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Ready-to-cook brand MasterChow raises INR 3.5 Cr in seed funding from WEH Ventures ready-to-cook

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MasterChow, a ready-to-cook Asian cuisine brand, today announced raising INR 3.5 Cr (462,000 USD) in a seed round led by WEH Ventures. The round also saw participation from prominent angel investors such as Aditya Singh and Ravi Shroff. The startup plans to utilise the raised funds to double down on its manufacturing capabilities, product development, hiring new talent and geographic expansion plans.

Founded in June 2020 by Vidur Kataria and Sidhanth Madan, MasterChow is focused on solving daily woes for two broad categories of demographics. For millennials aged between 25-44 years who are leading fast paced lives, are crunched for time and are looking to experiment with world cuisines, MasterChow is their one-stop solution for both health and taste. The second group is larger joint households preparing comfort meals for different generations, looking to make a shift from the conventional ghar ka khana, yet wanting to keep the health and hygiene quotient high on the plate. Besides providing authentic Asian flavors, MasterChow serves the right fusion of convenience, affordability and sustainability when it comes to cooking meals under ten minutes.

Speaking about the fundraise, Sidhanth Madan, Cofounder, MasterChow said ”We want to be the disruptor brand in the $3 Bn ready-to-cook category specifically focusing on the Asian sauce and condiment market. The covid-19 pandemic has created a shift in consumer preferences for better quality products and for transparency with ingredient sourcing, which has been a great propeller for us.” Sidhanth further added, “With a strategic focus on convenience, our product range offers innovative flavors in an easy to use format. Our customers come from across the board, from young couples, millennials to larger family households spread across different geographies and with the current fundraise, we plan to enter new categories while increasing current manufacturing capabilities and go deeper with our online footprint”.

Rohit Krishna, General Partner, WEH Ventures said “Indians love Chinese & other Asian cuisines, however the reason people don’t venture to cook this at home regularly is because of the lack of high quality ingredients available in the market. When we tried MasterChow sauces for the first time, it became very apparent what the market was missing. We believe they’ll end up leading the RTC market for this segment in the next 3-5 years”. 

The brand since inception has been able to serve over three lakh families. It has also witnessed strong traction in tier 1 and tier 2 cities with revenue growing over 10x in the last twelve months. Currently, the brand is shipping to 17,000 pincodes (2800 cities) in India. Their products are currently available on online marketplaces like Amazon, BigBasket, Grofers, Instamart, and offline stores such as Modern Bazaar, etc. 

The D2C startup has a team size of 25 members, including the corporate and operations teams, and is planning to double the size of its corporate team over the next 12 months. MasterChow’s existing range of offerings has a strong product market fit and it is looking to scale that on marketplaces, modern/general trade outlets to increase accessibility. 

The brand currently offers 3 main categories – All-in-one stir-fry sauces (which combine all aromatics, seasonings etc. to whip up a great Asian stir-fry at home), ready to eat dipping sauces, condiments & an extensive Asian noodle range (Hakka, Udon, Wholewheat etc.). New launches include more innovative flavors of their Stir-Fry Sauce and Ready To Eat Dip Range and signature Chilli Oil Condiments. The brand has also built an in-house content studio to churn out recipe ideas, user generated content and further build their growing digital community. 

Deepak Gupta, General Partner, WEH Ventures said “Vidur and Sidhanth have spent the time building a well-loved Asian restaurant brand and bring a lot of insights and skills to the table. They truly embody the founder-market fit as they enable thousands of people to create restaurant quality Asian food easily at home.”

Given the context of the Covid 19 pandemic, more people now prefer to cook at home to control the quality and hygiene of their meals and are actively looking for better-for-you products to make this process easier. The segment has grown exponentially as customers are looking for high quality options to cook high quality meals at home. According to the ‘India Ready-To-Eat Food Market By Segment opportunities report’, the ready-to-cook market has been estimated to grow at a CAGR of more than 16 per cent during 2018-2023 and it is projected to rise to $647 million by 2023.

About MasterChow: 

MasterChow is a premium, digitally native Asian food brand in the ready-to-cook segment. Founded in 2020 by F&B entrepreneurs Sidhanth Madan and Vidur Kataria, the brand offers a range of premium Asian pantry staples like stir-fry sauces, ready to eat dips and noodles for quick, restaurant style food at home. The range of sauces are signature recipes developed inhouse at their state-of-the-art manufacturing facility. Made with 100% natural ingredients, their products are crafted fresh in small batches and free of artificial additives. They’re available pan India via their own e-store and also on all major marketplaces like Amazon, Bigbasket, Grofers, Instamart etc.

