SEO is an excellent way of marketing your products and services on different search engines such as Google, Bing, Yahoo and Dogpile. Using SEO on your website to get high ranking on these sites requires one to follow various processes that are incorporated in the designing of the website and the contents found on the website.
These are different methods that you can employ SEO to your site for better ranking results, and they include:
Create a domain
A domain building is essential for those who are first-time SEO users. It contains the link that leads to your website. Therefore, ensure that the domain you create is related to some of the keywords you want to be ranked with as it gives the search engines an idea of what the website is all about. For example, if your site is about various cardiovascular exercises to perform at home, you can include “cardiovascular exercises” and” home “on the domain link. Note that if you have an established site that has a domain link, creating a new one would not be necessary at all.
Create a URL
URL is the link that contains all the information related to your website and how the researchers can get to the site. Basically, URL is the link where the researchers click on when researching to be redirected to your website for more information. One trick to utilize when it comes to creating a URL for your site is relevance. Remember that researchers use the information written on the link to determine if the website contains the contents they are looking for or not. Therefore make sure the link is relevant and has the required information.
Include a page title
The page title tells the researchers what your website is all about. Also, the webpage makes it easy for Google to give you the expected rank. The trick to SEO your site among the top ranks is by creating an attractive and straightforward title. A lot of researchers get attracted to view the websites that have well-explained titles since they believe that the site has the necessary information they are looking for. In other words, the kind of title you use for your website helps you attract traffic to your website and also to get high ranking. If your site is about the best drones in 2018, you can write your title to be about ten best drones in 2018. For beginners, for example, one can seek advice from a SEO consultant like Haroon Bhutta about the best title to use on your website to drive traffic.
Use a Meta description
A Meta description can be described as a summary of a webpage and its content. Majority of Meta description contains about 125 to 180 characters. The trick to forming a good and perfect Meta description is by applying uniqueness and being precise. The report should be straightforward and clear too.
Internal links are other relevant links that are placed in the article to drive your readers to another page of your website. This is an excellent method of introducing your readers to your other sites or informing them about the other contents you have written about. Make sure the internal link you create describes what the reader is going to find on the other page.
Apart from creating a well structured and descriptive website, you need to employed SEO tricks to get high ranks and also to attract traffic to your website. Therefore, use the above tips to help you SEO your site.
India still doesn’t give SEO the importance it deserves
We have all contributed, and been witness to the exponential rise of internet usage in India. The advent of the smart phone and affordable internet access has radically transformed the digital landscape in the country, and has spurred new behaviours in all areas of life. From being a space to look for information, to connecting with others via social media, to digital payments and making purchases for everything from a pin to a plane (well, almost), ordering food and online learning as well, Indians from all walks of life have taken to digital and how! It isn’t surprising then to see that digital marketing has also grown at an equally fast pace, and has become a regular part of most marketing plans today.
Digital Marketing in India today sees a YoY growth of 30-35% on an average.
With companies getting the desired results from digital, digital budget allocations are no more considered optional. However a point to note here is that for most companies, digital primarily revolves around maintaining a website, and paid marketing efforts. We see many companies investing heavily in building snazzy responsive websites, mobile apps and social media communities, then promoting these through paid search, display and social media. Paid efforts no doubt give quicker results, and agencies often push these to demonstrate the performance of their digital services. This also looks good in year-end reviews, no doubt! But in all of this, SEO, a crucial aspect in digital marketing, often gets sidelined or put on the backburner.
Understanding SEO, the underdog in digital marketing
SEO, an acronym for Search Engine Marketing, is a process by which you can optimize your webpages for better organic visibility on search engines, for a specific set of keywords. What this will do is that it allows your webpages to rank higher on search results for your industry / work, and this will allow your business to be seen by many prospects. A higher visibility on search will translate to a higher number of visitors to your website, a higher number of leads and eventually, more business. And all of this will continue to grow over time, so you can enjoy incrementally more unpaid traffic without having to rely on paid marketing efforts.
With all these advantages, it is only natural to wonder why SEO hasn’t gained its time under the sun as much as other tactics have.
