideas to the fore.

Embrace Diversity — Let It Shine in All Your Endeavors

Let’s go back to one of the statistics from earlier in this piece: over 91 percent of marketers say ads could be more diverse. The problem with that is diversity is not an advertisement. It’s not a strategy for selling more stuff to people — it’s an ongoing process, a value you must embrace and bring to fruition in your company.

Do your best to bolster minorities inside and outside of your organization and let your actions proceed from there. Millennials who value diversity will take notice. As for millennials who don’t value diversity, they’ll still be happy about the value of your product or service.   

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Importance of the role of HRs in the success of Startups

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Importance of the role of HRs in the success of Startups

We’re living in an unprecedented age of startups. 

With globalization, Startups have managed to taste success like never before. This has encouraged young talents to take a jump in the Startup pool.

However, 90% of startups fail within the first year. The ones that succeed have several things going in their favor and having a functional HR department is on the top things in that list. 

Why is HR so important?

There’s one big reason: Startups require energetic employees that can get results and solve challenges. Whether it’s finding these people or building a culture so they feel motivated to stay, HR plays the most important role in making it happen. 

Without HR you won’t have the right people. And without that, you won’t have your startup. 

The role of Human Resource in startups 

It’s about maximizing the potential of every employee. Below are some of the important roles of HR that keep your startup running smoothly and efficiently. 

Allows a startup to hire the best talent     

Everyone wants problem-solving folks on their team. When hiring, a startup not only has to compete with other startups but also cash-rich MNCs. HR can correctly analyze the hiring needs and create a brand image that will attract the right talent. It is a critical element, especially for startups looking to hire a diverse workforce.  

Helps in maintaining and retaining the talent   

The startup world is fragile. Most employees are looking for a stable opportunity and it is the reason a lot of them leave once they find that somewhere else. It’s easier to emotionally connect employees with the company values with a structured HR department and top management, which motivates them to stay longer. 

Helps in maintaining the CULTURE 

People love startup culture as it provides a lot of freedom and a platform for people to create their own set of processes. Progressive startups focus on the results rather than what the employees are wearing, where they are working from, and what’s their schedule. Offering people ownership and responsibility yields better results in the longer term. This culture of driving new initiatives and setting CORE values is built by the HR team. 

Helps in building the structure and improving the policies 

During the initial phase, most startups follow a flat structure without any hierarchies. As a startup starts growing, things scale up quickly. Especially if the number of employees starts growing over 50, then it’s better to build different structural hierarchies for different teams.   

For example, the Marketing team initially had 2 employees and they reported to the CEO. Now, 3 new people have joined and it’s not possible for the CEO to check-in on all of them. So, the 3 new-joiners can report to the initial 2 employees who then report to the CEO on behalf of the team.   

Any startup will fall apart if they don’t build a support system. Both management and HR are responsible for passively instilling this set of policies and hierarchies in the entire organization. 

Helps in learning and development of employees 

The culture at startups is such that employees are full of energy and enthusiasm. But this spark in employees will die if there is no continuous learning available for them. 

During a transition from START-up to SCALE-up, the employees must bring their A-game to work. That’s possible with effective employee engagement and the development of the workforce.  

HRs, with the heap of learning and development initiatives, will help you do exactly that. 
 

This is how you develop a structured HR department 

  1. Hire better: If you don’t hire the right HR people, don’t expect them to hire the best talent for your startup. 
  2. Encourage accountability: When you give HRs the control, they’ll feel responsible and inspired to check-in on everyone.  
  3. Offer trust: Don’t make HRs go round-round for permission on the small issues. Offer them trust and let them handle things.  
  4. Invest in technology: A modern HRMS helps HRs streamline functions and provide a uniform experience to every single person at the company. 

Finally… 

As startups evolve and continue to grow rapidly, a lot of elements will play a significant role in their journey towards success. HR as a function is one of the key elements that’ll help organizations create a culture of empathy and give them an edge over others. 

Now that you’re aware of the importance of HR in startups, set a plan for your HR department and grow like never before. 

About the Author:

Dheeraj Kumar Pandey
Dheeraj is an HR Advisor and stands at the forefront when it comes to helping Business Owners and HR Heads to overcome Tech challenges in People process. He has spent his last 10 years playing a vital role in assisting Startups, SMEs and Enterprise organizations to harness HR technology for maximizing people’s potential, performance to drive business outcomes. Dheeraj has used Keka as the platform of choice in helping 5300+ HR professionals at over 3000 organisations.

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WannaCry Ransomware – How to Avoid It?

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WannaCry Ransomware - How to Avoid It?

The malevolent ransomware called “WannaCry” hit organizations both vast and small globally in 2017. Over 200,000 frameworks were infected. This vast scope of infection affected organizations, governments, and surprisingly forced trauma centres to shut down.

WannaCry is a tool focusing on Windows OS where programmers assume responsibility for a PC, lock it, and hold clients’ information prisoner with no chance of recovering the files until a cryptocurrency ransom has been made.

This Windows OS security imperfection was initially exploited by the National Security Agency (NSA), then it was leaked, thereby permitting programmers to utilize the defect. A new IBM study approximates a 6,000% surge in ransomware assaults.

With ransomware assaults on the ascent, the Internet Society (ISOC) found that many people are unprepared to manage ransomware. However, you can avert this when you install an antivirus like Bitdefender or use a firewall. This article will look into how you avoid WannaCry and the updated versions of this ransomware tool.

Tips on How to Avoid the WannaCry Ransomware Tool

Ensure That Your Windows OS Is Always Up-To-Date

In case you’re using a modernized version of Microsoft OS, including Windows 7, 8.1, and 10, and you’ve remained up-to-date on your framework refreshes, you shouldn’t be susceptible to the present recapitulation of the WannaCry tool.

