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Understanding the Importance of Brand Management from Sinolife

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Building a brand is not an easy task and till date it also remains one of the most important components in determining the success or failure of an entity. We have talked about introducing your brand to the world in the easiest possible manner in our earlier post titled “How to Introduce Your Brand New Company to the World in 5 Easy Steps“. In this post, we will try to understand the importance of Brand Management from Sinolife, a Brand management company.

Sinolife Media is a brand management and content creation full service entity, both for those in the entertainment industry and for entrepreneurs with small to medium sized businesses and they offer personalized and customized services to assist these entities in building their brands whether from scratch or to assist them in catapulting their brands to the next level.

The importance of Brand management can be gauged from the simple fact that, almost 90 percent of the businesses fail in the first year itself and the most important reason for this, other than poor implementation of the idea, is not nurturing the brand. A beautifully designed mobile application is of no use unless people know about it. Of course, once your product/service has been purchased, the success of it will depend on the quality it offers. But the very fact that people started using it is the result of effective brand management.

According to Sinolife, in modern times, it is just not enough to rely on conventional mediums for brand exposure. As a matter of fact, social media platforms have become defacto ‘main’ medium to rely upon. Keeping this into consideration, they offer a range of services from social media marketing, content creation, formula based strategizing, grassroots and digital marketing, graphic design other than conventional video production, distribution, event creation, and public relations.

Branding can especially become difficult for you if you have time constraints. In that case it is always advisable to take professional help i.e. the help of a brand management company. It does not matter whether you are a celebrity or a small or a mid sized company, the need for branding exists since day one and in the long term, make or break your business.

What’s your take on brand management? Do let us know.

 

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Inbound Marketing: How it Could Possibly Help Small-Medium Enterprises?

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Inbound marketing is identified as a kind of “pull marketing”, where the goal is to bring in purchasers who are new to the company, via interacting, useful and value-adding material, based on the phase of buying journey.

Any channel that brings in unidentified buyers such that they enquire about your products and services, rather than you hunting them individually is an inbound marketing method. Search engine optimization (SEO) is a source of inbound marketing.

Thomas Foo from TNT SEO mentioned that in the year 2020, the Malaysians are very anxious about Coronavirus, with top areas of concern being family members health, own health, job security, the overall economy and spreading the virus to others. Because of this, SEO becomes crucial for small-medium enterprises to make it through throughout this challenging time.

Content is the Backbone of Inbound Marketing

Search Engine Optimization is without a doubt the biggest source of traffic for any website. As an example, if you run a outdoor gear shop and somebody performs a Google search for the keywords “sleeping bag”, then you would want to appear first in the search engine result, since the large majority of clicks go to the top 3 or 4 organic results.

To win over inbound marketing, you will need content that fulfils the searcher’s intent. Most often than not, they are interesting, easy-to-scan and most importantly, provide a solution and value to the readers.

Inbound marketing techniques can be started whenever you wish but it takes skills and budget to succeed. This is why most businesses in Malaysia that need SEO services will choose to engage an experienced online marketing company to take care of this component of their business on their behalf.

Remember that a serious SEO requires planning on content strategy, onsite audit, backlink acquisition and great client communication.

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This online dating platform is offering free 12 months access to its paid features!

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The number of messages on online dating platforms in the United States has increased by 10% to 15% compared with February and the numbers are expected to rise in the coming few months. The whole Coronavirus crisis has made people realize that the only possible dating right now is online dating.

However, not every dating platform is free and provides the same experience. To fill this gap, Brick House Dating is in the process of rolling out their new online platform. Scheduled to be launched on June 8th, 2020, Brick House Dating is also offering access to all of their paid features FREE for 12 months for their early subscribers.

This platform is free for anyone who is single and their mission and vision is to ensure that “every single connects with a soul mate in a friendly, safe and relaxed environment.”

One of the key features of this online dating platform is a simple and easy registration process which brings you onboard literally in a minute’s time. They also have several cool features like the ‘Meet Me‘ feature along with Skype Chat functionality.

In the US, several online dating platforms have seen a spike in usage in the places hit by the lockdown. This has broken the myth which was earlier floating that the online dating industry is going to be severely impacted due to the coronavirus crisis.

According to various research, the value of the global online dating market dwells between $7 billion and $11 billion. This market is growing rapidly as more and more relationships nowadays start online. Moreover, people are increasingly willing to pay for services i.e more and more people are opting for the paid features of these dating platforms. However, platforms like Brick House Dating are offering their paid feature for FREE for 12 months for their early bird subscribers.

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Smeetz: Are They Setting The Standard For Start-up Businesses?

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Running a start-up is challenging, particularly when you are generating a brand-new product or service that has never been created before. Not only do you need to generate interest, but you also need to fund the upcoming project. In this article, we will be looking into how Smeetz is setting the standard when it comes to making the perfect start-up business.

The Humble Beginnings Of The Swiss Start-up

As a swiss start-up in 2017, co-founders Alexandre Martin and Morgan Siffert began to create the perfect business for those that love adventure. With the chance to book a number of experiences all in one place as well as allowing businesses to market events as well as allows users to book their own experiences. Whether it is sports classes, yoga or art performances the software can provide hosts as well as customers with all the information that they need. But as a start-up business creating this technology has seen them creating something new for a niche market.

A Social Media Platform For Events

As the first social media platform of this kind, Smeetz has a lot to prove, however they are also in a unique position. With a number of other companies offering a service similar, but also entirely different, there is a niche market that has been found to create the perfect position for this unique and dedicated bunch of people. In 2020, the company have begun to turn their attention to an AI-driven pricing model that allows them to offer a discount automatically depending on a number of factors such as demand, sales and the weather. This AI technology, therefore, encourages people to make the most out of the process and order beforehand putting them up to their different software providers like Amatic, providing their users with new and exciting technology. This is a simple yet effective solution to help drive sales and ensure that companies listing on this platform see the best return of investment.

The Recent Round Of Funding

With this new development in Ai Technology comes the challenge of funds as technology such as this often comes with a cost. However, Smeetz has very little to worry about at this time as they are leading the way when it comes to crowdfunding. With a total of €660K led by a number of businesses as well as the Swiss ICT investor club, this has seen them gain enough to reach their first goal set. Whilst this is promising for the business, there is still a way to go before the development of the project is completed. However, this is looking promising over time as this is the funds that are needed for the business to begin to expand into their chosen field with innovative technology that will benefit both clientele as well as customers that use the website for bookings.   

What Can We Expect FromSmeetz In The Future?

The future of this business looks promising. With the major goal to reach more businesses such as nightclubs and festivals for event listings, this business is going big in the hopes of using this technology on a much wider scale. In addition to just focusing on the swiss market, the eventual goal is to expand into the Swiss-German market as well as the rest of Europe in the near future. Though this may be a way off, one of the major goals for the company is to become the leading provider of marketing and sales software for leisure activities by offering a number of services such as smart pricing to audiences as well as advanced sales forecasts.

With this in mind, this is a start-up that is pioneering change for start-up businesses as well as providing new and exciting ways for businesses to market their event to their target audience as well as manage bookings effectively.

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