Pay per click marketing is one of the most effective forms of marketing. Almost 97% of total Google revenue comes for PPC marketing. It is very important for companies to focus on PPC. Like any other task, it is important to get experts from the relevant field to carry out PPC management for you. You can either hire a team that is experienced in the field or you can hire services of many different PPC agencies in the market. It is one of those unconventional marketing techniques or guerilla marketing techniques that top marketers are adopting in their strategies. Before hiring a PPC agency there are certain things that you should ask yourself.
1. Is It Worth It
The first question you should ask yourself should be related to the effectiveness of the work done by a PPC agency. You should ask yourself if hiring a PPC agency worth it. It should be kept in mind that well respected PPC agencies are a great investment and you shouldn’t worry about investing in such companies.
2. How Much Experience Does The Agency Have
It is very important to know about the background of the PPC agency you plan on hiring. You should ask the representative of the agency regarding the background of their company. It is very important to hire an agency that has been in the market for some time now.
3. What Are The Reviews in The Market
Knowing the number of years the agency has been in business isn’t enough. Observing organic reviews by customers for the respective agency is also important. You should look for online reviews regarding the agency. This will help you get an idea about the capabilities of the firm and the quality of their service.
4. Would The PPC Agency Resonate With Your Organizational Culture
If you are planning on hiring a PPC agency you should carefully study the company first. If there is a clash of cultures between your company and the PPC agency then this partnership wouldn’t work. The PPC Agency employees are going to regularly work with your marketing staff so it is compulsory for the cultures to resonate with each other.
5. Does You Agency Have Access To Important Insights
PPC agencies that have been in the market for some time can develop useful contacts with people in Google and other similar companies. You should try to find out if the PPC agency you are planning on hiring has important contacts in their list. Having these contacts can let you have access to important and useful insights for your advertisements that are not available to everyone.
6. Does The PPC Agency Have The Right Tools To Cater To Your Marketing Needs
In addition to having skilled and experienced staff, you should also try to know if the agency has the right tools to cater to your marketing needs. If your planned PPC agency does not have the right tools to carry out Pay per Click Marketing then you are only wasting your money.
7. Can They Offer Something Different
Another question you should ask yourself before hiring a certain PPC agency is regarding the uniqueness of the agency. You should ask yourself about the unique points that make your selected agency better than other agencies in the market. Comparison of different companies is important as it lets you select the best company out of the lot.
8. Would An External Agency Have The Same Emotional Connection To Your Company As An In-house PPC Marketing Team
Usually, the answer to this question would be a big NO. People who have worked in your company for years would like your company to success more than anything. They would take the company’s success as their own success. On the other hand, an external PPC agency only works for money and does not have any specific loyalties towards your company.
In order to select the best PPC agency for your business, you should ask as many questions as you like. It is a form of investment and it is your right to know if you are investing in a great concept. At the end of the day if you want to choose an agency then choose the one that ticks all the boxes for you.
The Importance of Branding for your Business
In order to understand what branding is, try to answer the following two questions.
When you are out there trying to figure out the best Laptop for you, what brand name comes to your mind?
Along with the brand name, are you also able to visualize the logo associated with the brand?
If yes, you are probably brand aware and the company or companies that come to your mind first are those who have successfully created brand awareness.
In simple terms, branding is what makes people search for particular products. It allows companies to reach inside the minds of their prospective customers.
Why is branding important for your business?
- Branding helps you prepare for long term business
Branding helps people understand the core philosophy of your business and therefore, in the long run, helps people identify with your products or services better. When you invest in branding, you invest in the future of your company. When all your hard work that you put in your business starts paying off, your brand gets even stronger and futureproof.
- Branding helps communicate better
A good brand always communicates a story better and if your branding strategy is in place, you can communicate the core philosophy of your business with your customers in the way you desire. Branding strategists need to understand that the purpose of branding & marketing is to not just make people aware of the brand but also teach them what a particular brand stands for.
- Branding helps your prospective customers recognise your business better
A good brand is one that evokes emotions in the hearts of those who see that brand’s logo or text. One of the major components of a brand is a logo because, as the “face” of a business, it’s what people instantly see and recognize. According to Tyler, the founder of Green Cardinal Design, logo for a particular brand should be simple enough to be memorable, but powerful enough to give the desired impression of your company.
- Branding helps bring referral business.
Branding promotes Word of Mouth marketing and in turn brings your genuine customers. People wear brands, eat brands, listen to brands, and they’re constantly telling others about the brands they love. On the flip side, you can’t tell someone about a brand you can’t remember.
