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Forrester’s Top 10 Emerging Technologies For 2024 predicts GenAI, TuringBots, And IoT Security Poised To Deliver The Fastest ROI

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The rapid acceleration of AI innovation has sparked a surge in advancement in other emerging technologies

SINGAPORE, June 26, 2024 — According to Forrester’s (Nasdaq: FORR) The Top 10 Emerging Technologies In 2024 report, generative AI (genAI) for visual content, genAI for language, TuringBots, and IoT security are the top emerging technologies that will deliver the most immediate ROI for businesses in 2024 and beyond.

With new technologies emerging seemingly every day, business and technology leaders need to time those investments based on value, risk, and potential payout timelines. Forrester organizes its top emerging technologies by benefit horizon to help with these decisions.

Emerging technologies that will offer significant benefits within the next two years:

  • GenAI for visual content. Advanced machine learning models that generate images or video from text, audio, or video prompts, this technology will help firms generate visual content for marketing, experiences, and products.
  • GenAI for language. GenAI for language is already delivering value in customer support and content creation but continues to advance at a blinding pace. It is accelerating many other technologies as it goes.
  • TuringBots. Accelerated by advancements in genAI for language, these AI-powered software robots help developers build applications that deliver more than just code generation.
  • IoT security. The proliferation of devices has led to an exponential explosion in security attacks, raising the importance of security for IoT devices. Vendors are competing and colliding in a rush to offer capabilities.

Midterm emerging technologies that will deliver benefits in the next two to five years:

  • AI agents. The role of autonomous workplace assistants or AI agents has expanded beyond the back office and employee assistance to customer-facing automation. These AI agents will grow increasingly sophisticated to better understand and respond to nuance and context.
  • Autonomous mobility. This technology will accelerate commercial and urban transportation ecosystem collaborations to orchestrate personalized mobility experiences for both customers and businesses.
  • Edge intelligence. Advanced edge intelligence capabilities such as edge machine learning are still not yet common, even though many foundational elements like Apple foundation models are becoming available.
  • Quantum security. This technology will overhaul security systems for on-premises and cloud compute, storage and network infrastructure, commercial off-the-shelf software, commercial software-as-a-service offerings, and in-house built software.

Emerging technologies that will take at least five more years to deliver tangible value for most firms and use cases:

  • Extended reality (XR). Only 8% of US online adults own a virtual-reality headset, and just 16% have used an augmented-reality device or app. While XR is advancing in training and onboarding, companies are resisting investing in tools like these until they see broad adoption.
  • Zero Trust edge (ZTE). ZTE technology has the potential to protect remote workers, retail outlets, and branch offices with embedded local security, but only a handful of true ZTE solutions exist today, and legacy devices add additional management complexity.

“Tech leaders must be able to identify the right use cases and quantify potential benefits, costs, and risks across multiple horizons,” says Brian Hopkins, Forrester VP, emerging tech portfolio. “They need to spread investments out, with shorter-term technologies delivering quick returns and longer-term bets requiring more effort, more foundational investment, and the capacity to manage more risk.”

About Forrester

Forrester (Nasdaq: FORR) is one of the most influential research and advisory firms in the world. We help leaders across technology, customer experience, digital, marketing, sales, and product functions use customer obsession to accelerate growth. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and put their customers at the center of their leadership, strategy, and operations. Our unique insights are grounded in annual surveys of more than 700,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective research methodologies, including Forrester Wave™ evaluations; more than 100 million real-time feedback votes; and the shared wisdom of our clients. To learn more, visit Forrester.com.

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Barn2Door Secures Growth Funding From Decathlon Capital Partners

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Software company utilizes a flexible, revenue-based funding package to support growth and expansion without dilution

Barn2Door,Inc. a rapidly-growing software company focused on helping farmers sell direct to market, has landed a significant investment from Decathlon Capital Partners. Details of the revenue-based funding transaction were not disclosed.

