Building a brand is not an easy task and till date it also remains one of the most important components in determining the success or failure of an entity. We have talked about introducing your brand to the world in the easiest possible manner in our earlier post titled “How to Introduce Your Brand New Company to the World in 5 Easy Steps“. In this post, we will try to understand the importance of Brand Management from Sinolife, a Brand management company.
Sinolife Media is a brand management and content creation full service entity, both for those in the entertainment industry and for entrepreneurs with small to medium sized businesses and they offer personalized and customized services to assist these entities in building their brands whether from scratch or to assist them in catapulting their brands to the next level.
The importance of Brand management can be gauged from the simple fact that, almost 90 percent of the businesses fail in the first year itself and the most important reason for this, other than poor implementation of the idea, is not nurturing the brand. A beautifully designed mobile application is of no use unless people know about it. Of course, once your product/service has been purchased, the success of it will depend on the quality it offers. But the very fact that people started using it is the result of effective brand management.
According to Sinolife, in modern times, it is just not enough to rely on conventional mediums for brand exposure. As a matter of fact, social media platforms have become defacto ‘main’ medium to rely upon. Keeping this into consideration, they offer a range of services from social media marketing, content creation, formula based strategizing, grassroots and digital marketing, graphic design other than conventional video production, distribution, event creation, and public relations.
Branding can especially become difficult for you if you have time constraints. In that case it is always advisable to take professional help i.e. the help of a brand management company. It does not matter whether you are a celebrity or a small or a mid sized company, the need for branding exists since day one and in the long term, make or break your business.
What’s your take on brand management? Do let us know.
The USA’s Biggest Luxury Resort Openings of 2020
Whilst this year has thrown more than a few curveballs to those in the business world, there is one industry that is determined to keep pushing forwards. The hotel industry has never been one to rest on its laurels and 2020 has been no different. There have been dozens of huge resort openings across the globe this year, but these American offerings are the biggest and the best of them.
Circa Resort & Casino, Las Vegas
Circa has definitely not come sheepishly on to the Las Vegas scene. In their own words, ‘We go big. We go all night. And here, everyone is on the guest list. So get loose and get loud. This is Circa. The time of your life.’ If you’re competing with the biggest and the best then it pays to make some noise and tell everyone what you’re about. Vegas is a hyper-competitive casino resort scene and it looks like Circa won’t be going quietly.
The rooms are all styled to a slick Old School Vegas standard, but their most exclusive offer is our of this world. The Founders Suite features two large bedrooms which both look out over the Las Vegas strip. In the 1830 square foot space, guests will find a luxurious tub, two giant mattresses, a full size lounge-diner and even a fireplace. The suite feels luxurious from the moment you step inside, but the real selling point of Circa, isit’s extra activities.
Their state of the art casino offers not only all of the traditional table games that you’d expect, blackjack, craps, 3-card poker etc, but also offers electronic versions of them. The strategy involved in playing roulette is much the same in an electronic format, as in a ‘real wheel’, but there are games where online versions differ greatly. This combination of different formats will allow players to game where they feel the most comfortable.
Camp Sarika, Utah
Aman Resorts have had a busy year with not one, but two new openings. However, Camp Sarika is certainly the most picturesque of the two. Set in acres and acres of open desert, this tented resort is the perfect retreat from city life. Whilst many of us associate ‘tented resorts’ with camping, Camp Sarika could not be more different. Each of the tents comes with its own private, heated plunge pool and a gorgeous terrace set around a fire pit. Its everything you’d expect from a luxury hotel, set right in the middle of Amangiri.
There are five national parks and the Navajo Nation Reservation within just a few miles of the camp, so its the perfect place for nature lovers. The landscape here is breathtaking, mesas, canyons and craters of jaw-dropping proportions are all around you. You can’t help but feel connected to nature as you settle in to a guided meditation session, or a yoga practice amidst the wilderness.
As well as adventuring and soul searching, Camp Sarika also offers plenty of delicious evening activities. Their restaurant sits right in the main pavilion and offers a daily changing menu of locally sourced dishes. Whether you’d like fire-pit roasted meats, or a fresh vegan salad, there’s something rustic and life-affirming for every palate.
Riggs, Washington DC
If Camp Sarika is the wilderness lover’s dream retreat, then Riggs is the cosmopolitan equivalent. Set in the former Riggs National Bank Building, this imposing resort sits right in the middle of the hustle and bustle of Washington DC. The property it sets in already has a rich history of its own and the resort owners have made subtle nods to this throughout the interior design. For example, each of the rooms features little touches as you would find in a safety deposit box, whilst the communal areas of the building feature images of the Golden Age of Banking.
The ground floor is taken up by the glamorous Cafe Riggs, which is open to guests and the public alike. It feels incredibly European inside the cafe, with large windows, white linens and a fresh, sophisticated menu. Vegetarian and vegan diners will be delighted at the heavily plant based selection of dishes, which merge seamlessly from breakfast through to dinner.