- Branding helps advertising process easier.
If your brand is well defined, your advertising and marketing process gets easier. Once you know what kind of company you are or are not going to be, have that story in place and targeted what emotions your customers should feel when working with you, it’s only natural, then, that your marketing and advertising efforts will tighten up dramatically.
- Branding helps build trust
People are more likely to purchase from a business that appears polished and legitimate and appear committed towards providing the goods and services as promised.
In your overall branding strategy, you naturally focus on making your brand appear trustworthy which helps immensely in the long run. You might have heard people buying only a particular brand of electric cable or only a particular brand of mobile phone. This is simply because these companies have successfully created an element of trust in the minds of its customers.
- Branding helps hire good talent
Once your brand is well established, hiring good talent is going to be a major concern. However, if you have invested in the branding process, good talent will automatically be attracted towards your company.
Branding process starts at the very first moment you start working for your company. Apart from the actual product or service, it is one of the most important factors that will determine how successful your business will be. It is therefore really important to focus on the branding process of your company from the beginning itself.
Mobile vehicle LED billboard is growing to be a popular OOH media
In recent years, there are many successful mobile LED billboard cases in many cities. The vehicle mounted LED display market has shown unprecedented vitality. Especially in the outdoor advertising display and vehicle LED display, the market develops fast than expected.
Why mobile LED screen so popular?
Advertising as a way to provide information that related to product or services. While the traditional OOOH media advertising market gradually weakens, there is an urgent need for a new way of advertising to recover the market.
Vehicle mobile advertising has strong liquidity and large advertising audience advantage. Gradually more and more enterprises has adopted this new digital Out-of-home media(DOOH). Bus and taxi are not only the typical public transportation, but also large digital advertising carrier in the city at every day. A large number of passengers will be transported through the streets.
For a large and medium-sized city, the number of buses and taxis is usually more than 10000 sets. With its wide coverage, long running time, and crowded places, this kind of mobile digital advertising market is still very considerable. Now it is easy to understand why the vehicle mounted LED screen is booming rapidly.
Types of vehicle mounted LED screen
In the family of mobile LED screen, the vehicle LED display can be divided into Bus LED screen, taxi LED advertising screen, truck mounted LED screen, trailer LED display and so on.
- Bus LED screen.
As one of the oldest mobile LED screen, bus LED displays are mainly used to display road signs on buses, mostly in single and double colors. Now many factories have invented small full color LED screen at rear side of buses to play advertising while driving on street routines.
- Taxi LED screen.
Like bus LED screen, the taxi LED advertising screen is mostly installed on the top or rear window of the taxi. The mounted screen is used to scroll the text advertising information. Now there is also new technology to install projector at rear side of taxi window and control the advertising program by cellphone or 4G remote control.
- Truck LED screen.
The truck LED large screen is refitted into led full-color display with the truck body, which can display the advertising information in high definition and enrich the video content. At present, LED screen truck manufacturer has launched a series of on-board screens on the market, including P8 / P6 /P5/P4, etc.
Mobile LED billboard truck mainly composed of truck body frame, LED display screen, generator and other supporting media equipment. It has high-definition, bright, full-color and waterproof LED screen. The advertising effect is greatly enhanced. It has obvious advantages in some specific promoting places and has achieved good OOH advertising market reaction.
- Trailer LED screen.
Mobile LED screen trailer is a little different from other vehicle LED screens. It has no engine to make the trailer mounted LED screen to move. You have to use a pickup or SUV to drag this trailer screen to the place you want. Though trailer LED screen is not as convenient as other vehicle LED displays, mobile LED billboard trailer has large applications in many industries.
Applications of mobile vehicle LED display
At the beginning of the birth of mobile LED screen, it was mainly used for the display of bus and taxi service information and advertising content. Nowadays mobile vehicle LED display can be widely used to display commercial advertisements, broadcast news, weather report, film and television information, stock market, sports information, site introduction, service introduction and so on.
As a new kind of advertising media, vehicle LED screen can store a lot of text, picture and video information. You can control the digital LED display through the built-in microprocessor, and realize the timing display function. It gets rid of the shackles of the traditional display screen “cable”, and has the characteristics of mobile digital advertising LED display. It is highly praised by the advertising industry and will continue growing in next following years.
Amazon vs Clickbank: Which is Better for Marketers?
