Amazon India-backed on-demand home services startup Housejoy has acquired Orobind, an ‘at-home’ personal fitness tech startup. The financial aspects of the deal are still not disclosed.
Founded in 2014 by Satya Vyas and Shubhanshu Srivastava, Orobind is a mobile marketplace of fitness coaches that assigns experts based on the user’s location, preferred workout time, and preferred workout days. Prior to subscribing, it allows users to get access to detailed profiles of the expert, and claims to offer police verified curated experts who have undergone stringent background checks. Currently Orobind boasts of over 1000 customers in Bangalore alone with around 135 active personal trainers on the platform.
It should be noted that the startup recently completed 23 million funding round led by Amazon. The move helps Housejoy strengthen its fitness offering and offer a highly differentiated experience to its customers.
Housejoy is headed by CEO Saran Chatterjee, and overall the team has around 350 members , which doesn’t include service providers. Housejoy caters to people looking for a number of services such as plumbing, electrical, home cleaning, computer repair, fitness, drivers, pest control, beauty, laundry, carpentry and painting. Basically, all the services that one requires in their day-to-day life wrapped under one roof. Overall, it has 14 categories and is currently in 11 cities.
Fitness and wellness is a highly lucrative category for most of the home services players primarily because of high repeat rates and high customer lifetime value but to leverage it one must have a highly differentiated product experience and a tech enabled engagement platform.