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Millennials Are Diverse — Here’s What That Means to Your Startup



Millennials Are Diverse -- Here's What That Means to Your Startup

Your startup is working on appealing to millennials, but for some reason you’re seeing more work than results. It’s frustrating because of just how many millennials there are out there, and you know they could benefit from your product or service. The value is real and you’ve got some super intelligent people on your team. Yet despite all ads, website content, and social media presence, sales to millennials remain flat.

To engage a millennial audience, you must recognize the importance of diversity and inclusion to this generation. 

Why Diversity Is Important to Millennials

About 44 percent of millennials are members of a minority group, meaning this is the most diverse generation America has ever seen. Purely from a numbers perspective, it’s easy to see why a group of diverse individuals would put a premium on companies that include people of varying ethnicities, cultures, and backgrounds.

About 83 percent of people feel marketing messages are more likely to have a positive impact if they accurately represent modern society. 

Given these factors, over 91 percent of marketers say there’s still a lot of room for growth when it comes to portraying diversity in ads.

As society becomes more diverse, millennials want to see this reality reflected by brands. Millennials are a value-driven generation that believes a company’s level of social responsibility is just as important as its offering(s). Millennials have grown up in an interconnected world, and, at least in America, they were taught to believe in fairness and equal opportunity for all.

The fact that millennials are digital natives plays a big part. Through the internet, this generation gets input from people all over the place. On Facebook, you can be friends with someone whose skin color, gender identification, and culture are completely different from your own. On Instagram, you can follow and be followed by a diverse array of people; likewise on Twitter.

In a study of millennials conducted by the Atlantic Marketing Group, participants were most likely to purchase items their friends “liked” on social media (primarily Facebook, but also Twitter and YouTube — the study was released in 2013 before Instagram was huge). The influence of friends was more important than celebrity endorsements, TV commercials, and emails. This finding corresponded to other findings in literature on this subject.

In other words, social media facilitates easy connections with a diverse array of people, millennials are very active on social media, and their purchasing decisions are influenced by what their friends like.

What Your Startup Can Do about It

The value of your product or service is important, but for millennials, there are thousands of products and services to choose from. Alongside showcasing the value of your product, showcase how you value diversity.

Start a conversation

Having a conversation with people is a way to get them interested in what your brand has to offer. As an entrepreneur, you know the market and the numbers you need to hit. Harness your knowledge of your target audience to start a conversation. Through conversation, you introduce people to your brand. The numbers come later. 

The conversation can involve blog posts, social media posts, webinars, videos, and white papers. Make the topic of conversation something that minority members of your audience are interested in discussing with you and each other (e.g. If you’re a tech company, a blog post could be something like, “Why Don’t Tech Companies Pay Women As Much As Men?”).

Most importantly, think about issues that you and your team care about and are affected by, and how these issues connect to diverse audiences. Start a conversation about these issues.

Express your values 

Use your website as a place to express your values. Make it easy for users to navigate to the values page; include pictures of your team and a thorough write-up on what you value in people, non-profits, causes, and fundraisers.

The values page isn’t a place to sell anything, it’s a place to express yourself as humans. Be sure to include input from as many members of your team as possible. If your values page is compelling and real, users will stay on your website to find out what else is going on.

Values are part of branding: about 66 percent of people want brands to take a strong stand, and 58 percent want brands to handle social media controversy head-on. Don’t be afraid to voice your values on social media.

Make sure your team is diverse

If you express support for diverse cultures and ethnicities, yet you don’t hire and promote minorities, you’re being inauthentic. That’s bad for business. Your brand could receive bad press, and your conscience will feel the twinge. 

Set that aside for a moment — Forbes’ Anna Johannson reports that “companies in the top quartile of diversity are 35 percent more likely to have above-average industry returns.” Diversity is good for business, in part because it brings bright minds and new ideas to the fore.

Embrace Diversity — Let It Shine in All Your Endeavors

Let’s go back to one of the statistics from earlier in this piece: over 91 percent of marketers say ads could be more diverse. The problem with that is diversity is not an advertisement. It’s not a strategy for selling more stuff to people — it’s an ongoing process, a value you must embrace and bring to fruition in your company.

Do your best to bolster minorities inside and outside of your organization and let your actions proceed from there. Millennials who value diversity will take notice. As for millennials who don’t value diversity, they’ll still be happy about the value of your product or service.   

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This FREE eBook is for every woman who wants to defeat office politics and make it to the top in the world of business



Work space politics and gender based discrimination are some of the major reasons which preclude a large number of women from realizing their true potentials. A to Z of Power for Women in Business: The essential guide for any woman who is battling office politics and the boys clubs that still permeate business today is the recent book written by Charlotte Montgomery which aims to tackle this issue.

Talking with Times of Startups, Charlotte said that the even though the chances of success for both men and women at the beginning of their careers are same, with time, office politics and gender biased work environments make it increasingly harder for women to succeed.

” Every woman who is navigating unfair office politics at work pose themselves with a lot of questions. Will they like me? Am I not good enough? Is it my personality? Is there just something about me? Am I not management material? Do my subordinates not respect me, is that the problem? Women may also feel overlooked and grow cynical seeing senior roles being filled within her organisation with men and women far less qualified and experienced than her.” she added.