“We’re looking forward to working with Decathlon, as we know their team understands our goal to make selling direct-to-market a breeze for our current farmer partners, in addition to the many to come.” – James Maiocco, Barn2Door COO

Headquartered in Nashville, Barn2Door will use the funding to expand its investment in new platform functionality and expand its go-to-market and customer service functions. Barn2Door is an all-in-one business solution platform that allows farmers to promote their own brand, sell online or in-person, and save time managing their business.

Janelle Maiocco, Chief Executive Officer of Barn2Door, said Barn2Door aims to make accessing Farm products as easy as possible for buyers. “Our solution enables farmers to sell anytime, anywhere, and to anyone, whether they be wholesale or retail purchasers,” Maiocco said. “We want farmers to build a thriving business. We offer software and services to help Farmers grow their brand, and develop go-to-market strategies informed by best practices and data insights captured from millions of buyers.”

James Maiocco, Chief Operating Officer of Barn2Door, said Barn2Door will repay its investment from Decathlon Capital Partners through its future revenues, thanks to the dilution-free funding package. “We’re looking forward to working with Decathlon, as we know their team understands our goal to make selling direct-to-market a breeze for our current farmer partners, in addition to the many to come,” Maiocco said.

John Borchers, Managing Director of Decathlon Capital Partners, said Decathlon looks forward to supporting Barn2Door as the company continues to grow. “Barn2Door is already serving thousands of farms throughout the United States,” Borchers said. “Decathlon can’t wait to watch the growth trajectory of their software platform as more farmers will take advantage of this easy-to-use solution.”

About Barn2Door
Barn2Door offers software for Independent Farmers to create and promote their brand, sell online and in-person, and save time managing their business. Built for Farmers, Barn2Door enables Farmers to make their products available across all channels and simplify order management. Serving 1000’s of Farms across all 50 States, Barn2Door has become the largest vertical commerce solution exclusively serving Farmers. With data insights gathered across millions of orders, Barn2Door continues to debut innovations to help Farmers increase sales, attract more buyers, and save time.

About Decathlon Capital Partners
Decathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. Through the use of highly customized revenue-based financing solutions, Decathlon provides long-term growth capital without the dilution, loss of control and operational overhead that often comes with equity-based funding. With offices in Palo Alto and Park City, Decathlon is the largest revenue-based funding investor in the U.S. and is active across a wide range of sectors.

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Managed Wi-Fi solutions provider Airties Opens Software Innovation Center in Bangalore, India for Smart Wi-Fi

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  • New center in Bangalore aims to enhance AI, Cloud, & DevOps capabilities of Airties

Airties, a global leader of managed Wi-Fi solutions for broadband service providers, today announced it has opened its first office in India a new R&D center based in Bangalore, focused on enhancing the AI, cloud, and DevOps capabilities of Airties for use in Smart Wi-Fi deployments.

Airties, headquartered in Paris, France, currently has other significant offices in Belgium, Turkey, and the United States, and employs approximately 400 people around the globe. The new center in India aims to employ around 100 specialized software engineers focused on further extending the capabilities of Airties Cloud management platform. To mark the occasion, the company recently held an official office opening ceremony in Bangalore attended by Metin Taskin, CEO and founder of Airties; Sachin Chickballapur, CTO of Airties; Mujdat Pakkan, Executive Vice President of Engineering; Siddharth Das, General Manager of Airties in India; and local dignitaries including Dr. Ashwath Narayan C. N., Honorable Member of Legislative Assembly, Karnataka, former Deputy Chief Minister of Karnataka and Minister of Electronics, Information Technology – Biotechnology, Science and Technology, Higher Education, Skill Development, Entrepreneurship and Livelihood in Government of Karnataka.

“At Airties, we recognize that our success at enabling leading ISPs to innovate and differentiate comes directly from our ongoing commitment to software R&D,” said Metin Taskin, CEO and founder of Airties. “Our new, world-class software innovation center in Bangalore aims to attract the very best engineers interested in applying their skills to enhance the broadband experience for fiber, cable, and fixed wireless providers the world over.”

