To run a successful Google Ads campaign, you will need an advertising budget, but you won’t necessarily have to spend a lot of money on it. With the right pay-per-click strategy and effective tools, it is possible to increase your website’s metrics effectively.
More to it, if your business cannot afford a big advertising budget, you will need an even better strategy because every dime counts. You want to make sure you invest your small budget right.
Therefore today, we will share a list of the best tips for a successful Google Ads campaign. These tips will help increase your campaign’s efficiency, even if you don’t have a big budget.
Tip #1: Choose the Best Keywords
To begin with, make sure you use the best keywords for your future ad campaign. Ensure you use both generic and narrow ones. Generic keywords will bring more traffic to your website, although it may not give you many conversions.
At the same time, if you use both types of keywords, narrow ones won’t bring you the most traffic, but they will offer a higher number of conversions. If you find yourself having trouble choosing the best keywords for your ad campaign, you can use a specialized keyword tool for Google Ads to find the most relevant ones.
Tip #2: Be Specific About Your Goals
A very important element of a search engine marketing campaign is setting specific goals for separate ad campaigns. Your business’s purpose could be increasing brand awareness if your business is new or lacks recognition in the market. Also, the goal could be increasing traffic to your website and boosting the number of conversions.
Just make sure that you don’t plan multiple goals for a single ad campaign because not focusing on a specific purpose will make it difficult to measure important metrics. Also, focusing on various goals at the same time will extend the term of reaching the objective.
Tip #3: Think About Your Target Audience
Before you write an ad copy and launch the ad campaign, determine who your target audience is. The target audience may differ regarding age, gender, income, geographical location, and interests.
Narrowing down your audience will help you attract your potential customers, interest them, and motivate them to take action.
Tip #4: Meet the Expectations of the Potential Customers
Your ad copy must be not only relevant but also accurate and not misleading. In other words, writing a good copy is only the first step. And a good copy is not the one that sounds good and seems intriguing, but the one that meets the expectations it creates.
Make sure that after a potential customer clicks on your ad, the person is not misled when the landing page is reached. The landing page should display the content that the ad represents. Also, the page should be functional and easy to use. If any of these factors are unfulfilled, your Quality Score may suffer because the visitors will leave your website instead of converting.
Tip #5: Do Not Forget Mobile
Even if many people are still making their purchases using the desktop version, the number of mobile shoppers is constantly growing. As we live in times when people use their smartphones a lot, people tend to do different tasks using their mobile phones, including shopping.
When you use ad extensions, do not miss out on the app extension. This one will allow your potential customers to download an app by clicking on the ad. And if your business has an app that increases engagement, it’s a good idea to promote it on Google Ads.
Tip #6: Take Advantage of Negative Keywords
If you have chosen to use the pay-per-click method, you should use negative keywords for your ad campaign. If you are using both generic and narrow ones, the generic ones may lead you to losses over unprofitable clicks.
For example, if you are selling food supplements and you use such generic keywords as “food supplements,” you may mislead the people who search for vegan ones. So if you are not offering vegan food supplements, just exclude the word “vegan” by making it a negative keyword.
Tip #7: Keep Testing
Once you have your goals set, remember to keep testing different elements of ad campaigns. The smallest change in ad copy or keywords can affect the increase of conversions.
Surely, a change that you will make may decrease the number of conversions too, but you’ll learn what works and what doesn’t by testing different strategies. Also, when you write an ad copy, write at least a few slightly different versions of it so you can choose the best performing one.
Top 12 Benefits of White Label Marketing
Company growth can be tricky, but it’s one of the problems business owners typically enjoy. Still, being overwhelmed by growing clients can create management problems and become a strain on your current crew.
While you can hire more employees, you’ll also have to hire more management, which can significantly reduce your profit. Moreover, if you can’t sustain your company’s growth, you’ll have to fire some of the staff, damaging morale. Also, retaining top talent can be challenging.
Luckily, you can outsource some of the work to a white-label agency to help you overcome challenges associated with business growth. In addition, you will be able to fill crucial work and technical holes and provide your clients with more services.
Keep reading for other benefits you can get if you partner with a white-label agency.
What Is White-Label Marketing?