Here is why SEO is not as popular with Indian digital marketers
Despite the host of benefits that SEO can offer, there is a small catch, and I wouldn’t even call it a catch.
- With SEO, you need to go slow and steady
SEO is a time-consuming, technical process that takes time to start showing results. This could vary from a few months to over a year, depending on your category and objectives. And in this era of instant gratification, both consumers and marketers look for quicker results from everything they do. Organizations and marketers often end up losing patience in the slow but sure process of SEO, and are sold on the promise of instantaneous results that the paid marketing approach offers.
But once you start seeing results, there is no doubting the efficacy of this strategy.
- It is not as glamorous as the other stars of digital marketing
There is an industry joke that refers to SEO as a behind-the-scenes performer that pales in comparison to the paid marketing stars on the digital stage. Most brand managers focus on the communication and the UI when it comes to their owned digital assets. It wouldn’t be an exaggeration to say that almost 90% of their attention and efforts are in creating really good digital assets, and SEO is then left to the IT teams or agencies. In the ideal process, marketers need to collaborate with their digital agency to create a robust SEO strategy with a long term view.
In conclusion, you cannot afford to ignore SEO if you are looking for long term growth.
SEO is important for the exact same reasons that a website is important. While a website serves as your online presence, it will not be very helpful if your prospective consumers don’t know who you are or how to find you. Optimizing for search can help solve this problem, and can play an important role in brand building online.
This is not to say that SEO will only benefit online businesses. There are numerous examples and case studies of erstwhile and heritage brands using SEO to drive higher offline footfalls and sales. And these again, are just one Google search away.
Web search, then becomes the most valuable marketing channel that you can use for generating quality leads at a low investment. Not ranking high on search results for your category is akin to losing out prospective business to your competitors. SEO can also offer continuous, incremental growth over a period of time, and an ROI that is way higher than paid marketing.
So if you are a business owner or marketer who is invested in the long term growth of your company, you know what to do.
Rich Snippets: SEO Strategy in Times of Disruption
The global pandemic has triggered a unique type of distress for entrepreneurs looking to begin brand-new companies. Aside from handling the health and social concerns caused by the COVID-19, they have faced the lack of targeted visitors and sales revenue.
Terence Lim, SEO Consultant and the founder of JinMatic is won over that SEO can help organisation during this global pandemic.
Google enhances its search function by arranging the world’s info and making it widely available. In the last 5 years, because of its explosive development, SEO has undergone numerous changes. To name a few, RankBrain, Hummingbird and the Exact Match Domain update are some of the game-changing updates Google has rolled out in the last few years.
These algorithms make the search engine smarter than ever. Although these updates make life much easier for end-users, some Malaysia SEO agencies are forced to stay on their toes to quickly integrate these brand-new strategies into their digital marketing strategy. For example, businesses can use rich snippets to gain more business exposure because practically 55% of all Google searches feature rich snippets.
JSON-LD Structured Data: The Quick Way to Get Google Rich Snippets
The best way to obtain rich snippets is by having proper structured data. It’s a standardized format utilized to identify and arrange the details in your webpages. Google recommends utilizing JSON-LD for structured information because its scripts are relatively simpler to add, upgrade and remove.
Terence pointed out that structured data does not directly increase your search rankings, but it does improve your click-through-rate (CTR) as a result of having more appealing search listings.
This search engine optimization strategy absolutely does the job for Malaysia small-medium enterprises because today’s consumers demand easy-to-find, snackable and valuable content.
Leading SEO Expert Justin Davis Shares Valuable SEO Tips and Explains Why Entrepreneurs Should Do it Right to Remain on Top
Justin Davis is a leading SEO Expert and specializes in Link Building, an important aspect of Search Engine Optimization. SEO or Search Engine Optimization simply means how effective your business is optimized for search engine results. For example, if you provide plumbing services and if someone searches on Google with the keyword ‘Best Plumbers Near Me’ and your business website or your information comes on the top position, you can be said to be search engine optimized.
Given the kind of competition Startups and Businesses have, it is important that they have an optimized search engine presence.
Justin, Thank you for talking with us. Tell us more about the importance of search engine optimization (SEO) for small business owners and startups.