About WEH Ventures: 

Launched in 2017, WEH Ventures is a sector-agnostic early-stage venture fund with a primary focus on startups solving India-first problems. The first fund was launched in 2017 and has seen a class-leading performance. The fund is very often the first institutional investor in a company and aims to support it through the early years and beyond.  In its four year journey, the fund has already backed several category-leading companies such as Smallcase, Animall, Trell and Pratilipi which have been subsequently backed by top tier institutional investors.

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Saad Kassis Mohamed led WeCare Raises $350000 for Lab-Grown Diamonds

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Saad Kassis Mohamed, leading WeCare, proudly announces a milestone
achievement with the successful raise of $350,000 dedicated to accelerating innovation in the lab-grown diamond

Saad Kassis Mohamed, leading WeCare, proudly announces a milestone
achievement with the successful raise of $350,000 dedicated to accelerating innovation in the lab-grown diamond sector. This significant funding marks a pivotal moment in the foundation’s commitment to fostering sustainability and advancement within the industry.
Building upon the success of pioneering funding models in natural diamonds and coloured
gemstones, Saad Kassis Mohamed spearheads WeCare’s latest initiative aimed at bolstering research and development in lab-grown diamonds.

Through strategic collaborations with esteemed research
institutions and industry leaders, this innovative funding model is meticulously tailored to empower emerging researchers, startups, and mid-sized players in the lab-grown diamond arena.
Lab-grown diamond productions, including run-of-mine (ROM) diamonds, delivered to designated facilities under Saad Kassis Mohamed’s guidance at WeCare Foundation, undergo thorough valuation by accredited experts. Leveraging WeCare Foundation’s proprietary valuation methods, these productions are meticulously assessed for their market potential and quality.
WeCare Foundation is steadfast in its commitment to combating child labour within the diamond industry. Recognizing the importance of ethical sourcing and fair labour practices, WeCare is dedicated to ensuring that its initiatives uphold the highest standards of social responsibility. WeCare strives to create a future where every diamond is sourced and produced ethically, free from the taint of child exploitation.
“WeCare Foundation is committed to fostering innovation and sustainability in the lab-grown
diamond industry. By providing access to tailored funding solutions and market opportunities, we aim to empower small to mid-sized players to thrive in this rapidly evolving sector,” states Saad Kassis Mohamed.
The demand for lab-grown diamonds is steadily increasing, with Teji Mandi’s findings suggesting that it is expected to reach 160 million carats by 2030, signifying the growing acceptance of lab-grown diamonds in Asia.
The funding initiative garnered participation from Red Capital along with individual backers,
underscoring the widespread support and confidence in WeCare Foundation’s mission to drive
innovation and sustainability in the lab-grown diamond sector.
Through this innovative funding model, WeCare seeks to address the financial challenges faced by participants in the lab-grown diamond industry, facilitating growth, innovation, and sustainability for the benefit of all stakeholders involved.

This significant funding marks a pivotal moment in the foundation’s commitment to fostering sustainability and advancement within the industry.
Building upon the success of pioneering funding models in natural diamonds and coloured
gemstones, Saad Kassis Mohamed spearheads WeCare’s latest initiative aimed at bolstering research and development in lab-grown diamonds. Through strategic collaborations with esteemed research institutions and industry leaders, this innovative funding model is meticulously tailored to empower emerging researchers, startups, and mid-sized players in the lab-grown diamond arena.
Lab-grown diamond productions, including run-of-mine (ROM) diamonds, delivered to designated facilities under Saad Kassis Mohamed’s guidance at WeCare Foundation, undergo thorough valuation by accredited experts. Leveraging WeCare Foundation’s proprietary valuation methods, these productions are meticulously assessed for their market potential and quality.
WeCare Foundation is steadfast in its commitment to combating child labour within the diamond industry. Recognizing the importance of ethical sourcing and fair labour practices, WeCare is dedicated to ensuring that its initiatives uphold the highest standards of social responsibility. WeCare strives to create a future where every diamond is sourced and produced ethically, free from the taint of child exploitation.
“WeCare Foundation is committed to fostering innovation and sustainability in the lab-grown
diamond industry. By providing access to tailored funding solutions and market opportunities, we aim to empower small to mid-sized players to thrive in this rapidly evolving sector,” states Saad Kassis Mohamed.
The demand for lab-grown diamonds is steadily increasing, with Teji Mandi’s findings suggesting that it is expected to reach 160 million carats by 2030, signifying the growing acceptance of lab-grown diamonds in Asia.
The funding initiative garnered participation from Red Capital along with individual backers,
underscoring the widespread support and confidence in WeCare Foundation’s mission to drive
innovation and sustainability in the lab-grown diamond sector.
Through this innovative funding model, WeCare seeks to address the financial challenges faced by participants in the lab-grown diamond industry, facilitating growth, innovation, and sustainability for the benefit of all stakeholders involved.