White-label marketing is a type of marketing where a company uses another business’ marketing services under its name. In other words, the marketing company makes marketing content under the name of the company that hired it. For instance, a company that specializes in SEO can use white-label marketing to reach a marketing crew that can offer content writing and graphic design.
That said, white-label marketing can include different parts of a marketing campaign. The company can decide to use it for its entire marketing plan or just for one or more services, including SEO, social media, website design, email marketing, digital marketing advertisements, etc.
How Does White-Label Marketing Work?
If a company offers marketing services and has many clients that need various specialized services, it can outsource some of the work instead of hiring more employees for each service.
In that case, the company can offer many different services under its own name while another company handles the tasks.
What Are the Benefits of White-Label Marketing?
White-label marketing offers numerous benefits, including reduced costs and access to advanced tools. That’s especially true for full-service marketing companies.
Here are 12 other reasons to consider using white-label marketing.
1. Position Yourself as a Full-Service Agency
One-stop agencies can more easily attract and retain clients but may experience some blockages along the way as not many companies can afford to hire a broad team of specialists like developers, SEO specialists, content writers, graphic designers, etc.
However, using white-label marketing enables you to position your business as a full-service company that offers various specialized services like Google Ads, SEO, copywriting, website design, social media, etc.
2. More Time to Spend on Other Projects
With white-label marketing, you can spend more time on other business projects. For example, an outside agency may focus on developing new design products, ultimately saving you the time you can use to focus on what your business is best at. Ultimately, this will result in satisfied employees and clients and quality work.
3. Avoid Unreliable Freelancers
If you tried to work with freelancers to offer additional services, you likely discovered they can be unreliable. Even if you find a trustworthy freelancer, they may move to other opportunities. On the other hand, white-label partnerships will likely develop into long-term relationships that boost both businesses.
While high-quality white-label partners can be more expensive than freelancers, they ensure deadlines are met, projects are completed to high standards, and communication is responsive. Moreover, you can check their trustworthiness through their reviews, previous clients, case studies, and testimonials.
4. Reduced Expenses
By using a white-label marketing services provider, you can avoid several costs associated with maintaining in-house specialists, including salaries, benefits, and training costs. Moreover, you can reduce your overhead expenses by using another company’s technology and expertise.
5. Leverage the Power of Social Media
Social media is an effective marketing tool as it allows you to build brand awareness, boost engagements, run campaigns, educate consumers, and increase conversions. Still, scheduling social media posts won’t get you more active followers or a return on investment (ROI).
While social listening can help you measure brand sentiments and attract social conversations and brand mentions on significant platforms, social monitoring experts aren’t easily found, and social listening tools can get pretty pricey.
Fortunately, white-label companies have access to expensive tools and knowledgeable resources that allow you to leverage social media to reach your goals. Apart from that, it can save you both time and money you would otherwise spend on researching, buying tools, training, and hiring.
6. Evaluate Your Social Media Strategy and Campaigns
A white-label marketing agency will provide valuable consultations on social media strategies and campaigns and help you improve them to suit your client’s needs.
Let’s say your crew has developed effective messaging to support your campaign and beautiful graphics to engage the audience. In this case, your white-label partner will suggest the right language, tone, or imagery to boost your campaign’s effect. Moreover, they can guide you on the right hashtags and story angles to boost your visibility.
7. Keep Up with Algorithm Changes
Social media platforms frequently change their algorithms to improve user experience. However, this often translates to reduced organic visibility. Fortunately, skilled white-label partners can develop strategies based on the algorithm changes by boosting the organic content with paid advertising.
White-label companies have professionals who will examine algorithm changes and tweak their strategies to suit the new algorithm. And while they’re at it, you can focus on what you’re doing best.
8. Access Advanced Tools
Financing different tools and software to power your agency can get expensive. But when you work with a white-label company, you can access advanced tools like keyword research tools and backlinking software at no additional cost other than what you pay your white-label partner.
Besides having access to tools like SEMrush and Ahrefs, they may also use tools like Canca and Adobe Photoshop, which can help you complete different tasks you couldn’t have done otherwise.
