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AI Startup Mason Launches ModeMagic Partner Program to Help SMBs Streamline Their Online Merchandising Needs




Mason, an AI & Automation-powered no-code SaaS startup for e-commerce entrepreneurs & DTC brands, announced yesterday the launch of ModeMagic Partner Program – an initiative for retailers & merchants in India & across the globe to collaborate with the industry’s leading e-commerce agencies experts & technologies.

To achieve rapid results and persistent transformational value, small businesses are increasingly turning to experienced partners to speed their digital transformation journey. With the ModeMagic Partner program, Mason’s clients will more easily identify and collaborate with the right pre-qualified partners across a range of technology and industry solutions, which will ensure that sure that any small-mid scale online store owner can also create delightful shopping experiences for their customers at all times – without the hassle of learning how to code. Designed to meet the unique needs of various partners – from affiliates, influencers, technology & agency partners, the ModeMagic Program will enable them to bring more agility in growing their own eCommerce-driven business. Additionally, with this streamlined and strengthened program, partners will also receive an improved overall experience working with Mason through benefits such as recurring revenue share where partners get a 20% revenue share whenever they refer merchants to Mason’s app, access to exclusive competition, and access product roadmap & community partners, etc. 

Commenting on the move, Kaus Manjita, CEO & Founder at Mason, said, ”Our program provides unique solutions to make a brand stand out from its competitors by providing benefits such as auto-identification of trending products and making the brands’ product feed look visually appealing with unique badges/labels further enhancing the whole experience for customers! With the key USP being its ability to be customized, the program allows for maximum transparency across the company. ModeMagic by Mason cuts manual product updates by 90% while reducing the risk of errors and increasing reporting cadence.”

Mason is a team of creative thinkers and creators, believing in the art of storytelling. Our app builds stories around products and helps store owners create a personalized narrative for their stores. Similarly, our Partner Program is not just a usual Business endeavor, it aims to build a long-lasting community through fruitful strategic alliances that create a beautiful ecosystem in the design space and e-commerce–a comfortable space that is accessible to everyone, even to the ones who aren’t well versed with the complex art and science of design and coding”, – added Shivam Sharma, Growth Manager – Partners & Affiliates

Mason has helped 25,000+ global retailers automate their visual merchandising process with an easy-to-use no-code toolkit in just one year of launch. Mason is available exclusively for Shopify merchants as ModeMagic on the Shopify app store too – rated a 4.9 Star rating which solidifies the proposition that it is a huge value add to the lives of Shopify merchants.

About Mason
Mason is an AI-powered eCommerce content startup, which has recently raised pre-seed and seed funding from Accel Partners (Subrata Mitra), Lightspeed (Dev Khare), Venture Highway (Neeraj Arora). Currently, The platform is subscribed by over 8000 Shopify merchants across India, North America, and Singapore. The startup has also been serving the likes of e-commerce giants like Amazon, Flipkart, Dunzo, Myntra, Bigbasket, Swiggy, etc.

It has recently won the Shopify Commerce 2020 Awards for ‘The best App User Interface’ and has been working with more than 5000 Shopify merchants globally.

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Examples of 9 Successful eCommerce Websites Using Shopify Plus



9 Successful eCommerce Websites Using Shopify Plus

Since its launch in 2014, Shopify Plus has risen to become an indispensable tool for ecommerce shops. The platform has over one million business users that want growth, support, and customizable solutions.

Not every brand on Shopify Plus is niche, however. The platform drew attention from some of the biggest and most famous ecommerce brands on the market as well. Take a look at these 9 great examples of successful ecommerce sites using Shopify Plus.

1. Los Angeles Lakers

The Los Angeles Lakers have been around since 1947, but they’re always ahead of the curve with the newest trends. The team is always seeking to outperform competitors both on and off the court, especially when it comes to merchandise.

The team uses Shopify Plus for its Lakers Store and its selection of merchandise for women, men, and kids. The site has a lot going for it, from standout graphics featuring players to a center scroll with top-selling products. The store is also organized well and includes sections to shop by item type, by player, by brand, or by collection. Checkout is quick and easy, too.

2. FitBit

FitBit, a huge name in fitness trackers, has gotten on board with Shopify Plus. Catering to a global audience, the Google subsidiary company uses Shopify Plus to support its high volume of products and shoppers.

Because the FitBit itself is so high tech, the company offers tutorials for setup and integration. There’s also a blog with inspiration and motivation to get out and get active. Shopify Plus allows FitBit to cover all these important aspects of delivering the customer experience and creating valuable content for its users.

3. AllBirds

Allbirds is a popular shoe brand that offers simple and comfortable shoes created using sustainable materials. The brand skyrocketed to success and reached a worth of $1.4 billion in just a few years.

The brand uses Shopify Plus to complement its well-designed products and strategic branding. The site features stunning product pages with enhanced colors and an array of size options that shoppers can find easily. The brand also offers different content, such as product benefit pages and an Instagram feed to see real customers wearing the shoes.