Thank you for having me. SEO only matters for businesses that have customers (or potential customers) that go to Google or other search engines to look for their products and services. One of the benefits to a small business is that SEO will deliver leads that do not directly need to be paid for.
Of course most businesses would enjoy natural, organic traffic to the website from people researching services or products before making a buying decision. But there are costs in getting to this point. The time required depends on how strong the competition is.
At a minimum, small businesses should have a grasp on what keyword phrases are important to their business, how much search volume is behind those queries, where they stand compared to their competitors for those keywords, and approximately how much traffic the competitors are getting from those keywords.
What are some of the biggest mistakes businesses make when planning their seo strategy?
I have seen lots of businesses waste countless hours and thousands of dollars optimizing their on-page SEO, and reoptimizing, redesigning, and on and on. Monthly spending on SEO services should almost be entirely for off-page strategies like backlink building.
Onsite optimizations should generally be a one-time fix and coaching for best practices moving forward. Let’s face it.. Most companies know little to nothing about SEO. That’s why they hire out. So the client needs to at least somewhat educated on the basics in the beginning.
Setting clear expectations by talking about what the deliveries will be, a timeline, KPIs that will track progress throughout the campaign, costs, results – these should all be covered. Properly setting expectations of how much the services are going to cost, how long it’s going to take, and what estimated results will help with transparency and clarification.
Panda update of Google was a big learning curve for seo professionals. What are some of the current trends in seo?
Nowdays I just focus on producing high quality content and getting high quality links to point to that content. I leave the trends and tweaks to the SEO bloggers and every once in a while I incorporate something new into my strategies.
Think about link building as being a timeless SEO activity. Getting links from high-quality websites will always be great for your SEO. Why? Because this is the system that Google search results was based off of. A linking/vouching system is similar to that used by many scholarly medical journals and so on.
Forget trying to figure out the new fads, tips and tricks. Stick to doing a lot of what we already know works. Optimize your site on-page, and then continue adding content to your site while getting links from quality websites in your niche.
Tell us the importance of link building for a website. How do businesses ensure that they have a quality link profile?
Link building is important for a website because Google’s ranking system relies on links heavily to reveal authority. The amount of links from trusted sources are looked at as a vouch, basically voting for the linked site.
Businesses have a quality link profile by setting standards in the beginning. Authority scores, organic search traffic, the number of keywords ranked in Google, rankings/positions for various keywords, Moz spam score, sniff tests, experience, PBNs and IP addresses – are factors used to determine whether a link prospect is qualified.
Lots of businesses try to go cheap when it comes to link building. This is probably because it takes a lot of time and money. I get it! But when taking shortcuts and hiring amateurs, they often end up with spammy links and little to no improvements in keywords and actual website visitors.
Even worse, they could be penalized and completely lose everything in Google search. Bad SEO can also do lots of damage to a brand, because a big part of off-page SEO is outreaching/emailing every other business and organization in your industry on your behalf.
There are many businesses that want to indulge in shady link building programs just because they are in a hurry. As an expert in this field, how do you handle these clients?
I am very clear with possible new clients. I go over the preferred types of links and associated metrics ahead of time.
One of the qualifying factors I look for in clients is that they respect my expertise and take more of a hands-off approach. Micro-managers need not apply! So I just politely smile and reject those clients. PS: I turn down 90% of businesses that reach out to me because they don’t meet all of my qualifying factors. This is multiple businesses per day.
What SEO tips would you like to share with all the entrepreneurs who are reading this?
Hiring the right person for SEO is crucial if your business relies on traffic from search results. In the beginning, talk about what the SEO goals are, what the ideal timeline would be in order to meet those goals, and what budget is available in order to get there.
The SEO person should be able to explain what can be expected according to your goals, timeline and budget. Properly setting and tracking key performance indicators (KPIs) that are specific to SEO and the campaign will show progress.
A proper SEO campaign will result in your website gaining authority. These gains will be shown in higher numbers of organic search visitors (check Google Analytics for this), higher rankings for more keyword phrases (various SEO tools for this), and higher authority scores (various SEO tools).
Justin Davis is the Chief Link Builder for Link-builders.com, an off-page SEO agency specializing in building high-quality backlinks.
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