9. Effective Content Marketing
Effective content marketing revolves around new content that provides value. When reselling white-label content, the curation and promotion teams ensure high-quality, timely delivery, and outstanding marketing. And once the content is ready, you, the white-label firm, and the client will promote it to reach your goals because you’ve all worked on it.
10. Boost Client Retention
With a white-label marketing services provider delivering services, you can focus on client relationships and act as a full-service marketing agency, helping them achieve their marketing goals. In other words, you won’t have to reject a client’s request if you don’t have in-house abilities. This way, you can promote brand loyalty.
11. Attract More Clients
Naturally, the more marketing services you can offer, the more clients you can attract. That’s especially true if you have a reputation for offering quality services. And with more spare time, you can work on your pitches and focus more on bringing new clients, rather than handling everyday service tasks.
12. Access to White Label Reports
Explaining SEO audit reports can be tricky. But a white-label company has skilled professionals who understand data and know how to determine trends, which makes explaining complex reports much more manageable.
Moreover, white-label reports are rendered, so your clients don’t know it’s your white-label partner doing the work – everything is under your name. This can help you build strong client relationships and retain them.
Is White Labeling for You?
After reading this article, you know a thing or two about white-label marketing, how it works, and most importantly, the many benefits it offers, including reduced costs, better client retention, more time to focus on your core strengths, and access to white-label reports, to name a few.
That said, partnering with a white-label marketing services provider can be what your company needs to grow. That’s especially true if you’re a small business. If you’re still unsure about whether you should use white labeling or not, feel free to consult the agency of your choice, and they’ll be happy to give you all the answers.
YouTube Video Marketing – A Necessity for Startups
Video marketing is a hot trend today that is not going anywhere soon. This digital marketing strategy is known for building trust, increasing brand awareness, and enhancing audience engagement. Many startups and established businesses make use of this strategy for these reasons.
But do you know what kind of videos to create? Do you know how video marketing can benefit your startup venture?
An e-commerce video marketing strategy is dynamic and consists of separate elements that can be attached to your basic marketing and advertising strategy or your business website and social media campaigns.
Read on to understand how YouTube video marketing, in particular, can help startups grow and how to use it well.
Reasons Why Your New Business Needs YouTube Video Marketing
Let us understand why you need to use video marketing for advertising your products and services:
Videos Turn Prospects and Target Audiences into Sales
Leveraging content in your ecommerce marketing strategy increases the likelihood that your audience will invest in your product.
It has been observed that 66% of consumers prefer watching short YouTube videos to learn more about their products and services. That’s more than three times as many people who want to read text.
Product Videos Can Sell Your Products
81% of video marketers say their videos have directly helped increase sales. 86% of consumers said they decided to buy a product or service after watching a video made by the brand.
Video Builds Trust and Engagement
According to research, 90% of people say credibility, trust, and customer loyalty are important when deciding which brands to follow and buy from. This applies to the younger generation.
Video is the perfect form of digital communication, which allows you to show your true self in front of your customers and build a strong bond between you and your audience.
Watching Videos on Mobile Phones Is Ubiquitous
This strategy will motivate mobile users to watch videos on their smartphones and buy what they see.
According to YouTube research, around 63% of the total YouTube viewing time is from a mobile device. Customers feel twice as personally connected to brands through video than desktop users.
Videos Are Great Content to Post on Social Media
Videos are great for social media and attract more people to pay attention. On social media platforms like Instagram, Facebook, and Twitter, videos with better engagement and higher engagement rates show 10x more engagement, making it easier for customers to consider products on YouTube.
At this point, it’s clear that ecommerce success goes hand in hand with a strong YouTube video marketing strategy.
Types of Business Videos You Can Post on YouTube
Now, let us see what kind of videos you should make using an effective YouTube video editor for your official YouTube channel:
Product tutorials provide an overview of the product’s features and benefits and step-by-step instructions on how customers can perform specific tasks with the product.
This type of video is extremely important for buyers who are unsure of the scale and grandeur of their marketing skills or who want to dig deeper into the actual usage of their products.
Achieve a specific objective by creating product tutorials, providing answers to frequently asked questions, and showing interview-based interviews talking about common solutions to problems faced by consumers
Commentaries and instructional videos are highly rated and widely accepted by both buyers and sellers.