4. Decathlon

Decathlon is a French sporting goods retailer that’s among the largest of its kind in the world. Known as the IKEA of the sports industry, Decathlon has over 11,000 outlets for in-person shopping and a vibrant and well-designed website.

Using Shopify Plus, the brand created a smooth, intuitive site experience with a search bar, product categories, and professional graphics. The checkout process is also quick and easy, so the site can support large order volumes on promotional days.

5. Red Bull

The famous Austrian energy drink company is one of the biggest brands using the Shopify Plus platform. Shopify Plus gives Red Bull an opportunity to create alternate sites for different countries and organize its products, events, athletes, and television offerings in a seamless online experience.

Red Bull is all about energy and speed, so choosing a well-designed, efficient site platform is an excellent choice for the brand.

6. PiperWai

PiperWai offers limited product categories in health and beauty, such as aluminum-free deodorant. After a boost from an appearance on Shark Tank, the company experienced over 6,000 percent growth in a short period.

In addition to offering solid, valuable products, PiperWai became a sought brand with determination. The founders started the business in their kitchen and managed all the ebbs and flows of managing a startup, and now they’re reaping the rewards. The Shopify Plus site supports their mission with streamlined technical aspects, rich content, and an array of user-engagement content.

7. Saturdays NYC

Saturdays NYC is a unique fashion brand that promotes the surfer lifestyle and aesthetic with clothing, hair products, and boards, along with a coffee bar at the physical stores. Using a Shopify Plus site, the brand created categorized pages for its men’s and women’s apparel and accessories, as well as lookbooks and behind-the-scenes content.

Shopify Plus also helps the brand support its online “magazine,” or blog with impressive content related to the brand and the lifestyle it promotes. The platform provides numerous alternate sites to help Saturdays NYC reach customers in different countries, with different currencies, and automatically adjusts the international shipping quotes.

8. Ulla Johnson

Ulla Johnson is a Manhattan-born designer who created her own line and brand inspired by the energy of New York. Her brand is known for its artisanal style with natural fibers and easy style, all influenced by her travels to far-flung destinations on vacations.

The brand’s aesthetic is perfectly communicated in the rich graphics and artistic styling of the Shopify Plus site. Like other brands on this list, Ulla Johnson uses the site to create spectacular product pages, collection information, and pages for events and press. Alternate sites are available for many other countries, allowing Ulla Johnson to reach a wide, global audience. You can also live chat and set up an account quickly and easily.

9. Rebel Girls

After a successful Kickstarter campaign, Rebel Girls published the bestseller “Good Night Stories for Rebel Girls” and shot to fame. In total, the brand sold over 3.5 million copies of the book and has grown into a full ecommerce brand.

Now, you can buy books, artwork, bags, and stationary with Rebel Girls branding and its unique touches, such as fun illustrations and striking color contrasts. The transition into a full brand with merchandise has been astonishing, and Shopify Plus was a big part of that. The brand is wildly popular all over the world, especially with parents. Rebel Girls also has a podcast for a young audience, which moves the successful book into digital territory.

Ready to Make the Move?

Shopify Plus has been a significant advantage for many brands, especially with features like alternate country sites, customizable checkout, and unlimited staff accounts. With so many tools and functionalities, Shopify Plus is ideal for big and small brands alike, especially brands with the potential for rapid growth. Are you ready to switch to Shopify Plus?

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Top 7 Things You Need When Starting an Event Planning Service



Event Planning Service

Are you an event planner? Maybe you have just begun working at the job. If so, you need to know some of the fundamental things required to make an event a success. The following information will clue you in on how to be of better service to your clients.

1. A Checklist

First, before you begin, you need to create a checklist – a basic template you can use whenever you are planning any type of event. The checklist will help you narrow down the days and time, the location, the type of affair, any temporary structure you will need, the purpose (fundraising, product launch, etc.), the milestones, and audience. To succeed at planning, you must know the attendees.

Okay, now that you have created a checklist to help you with planning, you are ready to employ the 6 other things that will help you with your work.

2. An Event Budget

Creating a budget may sound daunting. Even if you use an Excel spreadsheet, things may become confusing. However, by keeping things organized, you will find you can plan the budget for the primary categories, such as rentals, decor, and catering. Once you do this you can break down costs under each subject line. Excel can take care of the details for you.

Smaller details might include the costs paid for checking rental expenses, receiving quotes from vendors, negotiating vendor discounts, and paying deposits. Therefore, the budget for does not a line that you can easily mark off. Your budget represents a real document with a format that supports cost-efficiency and savings for the client.

3. A Program

This part of event planning represents its core, The program tells a story about the event to build expectation as it is written to show the event’s timeline and what will happen during each day of the gathering. To make this happen, you need to plan the program agenda, map out the timeline for the program, and hire the entertainers or speakers that will enliven the occasion. If your goal is to begin an events business, this item cannot be left out.