“As a career and business coach, these are the musings I hear most from my clients. From a certain cohort of my clients. Most of the women I meet are strong, talented, motivated, kind, polite, plays fair and expects the world to do the same. But they rarely get a chance to get ahead. This book is a short read that provides essential tips and tricks for you if you are tired of being overlooked for promotions and want to get the success you deserve! And fast!”.

The book is available for free for now here. You can also reach out to the author here.

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Quick solutions to keep your Mac as good as new



keep your Mac as good as new

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Are you also tired of this sign? Do you often think about the good old days when your Mac was working smoothly? Is slow processing of Mac becoming a hindrance in your work? If your answer to these questions is ‘Yes,’ then the thought of purchasing a new Mac must have crossed your mind at least once. 

But, hang on!

Before you Google for a new Mac, you must understand that after using a system for a while, it might cause some hassles. Of course, replacing or buying a new device every time your device starts to lag or slow down is not a practical solution.

Besides, most people don’t have time to send the device to the service center. In fact, surviving even a day without Mac will negatively affect your work. Therefore, we have collected a few measures that’ll help troubleshoot the problem and make your Mac work like it’s brand new.

To learn more about it, keep on reading!

Regularly backup your file

Generally, when the storage of your device gets full, it starts lagging. Imagine you need to do urgent work, but your Mac won’t support you. It’ll be a daytime nightmare!

You don’t have to face such a situation. It is advisable to keep the space in your Mac free (at least 10% of the disk space). How? You can create backup files in cloud storage, USB, or hard drive and delete unnecessary folders. This way, you’ll be able to free up some space, and your Mac will start running fast just like when you bought it.

Don’t forget to clear the cache

Talking about clearing Mac space, people tend to forget clearing the junk and cache files. Later it affects the processing of the device. If you don’t know how to remove it, various websites on the internet can provide you with good tips and techniques to clear the cache. There are three types of cache in Mac: System cache, Browser cache, and App cache. So make sure that you’ve deleted all the files.

Protection against malware

One of the myths about Mac is that it is not vulnerable to malware and viruses. That is the reason why most Mac users do not install anti-malware or antivirus software. However, once any virus enters your device, it will affect the processing of the system.

That’s why, to protect your Mac from every virus and threat, you should install antivirus software. It will help in detecting any harmful files and will safeguard the device by restricting the downloads.

Keep your system software up-to-date

Last but most importantly, always update your system software. Usually, software updates fix the bugs and help smooth functioning, eventually making it easy to work efficiently. To update the software:

  1. Go to system preferences
  2. Select the software update icon
  3. Click the update now button (if update are available)

That’s it! Your Mac will be good to go.


There will be times when you are in a hurry and need to submit quality work. In such a scenario, Mac becomes your best friend that’ll help you. However, to ensure that this best friend stays with you for a long time, you need to take care of it by updating it regularly, keeping backup and clearing cache, and making space.

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4 Material Handling Tips for a Safer Workplace



Material Handling Tips

It doesn’t matter what industry you belong to; when you are dealing with heavy loads, it is crucial for you to follow the right safety protocols for everyone’s safety. Material handling is something that a lot of factories and warehouses have to deal with on a daily basis and is a common part of a worker’s job. However, this simple task can become quite dangerous if you are not following safe material handling techniques. That is why it is vital for every company to provide their workers with guidelines and equipment that can help them move materials safely. In this article, I have mentioned a few material handling tips that can help you make your workplace safer; let’s have a look:

Design the Workplace Right

The workplace design plays an important role in material handling and can make your workers’ job easier if done right. That is why it is recommended that you design an ergonomic workplace to keep the risk to a minimum. The main ergonomic risk factors include forceful extensions, poor postures, and repetitive motions. Pushing and pulling materials or repeating the same motions repeatedly can cause injuries and long-term health damage among workers. You can improve the ergonomics of your workplace by focusing on a design that is best suitable for your industry and will make things convenient for your workers.

Invest in Conveyor Systems

Another great way of mitigating material handling risks is to invest in conveyor systems. If your warehouse or factory is moving a considerable amount of materials every day, then it is only wise to invest in conveyor systems. By installing conveyor systems at your workplace, you can streamline the process, making things easier for workers. You will also not need the same amount of man force once you have installed conveyor systems. Also, not only it helps you save resources, but it also saves you plenty of time by transporting goods from one place to another in a very small amount of time. If you want to boost your ROI by saving resources and time, you must consider investing in conveyor systems. You can check Mainway Handling to learn more about conveyor systems and how they can help with material handling.

Provide the Right Protective Gear

It is the responsibility of the management to provide their workers with the right protective gear. Accidents happen all the time, and not all of them can be avoided. Having the right protective gear can protect your workers from serious injuries. That is why it is strictly recommended that you provide all your staff with complete gear that can protect them in case of an accident. You should provide them with the following equipment:

  • Eye protective gear, i.e., safety goggles
  • Steel Toed Boots
  • Forearm Pads and Knee Pads
  • Thick Gloves for Finger protection
  • Metatarsal guards for Foot safety

Make wearing protective gear mandatory for all the workers in the workplace. It is vital that you implement this rule strictly so that the workers won’t act irresponsibly.

Educate Your Workers about Body Mechanics

It is vital for your workers to understand body mechanics and avoid postures and movements that can cause them long term injuries. You must teach them about body mechanics to ensure that they are moving the right way and are at no risk of any serious injuries. You can do this by providing them booklets with instructions, and you can also arrange training seminars for them. You should also make every new worker go through a short training process to teach them how to do their job safely.

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