If you fancy food rather than drink then Riggs has got you covered. There are two bars with their own unique personalities. The first is on the lower ground floor in the heart of what was originally the main bank vault. If you’d prefer a little more natural light, then the top floor of the resort offers an incredible view of the surrounding city, as well as drinks and bar snacks. A Rosa Spritz, accompanied by a light plate of ricotta and peaches, whilst looking out over Penn, is a luxury experience that is hard to match.
Cosmetic formulation software: What are the benefits?
Long gone are the days of writing cosmetic formulations down on a notebook and using a calculator to verify that the proportions correspond to the official recommendations. Cosmetic formulation software has become an invaluable tool in the cosmetic industry. Reducing the margin of error and effectively streamlining processes, formulation software comes with a lot of benefits. Designed to assist research and development teams from the early stages of conception all the way to product launch, these solutions cover a wide array of uses.
The Benefits of Cosmetic Formulation Software for Workflow Optimization
One of the main benefits of cosmetic formulation software is the fact that it allows every person involved in the creation of a new product to have access to up-to-date information at all times. When it comes as part of a PLM solution, formulation software indeed addresses the needs of every actor on the development chain by becoming a collaborative platform where all the data pertaining to the product’s lifecycle is centralized. From suppliers to marketing teams: everyone can make sure their actions align with the decisions made upstream or bring up issues affecting the product at a particular stage.
This central role cosmetic formulation software can play is often not leveraged to its full potential. By automating various tasks and providing relevant information every step of the way, it can even contribute to reducing costs or ensuring the new product is compliant in every possible way.
Product Compliance Made Simple
Formulation software is an invaluable tool that can help manufacturers make sure their products are compliant with the numerous and highly specific guidelines that govern the industry. From the concentration of allergens in the formulation itself to product labeling, cosmetic formulation software also makes filling out legal documents a breeze. All the necessary elements are already present in the system, which is configured to group the data as the most recent instructions require. Putting the INCI together or generating the product’s PIF – among other things – can be done automatically.
If anything stands out – for instance if newly updated regulations invalidate one of the product’s characteristics – the software immediately picks up on it and alerts the user who can correct the issue early on.
Streamlining the Formulation Process
Above all else, as the name indicates, cosmetic formulation software is useful when creating original formulas. For instance, every raw material currently employed in cosmetics is listed in a database the system automatically updates whenever new information is available. Everything from proposed concentration to allergenic potential and country-specific restrictions is indexed to help the user make the right choices. They can utilize this function to search for particular properties, chemical profiles, recommended applications and more to develop the ideal formulation.
Manufacturers can also store a searchable history of all their INCIs to date, allowing technicians to start from an existing formula to either improve upon it or create a different product. Every time a modification is made, the formulation software records it and makes it accessible to the user who can go back and forth to test several potential outcomes. If the system detects any irregularities, corrective measures are suggested not only to alert the technician that their formulation is flawed, but to offer an alternative.
Given the wide array of possibilities cosmetic formulation software provides, a recommended approach is to assess current processes and evaluate every aspect that could be streamlined. From creating new products to ensuring they are labeled correctly in every country where they are to be distributed, computer-based solutions will continue to offer ever more functionalities. Once implemented, they evolve alongside best practices and regulations to keep you up to date with every change that could occur.
Inbound Marketing: How it Could Possibly Help Small-Medium Enterprises?
Inbound marketing is identified as a kind of “pull marketing”, where the goal is to bring in purchasers who are new to the company, via interacting, useful and value-adding material, based on the phase of buying journey.
Any channel that brings in unidentified buyers such that they enquire about your products and services, rather than you hunting them individually is an inbound marketing method. Search engine optimization (SEO) is a source of inbound marketing.
Thomas Foo from TNT SEO mentioned that in the year 2020, the Malaysians are very anxious about Coronavirus, with top areas of concern being family members health, own health, job security, the overall economy and spreading the virus to others. Because of this, SEO becomes crucial for small-medium enterprises to make it through throughout this challenging time.
Content is the Backbone of Inbound Marketing
Search Engine Optimization is without a doubt the biggest source of traffic for any website. As an example, if you run a outdoor gear shop and somebody performs a Google search for the keywords “sleeping bag”, then you would want to appear first in the search engine result, since the large majority of clicks go to the top 3 or 4 organic results.
To win over inbound marketing, you will need content that fulfils the searcher’s intent. Most often than not, they are interesting, easy-to-scan and most importantly, provide a solution and value to the readers.
Inbound marketing techniques can be started whenever you wish but it takes skills and budget to succeed. This is why most businesses in Malaysia that need SEO services will choose to engage an experienced online marketing company to take care of this component of their business on their behalf.
Remember that a serious SEO requires planning on content strategy, onsite audit, backlink acquisition and great client communication.
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