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Funding

Used by Spotify and Logitech, HR & Fintech Startup RemotePass Raises $5.5M in Series A funding

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RemotePass series a funding

RemotePass, an HR and fintech platform that helps companies onboard, manage, pay, and retain remote workers, has secured $5.5 million in Series A funding.

The round was led by 212 VC with participation from investors in the US, Europe, and the Middle East, including Endeavor Catalyst, Khwarizmi Ventures, Oraseya Capital, Flyer One Ventures, Access Bridge Ventures, A15, and Swiss Founders Fund.

With this funding, RemotePass’s total capital raised has surpassed $10 million, adding to previous investments from BECO Capital, Wamda Capital, Plug & Play, and Flat6Labs.

“Witnessing RemotePass’s remarkable product growth and stellar customer service since early 2023 has solidified our belief in their visionary team and business model,” says Ali Hikmet Karabey, managing director at 212 VC, the round’s lead investor.

“By addressing today’s workforce challenges like talent mobility and remote work, RemotePass stands out as a key enabler,” he says. “It connects companies seeking a broader talent pool with emerging market talents who previously lacked access to global financial solutions and processes.”

Founded by Kamal Reggad and Karim Nadi, RemotePass serves a range of clients, from startups to large enterprises like Spotify, Logitech, Paymentology. It helps them onboard, manage, and pay their talent base in countries where they don’t have a local legal presence. RemotePass’s clients can hire full-time employees and contractors in over 150 countries.

“Our platform helps democratize access to global opportunities, leveling the playing field for skilled individuals and enabling them to compete in a global job marketplace,” says Kamal Reggad, CEO and co-founder at RemotePass. “This funding fuels our mission to empower countless lives and help global teams succeed.”

The RemotePass app offers access to a range of financial services and benefits tailored to the needs of remote workers, including multiple payout options, a USD debit card, as well as perks like health insurance. Apart from an end-to-end contractor management platform, RemotePass provides businesses with EoR services and relocation support.

“This oversubscribed funding round is a testament to the company’s robust financials, strong team, and high growth potential,” says Wamda Capital founder Fadi Ghandour. “What impressed us most at Wamda, and what confirmed our decision to back Reggad and his team since inception, is his entrepreneurial capability, which he demonstrated during the difficult days of the pandemic when he pivoted the company and subsequently built a great startup.”

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Tsubame BHB procures 5.3 billion yen through Series C

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First participation by a foreign investor brings green ammonia production to the world

Tsubame BHB Co., Ltd. (Head Office: Yokohama, Kanagawa Pref.; Representative Director and CEO: Koji Nakamura), which strives for the social implementation and commercialization of small, distributed ammonia production plants, has announced that it has undertaken capital procurement on a total scale of approximately 5.3 billion yen in a Series C round of financing through third-party allocation of shares to both new and existing investors worldwide.

In the second round*1 of this Series C funding, capital procurement was undertaken with Heraeus Beteiligungsverwaltungsgesellschaft mbH (Head Office: Germany; “Heraeus”) as the first overseas investor receiving shares, and with Yokogawa Electric Corporation and Energy & Environment Investment, Inc. as new investors receiving shares in Japan. This round of funding resulted in a cumulative capital procurement amount of 7.6 billion yen for Tsubame BHB Co., Ltd.

