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4 Benefits of Using an Online Research Community



Online Research Community

The business world is growing very rapidly and becoming competitive day after day. With so many businesses offering the same products and services, it has become a challenge to attract customers and let them see the value they get if they make the decision to choose you. Technological innovation has played a huge part in ensuring that businesses have something to work with when it comes to understanding key things about their audience. 

With the help of online community platforms, a business can easily do research, collect data, and analyze this data. In this article, I am going to highlight the importance of online research community platforms and the benefit they offer to businesses around the world. So, without further ado, let’s jump right into it so that you can take your business to the heights of success. 

  1. Bring People Together 

The very first and the biggest benefit of an online research community platform is that it provides you with an ideal place to bring different people together. It doesn’t matter what kind of industry you belong to or what kind of a business you are running; you can easily use such platforms to connect with your customers.

The platform lets you get insight into what they want and expect from you so that you are able to transform your business accordingly. It goes a long way in making sure that the people who are using your products and services are actually satisfied with what you are offering them, and they feel as if they contribute to your business in a positive way. 

  1. Create Brand Ambassadors 

Another benefit of online engagement platforms is that you can use them to create a following for your business. A platform lets you engage with your customers on a daily basis, which allows you to let them be a part of your VIP community where you share important information about your future plans. 

These VIP customers act as brand ambassadors and create a positive word about your products and services so that everyone in their circle knows what you are offering. It is a great way to advertise your business without spending a lot of money on it. 

  1. Increase Your Reach 

One of the most important parts of running a business is making sure that you consistently make new customers while keeping the old ones happy. Engaging with your existing customers in a positive way helps other people see that you truly care for your audience and want to keep them happy. 

Engaging with your customers on these platforms and sharing important information about your business is going to improve your brand recognition and customer loyalty. By developing a good relationship with your customers, you promote other people to connect with you, which ends up going a long way in improving your overall reach. 

  1. Understand Customer’s Behavior 

Last but not least, I can’t stress the importance of tapping into your customer’s mind and finding out what he really wants. Your customer’s buying pattern and behavior are going to give you an insight regarding what kind of products he likes. You can use this information to create better products and drive better marketing campaigns that have better success. 

An online research platform not only allows you to connect with your customers but also lets you dig deep into how he is feeling. You can ask important questions regarding his experience and get feedback from him to improve your business. It is a great way to understand his motivations and desires and then use this information to market your products in a better way. 

Guest Post

Top Skills Every IT Professional Should Develop



it professional skills

Whether you’re contemplating getting into the field of information technology or you’re already an IT specialist wanting to further your career, there are a number of hard and soft skills you need to develop in order to ensure success. These capabilities look great on a resume, they make you a more well-rounded job candidate, and they can enable you to become a more valued and efficient employee as well. With that in mind, here are the top skills you should develop to reach success as an IT professional:

Coding skills

Coding skills are among the most basic competencies every employer will look for in IT professionals. If the role involves programming and software or web development, that could also mean seeking proficiency in several programming languages, considering how most systems are built. That is why you should aim to expand your coding knowledge even if you’re already familiar with a couple of languages. Some of the most common competencies you should consider developing include C++, HTML, Python, Java, JavaScript, PHP, Ruby, etc. Training for advanced certifications and practical experience is also recommended.


To reach success in the IT world, you will also need to have exceptional troubleshooting and problem-solving skills. Whenever team members encounter tech issues that prevent them from completing their work, they will likely turn to the IT department to solve them if they can’t do it on their own. In certain roles, IT professionals may also be required to work with challenging and time-consuming algorithms. Unfortunately, extensive technical knowledge, hard skills, and years of practical experience are the only factors that could truly be of help when it comes to finding the right solutions in this area.

Analytical skills

Regardless of the specific role, each IT specialist will be involved in a number of projects that entail the analysis of database activity and recommending suitable solutions. Having the ability to think analytically and critically can help in discovering the right solutions that are needed for performing the job efficiently. Analytical thinking can also aid in processes such as troubleshooting, as well as making you more employable. To develop your critical-thinking skills, you can build reason through logic, do question assumptions, seek out diversity of thought, or take a specialized course.

Business administration

Developing your business acumen is important for any career, but it becomes even more vital in such a tough and competitive field as IT. For that reason, it might be a good idea to get an online MBA degree to enhance your resume. Allowing you to become a Master of Business Administration, this degree will help you develop core competencies such as business strategy, ethics, economics, finance, leadership, marketing, etc. Covering a wide array of crucial business skills, an MBA degree can aid in expanding your horizons, landing a better, higher-paying role, or simply boosting your career to the next level.

Project management

Dealing with several projects at the same time is quite common in the IT industry, which is why it might be wise to consider building your project management skills. Whether you decide to take a course or even develop these competencies yourself, the most important skills you should focus on include time management, planning and forecasting, budgeting, risk control, tracking and monitoring, and the use of specialized software. Having the ability to manage your workload effectively will demonstrate your multitasking and goal-reaching skills, which will appeal to any employer.

