Madeleine Albright, the former United States Secretary of State, once very famously said “There is a special place in hell for women who don’t help other women.”
The whole idea of women helping other women gains more significance in the entrepreneurial setting which is inherently biased towards men, not just in developing countries but also in many developed countries.
Many women hesitate to pursue entrepreneurship from the fear of not having enough time for themselves or their families or they don’t have just enough motivation. More often than not, they are seen seeking validation from men. Also, the whole idea of being content with the ‘status quo’ has precluded many women with great ideas from taking plunge into the entrepreneurial ocean.
Encouraging entrepreneurial thinking, motivating innovators to take the plunge, and inspiring women to break their shells – Prachi Garg, who herself is a serial entrepreneur, puts together life-stories of 20 women entrepreneurs in her maiden book ‘Superwomen‘.
Prachi is a computer science graduate from Miranda House, University of Delhi, and an MBA from Great Lakes Institute of Management, Chennai. She has had several entrepreneurial stints and she has also delivered workshops on entrepreneurship and has been part of several panel discussions related to entrepreneurship.
Superwomen by Prachi Garg is a recent release by Srishti Publishers. It endorses the idea that entrepreneurship is inherent in women and describes how they have a tremendous capacity to take risks in everything in their life,
and how all they need is just a trigger.
The twenty women entrepreneurs that Prachi has included in her book nurtured their innate quality of entrepreneurship and made real what remains a far-fetched dream for most. These ladies come from the age group of 20-30 years as this is most crucial age when women go through tremendous societal pressure of marriage/kids/jobs.
Superwomen brings to the fore the spirit with which these women have fought all odds as well as the society to reach where they have. Their innovative ventures encompass a varied range of services in social to retail/ e-tail to educational to sustainability genres – from supporting victims of acid attacks, to providing free skin care solutions; from online retail of lingerie, handmade bags and fashion accessories, to eco-friendly products of everyday utility; from pet care products, to quirky merchandise; from empowering folk artists, to providing clinical assistance to those going through tough times; from image consulting to house hunting; from arty solutions, to
innovative marketing and corporate communication; from creating happy readers to making religious ceremonies simpler – these entrepreneurs have opened avenues formerly unexplored.
Superwomen, which is now available online and in leading book stores is an interesting journey of how they played all their roles to perfection, aligning their families with their ambitions, showing the world their true mettle.
Some of the women entrepreneurs in superwomen who carved out their own space include Richa Kar, founder of Zivame, Anisha Singh, founder of mydala.com and Swati Maheshwari and Sunita Jaju founders of Rustic Art among others.
If we don’t see more women entrepreneurs coming up, the entrepreneurial growth story of India will be lopsided and little benefits will be accrued from the much hyped Startup India scheme.
Prachi Garg can be reached out at her FB page here.