4. The Layout

Next, you need to know how you will use the space at the venue where the event will be held. This includes details, such as the seating arrangement. Also, keep this in mind – you need to know where you will be placing electrical cords or things, such as bussing or catering stations. This will entail visually laying out the area so you can share it with vendors or clients. A user-friendly technology tool can be used for diagramming the layout.

5. The Event Theme

Naturally, you cannot hold any event without a theme. The theme serves as a message for creating buzz and expectation. Communicate the event’s theme through social media posts and invitations. A theme will also help you connect the components of your event, such as entertainment, the decor, and catering.

When you have a theme, it makes the event memorable. For example, if you host a 60’s themed event, a client will likely recall a business, product, or brand when they see something that is 60s-related on the TV or in an ad.

A them is especially important for trade shows, as it gives businesses a chance to display their goods and services in a memorable way.

6. The Decor

The decor is critical for planning a successful occasion. The decor includes rentals, tablecloths, accent items, and flowers. Anyone who attends an event will notice the visual elements, such as the lighting or take note of the music, presenters, aromas, and textual elements of the affair.

7. The Foods and Drinks and Entertainment

Because sharing food promotes community, what you choose in foods and beverages is important. Presenting the right foods and drinks can make or break an event. To ensure the attendees remain happy, you need to determine the type of service – appetizers, seated dining, and food stations. Planning the menu around dietary restrictions helps as well.

Entertain your guests, as well, with speakers and entertainers. To do this, you may have to book hotel rooms for speakers, sign agreements, establish modes of transportation for VIPs, and include Interim entertainment, such as places to relax or photo booths.


Planning an event takes an organized mind and supportive technology tools. Once you develop a checklist however, you can start the planning process seamlessly. You have to begin somewhere, so make your checklist an integral part of planning an event in relation to a budget, program, theme, the decor and food and entertainment.

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Construction Industry Trends to Explore ASAP



Following the latest trends in the construction industry might not be the best way to spend your time, but it’s certainly one of those things you have to do if you wish to make a living in this industry. Luckily, with so many different trends emerging almost daily, you shouldn’t have a problem finding those that will interest you the most. Whether you’re an investor, a general contractor, a homebuyer, or someone who’s about to start building their first home, these are the things that define your strategy and affect your budget. But, if you know how to make the most of these trends, you’ll benefit more than you can imagine right now, so what are some of the most important trends in the construction industry you’re going to need in 2022 the most?

New materials

This may be a simple idea that has been around for a while, but it’s still one of the best and most effective ways to take your construction to the next level. Exploring new materials isn’t always easy and this is a process that takes a lot of time, energy, patience, and, most importantly, money, but if you manage to find the right materials, you’ll end up having significantly higher results and even manage to save money in the long run.

Some of the most innovative and important materials right now are self-healing concrete, modular bamboo, spider silk, and wool brick. Some of these have been around for some time, but they’re constantly getting better and better, and that’s why including them in your next project is such a great idea. You can even try combining them in a new and unique way, thus getting even better results and making sure your construction is as durable, visually appealing, and extravagant as it can be!

Old materials

Exploring new materials isn’t the only thing you can do in the construction industry, though – you can always take a step back, go back to basics, and look into materials that have been around for decades or even centuries! These materials are reliable and will certainly help you make all your dreams come true, but you need to know how to use them and how to make the most of their potential. This is vital to do in this day and age, and this is one of those construction trends you’ll have to work for the most if you wish to have the best outcome.

One of the ways to do that is to look into recycling ideas and find a way to repurpose old materials. Anything you can buy cheaply, get for free, or find on the construction site can be used once again, and it’s all a matter of being creative with your resources and ways to combine them. Old timber, steel, glass, and even bricks can be repurposed and used as brand new materials, and this will give your project a new look, making it look nicer than before and giving it a dose of sustainability, which is something everyone in the construction industry today adores.

Modular building

This is another amazing idea that can help you accomplish quite a lot without wasting your time, money, resources, and energy. Instead of completing every part of the process on the actual site, which might turn into a long and expensive process, you can simply go in another direction and do it elsewhere. This is what modular building is all about, so don’t wait any longer and start exploring it ASAP.

Probably the best thing about this idea is its versatility. It doesn’t matter what you’re building, what your time frame is, and how your project is, you can introduce the modular aspect to it no matter what. From tiny houses to massive residential buildings to commercial spaces and modular classrooms that serve several purposes at the same time – this idea is practical, useful, and inspiring, which is why this is one of those construction industry trends that are here to stay.

Workforce issues

This is one of those less happy sides of the construction industry at the moment, but it’s still an important factor you have to be aware of. With less and less people wanting to be a part of this industry, and with more and more of them being affected by the global COVID-19 pandemic, finding a reliable crew is getting harder and harder.

This is why you have to think outside the box and find ways to encourage people to work for you. Employing new staff is never easy, but if you stick to a few simple rules, you’ll be able to move past this issue. Once you do that, try to keep your staff happy, and you’ll avoid tons of potential problems in the years to come.

Following the latest construction trends is hard, but if you want to become a part of this industry, start focusing on these right now, and you’ll become even more successful in the future!

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