Quickly create an introductory video that describes your product. You need to talk about the customer journey from solving a problem, and finding a product as a solution, to getting great results from that product.
Many instructional or explainer videos are animated and typically last between 30 seconds and 1 minute. It can also be a behind-the-scenes or live-action video.
An explainer video isn’t about the features or benefits of your product; it’s about the emotional reasons why your customer needs a product like yours and the results of your product.
Product Feature Overview
Buyers want to see your product introduction video. You can also zoom in to highlight a specific feature viewer in a close-up video or demonstrate the product from multiple angles.
Close-up videos of products leave no room for imagination and help capture as much detail as possible to understand exactly what consumers are buying.
This type of video typically includes a narrator who explains how the product works and its specs, helps users solve common questions and problems while using the product, and helps the viewer understand how the product works.
Customer Testimonials and Reviews
Social proof can be a strong, inspiring, and influential motivator for prospective customers to purchase your product.
Trusted by millions of consumers worldwide, people want to know exactly what your customers think about the product, what solutions the product offers, and how their lifestyle has improved from using the product.
Customer testimonials are a testament to the experience of real people talking about your product and encouraging others to buy or skip it.
Video Marketing with YouTube – Important Tips
Here is how you should integrate your video marketing strategy into your official YouTube promotional channel
When uploading YouTube videos, you need to know exactly what your achievable goals are. Make sure your goals are measurable, then measure your success.
Learn More About Your Target Audience
All content and competition should revolve around who your target audience is and how you can present your products and services in front of them through relevant YouTube videos.
Consider their misunderstandings and questions, and work on the feedback they give.
Create A YouTube Video Marketing Plan
Post the right YouTube videos at the right time and post regularly to bring your vision to life.
Plan your uploads for upcoming festivals and special occasions. Provide a consistent experience and prepare a list of hashtags to use.
Strengthen Your Strategy with Professional Tools
Working with YouTube requires specialized know-how. You need professional tools like a YouTube editor and professional support for your YouTube marketing needs. With these types of professional tools you can edit your videos very easily in minutes and make them interesting to watch. If your videos are engaging then it can help you grow your channel and sales. You can see what your competitors are doing, or you may need to indulge in paid marketing strategies to grow your YouTube channel.
Be A Storyteller
You need to connect with your audience with an emotional connection through your YouTube videos. This drives engagement and sparks ideas.
It’s all about how convincingly you tell your story, convey the right message, and get their attention.
Optimize Your YouTube Channel
Think about the types of content your audience will be interested in and target accessible groups who can purchase services and products.
See what works and what doesn’t require rigorous experience, analysis, and testing.
You Can’t Ignore YouTube Analytics
This is the final assessment and monitoring of success. Understand what drives your traffic, what your sales forecasts are, and what’s best for digital marketing.
Statistics based on views, likes, shares, clicks, follower growth, posts, impressions, etc., help you track your marketing strategy and re-evaluate it if necessary.
Uploading YouTube business videos can expand your presence in the global corporate marketing arena and bring your new business closer to your goals and widespread brand recognition. You should consider the options above and make the most of your YouTube video marketing strategy.
Promote your brand, business, and products with an omnichannel marketing strategy that is key to your success. See what works for your business and what doesn’t. Adopt best practices and run successful YouTube video marketing campaigns!
How Marketplaces Can Help Your Business? MasterBundles Case
Check out this article if you are looking for a platform where you can buy up-to-date visuals and take your content to the next level.
Does Visual Content Really Matter and How It Can Help You Grow
Visual content is constantly evolving and as a result, nowadays it is one of the most important and popular digital marketing trends. Today an effective brand strategy includes not only statistics growth and market analysis but also the creation of visual content as it plays a crucial role in brand recognition.
Three reasons why design elements are worth investing
Visuals grab your audience’s attention
In today’s fast-flowing world, we face a big amount of textual information and it is difficult for our brains to remember it all. Even though the text can be unique and valuable, there is a vague possibility that we will be able to recall it in time.
That’s why supplying your words with design elements will be a good idea. Moreover, if you show your statistics in visually appealing bars and charts, it will add more persuasiveness to your text.
Design elements evoke desired emotions
According to Lewis’s idea of colour psychology, specific tones can stimulate people’s emotions. That’s why in ads you might often see red colours that provoke excitement or green that is associated with nature, healing, and freshness.