“The huge talent pool in India for AI, data science, cloud-native software development, and DevOps will allow us to build an exceptional team that will address our rich feature roadmap, working closely with the other Airties teams, partners and customers worldwide,” said Sachin Chickballapur, CTO of Airties.

Airties’ unique hybrid cloud-edge software architecture leverages both the embedded intelligence in customer premises equipment and the cloud to maximize responsiveness and home Wi-Fi performance. Airties software portfolio includes Airties Edge, smart Wi-Fi software for gateways/routers/extenders, which intelligently directs consumers’ devices (laptops, tablets, phones, game consoles, IoT, smart home devices, etc.) to the best available Wi-Fi access point and frequency band based on real-time network conditions. The software, based on industry standard Wi-Fi EasyMesh™, can also turn existing home gateways into an intelligent Wi-Fi mesh access point, improving the quality and stability of connectivity within the home. Airties Cloud helps monitor and orchestrate Wi-Fi across homes, optimizes broadband gateways and mesh extenders to ensure a better quality of experience, delivers insights on connected devices, and provides APIs to power operator’s customer facing support apps. Airties Orbit, is a continuous test automation platform for broadband service providers, customer premises equipment (CPE) manufacturers, and system-on-chip (SoC) manufacturers to support Smart Wi-Fi integrations and deployments.

Airties has been recognized with many prestigious industry awards, including: “Best Home Wi-Fi Solution Award” from Broadband World Forum; “Best Wi-Fi Service Provider Solution” and “Best Home Wi-Fi Product” awards from Wi-Fi NOW; “Best Wi-Fi Innovation” and “Best-In Home Wi-Fi Network” awards from Wireless Broadband Alliance; “Best Broadband Customer Experience” from Cable & Satellite International; and many others. Additional information about Airties can be found at: www.airties.com.

About Airties
Airties is a leading provider of managed Wi-Fi solutions to operators around the globe. The Smart Wi-Fi portfolio from Airties includes Airties Edge, smart Wi-Fi software for gateways; Airties Cloud management platform and its companion app; Airties Orbit, a continuous test automation platform; and Wi-Fi mesh extenders. Operators turn to Airties for the design, implementation, and ongoing optimization of their customers’ broadband experience. Airties’ customers include AT&T, Deutsche Telekom, Sky, Telia, Telstra, T-Mobile US, Vodafone, and many others.

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Singapore and Indonesia-based RHAD, a Dog Digital Partner, Expands into the Indian Market with a Focus on Creative Storytelling and AR

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RHAD, a leading creative and technology agency and partner of Dog Digital, today announced its expansion into the Indian market. The Singapore and Indonesia-based agency will leverage its expertise in creative storytelling and augmented reality (AR) to empower brands in India.

“We are thrilled to bring RHAD’s unique blend of creativity and technology to the dynamic Indian market,” said Hrishit Trivedi, Chief Storyteller, India, at RHAD India. “India is a hub for innovation, and we see immense potential for AR and creative storytelling to help brands connect with audiences in a more meaningful way.”

Kutbuddin Patanwala, Business Lead, India, at RHAD, added, “I am excited about our future plans to drive growth by enhancing revenue for our clients through our advanced AR/VR digital solutions. We aim to expand our presence, diversify our services, and form strategic partnerships, ensuring we meet our clients’ evolving needs and achieve sustainable success in India.”

RHAD will focus on offering a wide range of services to clients in India, including:

  • Creative Strategy and Development: The agency will help brands develop creative concepts and campaigns that capture attention and drive results.
  • Content Marketing: RHAD.Agency will create engaging content that educates, entertains, and inspires audiences.
  • AR Development: The agency will leverage its expertise in AR to create innovative experiences that allow consumers to interact with brands in new ways.

About RHAD

RHAD, a Singapore-based creative and technology agency, in partnership with Dog Digital (UK) helps businesses accelerate their digital journey and helps brands connect with audiences in a meaningful way. The agency offers a wide range of services, including creative strategy, content marketing, and AR development.

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