ZAPR, which is a Bangalore based Startup has raised an undisclosed amount of funding led by Flipkart, with participation from Saavn, Micromax and Mu Sigma founders. ZAPR partners with app and publishing companies to use its code in their mobile applications. The company then figures out which TV channel is being watched at a given time. through the use of a technology it calls ‘frequency fingerprinting’.
The current round also saw investment from existing investors – Dinesh Agarwal, Samir Bangara, Sanjay Nath and Arihant Patni. Funds raised will be primarily used to expand on the company’s product portfolio for the media & advertising industry as well as to scale up the technology team.
ZAPR plans to use the funding from its third-round to expand its product range. Currently the company can only track users watching live TV, but it has plans to expand its range.
With its technology platform, ZAPR is now working with numerous media agencies, brands and broadcasters. It helps them better understand the media consumption preferences of people, and to engage with their audiences seamlessly across TV as well as the mobile and social universe. ZAPR , over the years, has scaled tremendously and its media consumption data repository is now over 100 times larger than any other in India.
ZAPR’s ability to connect the TV screen with the mobile screen makes sure that the engagement of same user across several mediums is ensured. Brands are increasingly looking to move their budgets from TV to mobile and the ZAPR platform is rightly positioned to help that shift.