With the growing prevalence of online shopping comes a rise in online returns. Consumers are shifting their buying habits toward the web, leading to a spike in post-purchase returns.
This isn’t necessarily bad for businesses operating on the internet — it’s just a matter of navigating the ecommerce returns process cleverly. Digital entrepreneurs can even benefit from a customer-friendly return process, by building consumer loyalty.
The first step to tackling the budding return economy is to create an effective return and refund policy. A policy that’s clear, reasonable, and serves both your company’s and your customers’ needs is at the heart of any successful returns strategy.
To learn what makes a return policy great, check out Termly’s infographic below. If you’re ready to create your own return policy, but don’t want to start from scratch, you can use Termly’s free downloadable return policy template.