When it comes to marketing your products or becoming an affiliate marketer, getting the right platform is something that is absolutely essential. Fortunately, there are a number of different platforms which you can use to promote your – or someone else’s – products, and two of the most popular platforms include Amazon and Clickbank. Both of these platforms offer benefits and drawbacks, and understanding these will allow you to choose the platform that offers the best service for your needs.
How Does Affiliate Marketing Work?
Regardless of the platform that you choose for your affiliate marketing, the general concept of doing so will be the same. For product sellers looking to sell their products, affiliate marketing works by generating leads which in turn will hopefully result in more sales of the product. For affiliate marketers, promoting these products will result in a small commission being paid to the affiliate marketer when a customer makes a purchase as a result of their promotion of the product, generating an income passively – for affiliate marketers who get their strategy for marketing right, this can give some impressive profits for sure!
Amazon: The Pros and Cons
The most obvious affiliate marketing platform that you might want to consider getting involved with is the Amazon platform. What with Amazon being one of the biggest, if not the biggest, selling sites online, and with over 150 million members using the website on a monthly basis – far outstripping even Walmart’s online site, which sees only a ‘meagre’ 75 million users per month or so – it is easy to assume that Amazon is the best place to get involved with affiliate marketing, but is this the case? Is Amazon Affiliate a good choice of affiliate marketing platform for you to choose?
Amazon Affiliates has over 1 million members in the database and, after Adwords, it can be said that Amazon Affiliates is the second most popular online advertising platform for website owners – showing just how many people put their faith in this website when it comes to their affiliate marketing.
Benefits of Amazon Affiliate
Amazon Affiliate is, as the name would suggest, hosted by Amazon, and this makes it a great choice of affiliate marketing site to get involved with for trust and reliability purposes; furthermore, this also helps to improve the conversion rate of the platform when compared to other affiliate platforms. Furthermore, there are a huge number of products available for affiliate marketers to consider and this can potentially allow for an unlimited income stream! Signing up with Amazon Affiliates is also free.
Drawbacks of Amazon Affiliate
Amazon Affiliate is a hugely popular affiliate marketing platform and for already registered users, it can be a great choice of platform – however, new users will need to refer customers to 3 sales before their account will get fully approved and reviewed, which can be a drawback if you’ve never used the platform before. Furthermore, for new users, the commission rate can be lower than for some other affiliate platforms at just 4% ; as you progress through your career as an affiliate marketer, though, this is likely to increase as you get more referrals under your belt and prove your worth as an affiliate marketer to the team and platform.
Clickbank: The Pros and Cons
Clickbank is an alternative to Amazon Affiliates which you may wish to consider when looking at the best affiliate marketing sites. Though it might not be quite as big as Amazon – by a long shot, actually – Clickbank is still a hugely popular choice of affiliate marketing site, if it’s 6 million worldwide clients and 30,000 daily transactions are anything to go by, and it is even in the list of the top 100 internet retailers for North America. Clickbank sells both physical and digital products on its site and its reputation could make it a good choice for someone looking to get involved with Affiliate marketing.
Benefits of Clickbank
There are a number of different benefits that could make Clickbank the choice of Affiliate Marketing platform that is right for you. The site is free to sign up with and you can begin using it immediately, in comparison to Amazon Affiliates where you will need to get 3 approved sales leads before being able to fully engage with the site. Moreover, they also offer a good selection of products for affiliate marketers – although not nearly as many as Amazon Affiliate will offer – which can make the potential income through the site look good. However, the most notable benefit of choosing Clickbank is for its ridiculously generous commission rates; some products can see commissions of 50% or more on their value, making this a potentially great source of income if you can target the right products!
Drawbacks of Clickbank
There are a number of drawbacks with the Clickbank platform which might make it a less positive choice than it originally sounds. Indeed, though there are some incredible commission rates to be found on the site, you’ll need to do your research to make sure you also avoid the low-quality offers that are hosted on the platform too in order to make proper cash! Furthermore, the refund rates can be higher than for normal networks – which can mean a lot of your income may end up having to be paid back if the product is refunded – and the site only provides its users with very basic reports, too, which may make it harder for you to optimize your earning.
Both Amazon Affiliate and Clickbank offer notable pros and cons, and as an affiliate marketer, you need to know how to sort through these benefits and drawbacks to choose the platform that is right for you. Therefore, it is imperative that you do your research before deciding whether Clickbank or Amazon Affiliate marketing is the right choice for you to follow – but, it should be noted, if you get this right, there could be great profits available as a result of commission fees for your effort.
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