Due to the WannaCry ransomware tool’s surge, Microsoft gave uncommon patches on the more seasoned versions of Windows it presently doesn’t support to secure them against this malware. This includes Windows 8, Windows Vista, Windows XP, among others.

Put in A Devoted Ransomware Blocker

Try not to assume that your present antivirus utility offers insurance against ransomware, mainly if it’s an obsolete rendition. A significant number of the enormous antivirus suites didn’t add ransomware jamming until recently.

Not certain you’re secured? Go to your utility configurations and check whether there’s any indication of ransomware. Or then again, search online for your utility tool’s particular version and check whether it’s listed among the highlights.

On the off chance that it’s not, or you’re almost certain you don’t have any sort of protection past your fixed form of Windows, introduce a devoted antimalware tool. Some of the free options include Malwarebytes Anti-Ransomware and Cybereason Ransom free.

Scan Your Emails and Mail Service Regularly

IT specialist organizations report that 46% of the ransomware assaults they noticed were brought about by phishing tricks or emails, as indicated by research from Datto. Try not to open mails from individuals you don’t know without checking them first for malware.

Gmail has an implicit malware checker that will caution you before you open a dubious email. Numerous antimalware programming projects have email checking capacities. Some top-notch tools include Kaspersky and Norton Anti-virus.

Regardless of whether an email looks genuine, be cautious. Do not tap on a link within an email from somebody you don’t know. On the off chance that the mail is from a bank or of a service that you buy into, make a point to browse the email address cautiously.

Ensure That Your Passwords Are Airtight

Passcodes are a hassle, yet they are a critical way to stop programmers who could introduce ransomware tools like WannaCry and Petya. Ensure your passcodes are impermeable along these lines empowering them to secure your information in a superior manner.

Likewise, changing your passcodes regularly and entirely every couple of months will help keep the hackers speculating hence guaranteeing that your information is a lot more secure.

Back-Up All the Data in Your PC and Smartphone

In case you’re similar to most individuals, you’ve presumably heard this previously and disregarded it. With the low cost of external hard disks, free cloud services, and the simplicity of doing these backups, there’s no reason for not having either of the two.

Week by week, reinforcements could be needed for a great many people and can save you a load of cash demanded by hackers when they taint your system with a ransomware tool such as Petya WannaCry.

Do Not Be Relaxed About Your Information’s Security on Social Media

The best safeguard is to have an incredible offense with regards to forestalling ransomware assaults. Your offense can begin with your online media accounts. Ensure your profiles are private and can only be seen by individuals you know.

Try not to share an excessive amount of individual data, particularly in your biography. It’s simple for hackers to deduce your current location, device IP address, and more from sites such as Facebook, and Twitter consequently empowering them to dispatch a ransomware assault on your gadget.

Final Thought

All in all, the guidelines we have illustrated above can offer the first line of protection against the WannaCry ransomware tool. Nevertheless, all businesses and individuals are susceptible to a breach; therefore, it is always crucial to ensure you stay up-to-date on current threats and how to best deal with them.

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A brief guide for North America Shipping

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A brief guide for North America Shipping

Shipping from Canada to the US can be a fairly daunting process as a lot of paperwork is involved in it. It is indisputable that international shipping to North America has grown significantly with the passage of time and is continuing to flourish. Whether you are shipping from Canada to the US, or you are shipping to Mexico or any other location within North America, you definitely need the right shipping services, to manage the costs effectively. It is advised that you get your quotes from different North America shipping services before you hire one. A little research will help you make the right pick. 

Things to Consider while shipping from Canada to the US:

If you are shipping between Canada and the United States, then there are some key elements that must be considered. You will require the following as they are mandatory:

  • Consider the documentation that is required for all the parcels that have to be shipped to the United States. 
  • Consider the shipping options that you have access to. 
  • Look into how valuation will have an impact on online and clearance orders that will be shipped to the US. 
  • Always request an economy rate for heavier parcels that have to be shipped from Canada to the US. 

Prohibited or Restricted Products:

There are some products that are restricted for shipment from Canada to the United States. It is important to know about them as you don’t want to be involved in any legal matters. If you hire a professional and well-reputed shipping service, they will definitely educate you about the restricted products beforehand. 

This will vary from shipper to shipper. Some shippers might ship these products for you but make sure that it is safe to do so. 

 the following items are prohibited to ship from Canada to the US (do check with your shipper): 

  • Weapons (you will require a special license for it)
  • Tobacco products 
  • Medications 
  • Animal products or animals
  • Seeds
  • Money
  • Lottery tickets 
  • Alcoholic beverages 
  • Batteries
  • Certain types of toys 
  • Illegal substances 

Can you ship gift baskets from Canada to the US?

The pandemic has limited human interactions and the festivities are incomplete without gifts from our loved ones. The only option that people have now, is to ship their presents through cargo. With limitations on some products, can one ship gift baskets from Canada to the US? Well, you can but whilst keeping some certain things in your mind. 

  • Make sure that there is no alcohol in the basket. 
  • The shipment must be addressed to one individual only, otherwise FDA won’t approve it. 
  • If you ship a basket from a company, it won’t be considered a personal shipment. Thus, keep it in mind and make sure it is addressed from and to one individual only. 
  • You will have to provide a list of all the items present in the gift basket along with description. 

Customs while shipping within North America:

Whether you are shipping to North America or places within North America, it is important that you pay attention to the custom’s documentation. A detailed description is required of each item that is involved in the basket is crucial along with a local contact number of the recipient. 

CONCLUSION

Research for the best North America shipping services if you have to send items within North America or to it. A well-reputed company follows all the guidelines and provides the best shipping services to you as well. Thus, keep it in mind that your cargo delivery is highly reliant on the shipping service you opt for. 

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