Organizational skills

Being organized when performing your work responsibilities is how you become a productive employee, and is another highly sought-after skill. Companies tend to prioritize candidates who can show good organizational skills, as it demonstrates their ability to perform well and follow a set schedule. New challenges that affect how you manage your workload can present themselves each day at work, and staying organized is a great way to show productivity, efficiency, and real value to employers. So, aim to build these beneficial skills through goal-setting, prioritization, categorization, rewards, etc.

Communication skills

Great communication skills are vital in all aspects of life, including the workplace. This is a very important universal skill that can help you interact with coworkers positively, collaborate with others efficiently, and assist with tech-related concepts effectively. Chances are high that you will work in a team as an IT professional, and you may need to talk to other departments, managers, and clients in many cases as well. Ensure you can communicate clearly and productively in any case, by contemplating sentences, being specific and brief, listening carefully, watching your body language, and checking all messages before sending.

From hard skills such as coding and troubleshooting to soft skills like organization and communication, the job of an IT professional can encompass a number of different competencies. Focus on the main ones mentioned above to enhance your resume and increase your chances of success.

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Guest Post

Simple Ways to Reduce Expenses when Managing a Vehicle Fleet



Vehicle Fleet

If you own a fleet of vehicles, you are likely already aware of just how difficult managing day-to-day operations can be. Maintaining safety, punctuality, and efficiency is challenging enough without needing to weigh the often high maintenance costs and profitability as well. To make fleet management a simpler and more streamlined process, you will have to find new ways to save money in different areas of operation. With that in mind, here are some simple tips that might be of help:

Utilise cards and points

One of the easiest ways to save money on fleet management is to reduce your fuel costs. You can easily get special fuel cards for your drivers or even payment cards that allow you to collect points, get unique discounts, and reduce your fuel expenses. Depending on the type of card you select, you may also gain access to unique benefits such as fixed fuel prices close to the wholesale value, no interests and fees, lower admin costs, reduced risk of fuel fraud, etc. Don’t forget that fuel is a business expense that can be used as a tax write-off.

Focus on efficient driving

Drivers can impact fuel efficiency as well, reportedly around 30%. To reduce consumption and ensure safe conditions, it’s important to educate your drivers on the most efficient tactics. This includes avoiding harsh acceleration, hard braking, inconsistent and excessive speeds, and idling, as they can all quickly burn fuel. Air conditioning should also be used in moderation to increase fuel efficiency, and the weight of vehicles should be reduced as much as possible to avoid a negative effect on fuel consumption.

Use a telematics system

Combining onboard diagnostics with a GPS system, telematics is used to monitor fleet activity. These systems can map and record the exact speed and location of vehicles, and cross-reference this data with how cars are behaving internally. Tracking fleet information through telematics systems and making changes according to the collected data can go a long way toward reducing expenses. The right solution could also aid in identifying the most efficient routes, detecting when and where to refuel for cost optimisation, highlighting unfavourable driver behaviour, boosting employee morale and retention, and more.

Prioritise maintenance

Although often overlooked, regular maintenance can drastically cut costs in the long run. Checking your vehicles following a set schedule and making smaller repairs as you go is much more cost-effective than only repairing or replacing parts once they break down. Australian fleet managers, for instance, are well aware of this fact. That is why they often perform tyre replacement in Sydney with the most experienced mechanics. Not only can these experts deliver a fast and efficient service that prevents downtime, but they can carry out other crucial maintenance checks as well. Consider visiting similar professionals in your area for maintaining optimal operations.

Reconsider vehicle types

In order to minimise your expenses even further, you may want to reconsider the types of vehicles you have in your fleet. For example, many European companies have recently decided to switch to electric cars. Local governments offer incentives and subventions for green practices, including electric vehicles and renewable energy sources, which saves businesses a notable sum throughout the year. If you have similar opportunities, think about making the necessary changes that will aid in savings. If not, even reducing the weight of your vehicles and comparing the reliability and performance of your current fleet with new vehicles can help you make economical decisions.

Reduce the size of the fleet

While this may be an obvious way to save a larger amount, many companies rarely rethink the size of their fleets. But if you perform a more thorough assessment every once in a while, you might find that there are a number of vehicles you can replace or even entirely eliminate. Consider your current needs and daily business operations, as well as the overall workload and whether it can be distributed across the fleet in case you decide to downsize. If everything looks good and manageable, don’t be afraid to make a few cuts.

Invest in a good insurance

Regardless of the type or the size of your fleet, insurance should be a regular aspect of your business. It can keep both your vehicles and your company protected while reducing your expenses in terms of covering the cost of repairs and replacements if accidents and breakdowns ever occur. Instead of insuring every vehicle separately, go for a comprehensive policy that covers the entire fleet. You can enjoy the same benefits with this type of insurance, along with reduced premiums in many cases. When choosing the right cover for your fleet, try to shop around and consult professional brokers to make the best decision.

Efficient fleet management can often be a challenging and expensive task. Use the advice mentioned above to reduce costs and find new growth and success opportunities for your business.