*1 The first round of funding was procured through convertible equity (CE) subscription warrants in July 2022

Tsubame BHB was established in April 2017 to achieve the social implementation and commercialization of on-site ammonia production at small, distributed ammonia production plants capable of synthesizing ammonia at low temperatures and low pressures, using the world’s first electride catalyst method. The Heraeus Group, based in Hanau, Germany, is a major family-owned technology company with multifaceted global operations. It has approximately 17,200 employees in 40 countries around the world, and boasts a diverse business portfolio that includes fields such as metals and recycling, healthcare, semiconductors and electronics, and industrials. With Heraeus participating as the first overseas investor, Tsubame BHB will develop the ammonia business and strengthen supply chains with a particular focus on Europe.

The EU decided to introduce a Carbon Border Adjustment Mechanism (CBAM) for the first time in the world, requiring businesses to report on carbon emissions from October 2023. Actual taxation based on these emission volumes is scheduled to begin from 2026. On February 6 of this year, the European Commission announced that CO2 emissions in the EU should be cut to 90% compared to 1990 levels by 2040. Given the need for CO2 reductions and actions to combat climate change in the EU, there is a growing demand for green ammonia, particularly in the chemical, transportation, and agricultural industries.

The synthetic ammonia catalysts offered by Tsubame BHB, which are produced at low temperatures and low pressures using electride catalysts, can be manufactured at small ammonia production plants, and so can be produced and consumed locally. Transport and storage processes are reduced in comparison to current procurement methods involving high-volume production at petrochemical complexes, enabling a substantial reduction in CO2 emissions.

In collaboration with Heraeus, which has a history spanning close to 400 years, Tsubame BHB uses an electride catalyst technology developed in Japan to promote the localization of ammonia production at small, distributed on-site ammonia plants, and the manufacture of green ammonia and hydrogen ammonia using renewable energy.

  • Current status of business/development

The first installation project in Japan, ordered in December 2022, is currently moving ahead steadily with plans for the start of production in August 2025. Detailed design and procurement are already complete. Receipt testing at the main device plant will begin from April 2024, and deliveries to the construction site are scheduled to begin in May.

Tsubame BHB has an R&D Center at the Tokyo Institute of Technology, where R&D targeting catalysts is conducted in collaboration with about 30 researchers. Verification tests of catalysts developed at a pilot plant in Ajinomoto Co., Inc.’s Kawasaki factory began in 2019, and over the course of four years, these tests confirmed that Tsubame BHB’s technologies had transcended the laboratory level, meeting requirements for commercialization. Catalysts suited to on-site ammonia plants are at the commercialization stage. Tests confirmed that formation and increased production on a scale of more than 100,000x could be achieved, and that after four years of uninterrupted catalyst performance operations, there was absolutely no decline in performance.

Applying government subsidies, commercialization of next-generation catalysts is expected to be achieved in a short time, with further cost reductions scheduled for the future.

  • Tsubame BHB receives orders for basic design in Japan and overseas

In December 2023, Tsubame BHB received its first order for the basic design of an overseas unit in Southeast Asia. Production of green ammonia is expected to begin from FY2026. A project order was also received for basic design on a second unit in Japan, with ammonia production similarly scheduled to begin during FY2026.

In December 2023, a letter of intent (LOI) was signed between Agri Laos Co., Ltd. (“Agri Laos“), a business partner in Laos, and the Laotian State Enterprise for Agriculture Service (“SAS”) regarding an offtake agreement for low-carbon fertilizers. Tsubame BHB and Agri Laos have formed a special purpose company (SPC) to promote the development of projects involving the manufacture of green hydrogen and ammonia and low carbon fertilizers using renewable energy and hydroelectric power in Laos. SAS plans to purchase the low-carbon fertilizers produced on this project for sales in Laos and other countries.

Tsubame BHB has received an increasing number of inquiries from overseas companies, and has initiated projects targeting the on-site production of ammonia at small-scale plants in collaboration with companies in various countries in North and South America, Southeast Asia, and Africa.

  • Future developments

The capital procured through this round of financing will go toward R&D targeting further cost reductions at small, distributed ammonia plants and the commercialization of medium-scale plants, as well as technical development costs for next-generation catalysts with a view toward large-scale plants and recruiting/labor costs, which are particularly important in the context of business operations. In this way, Tsubame BHB will contribute to the commercialization of small-scale ammonia production plants originating in Japan.