In addition to this, tones not only affect our emotions but can also influence how quickly a potential buyer will make a purchase.
Visuals appeal to more people
This type of content is considered to be short. And as people are quite busy nowadays, and prefer to consume information fast, visuals boost attention and interest.
Considering all advantages design elements can give you, there is still one disadvantage – the time that you spend creating them. Unfortunately, generating really valuable content that will include both unique knowledge and design is quite a difficult and time-consuming task. It will take you even more time if you are a beginner and have neither experience nor ready-to-use products. In this case, the work of specialists might be taken into consideration. One of the platforms where you can find professionally crafted designs is MasterBundles. In this article, we want to tell you more about this website and reveal the advantages that you get thanks to cooperation with them.
What Is MasterBundles and How It Can Make Your Life Easier
MasterBundles is a marketplace, where designers sell their visuals and buy visuals for their designs. All of them are thematically crafted and editable. Usually, these design elements include presentation templates, graphics, illustrations, diagrams, fonts, and textures.
From a small group of enthusiasts to a handy platform
MasterBundles started its work in 2016 as a small group of people who decided to upload some design products on the platform. Some time passed and they sold their first visuals and made someone’s life easier. Founders understood that thanks to their work people could become happier as the visuals became both available and qualitative. That’s why they decided to expand their business and as a result, nowadays thousands of people find something useful on this platform.
Benefits that you get when you buy something on MasterBundles
It saves your money in perspective
If you decide to get professional help, there are two options for you: to buy visual elements from a freelancing designer that will cost you around 20$, or come to the marketplace such as MasterBundles and search for ready-made solutions that will cost you much less.
You get quality and up-to-date stuff
When you choose to cooperate with a web design platform, you automatically relieve yourself of the need of analysing market trends. It is done by people who specialise in it and sometimes even don’t follow the trends but create them. That’s why on MasterBundles you will find quite unusual and unique elements that at the first sight, seem to be strange but in fact, they capture our attention with their uniqueness.
It can be a long-term investment
The thing is, when you buy something on MasterBundles, you can use it more than once. Actually, the access to the purchased products is infinite. Taking that into account, you can buy not thematically crafted stuff but the usual ones that include basic bars, charts, diagrams, and fonts. And after that, you can use all of them till you get bored and feel that you want to try something new.
As it was told, on MasterBundles you can find thousands of high-quality visuals at affordable prices. But what are they? Let’s take a look at the most popular categories on the marketplace.
Most Popular Design Products on MasterBundles
Still don’t know how to use patterns? They can be used in a variety of ways! Some of them include a presentation background, logo, branding colour, texture, or even a design element for clothes or pillows. Are you surprised by the last point? In fact, a lot of business owners come to MasterBundles in search of designs that they can use on their brand logo or products to sell.
It is up to your creativity how you will use graphic design patterns.
This will be a golden ticket for someone who is looking for quality texture images.
Why are they so popular? Just because even though they might be almost invisible, they can still be an effective way to add depth to your presentation, post, or website.
You can use them to guide the reader’s eye and emphasise key points.
On MasterBundles you will find not just the usual kraft paper textures but also such unusual ones as jasper or starry glitter textures.
Here you will find literally everything: from certificates and emails to landings and magazines. You will even see hundreds of social media templates.
All these visuals are crafted according to the last design trends and won’t leave anyone indifferent. Just spend some time looking at them and you won’t be able to stop on one option.
There is no surprise in the popularity of background images as every design project, presentation or social media post starts with a background. These photos can create the context of your message or reinforce one of your thoughts.
When it comes to a background choice you should do it consciously ’cause all of it has an impact on your performance. On MasterBundles you will even find geometric graphic designs with 4k quality and Apple Watch wallpapers with your favourite anime characters.
Wrapping it up
There is no need in reinventing the wheel and spending precious time on something that has been already done for you and is just waiting for your use.
Take some period exploring ready-made crafts on MasterBundles. Even if you don’t want to buy anything, the visuals might be inspiring for you. They may even stimulate you to create better content. Or if you want to delegate your work, designers on MasterBundles are always at your service.
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