The Importance of Same and Next-Day Deliveries

The greatest difference between the business world now and in the past is in the amount of competition one has to face in any given business niche. Never before in human history have there been so many SMBs and startups in the market at one time. Because of this, even the smallest differences can send customers your way or the other. One of these differences is the existence/absence of same or next-day delivery option, and here are few reasons why having this option is important.

Why Does It Matter?

As it can be noticed, retail stores are fighting an uphill battle against e-commerce websites. The latter one usually provides their customers with cheaper products, a greater variety of choice, and more convenient shopping options (you don’t have to leave your home to make a purchase). On the other hand, going to a store does have one major advantage- the fact that you can leave the store with the product you bought in your hands, instead of waiting for days (or even weeks) for it to be delivered. However, by making the next-day delivery option available, e-stores are handling this situation quite well.

Time or Money

While there is a known proverb stating that time and money are the same thing, this doesn’t always seem to be the case in the mind of an average consumer. In fact, when asked about what they value more, the speed of delivery or it being free, under 30 percent of the surveyors chose the first option. Still, when translated to real-life situation, these 30 percent means almost 1 in 3 buyers, making this figure quite significant. Additionally, the percentage drops with the consumers older than 25 (down to 28 or even 27 percent), showing once more that the millennials are much less patient in these matters.

Overseas Forwarding

Another important thing to be considered is the hyper-connectivity of the world we live in. Today, there is nothing strange with ordering goods from half a world away, but even if you do have a same-day delivery in offer, you can’t expect the product from another continent to reach you in a couple of hours. This is why you need to think about both freighting and storing of necessary goods. First, you need to worry about the expediency of your shipment. The key to making the transport run smoothly lies in knowing the procedures at different ports, which is why you want industry veterans on your side. You can learn more about it through the website of Australia’s own CTS. The second part lies in proper warehouse management. In order to provide a reliable next-day delivery system, you have to make a stock of your most sought-after goods.

Niche Specific Circumstances

The importance of the same day delivery becomes twice as great when it comes to the nature of the goods the consumers are purchasing. For example, when it comes to gardening supplies, only 16,3 percent of people will base their decision on the presence of same-day delivery option, while with gifts and flowers these numbers rise to a staggering figure of 40,5 percent. In the latter situation, 8,5 percent of buyers would even consider abandoning an e-store if the same-day delivery option was not included.


The importance of having the same or next-day delivery in offer simply cannot be stressed enough. Time indeed is money, especially when there is a possibility of your clients abandoning you if you don’t have this option in offer. On the other hand, having it available but making it too expensive can sometimes be just as bad as not having it at all. It is true that people want the goods they pay for as soon as possible, but they surely don’t want it at any price.


Dan Radak

Dan Radak is a marketing professional with ten years of experience. He is a coauthor on several websites and regular contributor to BizzMark Blog. Currently, he is working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies.

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