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Guest Post

10 Amazing Online Certifications Every Entrepreneur Should Complete



Online Certifications Every Entrepreneur Should Complete

Entrepreneurs set the roles for their businesses, and learning is a lifelong process. It’s easy to get online certifications to expand your skills and improve your company’s reputation, and you can conveniently complete these programs during your lunch break. Online courses for entrepreneurs can develop your skill set and provide you with a competitive advantage.

Here are the best courses for entrepreneurs to take.

1. Coursera Entrepreneurship Specialization

This is one of the best online courses for entrepreneurs that offers a flexible schedule. It’s perfect for those with a busy routine or startup managers. The course focuses on developing business opportunities, strategies for business growth and financing. There is a capstone project at the end of the class.

You can take just one or all of the courses, depending on your specific needs. The material is self-paced and taught by the Wharton School of the University of Pennsylvania. The certification requires a fee, but there is an opportunity for financial aid.

2. Coursera Essentials of Entrepreneurship

This is one of the shorter online certifications, so you can take this course even during the peak of your business cycle. Another benefit is the deadlines are flexible and can be moved around. The class teaches skills like managing a startup, spotting new business opportunities and facing challenges.

Other important lessons are the value of a business plan and how to achieve success in a new company. Enrollment is free, but adding the certification will cost around $35.

3. Coursera Innovation: From Creativity to Entrepreneurship

This online certification is offered by the University of Illinois Urbana-Champaign. Courses focus on building an organization’s foundation in innovation and creativity. You learn how to have an entrepreneurial mindset, harnessing the power of strategy.

Take the lessons to build toward the final project. The course is flexible, so you can work around your schedule. It’s also one of the best courses for entrepreneurs because it focuses on soft skills like teamwork. Collaboration is an essential but often overlooked topic. The course will take about eight months to complete and is beginner-friendly.

4. Udacity’s How to Build a Startup

This is one of the best courses for entrepreneurs because it’s free. The certification is an intermediate-level class taught by industry professionals, and the main objective is to teach people to launch a startup quickly and efficiently. It’s one of the online certifications focusing on collecting customer feedback and using it to refine your products.

The program has various teaching styles, from self-paced learning to interactive quizzes. The course is good for people who clearly know their business objectives.

5. Harvard University Technology Entrepreneurship

This is one of the best tech-focused online courses for entrepreneurs. The program is a class exploring new technology, such as artificial intelligence, and how to pair it with customer needs. It uses real-world examples centered on a systemic approach to entrepreneurship.

The idea is to understand how you can use new technologies effectively. The course is also shorter but provides helpful video lectures from Havard professors. You must sign up for the paid verified track to receive the certification.

6. Harvard Business School Entrepreneurship Essentials

Harvard’s course helps you connect your ideas to create a successful business. It centers on strategies to build and finance new ventures. The user platform is simple to use and well organized, so you can save time and get through the lessons quicker. The syllabus is well laid out, with a clear table displaying the title of the module and the main takeaways.

The one thing to remember is that the price is higher than other courses at $1,750. Also, it offers less of a flexible schedule. Therefore, you’ll need to complete the program with plenty of free time.

7. Udemy How to Come up With Killer Business Ideas

This is one of the best courses for entrepreneurs to develop the next big idea. Unlike other certifications, it doesn’t just focus on logistics. Instead, it centers on the creative approach that builds a company.

The lessons focus on how to generate ideas and objectively assess them. You’ll also learn to analyze areas of business and spot potential opportunities. Udemy also provides flexible scheduling and top-rated instructors. The one thing to note is the higher price point and less content.

8. Edx Becoming an Entrepreneur

The certification is offered in conjunction with MIT. It provides entrepreneurs with the encouragement and information needed to succeed. You’ll learn how to build an idea from the ground up. The tone of each lesson is friendly and approachable but offers thoughtful content.

The courses are both digital and in-person, and there’s a combination of short videos and interactive activities. You must pay for the verified track to get the certification.

9. Ultimate Digital Marketing Bundle by Reliablesoft Academy

This is one of the more comprehensive online courses for entrepreneurs. It teaches you how to build and promote your brand’s online presence and offers effective digital marketing techniques. You need to attract customers to be a successful entrepreneur, and this program will show you how to use online marketing to increase your client base.

The program is excellent for beginners, and you’ll learn the following:

  • Search engine optimization
  • Facebook ads marketing
  • Google ads marketing
  • Content marketing
  • Social media marketing

Unlike other programs, you only pay once and get lifetime access and updates. After passing the exams, you’ll get an SEO and a digital marketing certification.

10. Entrepreneurship: From Business Idea to Action

This fast-paced course explores topics like writing a business plan and creating pitches.

It discusses what it takes to run a startup and how to get support. Once you enroll, the first step is creating a self-development plan to build your brand. Then you’ll learn how to develop business ideas and raise finances. Other topics include working with mentors and producing sales action plans.

Here are a few more valuable skills you’ll learn:

  • How to source resources for your business and build networks
  • How to work as part of a team and create an effective business model
  • How to use resources for long-term business development

You can either subscribe to Future Learn Unlimited or choose a one-time lower payment.

Top Online Certifications to Consider

Gaining certifications allow you to become a better business owner, and learning online makes it easier to complete this process. Consider these best courses for entrepreneurs to grow your company today.

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