  • Investors in this round

Along with Tsubame BHB’s first overseas investor, Heraeus Beteiligungsverwaltungsgesellschaft mbH, investors participating in this round of financing will include the following companies:

List of participating investors (no specific order):
New investors: Heraeus Beteiligungsverwaltungsgesellschaft mbH, Yokogawa Electric Corporation, and Energy & Environment Investment, Inc.

  • Comments from investors participating in this round

Heraeus Beteiligungsverwaltungsgesellschaft mbH

“Heraeus has long established itself as a leader in innovation in the field of precious metal-based technologies. The Tsubame BHB technology fits perfectly with the Heraeus scouting criteria supports our efforts to lead the development of cutting-edge sustainable technologies,” said Dr. Philipp Walter, Executive Vice President Business Line Hydrogen Systems at Heraeus. “The technology complements our already broad range of sustainable solutions and helps to strengthen our position in a market that is increasingly focused on energy efficiency and decarbonization.”

Japan is a market where innovation is born – especially in the area of advanced materials. As a globally leading material technology company, Heraeus sees great potential in a stronger collaboration with Japanese companies, universities, and research institutes. Our investment in Tsubame BHB is a great example how Japanese and German companies can profit and grow together in future markets.” added Hideto Yamauchi, Representative Director, President of Heraeus K.K. in Japan.

Yokogawa Electric Corporation

“Various efforts are being made around the world to realize a decarbonized society, and Yokogawa is paying attention to these new energy trends. Like our customers, we believe that there will be a rising need for ammonia as a hydrogen transport medium and fuel. Yokogawa considers that Tsubame BHB’s innovative technology for the production of ammonia at a low temperature and pressure will play a key role in the attainment of a decarbonized society. By utilizing our company’s measurement, control, and information technologies, we will work together with Tsubame BHB to sustain the creation of value and address social issues,” commented Koji Nakaoka, a senior vice president and head of the company’s Energy & Sustainability Business Headquarters and Global Sales Headquarters

Energy & Environment Investment, Inc.

“Amid an urgent demand for decarbonization in various fields, ammonia is expected to be used not only as a hydrogen carrier, but also as a clean fuel in its own right, with applications for single fuel ammonia combustion in large-scale transportation (e.g., ships and aircraft) as well as thermal power generation. It has the potential to be a key driver in decarbonization, but in order to achieve this goal, renewable energy must be used in the manufacturing process as well “said by Member of the Board and Partner: Kenyu Hosoya. “Using Tsubame BHB’s technologies, ammonia can be manufactured at low temperatures and low pressures, enabling small, distributed manufacturing facilities. In this way, in addition to supporting the worldwide use of green ammonia manufactured using renewable energy, these technologies are expected to contribute to decarbonization as well.”

  • Outline of investors participating in this round 

Heraeus Beteiligungsverwaltungsgesellschaft mbH

The Heraeus Group, based in Hanau, Germany, is a global company with about 17,200 employees, operating in 40 countries around the world, and boasting cutting-edge technologies. Founded in 1660, Heraeus has a diverse business portfolio, with activities in fields such as metals and recycling, healthcare, semiconductors and electronics, and industrials.

Yokogawa Electric Corporation

Yokogawa Electric, a major electrical equipment company, is one of Japan’s top manufacturers specializing in industrial instruments and process control systems. Using measurement, control, and information technologies, it contributes to resolving social issues through business in the control, measurement, communications, and life science fields.

Energy & Environment Investment, Inc.

Energy & Environment Investment was established in 2006 as a venture capital company specializing in the energy and environmental fields. It invests in and supports the growth of startup companies with innovative business models and technologies that contribute to the realization of a sustainable society, with a particular focus on decarbonization.

  • About Tsubame BHB

Tsubame BHB’s corporate philosophy is to “resolve issues faced by mankind in the context of environmental and food related issues through the use of original technologies, in order to achieve a sustainable society.” We are a deep tech company that strives for practical applications of on-site ammonia production at small, distributed plants using technologies that dramatically reduce the extraction of CO2 in comparison to conventional methods, by producing ammonia at low temperatures and low pressures. Founded in 2017, we utilize electride catalyst technologies developed by Honorary Professor Hideo Hosono of the Tokyo Institute of Technology, and we are currently strengthening the rollout of overseas business with a focus on regions including North and South America, Australia, and Africa. Last year, we were invited by the Japanese government to attend the 28th Conference of the Parties to the UN Framework Convention on Climate Change (COP28), where we had an exhibit booth.

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